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La Web 2.0: utilidades y aplicaciones del Marketing Digital” (Universidad Tecnológica Nacional).__ - “E-mail Marketing y Comunicación W...","shareText":"Check out this freelance on @Workana","mailShareUrl":null,"mailtoSubject":"Freelancer%3A%20M.%20A.%20M.","mailtoBody":"Hi%21%20Check%20out%20this%20freelancer%3A%20https%3A%2F%2Fwww.workana.com%2Ffreelancer%2F076c502c6f649546e190d254ae047ce4","mailShareLink":"mailto:?Subject=Freelancer%3A%20M.%20A.%20M.&body=Hi%21%20Check%20out%20this%20freelancer%3A%20https%3A%2F%2Fwww.workana.com%2Ffreelancer%2F076c502c6f649546e190d254ae047ce4","boxTitle":"Share this profile","sendEmailDialogInitials":{"captcha":{"key":"6LdFdxIUAAAAABfeh3a1WEyUVi1hst_Afp6nIMQE","requiredMessage":"Please fill out the CAPTCHA and try again"},"i18n":{"genericError":"There was an unexpected error, please try again in a few minutes","modal":{"title":"Share"},"form":{"message":{"label":"Message:","placeholder":"Are you looking for a freelancer? 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Soy una persona con gran capacidad comunicativa, creativa, organizada, responsable, analítica, detallista, proactiva y flexible, abierta al aprendizaje continuo y orientada a la obtención de resultados.

Cuento con muchos años de experiencia trabajando para empresas destacadas y estoy interesada en brindar mis servicios de manera freelance.

__

//_ESTUDIOS CURSADOS_//

UNIVERSITARIO: Licenciatura en Ciencias de la Comunicación, Facultad de Ciencias Sociales, Universidad de Buenos Aires. Promedio: 8.

Título obtenido: Licenciada en Ciencias de la Comunicación.

//_CURSOS REALIZADOS_//

- “Community Manager: Planificación y gestión de la comunicación a través de las redes sociales” (Universidad Tecnológica Nacional. En curso).__

- “Marketing de Afiliación. La Web 2.0: utilidades y aplicaciones del Marketing Digital” (Universidad Tecnológica Nacional).__

- “E-mail Marketing y Comunicación Web” (Universidad Tecnológica Nacional).      __

- “Marketing en Buscadores: Orgánico, Contextual, Patrocinado. SEO – SEM” (Universidad Tecnológica Nacional). __

- “Selección y Capacitación: Estrategias de Gestión” (Facultad de Cs. Sociales – Universidad de Buenos Aires).

- “Diseño Didáctico de Materiales para el Entorno Virtual” (Universidad Tecnológica Nacional).

- “Técnicas de Redacción” (Facultad de Cs. Sociales – Universidad de Buenos Aires). __

- “Las Comunicaciones Internas” (Facultad de Cs. Sociales – Universidad de Buenos Aires).

- “Capacitación y Desarrollo de Recursos Humanos” (Facultad de Cs. Sociales – Universidad de Buenos Aires).

- “Creatividad Interactiva. Pensar en Experiencias Digitales” (Facultad de Cs. Sociales – Universidad de Buenos Aires).

- “La Comunicación en las Organizaciones” (Facultad de Cs. Sociales – Universidad de Buenos Aires).

- “Planificación de Eventos” (Escuela Buenos Aires Comunicación).

- “Publicidad por afuera de los medios (BTL)” (Facultad      de Cs. Sociales – Universidad de Buenos Aires).

- “E-Business para Pymes” (Fundación Cane).

- “Hacer Prensa” (Facultad de Cs. Sociales – Universidad de Buenos Aires).

__

//_COMPUTACIÓN_//

Sistemas Operativos: Windows XP, Windows Vista, Windows 7.

Paquete Office: MS Word, MS Excel, MS PowerPoint, MS Outlook, MS Live Meeting.

