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· Market Analysis
· Qualitative Research
· Costumer Behaviour & Insight
· Design Thinking
· Newsjacking
· Digital Strategy

Communication skills
· Team management
· Listening & empathy
· Research & writing

Software
· Editor - Wordpress
· Social Media Management - Hootsuite / SproutSocial
· CRM - Mailchimp / InfusionSoft / Vtiger
· Project management - Collab / Slack
· Graphic design - Photoshop / Illustrator / InDesign
· Operating systems - MacOS / Windows

Other skills
• Analysis and synthesis
• Goal based work
• Customer communication skills
• Strategy generation (specially content)

Professional objectives:
• Deepen in strategy, costumer experience, research and marketing areas.
• Contribute with strategic initiatives to create branding activities, utilizing thoughtful leadership and communication skills.
• Apply what I've learned.","rawText":"Business skills · Market Analysis · Qualitative Research · Costumer Behaviour & Insight · Design Thinking · Newsjacking · Digital Strategy Communication skills · Team management · Listening & empathy · Research & writing Software · Editor - Wordpress · Social Media Management - Hootsuite / SproutSocial · CRM - Mailchimp / InfusionSoft / Vtiger · Project management - Collab / Slack · Graphic design - Photoshop / Illustrator / InDesign · Operating systems - MacOS / Windows Other skills • Analysis and synthesis • Goal based work • Customer communication skills • Strategy generation (specially content) Professional objectives: • Deepen in strategy, costumer experience, research and marketing areas. • Contribute with strategic initiatives to create branding activities, utilizing thoughtful leadership and communication skills. • Apply what I've learned.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/0432a7ce333ce6799875c0fbf7bb405a/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"NASCAR PEAK México Series - Digital Content Producer
enero 2018 - november 2019
Most exciting auto racing series in Mexico. (https://hometracks.nascar.com/ international/peak-mexico-series/)
- Ensure content strategy is well executed and aligned to the series ́ objectives - Content creation: wheel, press, ads, etc.
- Community Management
- Live coverage for media events and race weekends
"NPMS has been a life changing experience, the adrenaline can be obvious, but you can ́t imagine the amount of valuable and experienced people working for it everyday. It ́s both overwhelming and satisfying to build Mexico ́s fanbase with such a talented crew."

SpicyMinds - Content Manager
abril de 2017 - abril de 2019
Digital innovation startup lab. (ww.spicyminds.com)
- Coordinate Content Area: Ensure timing and quality of our services ́deliverables - content wheel, newsletter, community management, blogging, website content, event live coverage, etc.
- Sales: attend client ́s brief, develop deliverable materials, present pitch
- In-house development: service innovation, blogging, employee experience
"As a native digital agency, working with so many talented coworkers made an incredibly rich and interesting journey to test the digital boundaries, while reaching our client ́s objective through valuable, relevant and consistent solutions."

Koala Limited - Brand Strategy Manager
septiembre de 2015 - febrero de 2017
TV, video and advertising production company based in Birmingham, UK (www.koalatv.com)
- Overall responsibility of brand management and corporate identity.
- Community management and content creation (development, edition and publication of daily content).
- Create, monitor and report actions described within the content marketing strategy (social media, blog and email).
- Occasional involvement with projects related to technical skills: website development, video edition and photography production.
"Koala is a fast growing company filled with excitement, challenges and talent. It has been a great opportunity to experience the film production industry
from the inside and translate it into interesting news and facts for a growing audience and potential clients.”

Makken - Digital Content Project Manager
agosto de 2014 - agosto de 2015
Consolidated agency in Mexico dedicated to strategy, innovation, creativity and publicity (www.makken.com.mx)
- Organization and follow up of timing for deliverables.
- Review and feedback of content for the different social media platforms.
- Execution of communication strategies for openings, product launches, online dynamics, events and brand ́s animations.
- Content generation for social media platforms, live coverage (events) and monthly reviews about content performance.
"Cosmetic market in LATAM is quite difficult to understand, but working hand on hand in the digital division for Sephora Mexico, allowed the discovery of valuable and realistic insights about consumers. Opening new opportunities for the brand to attract new clients or reward the loyalty of many."

Revista InformaBTL - Brand Marketing Manager
mayo de 2013 - agosto de 2014
Dedicated web and printed media for promotions, activations and BTL ́s events happening on an international context (www.informabtl.com)
- Coordinate areas: editorial, design, sales and social media.
- Execute social media and sales campaign strategies.
- Develop brand and product communication (events, social networks).
- Monitor and analyze the growth and activity of the website (including social media).
"Working for media has been among the most thrilling and outstanding experiences in my record, not only for the of work it requires, but for how the right information, people and timing can persuade a reader to spread a piece of news."

