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Maestría en Administración de Empresas (1999-2004) Escuela de Graduados en Administración e Ingeniería Industrial, U.A.N.L.

Licenciada en Mercadotecnia (Universidad Regiomontana 1996-1998)

80% Inglés

Habilidades: análisis, planeación, liderazgo.","rawText":"Elisa María Medina Mendoza Maestría en Administración de Empresas (1999-2004) Escuela de Graduados en Administración e Ingeniería Industrial, U.A.N.L. Licenciada en Mercadotecnia (Universidad Regiomontana 1996-1998) 80% Inglés Habilidades: análisis, planeación, liderazgo.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/03b62b9bbb9e9ca3492d70fdedfc735b/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"* Universidad CNCI
Desarrollo de contenido (feb.-may 2012)
Materia: “Gestión de la Mercadotecnia” (incluida en el plan académico de la maestría virtual en Administración).

* Impulsora Elizondo, S.A. de C.V.
Coordinadora de Mercadotecnia (jul. 05-sep. 09)
Merchandising en puntos de venta.
Plan de marketing anual.
Capacitación a Vendedores de piso (Servicio, Ventas y Motivación)
Imagen institucional.
Algunas aportaciones:
Creación departamento de mercadotecnia.
Desarrollo de campañas publicitarias dirigidas casa por casa.
Creación de slogan.

* Gama Materiales y Aceros, S.A. de C.V.
Gerente de Mercadotecnia (jun. 04-jun. 05)
Coordinación de herramientas publicitarias y promocionales para el
área Comercial.
Organización y coordinación general de eventos.
Imagen institucional.
Diseño e impartición de programas de capacitación a Vendedores.
Algunas aportaciones:
Disminución en el tiempo de respuesta para atender las necesidades
del departamento Comercial.
Creación de nuevo logotipo.

*Cámara Nacional de Comercio, Servicios y Turismo
Gerente de Capacitación (feb. 00-feb. 04)
Planeación y venta de los cursos de capacitación (grupos abiertos y
servicios para empresas in house)
Organización y coordinación general de eventos.
Relaciones públicas de las asociaciones representativas del organismo.
Algunas aportaciones:
Incremento constante en la cantidad de personas capacitadas por
año.
Establecimiento de modelos de negocio para la rentabilidad del
departamento.

* Pinturas Osel, S.A. de C.V.
Asistente de Mercadotecnia (nov. 98-feb. 00)
Desarrollo de estrategias de marketing one to one.
Planeación y desarrollo de medios de comunicación (distribuidores y consumidor final).
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Estrategia publicitaria enfocada a la prospección de distribuidores.
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