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T.","tagline":null,"companyDescription":"Trópikoz | Soluções Criativas ✨ Mais que uma agência, somos seu próximo parceiro de crescimento. Olá! Nós somos a Trópikoz. E antes de falarmos sobre marketing, tráfego ou branding, queremos falar sobre pessoas. Acreditamos que todo grande negócio começa com uma ideia, um sonho e a coragem de alguém que decidiu fazer acontecer. E é exatamente aí que a nossa história se conecta com a sua. Nós não somos uma agência tradicional. Somos um coletivo de especialistas que se cansou da formalidade e da burocracia para focar no que realmente importa: entender o seu desafio e construir uma solução criativa que gere resultados de verdade. Nossa jornada começou no campo da educação, onde aprendemos a arte de ensinar, simplificar o complexo e, acima de tudo, a ouvir. Levamos essa bagagem para o universo digital e a unimos com uma obsessão por performance. O resultado? Uma abordagem de marketing que é ao mesmo tempo humana e implacavelmente focada em dados. - O TIPO DE RESULTADO QUE AMAMOS CONSTRUIR: Para um e-commerce de moda local, não apenas criamos anúncios. Nós mergulhamos na cultura da marca, entendemos o público e construímos uma estratégia que os levou do zero a R$ 30.000/mês em vendas em 90 dias. Foi uma parceria intensa e gratificante. Para um infoprodutor, não apenas diagramamos um eBook. Nós criamos um funil de vendas completo, com uma isca de valor real e uma copy que gerou mais de 1.200 leads apaixonados pelo tema em apenas duas semanas. Para uma clínica de estética, não apenas gerenciamos as redes sociais. Nós construímos uma comunidade baseada em confiança, com conteúdo educativo e campanhas que aumentaram o agendamento de consultas em 40%. Isso é o que nos move. Ver o seu negócio crescer é a nossa maior recompensa. - NOSSA CAIXA DE FERRAMENTAS ESTÁ SEMPRE PRONTA: ESTRATÉGIA E GESTÃO DE TRÁFEGO PAGO: Somos especialistas em Google Ads e Meta Ads (Facebook/Instagram). Mas não somos "apertadores de botão". Nós criamos funis inteligentes, otimizamos orçamentos como se fossem nossos e buscamos o ROI de forma incansável. BRANDING E IDENTIDADE VISUAL: Ajudamos sua marca a encontrar sua voz, sua cara e seu lugar no mundo. Criamos logos, paletas de cores e um manual de marca que guiará toda a sua comunicação. CRIAÇÃO DE CONTEÚDO QUE CONECTA: De roteiros para vídeos no YouTube a posts estratégicos no Instagram e artigos de blog com SEO, produzimos conteúdo que atrai, educa e converte. DESENVOLVIMENTO DE SITES E LANDING PAGES: Criamos plataformas digitais que não são apenas bonitas, mas que funcionam como máquinas de conversão, focadas na experiência do usuário. PRODUTOS DIGITAIS: Transformamos seu conhecimento em ativos valiosos, como Ebooks, cursos e infográficos, prontos para gerar autoridade e receita. Nossa expertise é validada por certificações internacionais do Google e da Meta, mas nossa maior credencial é a confiança e o sucesso dos nossos parceiros. - NOSSO COMPROMISSO COM VOCÊ É SIMPLES: VAMOS OUVIR MAIS DO QUE FALAR: Queremos entender sua visão, suas metas e suas dores. COMUNICAÇÃO RADICALMENTE TRANSPARENTE: Você sempre saberá o que estamos fazendo, por que estamos fazendo e quais resultados estamos alcançando. PAIXÃO PELO SEU PROJETO: Trataremos seu negócio com o mesmo cuidado e dedicação que temos com o nosso. Se você está procurando por um parceiro que se importa de verdade, que vibra com as suas vitórias e que tem a competência para transformar suas metas em realidade, então nós somos a escolha certa. Vamos tomar um café virtual e falar sobre o futuro do seu negócio? Envie seu projeto. 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Ao longo da nossa jornada, tivemos o privilégio de construir parcerias sólidas e entregar resultados que não apenas cumprem metas, mas que impulsionam negócios para o próximo nível. Abaixo, detalhamos algumas dessas histórias. 1. Gestão de Marketing e Performance | Preparatório Concursos Período: Janeiro 2020 - Presente O Desafio: O cliente, uma marca de conteúdo para concursos públicos, precisava se estabelecer no mercado digital, construir autoridade e transformar seguidores em alunos pagantes. A concorrência era alta e a marca precisava de uma identidade forte e um funil de vendas eficaz. Nossa Solução: - Branding & Identidade Visual: Criamos do zero a identidade visual completa (logo, cores, tipografia) para transmitir confiança e profissionalismo. - Estratégia de Conteúdo: Desenvolvemos um calendário editorial para Instagram, Blog e YouTube, com conteúdo educativo, motivacional e focado em resolver as dores dos concurseiros. - Tráfego Pago (Google & Meta Ads): Estruturamos campanhas de alta segmentação para captação de leads (com iscas digitais como eBooks e simulados) e campanhas de remarketing para conversão em cursos. - Desenvolvimento Web: Criamos o site institucional e landing pages otimizadas para conversão, com foco em SEO para ranqueamento orgânico. Cases de Sucesso: Crescimento de 40% nas matrículas pagas mês a mês após a implementação das campanhas de Google Ads. Geração de mais de 5.000 leads qualificados no primeiro semestre através de funis com iscas digitais. A marca se tornou uma referência reconhecida em seu nicho, com alto engajamento e uma comunidade fiel. 2. Estruturação de Marketing Digital | Analisys Clinic Período: Janeiro 2022 - Fevereiro 2023 O Desafio: Uma clínica de saúde precisava construir sua presença digital do zero, atrair pacientes para a unidade física e se posicionar como uma autoridade em sua área, transmitindo confiança e cuidado. Nossa Solução: - Branding Sensível: Desenvolvemos uma identidade visual que refletia profissionalismo, tecnologia e acolhimento. - Gestão de Redes Sociais: Criamos uma linha editorial focada em conteúdo informativo e educativo, quebrando objeções e construindo uma comunidade de seguidores engajados. - Tráfego Local (Local Ads): Implementamos campanhas de Meta Ads e Google Ads com segmentação geográfica precisa (geotargeting) para atrair pacientes na região da clínica. - Automação de Atendimento: Configuramos fluxos de comunicação via WhatsApp para agilizar o agendamento de consultas e o relacionamento com os pacientes. Cases de Sucesso: Aumento de 60% no número de agendamentos provenientes dos canais digitais em 6 meses. Redução de 35% no Custo por Lead (CPL) para agendamentos através da otimização contínua das campanhas. A clínica se tornou a mais bem avaliada no Google Business Profile em sua localidade. 3. Lançamento e Escala de E-commerce | Marca de Moda Local O Desafio: Uma nova marca de moda precisava lançar seu e-commerce e competir em um mercado saturado, com um orçamento de marketing limitado. O objetivo era gerar vendas e construir uma base de clientes leais. Nossa Solução: - Estratégia de Lançamento: Criamos uma campanha de "awareness" (reconhecimento) seguida por uma campanha de conversão agressiva no Instagram e Facebook. - Criativos de Alto Impacto: Produzimos fotos e vídeos que destacavam a qualidade e o diferencial dos produtos, gerando desejo e conexão emocional. - Funil de Vendas no E-commerce: Implementamos um funil completo, com campanhas de prospecção (públicos de interesse e lookalikes) e remarketing dinâmico para carrinhos abandonados e visitantes do site. Cases de Sucesso: A marca atingiu R$ 30.000 em faturamento mensal em apenas 90 dias após o lançamento. Alcançamos um ROAS (Retorno sobre o Investimento em Publicidade) médio de 5.5x, provando a eficiência das campanhas. Construímos uma base com mais de 1.000 clientes no primeiro semestre de operação. Credenciais e Certificações Nossa expertise técnica é continuamente validada pelas principais plataformas do mercado. Nossa equipe possui certificações ativas e reconhecidas internacionalmente, incluindo: - Google Ads: - Google Ads Search Certification - Google Ads Display Certification - Google Ads Video Certification - Google Ads - Measurement Certification - Google Ads Apps Certification - Google Analytics: - Google Analytics Individual Qualification (GA4) - Meta (Facebook/Instagram): - Meta Certified Digital Marketing Associate - Meta Certified Media Buying Professional Esta combinação de experiência prática comprovada e conhecimento técnico certificado nos permite entregar soluções criativas que não são apenas bonitas, mas que geram resultados mensuráveis e impactantes.","rating":4.96,"ranking":771,"position":{"position":"platinum","next":{"name":"Hero","next":null,"description":"Hero es el máximo nivel de los freelancers de Workana. Nos enorgulleces. Tu experiencia, responsabilidad y profesionalismo hacen que te destaques, por eso tienes los mejores beneficios. ¡Sigue brillando! 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Mi background me permite diseñar estrategias (SEO, Contenido, Campañas de Pago) que son analíticas, presupuestadas y orientadas a indicadores clave de negocio (KPIs), no solo a métricas. Logros clave transferibles al Marketing Digital: 1. Gestión de Proyectos End-to-End: Dirigí la planificación y ejecución de exposiciones virtuales internacionales, manejando presupuestos y un liderazgo remoto 100% autónomo. Esto garantiza que cualquier proyecto de marketing (lanzamientos o funnels) sea gestionado con precisión milimétrica. 2. Crecimiento B2B/B2C y Negociación: Fui responsable del crecimiento de la cartera de clientes, logrando consistentemente la superación de los Indicadores Clave de Rendimiento (KPIs) de ventas. Mi experiencia en la negociación de contratos complejos (B2B/B2C) se traduce en la habilidad para diseñar copy persuasivo que genera conversiones efectivas. 3. Análisis y Operación: Mi capacidad operativa se apoya en el uso profesional de herramientas empresariales como CRM, Power BI, Asana. Esto asegura que toda estrategia de marketing que diseño sea medible, optimizable y escalable. Soy una estratega que entiende las finanzas de su negocio y que está dedicada a diseñar planes que convierten la inversión digital en ingresos comprobados.","rating":5,"ranking":685,"position":{"position":"silver","next":{"name":"Gold","next":"platinum","description":"Gold es el cuarto nivel de Workana. Estás a un paso de convertirte en un top freelancer y acceder a los mejores beneficios. Continúa el excepcional trabajo: ingresos, calificaciones y clientes satisfechos son la clave. Leer más","explain":"Un freelancer Gold ya ha trabajado con por lo menos 4 clientes diferentes y consiguió muy buenos resultados. Para estos profesionales, su reputación es muy importante. ¡No te pierdas la oportunidad de conocer su talento en tu próximo proyecto! 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