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Responsável pela estratégia de Marketing Digital e Marketing de Conteúdo de empresas dos segmentos de Serviços, Financeiro e Educacional.

Em 2016 iniciei a um novo projeto como instrutora de cursos online nas áreas de Marketing, Branding e Analytics.

Atuação no mercado de Marketing Digital desde 1999. Experiência na criação de campanhas e sites. Passando por agências, produtoras e departamento de Marketing de várias empresas conceituadas como TOTVS, FECAP e São Paulo Convention & Visitors Bureau.

Sou guiada pela oportunidade de enxergar o mercado do ponto de vista do cliente. Por isso gosto de manter as coisas simples pois o Marketing, principalmente o Marketing Digital, não deve ser um tópico intimidante.

Consultoria de Marketing Digital
Eu acredito que todos nós, como pessoas, empresas, marcas, seja qual for o foco, pessoal ou profissional. Sempre podemos ser mais, sempre podemos melhorar em algo, aprender algo novo, descobrir novos talentos.

Eu ajudo empresas e profissionais a construírem marcas mais fortes, para que possam assim atingir suas metas e desafios no mundo digital, melhorando sua orientação em Marketing por meio de consultoria e treinamentos.

Para saber mais sobre meus serviços e soluções, clique aqui.

Baseio meu trabalho em três pilares:
Insight
Planejamento
Análise","rawText":"Consultoria de Marketing Digital para empresas e profissionais desde 2009. Responsável pela estratégia de Marketing Digital e Marketing de Conteúdo de empresas dos segmentos de Serviços, Financeiro e Educacional. Em 2016 iniciei a um novo projeto como instrutora de cursos online nas áreas de Marketing, Branding e Analytics. Atuação no mercado de Marketing Digital desde 1999. Experiência na criação de campanhas e sites. Passando por agências, produtoras e departamento de Marketing de várias empresas conceituadas como TOTVS, FECAP e São Paulo Convention & Visitors Bureau. Sou guiada pela oportunidade de enxergar o mercado do ponto de vista do cliente. Por isso gosto de manter as coisas simples pois o Marketing, principalmente o Marketing Digital, não deve ser um tópico intimidante. Consultoria de Marketing Digital Eu acredito que todos nós, como pessoas, empresas, marcas, seja qual for o foco, pessoal ou profissional. Sempre podemos ser mais, sempre podemos melhorar em algo, aprender algo novo, descobrir novos talentos. Eu ajudo empresas e profissionais a construírem marcas mais fortes, para que possam assim atingir suas metas e desafios no mundo digital, melhorando sua orientação em Marketing por meio de consultoria e treinamentos. Para saber mais sobre meus serviços e soluções, clique aqui. Baseio meu trabalho em três pilares: Insight Planejamento Análise","canEdit":false,"editUrl":"https://www.workana.com/freelancer/059c6ea93a699fa4a181b5ede3c63ff5/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"Cristiane Rocha Thiel (Marketing and Advertising) ////
Sites, Blogs e Portais - Projetos personalizados, elaborados para aumentar a interatividade com o usuário e tornar a comunicação o mais dinâmica possível. Gerando novos contatos e estreitando os laços com o público, criando oportunidades de negócios. Mobile Marketing - Há cada vez mais pessoas com um telefone celular nas mãos a cada manhã que com um jornal – e não é só para fazer ligações. - O mundo mudou para o meio mobile, que é diferente, então esteja preparado. - Aplicativos e web design mobile. Campanhas de E-Mail Marketing e Newsletters - O cliente em potencial está a um clique da empresa ou, mais que isso, do próprio produto. - Gerenciamento de campanhas de E-Mail Marketing e envio de Newsletters. - Saiba quem está lendo os emails que você envia. - Descubra o que realmente interessa a seu público. Database Marketing - Segmentação da base de contatos. - Base de dados continuamente higienizada. - Ações pautadas em Database Marketing propiciam a empresa saber exatamente com que público alvo ela está se comunicando e, o mais importante, levar informações que realmente são de interesse dos clientes. Mídias Sociais e Análise da Audiência - Estratégias para presença e relacionamento na Web. - Criação e gestão de anúncios em links patrocinados. - Análise da audiência do site. Entenda qual o conteúdo mais acessado, a origem dos visitantes e quais palavras-chave foram usadas para chegar a seu site. - Descubra o que falam sobre sua empresa na Internet. - Utilize o conteúdo informativo e publicitário de sua empresa de maneira mais eficaz na Internet.

