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Comecei a trabalhar aos 15 anos como estagiária de ensino médio em uma das filiais da Caixa Econômica Federal, na agência de Palhoça, no ano de 2012. Após a conclusão do estágio fiquei alguns anos sem trabalho para poder focar no término dos estudos. Em 2018 iniciei a faculdade de administração, onde me abriram algumas portas e uma delas foi o início da minha trajetória no setor financeiro. Em 2019 iniciei na empresa BP PROMOTORA DE CRÉDITOS, como assistente administrativo, havia como principais funções: Digitação de contratos nos diversos sistemas bancários, conferência de documentos, contato com filiais e clientes, utilizamos o sistema STORMFIN. Após 3 anos decidi que precisa de alguma outra oportunidade que pudesse agregar mais meu conhecimento, em 2022 iniciei na empresa MAIS SABOR GESTÃO EM ALIMENTAÇÃO, como assistente administrativo financeiro, tinha como principais funções, contas a pagar, contas a receber, faturamento, atendimento a 8 filiais, apoio ao setor de contabilidade e RH, Utilizamos o sistema sênior. Meu desligamento aconteceu em fevereiro de 2023, onde a empresa passou por uma reorganização e foi decidido desligar os funcionários mais novos para fazer ajuste do setor. Logo após meu desligamento, iniciei na empresa NDTV -(iniciei em março de 2023) localizada no morro da cruz em Florianópolis, minhas principais atribuições eram, contas a receber, cobrança, conciliação bancária, suporte aos setores de contas a pagar e as filiais, Utilizamos o sistema PROTHEUS (TOTVS). Meu desligamento foi em julho de 2023 devido a problemas pessoais. No mesmo mês, em julho de 2023 iniciei no GRUPO PACCINI, localizado na área industrial de Palhoça, minhas principais funções: contas a pagar, contas a receber, conciliação bancária, fluxo de caixa, baixas de importação, controle de caixas, envio de documentação a contabilidade, utilizamos o sistema Sankhya. Com a minha formação em administração de empresas mais o conhecimento amplo que tenho em atividades financeiras, suporte administrativo e outras funçoes estou disposta a oferecer meus serviçoes em prol do seu negócio.","rating":5,"ranking":788,"position":{"position":"bronze","next":{"name":"Silver","next":"gold","description":"Silver es el tercer nivel de Workana. Vas por buen camino. Mantente activo y cumple los requisitos para seguir creciendo. Ten en cuenta: ingresos, calificaciones y clientes satisfechos. Leer más","explain":"Un freelancer Silver es un profesional con un historial de más de 2 clientes satisfechos. Esto significa que ya tiene sus primeras estrellas y su carrera profesional en Workana comenzó muy bien. No olvides chequear su perfil para saber más sobre su reputación. Leer más"},"name":"Bronze","description":"Bronze es el segundo nivel de Workana. Reputación, actividad y éxito son claves. Realiza buenas propuestas, suma calificaciones positivas y aumenta tus ingresos para acceder a mejores beneficios. Vas por buen camino, sigue creciendo. Leer más","explain":"Este es el segundo nivel. Implica que el freelancer ya completó al menos un proyecto con buena calificación en Workana y está listo para seguir trabajando. Revisa su perfil para conocer más a fondo todas sus habilidades. Leer más"},"completed":2,"hourlyRate":{"rate":100,"currency":"BRL"},"badges":[{"type":"membership_premium","profile":"worker","active":true}],"shouldShowHireMeDialog":false},"profileUrl":"https://www.workana.com/freelancer/7111331fc3fef584942cd61d7c2717e9","logoUrl":"https://cf.workana.com/logos/24f39aac022b39c5ff79d36d092bbc43/bf/finaqui_160_160.jpg","truncatedCompanyDescription":"Formada em administração de empresas pela faculdade estacio de sá em 2022, Pós Graduanda em gestão financeira Dona da Finaqui - Gestão financeira Disponivel para trabalhos remotos.","ratingData":{"label":"5 of 5.00","stars":5},"countryData":{"country":"BR","name":"Brazil","class":"flag flag-br","url":"https://www.workana.com/en/freelancers/brazil?ref=freelancer_view","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"skillTags":[{"anchorText":"Financial Management","anchorLink":"https://www.workana.com/en/hire/financial-management","isCertified":false,"title":"Financial Management - Freelancers"},{"anchorText":"Financial Analysis","anchorLink":"https://www.workana.com/en/hire/financial-analysis","isCertified":false,"title":"Financial Analysis - Freelancers"},{"anchorText":"Admin Support","anchorLink":"https://www.workana.com/en/hire/admin-support-1","isCertified":false,"title":"Admin Support - Freelancers"},{"anchorText":"Accounts Payable","anchorLink":"https://www.workana.com/en/hire/accounts-payable","isCertified":false,"title":"Accounts Payable - Freelancers"},{"anchorText":"Accounts Receivable","anchorLink":"https://www.workana.com/en/hire/accounts-receivable","isCertified":false,"title":"Accounts