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Estudió Diplomado de : “Tecnología, Innovación y Negocios” en la Universidad Adolfo Ibáñez.

Con experiencia en marketing digital. Ha estado a cargo de la estrategia e implementación de comunicación para cumplir con los objetivos de las campañas. Gestión de contrato de proveedores. Gestión de recursos. Planificación estratégica de medios digitales. Dirección de arte. Análisis y evaluación de métricas.

Posee amplio conocimiento en tecnología y herramientas para web, publicidad y editorial.
Tiene conocimientos de usabilidad web, participando en estudios y su posterior análisis para implementación de mejoras.
Ha trabajado con equipos multidisciplinarios en áreas comerciales, marketing, informática y catálogo.

Experiencia en el sector retail desarrollando e implementando proyectos de e-commerce, marketing, marketing digital, web e impresos.
Desarrollo de proyectos internacionales de e-commerce, que requieren coordinación de grandes equipos de trabajo.

Participación en el diseño e implementación de proyectos corporativos para habilitar canales de venta no presencial (Telefónico, web y Iphone).

Posee conocimientos universitarios en ciencias biológicas.

Participó de la coordinación de la Universidad Verde de Verano 2011.
Creó y lideró empresa de diseño (GatoNaranja), que actualmente sigue en funcionamiento.
Experiencia como relatora en empresas Eguiluz.Participó de la confección de contenidos y material para un curso de diplomado en la Universidad Santo Tomás.

Especialidades: Marketing digital, e-commerce, dirección de arte.","rawText":"Profesional con 10 años de experiencia. Estudió Diplomado de : “Tecnología, Innovación y Negocios” en la Universidad Adolfo Ibáñez. Con experiencia en marketing digital. Ha estado a cargo de la estrategia e implementación de comunicación para cumplir con los objetivos de las campañas. Gestión de contrato de proveedores. Gestión de recursos. Planificación estratégica de medios digitales. Dirección de arte. Análisis y evaluación de métricas. Posee amplio conocimiento en tecnología y herramientas para web, publicidad y editorial. Tiene conocimientos de usabilidad web, participando en estudios y su posterior análisis para implementación de mejoras. Ha trabajado con equipos multidisciplinarios en áreas comerciales, marketing, informática y catálogo. Experiencia en el sector retail desarrollando e implementando proyectos de e-commerce, marketing, marketing digital, web e impresos. Desarrollo de proyectos internacionales de e-commerce, que requieren coordinación de grandes equipos de trabajo. Participación en el diseño e implementación de proyectos corporativos para habilitar canales de venta no presencial (Telefónico, web y Iphone). Posee conocimientos universitarios en ciencias biológicas. Participó de la coordinación de la Universidad Verde de Verano 2011. Creó y lideró empresa de diseño (GatoNaranja), que actualmente sigue en funcionamiento. Experiencia como relatora en empresas Eguiluz.Participó de la confección de contenidos y material para un curso de diplomado en la Universidad Santo Tomás. Especialidades: Marketing digital, e-commerce, dirección de arte.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/162fbe4bbd0b667f0e4b92b5a86cf4a9/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"* Independiente (Graphic Design): Profesional con alta capacidad de liderar proyectos, creativo e innovador.
Amplia experiencia en campañas digitales y su amplificación comunicativa en medios digitales, SEM, facebook, email marketing.
Experto en dirección de arte y creación de proyectos web: e-commerce, corporativos, web 2.0 y mobile.

* Instituto del Medio Ambiente - IDMA (Renewables & Environment) [desde 3/2013]: Reunir estudios de mercado de las entidades reconocidas para acreditar campo laboral y reunir las necesidades del mercado para la elaboración idónea de las materias a estudiar por los alumnos.
Diseñar la malla de la carrera.
Realizar encuestas a empresas relacionadas al campo laboral de la carrera para validar y corregir la malla y recoger impresiones sobre el perfil de egreso.
Estipular el Perfil de Ingreso y de Egreso por competencias.
Definir ramos y planes de estudios.
Reclutar profesores que dicten los ramos.

* Cencosud S.A. (Retail) [desde 2/2012]: Creación de campañas digitales para Jumbo.
Integración de medios mobile con tiendas.
Amplificación de comunicación de campañas de tienda en medios digitales, SEM, facebook.
Realización de concursos.
Digitalización de catálogos.
Email marketing.
Coordinación con agencias de medios.
Coordinación con agencias desarrollo web y mobile.
Coordinación de redes sociales (Facebook y twitter) de Jumbo y Santa Isabel.