BoConcept - Interior Design Consultant 2012
Urban Danish design (www.boconcept.com.pa)
- Design consultancy for living and working spaces.
- Development of sales strategies.
- Achieve monthly targets (sales, post – sale services, brand knowledge, etc.)
”Working with BoConcept was very rewarding, it gave me the opportunity to have immediate contact with the client, developing my sales skills
and challenge my creativity by using BoConcept ́s catalogue to furnish unimaginable spaces.”

INSITUM - Jr. Researcher
septiembre de 2009 - octubre de 2011
Consolidated company in Mexico dedicated to product and service innovation (www.insitum.com)
- Detail planning for innovation, branding and research projects. - Capture and analysis for quantitative / qualitative results.
- Management of research methods.
- Outlining and developing deliverables.
”In/situm was my first approach to consultancy, allowing me to experience the theory and practice of research. I acquired knowledge about products and services to define their course in the market.”","rawText":"NASCAR PEAK México Series - Digital Content Producer enero 2018 - november 2019 Most exciting auto racing series in Mexico. (https://hometracks.nascar.com/ international/peak-mexico-series/) - Ensure content strategy is well executed and aligned to the series ́ objectives - Content creation: wheel, press, ads, etc. - Community Management - Live coverage for media events and race weekends "NPMS has been a life changing experience, the adrenaline can be obvious, but you can ́t imagine the amount of valuable and experienced people working for it everyday. It ́s both overwhelming and satisfying to build Mexico ́s fanbase with such a talented crew." SpicyMinds - Content Manager abril de 2017 - abril de 2019 Digital innovation startup lab. (ww.spicyminds.com) - Coordinate Content Area: Ensure timing and quality of our services ́deliverables - content wheel, newsletter, community management, blogging, website content, event live coverage, etc. - Sales: attend client ́s brief, develop deliverable materials, present pitch - In-house development: service innovation, blogging, employee experience "As a native digital agency, working with so many talented coworkers made an incredibly rich and interesting journey to test the digital boundaries, while reaching our client ́s objective through valuable, relevant and consistent solutions." Koala Limited - Brand Strategy Manager septiembre de 2015 - febrero de 2017 TV, video and advertising production company based in Birmingham, UK (www.koalatv.com) - Overall responsibility of brand management and corporate identity. - Community management and content creation (development, edition and publication of daily content). - Create, monitor and report actions described within the content marketing strategy (social media, blog and email). - Occasional involvement with projects related to technical skills: website development, video edition and photography production. "Koala is a fast growing company filled with excitement, challenges and talent. It has been a great opportunity to experience the film production industry from the inside and translate it into interesting news and facts for a growing audience and potential clients.” Makken - Digital Content Project Manager agosto de 2014 - agosto de 2015 Consolidated agency in Mexico dedicated to strategy, innovation, creativity and publicity (www.makken.com.mx) - Organization and follow up of timing for deliverables. - Review and feedback of content for the different social media platforms. - Execution of communication strategies for openings, product launches, online dynamics, events and brand ́s animations. - Content generation for social media platforms, live coverage (events) and monthly reviews about content performance. "Cosmetic market in LATAM is quite difficult to understand, but working hand on hand in the digital division for Sephora Mexico, allowed the discovery of valuable and realistic insights about consumers. Opening new opportunities for the brand to attract new clients or reward the loyalty of many." Revista InformaBTL - Brand Marketing Manager mayo de 2013 - agosto de 2014 Dedicated web and printed media for promotions, activations and BTL ́s events happening on an international context (www.informabtl.com) - Coordinate areas: editorial, design, sales and social media. - Execute social media and sales campaign strategies. - Develop brand and product communication (events, social networks). - Monitor and analyze the growth and activity of the website (including social media). "Working for media has been among the most thrilling and outstanding experiences in my record, not only for the of work it requires, but for how the right information, people and timing can persuade a reader to spread a piece of news." BoConcept - Interior Design Consultant 2012 Urban Danish design (www.boconcept.com.pa) - Design consultancy for living and working spaces. - Development of sales strategies. - Achieve monthly targets (sales, post – sale services, brand knowledge, etc.) ”Working with BoConcept was very rewarding, it gave me the opportunity to have immediate contact with the client, developing my sales skills and challenge my creativity by using BoConcept ́s catalogue to furnish unimaginable spaces.” INSITUM - Jr. Researcher septiembre de 2009 - octubre de 2011 Consolidated company in Mexico dedicated to product and service innovation (www.insitum.com) - Detail planning for innovation, branding and research projects. - Capture and analysis for quantitative / qualitative results. - Management of research methods. - Outlining and developing deliverables. ”In/situm was my first approach to consultancy, allowing me to experience the theory and practice of research. I acquired knowledge about products and services to define their course in the market.”","canEdit":false,"editUrl":"https://www.workana.com/freelancer/0432a7ce333ce6799875c0fbf7bb405a/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. 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