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Integrei storytelling, mídia paga e análise de dados para otimizar performance e aumentar a eficiência das campanhas. Utilizei frameworks estratégicos (como AIDA) e ferramentas com IA para estruturar processos mais inteligentes e escaláveis. Z Omni Serve Marketing — Belgrado (2023–2025) Social Media Strategist | Brand & Content Strategy Responsável pela construção e execução de estratégias de conteúdo para marcas internacionais, com foco em posicionamento, consistência e crescimento de audiência. Planejei e gerenciei conteúdo multiplataforma, analisando métricas e comportamento do público para gerar engajamento qualificado e fortalecer a percepção de marca. Atuei na gestão de comunidade e narrativa, garantindo alinhamento entre comunicação e identidade das marcas. Webjump — Brasil (2023) Marketing & Communications Analyst | E-commerce & Growth Atuei na integração entre marketing e vendas, com foco na otimização de funis e aumento de conversão em projetos de e-commerce. Trabalhei com marcas como Broto (Banco do Brasil), Galderma e Mercado Pago, desenvolvendo estratégias de conteúdo e apoiando decisões orientadas por dados. Contribuí para a construção de jornadas mais eficientes e alinhadas aos objetivos de negócio. Agência Green Digital — Brasil (2021–2023) Marketing Lead | Estratégia 360° Liderei até 8 projetos simultâneos, coordenando estratégias de marketing para clientes no Brasil, Estados Unidos e Canadá. Desenvolvi campanhas 360°, integrando tráfego pago, automação, conteúdo e branding com foco em crescimento e geração de leads. Atuei em todo o ciclo do projeto — da estratégia à execução — garantindo consistência, performance e alinhamento com os objetivos dos clientes. PROJETOS COMO FREELANCER Atuação direta na construção de posicionamento e estratégias de crescimento para marcas e infoprodutores, com foco em geração de receita e autoridade. Principais entregas: Estruturação de posicionamento e branding Desenvolvimento de funis de vendas (lançamentos e evergreen) Estratégias de tráfego pago e conteúdo orientado à conversão Reestruturação de presença digital e comunicação estratégica Criação de páginas de venda, pitchs e storytelling para produtos digitais","rating":4.75,"ranking":194,"position":{"position":"silver","next":{"name":"Gold","next":"platinum","description":"Gold es el cuarto nivel de Workana. Estás a un paso de convertirte en un top freelancer y acceder a los mejores beneficios. Continúa el excepcional trabajo: ingresos, calificaciones y clientes satisfechos son la clave. Leer más","explain":"Un freelancer Gold ya ha trabajado con por lo menos 4 clientes diferentes y consiguió muy buenos resultados. Para estos profesionales, su reputación es muy importante. ¡No te pierdas la oportunidad de conocer su talento en tu próximo proyecto! Leer más"},"name":"Silver","description":"Silver es el tercer nivel de Workana. Vas por buen camino. Mantente activo y cumple los requisitos para seguir creciendo. Ten en cuenta: ingresos, calificaciones y clientes satisfechos. Leer más","explain":"Un freelancer Silver es un profesional con un historial de más de 2 clientes satisfechos. Esto significa que ya tiene sus primeras estrellas y su carrera profesional en Workana comenzó muy bien. No olvides chequear su perfil para saber más sobre su reputación. Leer más"},"completed":2,"hourlyRate":{"rate":180,"currency":"BRL"},"badges":[{"type":"membership_premium","profile":"worker","active":true}],"shouldShowHireMeDialog":false},"profileUrl":"https://www.workana.com/freelancer/42fc87c6bf5b2ffb223dfc5d6d934b3f","logoUrl":"https://cf.workana.com/logos/bca3a9feb3308d24b7f280a2e43bd9d7/dc/1753733821044_160_160.jfif","truncatedCompanyDescription":"A maioria das marcas não precisa de mais conteúdo. Precisa de direção. 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