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Interés especial por proyectos de Cool Hunting, Moda, Estilo de Viday Cultura Pop: cine, tv, música.

DISEÑO, MERCADEO Y PR_
Habilidad para creación y desarrollo de estrategias basadas en análisis de datos y enfocadas hacia el posicionamiento de marca por medio de campañas ATL y BTL, con implementación de las mismas en Retail, Visual Merchandising (vitrinas y espacios comerciales), CRM y Medios de Comunicación.

COMERCIAL Y COMUNICACIÓN DE MODA_
Experiencia como Fashion Buyer: entendimiento y aplicación comercial de tendencias. Producción, dirección de arte, escenografía y styling de editoriales de moda. Periodismo de moda en medios de comunicación, redacción de artículos y notas. Edición conceptual y locución.

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Directora Creativa, Octubre 2014 - Actualidad
+ Consultoría y desarrollo de marca por medio de talleres con los clientes en los que se hace Design Thinking y Business Model Canvas para dar forma a la marca y la empresa.
+ Damos forma e Identidad Visual a los proyectos de nuestros clientes: Branding, Empaque, Look and Feel.

• Por Obra y Gracia / Melissa Colombia Directora de Mercadeo y Comunicaciones Marzo 2013 - Septiembre 2014
+ Fashion Buyer de colecciones a partir de historial de ventas y lectura de tendencias de temporada.
+ Diseño de Visual Concept en tiendas para cada colección, BTL, CRM y Online.
+ Posicionamiento de la marca brasilera de zapatos plásticos Melissa por medio de estrategia en Retail.
+ Capacitación y seguimiento del equipo de ventas (30 personas) basado en la temática de cada colección.

• Nike
Coordinadora de Mercadeo para Colombia, Realización de Artes e Implementación en tiendas 2009 - 2010
+ Creación, diseño y realización de piezas ATL y activaciones BTL. Diseño de vitrinas y espacios comerciales. + Planeación, coordinación y comunicación de la campañas en medios digitales, impresos y televisión.
+ Realización en equipo de la competencia atlética NIKE HUMAN RACE 10K 2009.

• NTN24 - RCN
Periodista de moda y reportera para el programa de televisión internacional “Flash Fashion” 2013
+ Redacción de artículos, notas y cápsulas en el programa Flash Fashion + Locución de contenido.

• LaSalle College Bogotá
Docente y Monitora “Espacios Comerciales” y “Exhibiciones de Moda” Enero 2012 - Agosto de 2013

• Diseñadora Gráfica Freelance
Clientes: AON, Santillana, Percos, entre otros. 2008 - Actualidad","rawText":"• Denken Directora Creativa, Octubre 2014 - Actualidad + Consultoría y desarrollo de marca por medio de talleres con los clientes en los que se hace Design Thinking y Business Model Canvas para dar forma a la marca y la empresa. + Damos forma e Identidad Visual a los proyectos de nuestros clientes: Branding, Empaque, Look and Feel. • Por Obra y Gracia / Melissa Colombia Directora de Mercadeo y Comunicaciones Marzo 2013 - Septiembre 2014 + Fashion Buyer de colecciones a partir de historial de ventas y lectura de tendencias de temporada. + Diseño de Visual Concept en tiendas para cada colección, BTL, CRM y Online. + Posicionamiento de la marca brasilera de zapatos plásticos Melissa por medio de estrategia en Retail. + Capacitación y seguimiento del equipo de ventas (30 personas) basado en la temática de cada colección. • Nike Coordinadora de Mercadeo para Colombia, Realización de Artes e Implementación en tiendas 2009 - 2010 + Creación, diseño y realización de piezas ATL y activaciones BTL. Diseño de vitrinas y espacios comerciales. + Planeación, coordinación y comunicación de la campañas en medios digitales, impresos y televisión. + Realización en equipo de la competencia atlética NIKE HUMAN RACE 10K 2009. • NTN24 - RCN Periodista de moda y reportera para el programa de televisión internacional “Flash Fashion” 2013 + Redacción de artículos, notas y cápsulas en el programa Flash Fashion + Locución de contenido. • LaSalle College Bogotá Docente y Monitora “Espacios Comerciales” y “Exhibiciones de Moda” Enero 2012 - Agosto de 2013 • Diseñadora Gráfica Freelance Clientes: AON, Santillana, Percos, entre otros. 2008 - Actualidad","canEdit":false,"editUrl":"https://www.workana.com/freelancer/13c063302a614e914c27bc014aeb8849/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. Choose the most relevant aspects for each position, what you learned and achieved, and anything else that will help in understanding your career path."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Add to list","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"I. G. C.","companyId":213395,"companyHash":"13c063302a614e914c27bc014aeb8849","ratingData":{"rating":0,"hasRating":false,"width":"width: 0","noRatings":"No ratings yet","average":0,"ratingText":"No ratings yet"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Public Profile"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Agency Profile"}},"phone":{"text":"Phone number: ","canEditPhone":false,"hasPhone":false,"number":null},"countryData":{"country":"CO","name":"Colombia","class":"flag flag-co","url":"https://www.workana.com/en/freelancers/colombia?ref=freelancer_view","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"hourlyRate":{"text":"Hourly rate:","rate":"CO$ 40,000.00","isSet":true,"currency":"COP","amount":"40000.00"},"mainSkill":{"isSet":true,"text":"Freelancer expert in Design & Multimedia"},"public":true,"clarificationText":"Allowed formats:
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