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Webinars sobre tecnología: Diseñé y ejecuté estrategias de email marketing mensuales para maximizar la asistencia a nuestros webinars. Me encargué de redactar correos y mensajes de texto persuasivos, logrando una conexión efectiva con nuestro público y asegurando altos niveles de participación.

Newsletter informativo: Creé un newsletter mensual que nuestros clientes esperaban con interés, lleno de información relevante sobre tecnologías emergentes, recomendaciones de Inteligencia Artificial, y contenido más ligero como aplicaciones útiles para optimizar su flujo de trabajo diario. Realicé tanto la investigación como la redacción de cada artículo, video o infografía para asegurar un contenido de alto valor.

Estrategia para redes sociales: Con el objetivo de construir una sólida identidad de marca para una nueva solución tecnológica, desarrollé y gestioné la estrategia de contenido para las cuentas de Instagram y LinkedIn. Gracias a esta estrategia, logramos un posicionamiento destacado de la marca en ambas plataformas.

Además de mi trabajo en la empresa, he sido Community Manager independiente para dos cuentas, donde me encargué de la creación de la parrilla de contenidos mensual, la interacción con la audiencia a través de comentarios, historias y mensajes directos, así como de la elaboración de informes de desempeño mensuales para medir el impacto y mejorar continuamente nuestras estrategias.

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