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Negociaciones complejas con Retailers como Carrefour, Grupo Casino, Grupo Calleja, Makro, Exito, Carulla, Olimpica, Farmatodo, Oxxo, Discountes D1, Jeronimo Martins, Dollarama, Alkosto. ✅ Liderazgo y gestión: Cuento con amplia trayectoria dirigiendo equipos multidisciplinarios (hasta 200 personas) y manejando presupuestos anuales de +100 M€. Estas vivencias me han enseñado a alcanzar objetivos bajo presión y a coordinar esfuerzos para obtener resultados sobresalientes. ✅ Servicios que ofrezco: Desarrollo de planes comerciales a la medida, optimización de procesos de ventas & marketing, negociación con cuentas clave (KAM) y capacitación de equipos comerciales para todos los canales (Moderno, tradicional, discounters, e commerce) para maximizar su desempeño. Planeación, capacitación, desarrollo e implementación de un JBP (join business plan) con top Supermercados de Cadena/Retailers. ✅ Enfoque humano y compromiso: Mi filosofía de trabajo es colaborativa – me integro a tu proyecto como un aliado estratégico, comunicándome de forma clara y cumpliendo cada plazo. Tu meta es mi meta. Paquetes de servicios 1. Consultoría Express en Estrategia Comercial – “Audit Express” Ideal para Pymes o emprendimientos que necesitan identificar oportunidades de mejora rápidamente. Revisión exhaustiva de la estrategia comercial actual, con entrega de informe con hallazgos clave y recomendaciones accionables. 2. Plan Integral de Ventas y Marketing – “Roadmap de Crecimiento 360°” Desarrollo de un plan estratégico completo, con análisis de mercado, objetivos de ventas, estrategias por canal, planes de trade marketing, sell in, sell out, category management, excelencia en ejecución en punto de venta. Con soporte en videollamada. 3. 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Implementé planes comerciales integrales (JBP) y lideré la gestión de cuentas clave. Dirigí un equipo de más de 40 personas y manejé un presupuesto superior a 200 M€. Gerente de Ventas – Grupo Lactalis (Lácteos) Colombia | Mar. 2023 – Sep. 2024 Diseñé e implementé la estrategia comercial para el canal moderno. Logré un crecimiento de +10% en sell-in y +12% en sell-out. Lideré un equipo de +80 personas, incluyendo KAMs y gerentes regionales. Consultor Independiente – Haiko (Cuidado personal) / Gippro (Vapeadores) Colombia | 2020 – Actualidad (consultorías esporádicas) Asesoría estratégica a dos startups en crecimiento. Con Haiko, diseñé la estructura de ventas y formé su equipo comercial desde cero. Con Gippro, trabajé en la expansión a nuevos puntos de venta y la creación de un modelo comercial escalable. 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