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","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work experience","dangerouslyWillBeRenderAsHtml_text":"2010 – present Madman Events Management
Founder & President
Overall planner and implementor of all corporate/administrative
duties and responsibilities.
Project management / Business development & activation.
Client relations.
Media Relations.
Vendor Management

To date, our portfolio includes the following:

•    Marketing Director of the 2010 Fitness & Modelling Expo (FAME) held at the Music Museum (July 2010).
•    Co-producer of the Level 3 Fitness Training Sessions at the Alabang Town Center (October 30-December 18, 2010).
•    Marketing Consultant for Dance Pinoy Network, producers of the K-Pop Dance Competition.
•    Sales Consultant for Savers Appliance.
•    Marketing Consultant for Jimmy Dee Enterprises.
•    Marketing Consultant for Elai Trading.
-    facilitated development of the company website
-    facilitated design / installation of company’s delivery van stickers
-    prepared consumer promotion mechanics.
•    Eaglematrix Security Agency
-    provided training services for their security guards.
•    Marketing Director for the Pinoy Rock & Rhythm Website Project.
•    Board Member & External Public Relations Officer for the Unified Bodybuilding and Fitness Federation of the Philippines.
•    Executive Editor, Maximum Muscle Online
•    Business agent for the following athletes:
-    Luisa McClinton, recently crowned Women’s Bodybuilding Champion at the 2010 Fitness & Modeling Expo (FAME) held in Las Vegas (USA).
-    Jim Rosier, multi-titled martial artist, anti-bullying advocate and urban self defense specialist.

•    Marketing Director for the following events in 2014:
-    Marketing Director for the 3 fitness trainer seminars of the International Fitness Professionals Association (IFPA).
-    Marketing Director, Mutant Bodybuilding Showdown
-    Executive Editor, Maximum MuscleOnline.
-    Marketing Director, Ginoong Central Luzon.
-    Marketing Director, Phil-Asia International Bodybuilding Championships.

•    Events Handled in 2015
-    Executive Editor, Maximum Muscle Online
1)    The only Philippine-based bodybuilding website. Handled content, marketing and overall site management.
-    Marketing Director, Armwrestling Philippines
1) Facilitator for the group’s media appearances on Aksyon Sports and MBC Sports Center
-    Marketing Director, Dodgeball Philippines
1)    Facilitated the set up of the group as a sports organization.
2)    Set up their social media page
3)    Handled their publicity requirements
-    Contributing Writer, Ars Ducendi
•    Projects Handled in 2016
-    Marketing Director, Armwrestling Philippines
1)    Producer, “Supermatch I : Ben vs Looker” at Tiendesitas (April)
2)     Producer, “Supermatch II : Ben vs Asinas” at Tiendesitas (May)
3)    Co-producer with Robinson’s Pangasinan of the “Bunong Braso Challenge” (August)
4)    Project Manager of group’s participation in the History Channel Convention at the World Trade Center (August).
5)    Co-producer, “Arm Struggle” competition at UP Diliman (September)
6)    Set up and management of the group’s social media page
7)    Handles their publicity requirements.

-    Marketing Director, Dodgeball Philippines
1)    Facilitator for the group’s media appearances on Aksyon Sports and MBC Sports Center
2)    Manages their social media page
3)    Handles their publicity requirements

-    Marketing Consultant, Philippine Society for Orphan Disorders Inc
1)    Responsible for the group’s social media campaigns.
2)    Manages their website

-    Consultant, Globaltronics / Team Asia Corporation
1)    Handles marketing-related functions of both companies.

•    Projects Handled in 2017
-    Consultant, Globaltronics Inc.
1)    Handles the operational /functional requirements of the following departments : Marketing/Sales, Technical, IT as well as Warehouse / Logistics.

-    Marketing Director, Armwrestling Philippines
1)    Producer, “Fuerza Fest” Tournament (March 2017)
2)    Manager of the group’s social media pages “Armwrestling Philippines” and “Pinoy Pullers.”
3)    Manages the group’s media relations and activities which to date includes guestings on Aksyon Sports and feature article on CNN Philippines.

-    Marketing Consultant, Philippine Society For Orphan Disorders Inc
1)    Responsible for the group’s social media campaigns.
2)    Handles the group’s fund raising activities.