Receivable - Freelancers"},{"anchorText":"Financial Forecasting","anchorLink":"https://www.workana.com/en/hire/financial-forecasting","isCertified":false,"title":"Financial Forecasting - Freelancers"},{"anchorText":"Admin Assistant","anchorLink":"https://www.workana.com/en/hire/admin-assistant","isCertified":false,"title":"Admin Assistant - Freelancers"},{"anchorText":"Business Mathematics","anchorLink":"https://www.workana.com/en/hire/business-mathematics","isCertified":false,"title":"Business Mathematics - Freelancers"},{"anchorText":"Microsoft Excel","anchorLink":"https://www.workana.com/en/hire/microsoft-excel","isCertified":false,"title":"Microsoft Excel - Freelancers"},{"anchorText":"Microsoft Office","anchorLink":"https://www.workana.com/en/hire/microsoft-office","isCertified":false,"title":"Microsoft Office - Freelancers"},{"anchorText":"Financial Reporting","anchorLink":"https://www.workana.com/en/hire/financial-reporting","isCertified":false,"title":"Financial Reporting - Freelancers"},{"anchorText":"Financial Writing","anchorLink":"https://www.workana.com/en/hire/financial-writing","isCertified":false,"title":"Financial Writing - Freelancers"},{"anchorText":"Data Interpretation","anchorLink":"https://www.workana.com/en/hire/data-interpretation","isCertified":false,"title":"Data Interpretation - Freelancers"},{"anchorText":"Strategic Planning","anchorLink":"https://www.workana.com/en/hire/strategic-planning","isCertified":false,"title":"Strategic Planning - Freelancers"},{"anchorText":"Budgeting & Forecasting","anchorLink":"https://www.workana.com/en/hire/budgeting-forecasting","isCertified":false,"title":"Budgeting & Forecasting - Freelancers"},{"anchorText":"Finance & Management","anchorLink":"https://www.workana.com/en/hire/finance-management","isCertified":false,"title":"Finance & Management - Freelancers"}]},{"seoURL":"https://www.workana.com/freelancer/58c30cdd3ad42216531e74305d57fd2b","companyVisibleName":"Gustavo M. T.","tagline":null,"companyDescription":"Trópikoz | Soluções Criativas ✨ Mais que uma agência, somos seu próximo parceiro de crescimento. Olá! Nós somos a Trópikoz. E antes de falarmos sobre marketing, tráfego ou branding, queremos falar sobre pessoas. Acreditamos que todo grande negócio começa com uma ideia, um sonho e a coragem de alguém que decidiu fazer acontecer. E é exatamente aí que a nossa história se conecta com a sua. Nós não somos uma agência tradicional. Somos um coletivo de especialistas que se cansou da formalidade e da burocracia para focar no que realmente importa: entender o seu desafio e construir uma solução criativa que gere resultados de verdade. Nossa jornada começou no campo da educação, onde aprendemos a arte de ensinar, simplificar o complexo e, acima de tudo, a ouvir. Levamos essa bagagem para o universo digital e a unimos com uma obsessão por performance. O resultado? Uma abordagem de marketing que é ao mesmo tempo humana e implacavelmente focada em dados. - O TIPO DE RESULTADO QUE AMAMOS CONSTRUIR: Para um e-commerce de moda local, não apenas criamos anúncios. Nós mergulhamos na cultura da marca, entendemos o público e construímos uma estratégia que os levou do zero a R$ 30.000/mês em vendas em 90 dias. Foi uma parceria intensa e gratificante. Para um infoprodutor, não apenas diagramamos um eBook. Nós criamos um funil de vendas completo, com uma isca de valor real e uma copy que gerou mais de 1.200 leads apaixonados pelo tema em apenas duas semanas. Para uma clínica de estética, não apenas gerenciamos as redes sociais. Nós construímos uma comunidade baseada em confiança, com conteúdo educativo e campanhas que aumentaram o agendamento de consultas em 40%. Isso é o que nos move. Ver o seu negócio crescer é a nossa maior recompensa. - NOSSA CAIXA DE FERRAMENTAS ESTÁ SEMPRE PRONTA: ESTRATÉGIA E GESTÃO DE TRÁFEGO PAGO: Somos especialistas em Google Ads e Meta Ads (Facebook/Instagram). Mas não somos "apertadores de botão". Nós criamos funis inteligentes, otimizamos orçamentos como se fossem nossos e buscamos o ROI de forma incansável. BRANDING E IDENTIDADE VISUAL: Ajudamos sua marca a encontrar sua voz, sua cara e seu lugar no mundo. Criamos logos, paletas de cores e um manual de marca que guiará toda a sua comunicação. CRIAÇÃO DE CONTEÚDO QUE CONECTA: De roteiros para vídeos no YouTube a posts estratégicos no Instagram e artigos de blog com SEO, produzimos conteúdo que atrai, educa e converte. DESENVOLVIMENTO DE SITES E LANDING PAGES: Criamos plataformas digitais que não são apenas bonitas, mas que funcionam como máquinas de conversão, focadas na experiência do usuário. PRODUTOS DIGITAIS: Transformamos seu conhecimento em ativos valiosos, como Ebooks, cursos e infográficos, prontos para gerar autoridade e receita. Nossa expertise é validada por certificações internacionais do Google e da Meta, mas nossa maior credencial é a confiança e o sucesso dos nossos parceiros. - NOSSO COMPROMISSO COM VOCÊ É SIMPLES: VAMOS OUVIR MAIS DO QUE FALAR: Queremos entender sua visão, suas metas e suas dores. COMUNICAÇÃO RADICALMENTE TRANSPARENTE: Você sempre saberá o que estamos fazendo, por que estamos fazendo e quais resultados estamos alcançando. PAIXÃO PELO SEU PROJETO: Trataremos seu negócio com o mesmo cuidado e dedicação que temos com o nosso. Se você está procurando por um parceiro que se importa de verdade, que vibra com as suas vitórias e que tem a competência para transformar suas metas em realidade, então nós somos a escolha certa. Vamos tomar um café virtual e falar sobre o futuro do seu negócio? Envie seu projeto. 