* Instituto de Ecología Política (Renewables & Environment) [desde 2011]: Trabajo voluntario para la organización y difusión de la Universidad Verde de Verano 2011.
www.universidadverde.cl

* Cencosud S.A. (Retail) [desde 5/2011]: Funciones y logros:
Diseño y desarrollo de proyectos e-commerce internacionales.
Diseño y desarrollo de nueva página ecommerce Jumbo.cl.
Diseño y desarrollo de nueva página corporativa Jumbo.cl.
Implementación de marketing digital para SEM y Medios Digitales.
Creación (Concepto y arte) de campañas.
Actualización y edición de contenidos para las páginas corporativas de supermercado.

* INE (Graphic Design) [desde 2005]

* Gato Naranja (Graphic Design) [desde 10/2005]: Creadora de la empresa.
Responsable gestión de clientes: captación, estudio de necesidades, creación de propuestas, entrega.
Arte y Desarrollo de piezas tanto web como offline, coordinación con imprenta e informática.","rawText":"* Independiente (Graphic Design): Profesional con alta capacidad de liderar proyectos, creativo e innovador. Amplia experiencia en campañas digitales y su amplificación comunicativa en medios digitales, SEM, facebook, email marketing. Experto en dirección de arte y creación de proyectos web: e-commerce, corporativos, web 2.0 y mobile. * Instituto del Medio Ambiente - IDMA (Renewables & Environment) [desde 3/2013]: Reunir estudios de mercado de las entidades reconocidas para acreditar campo laboral y reunir las necesidades del mercado para la elaboración idónea de las materias a estudiar por los alumnos. Diseñar la malla de la carrera. Realizar encuestas a empresas relacionadas al campo laboral de la carrera para validar y corregir la malla y recoger impresiones sobre el perfil de egreso. Estipular el Perfil de Ingreso y de Egreso por competencias. Definir ramos y planes de estudios. Reclutar profesores que dicten los ramos. * Cencosud S.A. (Retail) [desde 2/2012]: Creación de campañas digitales para Jumbo. Integración de medios mobile con tiendas. Amplificación de comunicación de campañas de tienda en medios digitales, SEM, facebook. Realización de concursos. Digitalización de catálogos. Email marketing. Coordinación con agencias de medios. Coordinación con agencias desarrollo web y mobile. Coordinación de redes sociales (Facebook y twitter) de Jumbo y Santa Isabel. * Instituto de Ecología Política (Renewables & Environment) [desde 2011]: Trabajo voluntario para la organización y difusión de la Universidad Verde de Verano 2011. www.universidadverde.cl * Cencosud S.A. (Retail) [desde 5/2011]: Funciones y logros: Diseño y desarrollo de proyectos e-commerce internacionales. Diseño y desarrollo de nueva página ecommerce Jumbo.cl. Diseño y desarrollo de nueva página corporativa Jumbo.cl. Implementación de marketing digital para SEM y Medios Digitales. Creación (Concepto y arte) de campañas. Actualización y edición de contenidos para las páginas corporativas de supermercado. * INE (Graphic Design) [desde 2005] * Gato Naranja (Graphic Design) [desde 10/2005]: Creadora de la empresa. Responsable gestión de clientes: captación, estudio de necesidades, creación de propuestas, entrega. Arte y Desarrollo de piezas tanto web como offline, coordinación con imprenta e informática.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/162fbe4bbd0b667f0e4b92b5a86cf4a9/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. Choose the most relevant aspects for each position, what you learned and achieved, and anything else that will help in understanding your career path."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Add to list","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"C. A.","companyId":62395,"companyHash":"162fbe4bbd0b667f0e4b92b5a86cf4a9","ratingData":{"rating":0,"hasRating":false,"width":"width: 0","noRatings":"No ratings yet","average":0,"ratingText":"No ratings yet"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Public Profile"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Agency Profile"}},"phone":{"text":"Phone number: ","canEditPhone":false,"hasPhone":false,"number":null},"countryData":{"country":"CL","name":"Chile","class":"flag flag-cl","url":"https://www.workana.com/en/freelancers/chile?ref=freelancer_view","blankGif":"https://wkncdn.com/newx/assets/build/img/blank.e5634ce39.gif"},"hourlyRate":{"text":"Hourly rate:","rate":"USD 0.00","isSet":false,"currency":"USD","amount":"0.00"},"mainSkill":{"isSet":true,"text":"Freelancer expert in Design & Multimedia"},"public":true,"clarificationText":"Allowed formats:
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