São Paulo Convention & Visitors Bureau (Events Services) // - desde 9/2009//
Planejamento estratégico da comunicação. Planejamento e supervisão de campanhas publicitárias. Gestão das marcas: São Paulo é tudo de bom e São Paulo Convention & Visitors Bureau. Planejamento de Database Marketing, CRM, Benchmarking e Business Intelligence. Ações estratégicas para relacionamento online e mensuração de resultados. Estratégias para presença da marca nas Mídias Sociais. Coordenação do Portal Visite São Paulo. E-mail Marketing e Newsletters. Google Adwords e Google Analytics. SEO e SEM. Strategic planning. Planning and supervision of advertising campaigns. Brands Management: São Paulo é tudo de bom and São Paulo Convention & Visitors Bureau. Planning Database Marketing, CRM, Business Intelligence and Benchmarking. Strategic Actions for relationship online and ROI. Strategies for brand presence in Social Media. Coordination Portal Visit Sao Paulo. E-mail Marketing and Newsletters. Google Adwords and Google Analytics. SEO and SEM.

FECAP (Higher Education) // - desde 4/2007//
- Creation of Communication's Concept and Visual Identity. - Planning Processes and Methodology for the Creative Department. - Reformulação da identidade visual da Fundação - Planejamento e implantação de metodologia e processos para o departamento de criação.

TOTVS (Computer Software) // - desde 12/2005//
- Graphic Design. - Coordinating the launch of new site in 2004. - Elaboração de projetos gráficos para as áreas de Marketing, Comercial e Recursos Humanos. - Coordenação do lançamento de novo site em 2004.

Structured Intelligence (Information Technology and Services) // - desde 11/2001//
- Art, flash animations and banners for websites, portals and hot sites. - Sites Development. Major customers: Nextel, Nestle, Gafisa, Bristol-Myers Squibb and April. - Criação de layouts, animações em flash e banners para sites, portais e hot sites. - Desenvolvimento de Sites. Principais clientes: Nextel, Nestlé, Gafisa, Bristol-Myers Squibb e Abril.","rawText":"Cristiane Rocha Thiel (Marketing and Advertising) //// Sites, Blogs e Portais - Projetos personalizados, elaborados para aumentar a interatividade com o usuário e tornar a comunicação o mais dinâmica possível. Gerando novos contatos e estreitando os laços com o público, criando oportunidades de negócios. Mobile Marketing - Há cada vez mais pessoas com um telefone celular nas mãos a cada manhã que com um jornal – e não é só para fazer ligações. - O mundo mudou para o meio mobile, que é diferente, então esteja preparado. - Aplicativos e web design mobile. Campanhas de E-Mail Marketing e Newsletters - O cliente em potencial está a um clique da empresa ou, mais que isso, do próprio produto. - Gerenciamento de campanhas de E-Mail Marketing e envio de Newsletters. - Saiba quem está lendo os emails que você envia. - Descubra o que realmente interessa a seu público. Database Marketing - Segmentação da base de contatos. - Base de dados continuamente higienizada. - Ações pautadas em Database Marketing propiciam a empresa saber exatamente com que público alvo ela está se comunicando e, o mais importante, levar informações que realmente são de interesse dos clientes. Mídias Sociais e Análise da Audiência - Estratégias para presença e relacionamento na Web. - Criação e gestão de anúncios em links patrocinados. - Análise da audiência do site. Entenda qual o conteúdo mais acessado, a origem dos visitantes e quais palavras-chave foram usadas para chegar a seu site. - Descubra o que falam sobre sua empresa na Internet. - Utilize o conteúdo informativo e publicitário de sua empresa de maneira mais eficaz na Internet. São Paulo Convention & Visitors Bureau (Events Services) // - desde 9/2009// Planejamento estratégico da comunicação. Planejamento e supervisão de campanhas publicitárias. Gestão das marcas: São Paulo é tudo de bom e São Paulo Convention & Visitors Bureau. Planejamento de Database Marketing, CRM, Benchmarking e Business Intelligence. Ações estratégicas para relacionamento online e mensuração de resultados. Estratégias para presença da marca nas Mídias Sociais. Coordenação do Portal Visite São Paulo. E-mail Marketing e Newsletters. Google Adwords e Google Analytics. SEO e SEM. Strategic planning. Planning and supervision of advertising campaigns. 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Structured Intelligence (Information Technology and Services) // - desde 11/2001// - Art, flash animations and banners for websites, portals and hot sites. - Sites Development. Major customers: Nextel, Nestle, Gafisa, Bristol-Myers Squibb and April. - Criação de layouts, animações em flash e banners para sites, portais e hot sites. - Desenvolvimento de Sites. Principais clientes: Nextel, Nestlé, Gafisa, Bristol-Myers Squibb e Abril.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/059c6ea93a699fa4a181b5ede3c63ff5/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. 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