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Ao longo da nossa jornada, tivemos o privilégio de construir parcerias sólidas e entregar resultados que não apenas cumprem metas, mas que impulsionam negócios para o próximo nível. Abaixo, detalhamos algumas dessas histórias. 1. Gestão de Marketing e Performance | Preparatório Concursos Período: Janeiro 2020 - Presente O Desafio: O cliente, uma marca de conteúdo para concursos públicos, precisava se estabelecer no mercado digital, construir autoridade e transformar seguidores em alunos pagantes. A concorrência era alta e a marca precisava de uma identidade forte e um funil de vendas eficaz. Nossa Solução: - Branding & Identidade Visual: Criamos do zero a identidade visual completa (logo, cores, tipografia) para transmitir confiança e profissionalismo. - Estratégia de Conteúdo: Desenvolvemos um calendário editorial para Instagram, Blog e YouTube, com conteúdo educativo, motivacional e focado em resolver as dores dos concurseiros. - Tráfego Pago (Google & Meta Ads): Estruturamos campanhas de alta segmentação para captação de leads (com iscas digitais como eBooks e simulados) e campanhas de remarketing para conversão em cursos. - Desenvolvimento Web: Criamos o site institucional e landing pages otimizadas para conversão, com foco em SEO para ranqueamento orgânico. Cases de Sucesso: Crescimento de 40% nas matrículas pagas mês a mês após a implementação das campanhas de Google Ads. Geração de mais de 5.000 leads qualificados no primeiro semestre através de funis com iscas digitais. A marca se tornou uma referência reconhecida em seu nicho, com alto engajamento e uma comunidade fiel. 2. Estruturação de Marketing Digital | Analisys Clinic Período: Janeiro 2022 - Fevereiro 2023 O Desafio: Uma clínica de saúde precisava construir sua presença digital do zero, atrair pacientes para a unidade física e se posicionar como uma autoridade em sua área, transmitindo confiança e cuidado. Nossa Solução: - Branding Sensível: Desenvolvemos uma identidade visual que refletia profissionalismo, tecnologia e acolhimento. - Gestão de Redes Sociais: Criamos uma linha editorial focada em conteúdo informativo e educativo, quebrando objeções e construindo uma comunidade de seguidores engajados. - Tráfego Local (Local Ads): Implementamos campanhas de Meta Ads e Google Ads com segmentação geográfica precisa (geotargeting) para atrair pacientes na região da clínica. - Automação de Atendimento: Configuramos fluxos de comunicação via WhatsApp para agilizar o agendamento de consultas e o relacionamento com os pacientes. Cases de Sucesso: Aumento de 60% no número de agendamentos provenientes dos canais digitais em 6 meses. Redução de 35% no Custo por Lead (CPL) para agendamentos através da otimização contínua das campanhas. A clínica se tornou a mais bem avaliada no Google Business Profile em sua localidade. 3. Lançamento e Escala de E-commerce | Marca de Moda Local O Desafio: Uma nova marca de moda precisava lançar seu e-commerce e competir em um mercado saturado, com um orçamento de marketing limitado. O objetivo era gerar vendas e construir uma base de clientes leais. Nossa Solução: - Estratégia de Lançamento: Criamos uma campanha de "awareness" (reconhecimento) seguida por uma campanha de conversão agressiva no Instagram e Facebook. - Criativos de Alto Impacto: Produzimos fotos e vídeos que destacavam a qualidade e o diferencial dos produtos, gerando desejo e conexão emocional. - Funil de Vendas no E-commerce: Implementamos um funil completo, com campanhas de prospecção (públicos de interesse e lookalikes) e remarketing dinâmico para carrinhos abandonados e visitantes do site. Cases de Sucesso: A marca atingiu R$ 30.000 em faturamento mensal em apenas 90 dias após o lançamento. Alcançamos um ROAS (Retorno sobre o Investimento em Publicidade) médio de 5.5x, provando a eficiência das campanhas. Construímos uma base com mais de 1.000 clientes no primeiro semestre de operação. Credenciais e Certificações Nossa expertise técnica é continuamente validada pelas principais plataformas do mercado. 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