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Conhecimentos em:
- Gestão de projetos WEB – blogs, sites e hot-sites;

- Gestão de Equipes – internos e recursos;

- Gestão de fornecedores (fabrica de software, agência de comunicação, links patrocinados);

- Posicionamento de marca, identidade visual e direção de arte;

- Alinhamento de materiais online/offline;

- Arquitetura da Informação e planejamento estrutural/navegacional de projetos web;

- Integração com áreas: TI, Marketing e Negócios;

- Planejamento e estratégias em mídias digitais, campanhas on-line, e-mail marketing e landing pages;

- Análises de tráfegos e métricas de desempenho online (KPIs/ROI);

- Implementações SEM (SEO, Links Patrocinados, Mídias Sociais) - Search/ Adwords, Adsense;

- Planejamento de ações de ativação em Redes Sociais – Facebook, Twitter;

- Desenvolvimento de projetos utilizando metodologia SCRUM.","rawText":"Formada em Design Digital, com pós em Marketing, atua há mais de 10 anos na área de internet desenvolvendo comunicação visual e marketing digital. Conhecimentos em: - Gestão de projetos WEB – blogs, sites e hot-sites; - Gestão de Equipes – internos e recursos; - Gestão de fornecedores (fabrica de software, agência de comunicação, links patrocinados); - Posicionamento de marca, identidade visual e direção de arte; - Alinhamento de materiais online/offline; - Arquitetura da Informação e planejamento estrutural/navegacional de projetos web; - Integração com áreas: TI, Marketing e Negócios; - Planejamento e estratégias em mídias digitais, campanhas on-line, e-mail marketing e landing pages; - Análises de tráfegos e métricas de desempenho online (KPIs/ROI); - Implementações SEM (SEO, Links Patrocinados, Mídias Sociais) - Search/ Adwords, Adsense; - Planejamento de ações de ativação em Redes Sociais – Facebook, Twitter; - Desenvolvimento de projetos utilizando metodologia SCRUM.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/20dcdc6898025c988ce66d6ae6b79dee/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"Inbuzz Agência Digital > Especialista em Marketing Digital

Principais Projetos:
LiguaLeo – Curso de Inglês Online
Planejamento, estratégia e desenvolvimento de campanha online (banners, email mkt e landing page).

CEAT – Centro de Atendimento ao Trabalhador - ONG
Desenvolvimento da Revista Online - 10 Anos CEAT.

Alerta Security Solutions
Desenvolvimento de campanha online (banners e email mkt) e folder institucional.

Materna Fit – Academia para gestantes
Desenvolvimento de campanha online (banners diversos formatos).

Banco Votorantim / BV Sistemas > Coordenadora de Marketing Digital - Gestão de atividades da equipe de Web Designers;
- Gestão na criação de sites (clientes) e hot-sites (campanhas do grupo);
- Planejamento de ações em mídias sociais;
- Planejamento de mídias digitais junto aos principais portais (UOL, iG, Terra, Yahoo, Google etc.);
- Planejamento de campanhas de e-mail marketing (institucionais, promocionais e sazonais);
- Acompanhamento de desempenho e analise de campanhas;
- Emissão de relatórios, mensuração e acompanhamento de resultados;
- Implementação SEM (SEO).

Manager Online - Empregos > Coordenadora de Marketing Digital - Atuação em planejamento, gerenciamento e desenvolvimento de novos projetos (ex.: afiliados, clube de descontos, blog, parcerias);
- Acompanhamento de desempenho e análise de mídias;
- Desenvolvimento de campanhas de e-mail marketing segmentado;
- Desenvolvimento landing pages;
- Atualizações, layout de novas páginas e hot-sites para campanhas sazonais;
- Direção de arte.

Brasport Computer - Soluções em TI > Analista de Marketing Digital - Desenvolvimento de sites e hot-sites de acordo com o produto ou solução;
- Levantamento de conteúdos a serem disponibilizados nos sites junto aos clientes;
- Planejamento e definição da linha de design e arquitetura da informação que corresponda ao perfil do cliente e público-alvo;
- Estudo de similares;
- Criação e produção de identidade visual, animações e impressos (anúncios, folders, catálogos eletrônicos etc).

Neomarkets – E-commerce B2B > Web Designer - Desenvolvimento de sites e hot-sites baseados em modelos padronizados;
- Tratamento de imagens;
- Criação de mídias digitais.","rawText":"Inbuzz Agência Digital > Especialista em Marketing Digital Principais Projetos: LiguaLeo – Curso de Inglês Online Planejamento, estratégia e desenvolvimento de campanha online (banners, email mkt e landing page). CEAT – Centro de Atendimento ao Trabalhador - ONG Desenvolvimento da Revista Online - 10 Anos CEAT. Alerta Security Solutions Desenvolvimento de campanha online (banners e email mkt) e folder institucional. Materna Fit – Academia para gestantes Desenvolvimento de campanha online (banners diversos formatos). Banco Votorantim / BV Sistemas > Coordenadora de Marketing Digital - Gestão de atividades da equipe de Web Designers; - Gestão na criação de sites (clientes) e hot-sites (campanhas do grupo); - Planejamento de ações em mídias sociais; - Planejamento de mídias digitais junto aos principais portais (UOL, iG, Terra, Yahoo, Google etc.); - Planejamento de campanhas de e-mail marketing (institucionais, promocionais e sazonais); - Acompanhamento de desempenho e analise de campanhas; - Emissão de relatórios, mensuração e acompanhamento de resultados; - Implementação SEM (SEO). Manager Online - Empregos > Coordenadora de Marketing Digital - Atuação em planejamento, gerenciamento e desenvolvimento de novos projetos (ex.: afiliados, clube de descontos, blog, parcerias); - Acompanhamento de desempenho e análise de mídias; - Desenvolvimento de campanhas de e-mail marketing segmentado; - Desenvolvimento landing pages; - Atualizações, layout de novas páginas e hot-sites para campanhas sazonais; - Direção de arte. Brasport Computer - Soluções em TI > Analista de Marketing Digital - Desenvolvimento de sites e hot-sites de acordo com o produto ou solução; - Levantamento de conteúdos a serem disponibilizados nos sites junto aos clientes; - Planejamento e definição da linha de design e arquitetura da informação que corresponda ao perfil do cliente e público-alvo; - Estudo de similares; - Criação e produção de identidade visual, animações e impressos (anúncios, folders, catálogos eletrônicos etc). Neomarkets – E-commerce B2B > Web Designer - Desenvolvimento de sites e hot-sites baseados em modelos padronizados; - Tratamento de imagens; - Criação de mídias digitais.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/20dcdc6898025c988ce66d6ae6b79dee/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. Choose the most relevant aspects for each position, what you learned and achieved, and anything else that will help in understanding your career path."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Add to list","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"D. M.","companyId":62167,"companyHash":"20dcdc6898025c988ce66d6ae6b79dee","ratingData":{"rating":0,"hasRating":false,"width":"width: 0","noRatings":"No ratings yet","average":0,"ratingText":"No ratings yet"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Public Profile"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Agency Profile"}},"phone":{"text":"Phone number: ","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"BR","name":"Brazil","class":"flag flag-br","url":"https://www.workana.com/en/freelancers/brazil?ref=freelancer_view","blankGif":"https://wkncdn.com/newx/assets/build/img/blank.e5634ce39.gif"},"hourlyRate":{"text":"Hourly rate:","rate":"R$ 22.00","isSet":true,"currency":"BRL","amount":"22.00"},"mainSkill":{"isSet":true,"text":"Freelancer expert in Design & Multimedia"},"public":true,"clarificationText":"Allowed formats:
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