-    Contributor, Telecoms Basketball League
1)    Facilitated media coverage for the league’s opening games.

-     Marketing Director, Dodgeball Philippines
1)    Manager of the group’s social media page “Dodgeball Philippines.”

-    Contributor, Run For The Aspins
1)    Facilitated media coverage for the event.

-    Contributor, Aksyon Sports (TV5).
1)    Serves as analyst / resource person during shows.
2)    Provides guests for shows.

-    Contributor, MBC Sports Center (Manila Broadcasting Company / DZRH)
1)    Serves as analyst / resource person during shows.
2)    Provides guests for shows.

•    Projects handled in 2018

-    PCBF Mr & Ms Philippines 2018 Bodybuilding Competition
1)    Served as pre-judging voice over
2)    Served as event voice over and alternate host
3)    Handled pre-event publicity and PR
4)    Handled marketing and sponsorships

-    Cashback / Lyoness
1)    Serves as Marketing Consultant handling promotions & publicity as well as the expansion of the merchant and loyalty card holder base.

-    Aksyon Sports (TV5).
1)    Serves as analyst / resource person during shows.
2)    Provides guests for shows
3)    Provides advertisers for the show.

-    Pinoy Liga
1)    Marketing Consultancy, handling promotions, publicity and advertisers for the website
2)    Writes the game-by-game stories and analysis.

-    Globaltronics Inc
1)    Provides freelance sales and marketing services, sources markets and advertisers for the company’s LED billboards.

November 2018 - Alorica Philippines
Call Center Representative

Serves as the “go between” with client and its members thru assistance with web navigation, online registration, login, information and other web-related concerns.

Oct 2017 – April 2018 Experia Industries
Marketing & Sales Director / Head of Customer Service

Establish the Marketing & Sales programs for the company.
Represent the company in key client & organizational meetings.
Establish the programs / guidelines needed to streamline customer service operations and ensure 100% customer satisfaction.

June 2017 – Oct 2017 Guido Group of Companies
Vice President – Operations

    Interface with the IT, Marketing, Sales, Technical and Logistics
Teams in setting up systems and procedures that would promote productivity and improve company operations.

Oct 2016-June 2017 Guido Group of Companies
Consultant

Interface with the IT, Marketing, Sales, Technical and Logistics
Teams in setting up systems & procedures that would promote
productivity and improve company operations.

March 2016 – present Philippine Society for Orphan Disorders
Communications Consultant

Manage the group’s social media campaign.

February-April 2012 Camarines Sur Watersports Complex (CWC)
Marketing Consultant

Interface with clients and prospects on matters pertaining to reservations,
bookings and other tour related matters.

Assist in the development and implementation of marketing programs.

Dec 2011 – Jan 2012 Anthilla Land Corporation
Marketing/Sales Consultant.

Responsible for the development and implementation of the the company’s marketing programs.
Assist in the company’s sales campaigns.
2009 - 2010 Metro Basketball
Marketing Director / Commissioner
•    In charge of sustaining league (Philippine Women’s Basketball League and the Below 6Ft Basketball League) operations through the sourcing of sponsors.
•    In charge of generating publicity and awareness through media & PR activity.
•    Supervised TV production and coordination with television network.
•    Coordinated game schedules, venue, officials and other related matters with the teams and league management.

2008 - 2010 Philsteel Holdings Corporation
Advertising & Promotions Manager
•    Managed advertising campaigns for Philsteel Holdings Corporation and its brands (Galvalume, Galvacolor, Galvabond and Colorbond).
•    Handled development of point-of-sale promotional material.
•    Managed the company’s PR efforts.
•    Served as the company’s official representative to the Philippine Association of National Advertisers (PANA).

1997-2008 Concepcion-Carrier Air Conditioning Company
Advertising Manager
•    Managed advertising campaigns for Carrier, Condura and Kelvinator brands.
•    Handled development of Carrier, Condura and Kelvinator Point of Sale Materials, Brochures and Premium Items.
•    Managed company’s PR efforts via development of press/photo releases and organizing press conferences.
•    Represented company at meetings of the Phil Appliance Industry Association (PAIA) and served as its Communication Officer.
•    Alternate representative to the Phil Association of National Advertisers (PANA)
•    Led in Display Management of products and dealer outlets. Major projects where involvement was heaviest were at Anson Emporium, Worldwide, Automatic Centre, Shopwise Festival Mall, Coffelaire, Abenson and Star Appliance/SM among others.
•    Organized and managed company participation in appliance and trade fairs all over the country.
•    Organized product literature, point of sale material and product orientations.
•    Managed the company’s promo merchandiser / field management program (approximately 400 people).
•    Managed the company’s “Warehouse Sale” campaign and related activities.
•    Chaired one of the company’s “corporate renewal” committees.