Otras Aplicaciones: Adobe Illustrator, Adobe Photoshop, Adobe Dreamweaver//, //CMS, Google Analytics.","rawText":"Me desarrollo profesionalmente desempeñando actividades vinculadas a la Comunicación y al Marketing. Soy una persona con gran capacidad comunicativa, creativa, organizada, responsable, analítica, detallista, proactiva y flexible, abierta al aprendizaje continuo y orientada a la obtención de resultados. Cuento con muchos años de experiencia trabajando para empresas destacadas y estoy interesada en brindar mis servicios de manera freelance. __ //_ESTUDIOS CURSADOS_// UNIVERSITARIO: Licenciatura en Ciencias de la Comunicación, Facultad de Ciencias Sociales, Universidad de Buenos Aires. Promedio: 8. Título obtenido: Licenciada en Ciencias de la Comunicación. //_CURSOS REALIZADOS_// - “Community Manager: Planificación y gestión de la comunicación a través de las redes sociales” (Universidad Tecnológica Nacional. En curso).__ - “Marketing de Afiliación. La Web 2.0: utilidades y aplicaciones del Marketing Digital” (Universidad Tecnológica Nacional).__ - “E-mail Marketing y Comunicación Web” (Universidad Tecnológica Nacional).      __ - “Marketing en Buscadores: Orgánico, Contextual, Patrocinado. SEO – SEM” (Universidad Tecnológica Nacional). __ - “Selección y Capacitación: Estrategias de Gestión” (Facultad de Cs. Sociales – Universidad de Buenos Aires). - “Diseño Didáctico de Materiales para el Entorno Virtual” (Universidad Tecnológica Nacional). - “Técnicas de Redacción” (Facultad de Cs. Sociales – Universidad de Buenos Aires). __ - “Las Comunicaciones Internas” (Facultad de Cs. Sociales – Universidad de Buenos Aires). - “Capacitación y Desarrollo de Recursos Humanos” (Facultad de Cs. Sociales – Universidad de Buenos Aires). - “Creatividad Interactiva. Pensar en Experiencias Digitales” (Facultad de Cs. Sociales – Universidad de Buenos Aires). - “La Comunicación en las Organizaciones” (Facultad de Cs. Sociales – Universidad de Buenos Aires). - “Planificación de Eventos” (Escuela Buenos Aires Comunicación). - “Publicidad por afuera de los medios (BTL)” (Facultad      de Cs. Sociales – Universidad de Buenos Aires). - “E-Business para Pymes” (Fundación Cane). - “Hacer Prensa” (Facultad de Cs. Sociales – Universidad de Buenos Aires). __ //_COMPUTACIÓN_// Sistemas Operativos: Windows XP, Windows Vista, Windows 7. Paquete Office: MS Word, MS Excel, MS PowerPoint, MS Outlook, MS Live Meeting. Otras Aplicaciones: Adobe Illustrator, Adobe Photoshop, Adobe Dreamweaver//, //CMS, Google Analytics.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/076c502c6f649546e190d254ae047ce4/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"Ago. 2011/Actualidad. DRIDCO.

//Analista de Comunicación y Clima Organizacional.//

Coordinación y desarrollo de las comunicaciones internas de la compañía a nivel global a través de la red de medios internos existente en la misma (Mail, Intranet, etc.).

Producción de contenidos a nivel global para los sitios oficiales de Dridco en las redes sociales (Facebook, Twitter, YouTube).

Redacción de notas, comunicados y contenidos de diversa índole.

Elaboración de campañas y piezas de comunicación y marketing.

Desarrollo e implementación de iniciativas corporativas destinadas a la obtención de un buen clima laboral y a la construcción y fortalecimiento de la identidad de la compañía.

Desarrollo e implementación de iniciativas corporativas vinculadas a RSE.

Análisis y elaboración de proyectos.

Organización de eventos corporativos.

May. 2010/Ago. 2011. DELOITTE.

//Analista de Comunicación y Marketing.//

Desarrollo de tareas de comunicación interna/externa: Intranet, Web, Redes Sociales, Proyectos, Campañas, Clima Organizacional, Carteleras, Comunicados, Eventos. Coordinación y producción de contenidos para páginas institucionales de Deloitte y portales de terceros (Zona Jobs, Bumeran, Universo Bit, etc.).

Community Manager (sitios oficiales de Facebook, Twitter y YouTube).

Elaboración de campañas y piezas de comunicación y marketing.

Realización de acciones de marketing de reclutamiento. Planificación de medios. Confección de planes de branding para portales de empleo.



Jul. 2008/Mar. 2010. MICROSOFT.

//Responsable de Programa Corporativo de Marketing. //

Coordinación del programa EMRP (Emerging Markets Regional Program) en la región Latinoamericana. Soporte directo al equipo de Microsoft Latinoamérica y supervisión del trabajo de las cuentas locales y multinacionales asignadas al mismo.

Coordinación de las Comunicaciones inherentes al programa. Nexo entre las distintas áreas de la empresa involucradas en su desarrollo. Redacción y envío de comunicaciones internas.

Análisis de materiales de comunicación y marketing, control y corrección de los mismos.

Carga de información en la Intranet, soporte y entrenamiento en su utilización.

Capacitación sobre lineamentos corporativos de marketing, ejecución y cuestiones operativas vinculadas al programa. Producción de guías y manuales de capacitación. Dictado de capacitaciones.

Realización de conferencias. Elaboración de informes y reportes.

Feb. 2007/Jun. 2008. ACAARGENTINA.

//Responsable de Comunicación y Marketing.//

Responsable del portal www.acaargentina.com. Desarrollo del proyecto. Elaboración del brief creativo. Dirección, redacción y actualización de contenidos. Elaboración de campañas de marketing. Posicionamiento web. Realización de acciones de comunicación externa. Redacción de newsletters y gacetillas. Moderación de foros. Análisis de la competencia. Google Analytics. Análisis de información y elaboración de reportes.

Ene. 2007/Jun. 2008. INNOVACTION Research Group.

