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Campaign analyst of clients such as: McDonald’s, SABMiller brewing company, Pizza Hut, Bennigans, RAF retail - e-commerce and Roble EDUCATION Bachelor’s Degree in Marketing University Dr. Jose Matias Delgado (San Salvador, El Salvador 2008 - 2013) High School Diploma – Ministry of Education (Elementary, Secondary and High School) Guadalupano school (San Salvador, El Salvador, 1995-2007)","shareText":"Check out this freelance on @Workana","mailShareUrl":null,"mailtoSubject":"Freelancer%3A%20K.%20R.","mailtoBody":"Hi%21%20Check%20out%20this%20freelancer%3A%20https%3A%2F%2Fwww.workana.com%2Ffreelancer%2F09111d178b584aa80bf9c72629182814","mailShareLink":"mailto:?Subject=Freelancer%3A%20K.%20R.&body=Hi%21%20Check%20out%20this%20freelancer%3A%20https%3A%2F%2Fwww.workana.com%2Ffreelancer%2F09111d178b584aa80bf9c72629182814","boxTitle":"Share this profile","sendEmailDialogInitials":{"captcha":{"key":"6LdFdxIUAAAAABfeh3a1WEyUVi1hst_Afp6nIMQE","requiredMessage":"Please fill out the CAPTCHA and try again"},"i18n":{"genericError":"There was an unexpected error, please try again in a few minutes","modal":{"title":"Share"},"form":{"message":{"label":"Message:","placeholder":"Are you looking for a freelancer? 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Communications Planner of clients such as: Coca Cola, Fanta, Tropical, Minute Maid, Fuze Tea, Powerade, Steve Madden footwear company, ADOC Salvadoran shoe manufacturing company, Roble Real state and shopping malls Central America, RAF retailer and photo studio.
Campaign analyst of clients such as: McDonald’s, SABMiller brewing company, Pizza Hut, Bennigans, RAF retail - e-commerce and Roble

EDUCATION
Bachelor’s Degree in Marketing
University Dr. Jose Matias Delgado (San Salvador, El Salvador 2008 - 2013)
High School Diploma – Ministry of Education (Elementary, Secondary and High School)
Guadalupano school (San Salvador, El Salvador, 1995-2007)","rawText":"Brand and media lover Communications Planner of clients such as: Coca Cola, Fanta, Tropical, Minute Maid, Fuze Tea, Powerade, Steve Madden footwear company, ADOC Salvadoran shoe manufacturing company, Roble Real state and shopping malls Central America, RAF retailer and photo studio. Campaign analyst of clients such as: McDonald’s, SABMiller brewing company, Pizza Hut, Bennigans, RAF retail - e-commerce and Roble EDUCATION Bachelor’s Degree in Marketing University Dr. Jose Matias Delgado (San Salvador, El Salvador 2008 - 2013) High School Diploma – Ministry of Education (Elementary, Secondary and High School) Guadalupano school (San Salvador, El Salvador, 1995-2007)","canEdit":false,"editUrl":"https://www.workana.com/freelancer/09111d178b584aa80bf9c72629182814/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"In the seven years of experience in advertising and communications I have been able to perform as:

Regional Media Director, Happy Punk Panda (El Salvador Jun 2017 - 2019) (Current position)
    Media leader of Happy Punk Panda in charge of designing annual communications planning, monthly budgets and billing.
    Creator of traditional media unit
    Designing and Pitching communications plans and reports to clients.
    Product placement on ATL and BLT media.
    Media Performance: Analyzing campaign result, competitor monitoring and recommend optimizations.
    Establishing and maintaining strong relationships with clients, agency partners and negotiations with media sales reps.

Regional Digital Communications Planner, Happy Punk Panda (El Salvador 2015 – May 2017)
    Multidisciplinary team leader, working on planning and execution of communications:
    Management of development teammates and projects
    Online advertising placement through industry standard platforms (Google Adwords, Facebook Business Manager) and Media Partners (Spotify, Twitter, Waze)
    Direction of photoshoot productions for social media content
    Database administration for email marketing
    Custom design of brand strategies, action plans, recommendations, budgets and billing.
    Digital media reports, analysis of results and recommend optimizations.
    Establishing and maintaining strong relationships with clients.

Communications Planner, UM O&R McCann (El Salvador 2013 - 2015)
    Media unit leader of Coca Cola company in charge of designing annual communications planning, monthly budgets and billing.
    Creator of digital media unit
    Presenting communications plans and reports to clients as appropriate
    Product placement on ATL and BLT media.
    Media reports: Analyzing media campaign performance, competitor monitoring and recommend optimizations
    Establishing and maintaining strong relationships with clients, agency partners and negotiations with media sales reps

Regional Campaign Analyst, Latin Interactive Digital Partner & Agency
(El Salvador 2011 -2013)
    Campaign reports, analysis of results, recommend optimizations and social media monitoring (platforms: Yahoo ads, Google Adwords, Facebook Business Manager)
    Rich media sales Yahoo & Prisa group
    New costumers acquisition

Intern, DDB (San Salvador, El Salvador 2010)
Communications Manager, Kinder Wonderland family company (San Salvador, 2007 - 2010)

SPECIALIZATION
    Google Adwords & Google Analytics Certificate (2016)
    Course: Prototyping for Human Centered Design. ACUMEN.

REFERENCES
-O&R McCann - Latin interactive
Claudia Mendez José Marcenaro
Media Director Sales Director
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