1996.1997    The Philippine Star
Manager, Classified Section and Corporate Communications
•    Developed the Section’s advertising/marketing campaigns.
•    Organized company-sponsored Job Fairs (1996-1997).
•    Increased Section revenue for both Line, Display and Obituary Ads.
•    Served as the company’s representative to the Philippine Association of National Advertisers (PANA).

1996    Hemisphere-Leo Burnett
Account Director
•    Handled such clients as Goodyear, Company B, Reebok and National
Steel Corporation.

1994-1995    The Business Star/The Business Daily
Marketing Manager
    Developed company’s advertising /marketing campaigns.
    Increased company revenue for both display ads and supplements.
    Expanded company’s distribution network and circulation.
    Expanded company’s advertiser profile.

1985–1994    Philippine Appliance Corporation (PHILACOR)
Manager, Marketing Training and Dealer Development Services
    Organized internal training programs for the Marketing Division.
    Organized training programs for appliance dealers.
    Assisted senior management in development of speeches as well as position papers.
    Produced company training videos (Refrigerators and Washing Machines) which were used as internal and external reference (1992-1993).
    Produced public seminars on “Customer Service Management”for appliance dealers (1992) and served as public speaker on the same topic for Abenson, Inc (1993).
    Served as Editor-In-Chief for company newsletter (1992-1994).
    Served as official company representative to the Philippine Association of Corporate Communicators as its Vice President.
Advertising Manager, Winner Brand
    Managed brand’s advertising and promotional campaigns and budgets.
    Developed retail level point of sales activity and ensured product visibility.
    Maintained PHILACOR’s media relationship programs.
    Handled various tasks in seven (7) PHILACOR’s “Dealers Day” activities such as coordination with entertainers/talent managers, light/sound system suppliers, trophy suppliers as well as floor direction (1986-1992).
    In coordination with the ad agency, helped develop the Winner “Personal Ref” media and POS effort (1988-1990).
    Assisted in market research for the Winner “Gallery Collection” model mix and developed POS material (1990).
    Served as the official company representative to the Philippine Associatin of National Advertisers (PANA) as well as the Philippine Marketing Association (PMA)

1984.1985    Europhil Motors Corporation
Staff Assistant, Spare Parts Department
•    Formulate company policies related to improvement of systems and
Services of the department.

