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     Developed Commercial Strategies in Each Geography and Product LIne
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    Ensured divisional corporate alignment with global policy on PR and Marketing
     Designed and installed Shelf Annalysis and allotted shelf space SOS to 145% allowing visibility enhancement for HP´s supplies over competition
    Conducted and ensured VRIO analysis on top of Divisional Objetives

    Successful introduction of major corporate printing categories
    Top launch for HP´s first digital cameras and photoprinters
    LATAM launch of PhotoSmart category and f All in One first HP´s incursion
    LATAM launch of First HP´s wide format inject printer

    Editor in Chief, Pc Magazine Latinamerica,                 Mexico
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