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Market research (qualitative and quantitative), more than 10 years experience in the Hispanic Market in the US. More than 12 years experience in Political Marketing. +6 years in Industrial Marketing.","rawText":"More than seventeen years working experience in Marketing, Communications and Commercial Strategies Development, Advertising, Customer Relationship Management, Market Research (qualitative and quantitative), online marketing and Social Media strategy. Market research (qualitative and quantitative), more than 10 years experience in the Hispanic Market in the US. More than 12 years experience in Political Marketing. +6 years in Industrial Marketing.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/237e22020eb044b518046757f15ecce5/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"Grundfos – Peerless Pump
May 2010 - current
Project Location: Monterrey, N.L.
Company Profile: Water pump manufacturer
Description: Responsible for all Marketing, Branding and PR activities for Mexico and Central America
Responsibilities:
•    Market and commercial strategy development
•    Marketing, advertising and communications for commercial, government and other stakeholders
•    Market research
•    Tradeshows and other BTL activities
•    Internal communications, web, printed, internal and corporate events
Tools Used: Office, Corel Draw, SAP CRM, Extranet / Intranet html based, Adobe Connect,

Roheisen
Mar 2008 – 2010
Project Location: Monterrey, N.L.
Company Profile: Market Research and Marketing Consultancy
Description: Full market research services, market and commercial strategy development.
Responsibilities:
•    Market and commercial strategy development
•    Moderator guides and questionnaire design
•    Focus group moderation
•    Qualitative and quantitative research

o    Branding
o    Consumer behavior
o    Satisfaction studies
o    Focus Group
o    New product test and development
o    Social and politics studies
o    Life style/ Ethnographic studies
o    Mystery Shopping
•    Statistic data annalists
• Project Management
Tools Used: Office, Corel Draw, Macromedia Studio, Camtasia, Koolmoves, CRM´s: Prospectasis. SPSS, Ci3, Wincross.

Grupo Editorial Milenio
Milenio – Diario de Monterrey      01/2007 – 02/2008
Multimedios
Project Location: Monterrey N.L., México.
Company Profile: National Press
Position: Marketing Manager, Milenio Monterrey
Responsibilities:

• Marketing Project manager
• New business and market development.
• Market research
• Marketing, commercial and communication strategies development
• Promotional design
• Tradeshows
• Telemarketing supervision
• Media planning.
• Advertising campaigns creative development
• Annual marketing plan and budget
• Benchmarking
• Copywriting
• Production and postproduction of all television and radio broadcasting advertising.

Tools Used: Office, Corel Draw, Macromedia Studio, Camtasia, Koolmoves.

Roheisen
Feb 2005 – Dec 2006
Project Location: Monterrey, N.L.
Company Profile: Market Research Firm
Description: Full market research services, market and commercial strategy development.
Responsibilities:
•    Market and commercial strategy development
•    Moderator guides and questionnaire design
•    Focus group moderation
•    Qualitative and quantitative research
•    Statistic data annalists
• Project Management
Tools Used: Office, Corel Draw, Macromedia Studio, Camtasia, Koolmoves, CRM´s: Prospectasis. SPSS, Ci3, Wincross.

Infosoluciones de México, S.A. de C.V.
Mar. 2000 – Dec 2004
Project Location: Saltillo, Coahuila
Company Profile: IT Company
Description: Software Design and Information Technologies Experts.
Responsibilities:
•    Development and Improvement of Commercial an Marketing Strategies.
•    Coordinate the Customer Relationship Management program
•    Web, multimedia and graphic design.
•    Coordinate all Procurements Notice from the World Bank, to participate in commercial processes in all Latin-American Government Technological Projects.
•    Project Manager and Quality Assurance Team Member.

Tools Used: CorelDraw, Macromedia Studio (Flash, Fireworks, Dreamweaver), Office, SPSS. Camtasia, KoolMoves.","rawText":"Grundfos – Peerless Pump May 2010 - current Project Location: Monterrey, N.L. Company Profile: Water pump manufacturer Description: Responsible for all Marketing, Branding and PR activities for Mexico and Central America Responsibilities: • Market and commercial strategy development • Marketing, advertising and communications for commercial, government and other stakeholders • Market research • Tradeshows and other BTL activities • Internal communications, web, printed, internal and corporate events Tools Used: Office, Corel Draw, SAP CRM, Extranet / Intranet html based, Adobe Connect, Roheisen Mar 2008 – 2010 Project Location: Monterrey, N.L. Company Profile: Market Research and Marketing Consultancy Description: Full market research services, market and commercial strategy development. Responsibilities: • Market and commercial strategy development • Moderator guides and questionnaire design • Focus group moderation • Qualitative and quantitative research o Branding o Consumer behavior o Satisfaction studies o Focus Group o New product test and development o Social and politics studies o Life style/ Ethnographic studies o Mystery Shopping • Statistic data annalists • Project Management Tools Used: Office, Corel Draw, Macromedia Studio, Camtasia, Koolmoves, CRM´s: Prospectasis. SPSS, Ci3, Wincross. Grupo Editorial Milenio Milenio – Diario de Monterrey 01/2007 – 02/2008 Multimedios Project Location: Monterrey N.L., México. Company Profile: National Press Position: Marketing Manager, Milenio Monterrey Responsibilities: • Marketing Project manager • New business and market development. • Market research • Marketing, commercial and communication strategies development • Promotional design • Tradeshows • Telemarketing supervision • Media planning. • Advertising campaigns creative development • Annual marketing plan and budget • Benchmarking • Copywriting • Production and postproduction of all television and radio broadcasting advertising. Tools Used: Office, Corel Draw, Macromedia Studio, Camtasia, Koolmoves. Roheisen Feb 2005 – Dec 2006 Project Location: Monterrey, N.L. Company Profile: Market Research Firm Description: Full market research services, market and commercial strategy development. Responsibilities: • Market and commercial strategy development • Moderator guides and questionnaire design • Focus group moderation • Qualitative and quantitative research • Statistic data annalists • Project Management Tools Used: Office, Corel Draw, Macromedia Studio, Camtasia, Koolmoves, CRM´s: Prospectasis. SPSS, Ci3, Wincross. Infosoluciones de México, S.A. de C.V. Mar. 2000 – Dec 2004 Project Location: Saltillo, Coahuila Company Profile: IT Company Description: Software Design and Information Technologies Experts. Responsibilities: • Development and Improvement of Commercial an Marketing Strategies. • Coordinate the Customer Relationship Management program • Web, multimedia and graphic design. • Coordinate all Procurements Notice from the World Bank, to participate in commercial processes in all Latin-American Government Technological Projects. • Project Manager and Quality Assurance Team Member. 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