1982-1984 Promotions Assistance & Management, Inc. (PAMA)
Project Coordinator
    Assist in formulating special event concepts.
    Assist in ensuring availability of project logistics and liason with key suppliers/media.
    Market concepts to potential sponsors.
    Key Projects: Hakbang Love Bank, Students Pop, Spellers Q, Junior Businessmen’s Club, Wacky Races.","rawText":"2010 – present Madman Events Management Founder & President Overall planner and implementor of all corporate/administrative duties and responsibilities. Project management / Business development & activation. Client relations. Media Relations. Vendor Management To date, our portfolio includes the following: • Marketing Director of the 2010 Fitness & Modelling Expo (FAME) held at the Music Museum (July 2010). • Co-producer of the Level 3 Fitness Training Sessions at the Alabang Town Center (October 30-December 18, 2010). • Marketing Consultant for Dance Pinoy Network, producers of the K-Pop Dance Competition. • Sales Consultant for Savers Appliance. • Marketing Consultant for Jimmy Dee Enterprises. • Marketing Consultant for Elai Trading. - facilitated development of the company website - facilitated design / installation of company’s delivery van stickers - prepared consumer promotion mechanics. • Eaglematrix Security Agency - provided training services for their security guards. • Marketing Director for the Pinoy Rock & Rhythm Website Project. • Board Member & External Public Relations Officer for the Unified Bodybuilding and Fitness Federation of the Philippines. • Executive Editor, Maximum Muscle Online • Business agent for the following athletes: - Luisa McClinton, recently crowned Women’s Bodybuilding Champion at the 2010 Fitness & Modeling Expo (FAME) held in Las Vegas (USA). - Jim Rosier, multi-titled martial artist, anti-bullying advocate and urban self defense specialist. • Marketing Director for the following events in 2014: - Marketing Director for the 3 fitness trainer seminars of the International Fitness Professionals Association (IFPA). - Marketing Director, Mutant Bodybuilding Showdown - Executive Editor, Maximum MuscleOnline. - Marketing Director, Ginoong Central Luzon. - Marketing Director, Phil-Asia International Bodybuilding Championships. • Events Handled in 2015 - Executive Editor, Maximum Muscle Online 1) The only Philippine-based bodybuilding website. Handled content, marketing and overall site management. - Marketing Director, Armwrestling Philippines 1) Facilitator for the group’s media appearances on Aksyon Sports and MBC Sports Center - Marketing Director, Dodgeball Philippines 1) Facilitated the set up of the group as a sports organization. 2) Set up their social media page 3) Handled their publicity requirements - Contributing Writer, Ars Ducendi • Projects Handled in 2016 - Marketing Director, Armwrestling Philippines 1) Producer, “Supermatch I : Ben vs Looker” at Tiendesitas (April) 2) Producer, “Supermatch II : Ben vs Asinas” at Tiendesitas (May) 3) Co-producer with Robinson’s Pangasinan of the “Bunong Braso Challenge” (August) 4) Project Manager of group’s participation in the History Channel Convention at the World Trade Center (August). 5) Co-producer, “Arm Struggle” competition at UP Diliman (September) 6) Set up and management of the group’s social media page 7) Handles their publicity requirements. - Marketing Director, Dodgeball Philippines 1) Facilitator for the group’s media appearances on Aksyon Sports and MBC Sports Center 2) Manages their social media page 3) Handles their publicity requirements - Marketing Consultant, Philippine Society for Orphan Disorders Inc 1) Responsible for the group’s social media campaigns. 2) Manages their website - Consultant, Globaltronics / Team Asia Corporation 1) Handles marketing-related functions of both companies. • Projects Handled in 2017 - Consultant, Globaltronics Inc. 1) Handles the operational /functional requirements of the following departments : Marketing/Sales, Technical, IT as well as Warehouse / Logistics. - Marketing Director, Armwrestling Philippines 1) Producer, “Fuerza Fest” Tournament (March 2017) 2) Manager of the group’s social media pages “Armwrestling Philippines” and “Pinoy Pullers.” 3) Manages the group’s media relations and activities which to date includes guestings on Aksyon Sports and feature article on CNN Philippines. - Marketing Consultant, Philippine Society For Orphan Disorders Inc 1) Responsible for the group’s social media campaigns. 2) Handles the group’s fund raising activities. - Contributor, Telecoms Basketball League 1) Facilitated media coverage for the league’s opening games. - Marketing Director, Dodgeball Philippines 1) Manager of the group’s social media page “Dodgeball Philippines.” - Contributor, Run For The Aspins 1) Facilitated media coverage for the event. - Contributor, Aksyon Sports (TV5). 1) Serves as analyst / resource person during shows. 2) Provides guests for shows. - Contributor, MBC Sports Center (Manila Broadcasting Company / DZRH) 1) Serves as analyst / resource person during shows. 2) Provides guests for shows. • Projects handled in 2018 - PCBF Mr & Ms Philippines 2018 Bodybuilding Competition 1) Served as pre-judging voice over 2) Served as event voice over and alternate host 3) Handled pre-event publicity and PR 4) Handled marketing and sponsorships - Cashback / Lyoness 1) Serves as Marketing Consultant handling promotions & publicity as well as the expansion of the merchant and loyalty card holder base. - Aksyon Sports (TV5). 1) Serves as analyst / resource person during shows. 