//Analista de Comunicación y Marketing.//

Desarrollo de campañas de comunicación y marketing. Realización de acciones de comunicación interna y externa. Redacción, corrección y edición de textos de diferentes temáticas y estilos (informativos, comerciales, corporativos, creativos, etc.). Redacción de contenidos para diversos portales web (www.innovaction.com.ar, www.parrillalaherradura.com.ar, www.silajes.com, www.mctlat.com, www.argentumconsulting.com, etc.). Elaboración de presentaciones, briefs, gacetillas y newsletters.

// //

Jul. 2006/Feb. 2007. INSIDE Comunicación Interna.

//Analista de Comunicación Interna y Recursos Humanos//.// //

Análisis de contenido de focus groups laborales. Elaboración de informes sobre el funcionamiento organizacional en materia de comunicación interna y RRHH en diferentes empresas (Molinos Río de la Plata S.A, Brinks). Entre las temáticas analizadas se encuentran la relevancia que tienen las CI para los integrantes de la organización y las expectativas y actitudes en relación a ellas; las prácticas de comunicación formales e informales; los medios y mensajes aplicados en materia de CI y su eficacia; las percepciones y actitudes de los empleados en relación al sistema de remuneraciones, beneficios, capacitación y reconocimiento de la compañía; y la estructura de la organización y la relación y estilos de comunicación entablados entre pares y entre distintos niveles jerárquicos. (Trabajo freelance).

May. 2003/Dic. 2003. ROTARY CLUB.

//Analista de Comunicación//.// //

Elaboración del Diagnóstico Comunicacional de la institución. Redacción de informes. Realización de entrevistas a los socios de la institución y a los jóvenes becados por la misma para cursar sus estudios secundarios. Observación Participante de reuniones exclusivas de los socios y de sus encuentros con los jóvenes. Realización de talleres y desarrollo de proyectos y eventos con los jóvenes becados por la institución. (Práctica universitaria).","rawText":"Ago. 2011/Actualidad. DRIDCO. //Analista de Comunicación y Clima Organizacional.// Coordinación y desarrollo de las comunicaciones internas de la compañía a nivel global a través de la red de medios internos existente en la misma (Mail, Intranet, etc.). Producción de contenidos a nivel global para los sitios oficiales de Dridco en las redes sociales (Facebook, Twitter, YouTube). Redacción de notas, comunicados y contenidos de diversa índole. Elaboración de campañas y piezas de comunicación y marketing. Desarrollo e implementación de iniciativas corporativas destinadas a la obtención de un buen clima laboral y a la construcción y fortalecimiento de la identidad de la compañía. Desarrollo e implementación de iniciativas corporativas vinculadas a RSE. Análisis y elaboración de proyectos. Organización de eventos corporativos. May. 2010/Ago. 2011. DELOITTE. //Analista de Comunicación y Marketing.// Desarrollo de tareas de comunicación interna/externa: Intranet, Web, Redes Sociales, Proyectos, Campañas, Clima Organizacional, Carteleras, Comunicados, Eventos. Coordinación y producción de contenidos para páginas institucionales de Deloitte y portales de terceros (Zona Jobs, Bumeran, Universo Bit, etc.). Community Manager (sitios oficiales de Facebook, Twitter y YouTube). Elaboración de campañas y piezas de comunicación y marketing. Realización de acciones de marketing de reclutamiento. Planificación de medios. Confección de planes de branding para portales de empleo.    Jul. 2008/Mar. 2010. MICROSOFT. //Responsable de Programa Corporativo de Marketing. // Coordinación del programa EMRP (Emerging Markets Regional Program) en la región Latinoamericana. Soporte directo al equipo de Microsoft Latinoamérica y supervisión del trabajo de las cuentas locales y multinacionales asignadas al mismo. Coordinación de las Comunicaciones inherentes al programa. Nexo entre las distintas áreas de la empresa involucradas en su desarrollo. Redacción y envío de comunicaciones internas. Análisis de materiales de comunicación y marketing, control y corrección de los mismos. Carga de información en la Intranet, soporte y entrenamiento en su utilización. Capacitación sobre lineamentos corporativos de marketing, ejecución y cuestiones operativas vinculadas al programa. Producción de guías y manuales de capacitación. Dictado de capacitaciones. Realización de conferencias. Elaboración de informes y reportes. Feb. 2007/Jun. 2008. ACAARGENTINA. //Responsable de Comunicación y Marketing.// Responsable del portal www.acaargentina.com. Desarrollo del proyecto. Elaboración del brief creativo. Dirección, redacción y actualización de contenidos. Elaboración de campañas de marketing. Posicionamiento web. Realización de acciones de comunicación externa. Redacción de newsletters y gacetillas. Moderación de foros. Análisis de la competencia. Google Analytics. Análisis de información y elaboración de reportes. Ene. 2007/Jun. 2008. INNOVACTION Research Group. //Analista de Comunicación y Marketing.// Desarrollo de campañas de comunicación y marketing. Realización de acciones de comunicación interna y externa. Redacción, corrección y edición de textos de diferentes temáticas y estilos (informativos, comerciales, corporativos, creativos, etc.). Redacción de contenidos para diversos portales web (www.innovaction.com.ar, www.parrillalaherradura.com.ar, www.silajes.com, www.mctlat.com, www.argentumconsulting.com, etc.). 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