2) Provides guests for shows 3) Provides advertisers for the show. - Pinoy Liga 1) Marketing Consultancy, handling promotions, publicity and advertisers for the website 2) Writes the game-by-game stories and analysis. - Globaltronics Inc 1) Provides freelance sales and marketing services, sources markets and advertisers for the company’s LED billboards. November 2018 - Alorica Philippines Call Center Representative Serves as the “go between” with client and its members thru assistance with web navigation, online registration, login, information and other web-related concerns. Oct 2017 – April 2018 Experia Industries Marketing & Sales Director / Head of Customer Service Establish the Marketing & Sales programs for the company. Represent the company in key client & organizational meetings. Establish the programs / guidelines needed to streamline customer service operations and ensure 100% customer satisfaction. June 2017 – Oct 2017 Guido Group of Companies Vice President – Operations  Interface with the IT, Marketing, Sales, Technical and Logistics Teams in setting up systems and procedures that would promote productivity and improve company operations. Oct 2016-June 2017 Guido Group of Companies Consultant Interface with the IT, Marketing, Sales, Technical and Logistics Teams in setting up systems & procedures that would promote productivity and improve company operations. March 2016 – present Philippine Society for Orphan Disorders Communications Consultant Manage the group’s social media campaign. February-April 2012 Camarines Sur Watersports Complex (CWC) Marketing Consultant Interface with clients and prospects on matters pertaining to reservations, bookings and other tour related matters. Assist in the development and implementation of marketing programs. Dec 2011 – Jan 2012 Anthilla Land Corporation Marketing/Sales Consultant. Responsible for the development and implementation of the the company’s marketing programs. Assist in the company’s sales campaigns. 2009 - 2010 Metro Basketball Marketing Director / Commissioner • In charge of sustaining league (Philippine Women’s Basketball League and the Below 6Ft Basketball League) operations through the sourcing of sponsors. • In charge of generating publicity and awareness through media & PR activity. • Supervised TV production and coordination with television network. • Coordinated game schedules, venue, officials and other related matters with the teams and league management. 2008 - 2010 Philsteel Holdings Corporation Advertising & Promotions Manager • Managed advertising campaigns for Philsteel Holdings Corporation and its brands (Galvalume, Galvacolor, Galvabond and Colorbond). • Handled development of point-of-sale promotional material. • Managed the company’s PR efforts. • Served as the company’s official representative to the Philippine Association of National Advertisers (PANA). 1997-2008 Concepcion-Carrier Air Conditioning Company Advertising Manager • Managed advertising campaigns for Carrier, Condura and Kelvinator brands. • Handled development of Carrier, Condura and Kelvinator Point of Sale Materials, Brochures and Premium Items. • Managed company’s PR efforts via development of press/photo releases and organizing press conferences. • Represented company at meetings of the Phil Appliance Industry Association (PAIA) and served as its Communication Officer. • Alternate representative to the Phil Association of National Advertisers (PANA) • Led in Display Management of products and dealer outlets. Major projects where involvement was heaviest were at Anson Emporium, Worldwide, Automatic Centre, Shopwise Festival Mall, Coffelaire, Abenson and Star Appliance/SM among others. • Organized and managed company participation in appliance and trade fairs all over the country. • Organized product literature, point of sale material and product orientations. • Managed the company’s promo merchandiser / field management program (approximately 400 people). • Managed the company’s “Warehouse Sale” campaign and related activities. • Chaired one of the company’s “corporate renewal” committees. 1996.1997 The Philippine Star Manager, Classified Section and Corporate Communications • Developed the Section’s advertising/marketing campaigns. • Organized company-sponsored Job Fairs (1996-1997). • Increased Section revenue for both Line, Display and Obituary Ads. • Served as the company’s representative to the Philippine Association of National Advertisers (PANA). 1996 Hemisphere-Leo Burnett Account Director • Handled such clients as Goodyear, Company B, Reebok and National Steel Corporation. 1994-1995 The Business Star/The Business Daily Marketing Manager  Developed company’s advertising /marketing campaigns.  Increased company revenue for both display ads and supplements.  Expanded company’s distribution network and circulation.  Expanded company’s advertiser profile. 1985–1994 Philippine Appliance Corporation (PHILACOR) Manager, Marketing Training and Dealer Development Services  Organized internal training programs for the Marketing Division.  Organized training programs for appliance dealers.  Assisted senior management in development of speeches as well as position papers.  Produced company training videos (Refrigerators and Washing Machines) which were used as internal and external reference (1992-1993).  Produced public seminars on “Customer Service Management”for appliance dealers (1992) and served as public speaker on the same topic for Abenson, Inc (1993).  Served as Editor-In-Chief for company newsletter (1992-1994).  Served as official company representative to the Philippine Association of Corporate Communicators as its Vice President. 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