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He trabajado para importantes medios de comunicación entre los que se destacan Casa Editorial El Tiempo, Grupo Semana y Diners.

También he asesorado a empresas como la Escuela Colombiana de Ingeniería, McAfee, la Unidad de Restitución de Tierras y, más recientemente, Plasguicel a crear e implementar planes de comunicación estratégica alineados con sus objetivos de negocio.","rawText":"Comunicadora Social y Periodista bilingüe con ocho años de experiencia en prensa escrita, comunicación digital y comunicación organizacional. He trabajado para importantes medios de comunicación entre los que se destacan Casa Editorial El Tiempo, Grupo Semana y Diners. También he asesorado a empresas como la Escuela Colombiana de Ingeniería, McAfee, la Unidad de Restitución de Tierras y, más recientemente, Plasguicel a crear e implementar planes de comunicación estratégica alineados con sus objetivos de negocio.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/27f93c2f793a943cab6b2f1e1cd07146/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"PLASGUICEL LTDA
Directora de Comunicaciones y Bienestar
Agosto 2014 – Noviembre 2015
Tareas:

• Creación del área de Comunicaciones y Bienestar de la compañía.
• Durante un tiempo, liderazgo y ejecución en programas de capacitación, salud ocupacional, bienestar, evaluación de desempeño, inducción corporativa, integración y recreación, desarrollo organizacional y mejoramiento continuo.
• Manejo de las comunicaciones internas de la compañía.
• Liderazgo y ejecución del Plan de Comunicación Estratégica 2015 – 2016. Esta labor incluye actividades como la renovación y administración de contenidos de la página web, el establecimiento de alianzas estratégicas con clientes como Sodexo, elaboración y envío de boletines a través de Mailchimp, redacción de un brochure y otras piezas de comunicación de cara al cliente externo y manejo de las redes sociales de la compañía.

AVIANCA
Analista de Contenido Digital – Departamento de E-business
Marzo 2014 – Agosto 2014
Tareas:

• Gestión y administración de contenidos para www.avianca.com a través del CMS Share Point.
• Análisis de contenidos digitales que generen interés e impacto en los usuarios.
• Creación de acciones y estrategias de comunicación digital que incentiven la venta, en especial en Perú y Reino Unido.
• Redacción de contenidos optimizados y coherentes para el usuario de los canales digitales de la organización.

TRABAJOS FREELANCE
Periodista Independiente
Septiembre 17/2011 – Actualmente
Tareas:

• Investigar y redactar artículos para las siguientes publicaciones: Revista Marketing News; Revistas Abc del Bebé, Vivamos, Colegios y Nutrición, así como publirreportajes y artículos comerciales para Casa Editorial EL TIEMPO; portales Web de las revistas Semana, Fucsia, Diners (también edición de texto y fotografía) y Capital Humano (de Colsubsidio y editado por Grupo Semana); Revista sobre centros comerciales FENALCO, Revista Catorce 6, Revista Coomeva Medicina Prepagada, Revista de salud MedPlus y Revista sobre mercadeo de Terpel.

Comunicador Social Independiente
Tareas:

• 2013: Proyecto de Comunicación Interna con Estrategias Asociadas en conjunto con My People para la Unidad de Restitución de Tierras (URT): Elaborar un Plan de Comunicación Interna con todas sus etapas (diagnóstico, formulación de estrategias, aplicación y seguimiento).
• 2012: Consultor en Comunicación Externa para McAfee y la Escuela Colombiana de Ingeniería Julio Garavito: Elaborar comunicados de prensa, difundirlos en medios de comunicación locales y nacionales y coordinar entrevistas con voceros.
• 2015: Asistente de Prensa en el torneo de golf Colombia Championship presentado por Claro.

CASA EDITORIAL EL TIEMPO
Noviembre 20/2007 – Julio 29/2011
Redactora
Tareas:

• Redacción de artículos sobre educación, salud, moda y belleza; producción fotográfica para guías de compra y cubrimiento de las ferias Colombiamoda y Colombiatex en Medellín para la sección Redacción Comercial.
• Redacción y actualización de todos los contenidos periodísticos de la sección Abc del Bebé: Revista, página web, espacio semanal en el periódico El Tiempo y en el canal ET.
• Redacción y coordinación de todos los productos periodísticos de la sección Revistas Especiales, especialmente los relacionados con la marca Club de Beneficios Vivamos EL TIEMPO.

FORMACIÓN ACADÉMICA

• Diplomado en Gestión Estratégica de la Comunicación y el Marketing. Universidad de La Sabana, Bogotá – Colombia (sede de la calle 80). Julio a septiembre 2015.
• Especialista en Gerencia de Comunicación Organizacional. Universidad de La Sabana, Chía – Colombia. 2013 – 2015. (grado en diciembre).
• Comunicador Social y Periodista. Universidad de La Sabana. 2002 – 2007.
• Semestre Universitario. Universidad de Murcia, Murcia - España. 2005
• Bachiller Colegio Lisa Meitner, Bogotá - Colombia. 2001.","rawText":"PLASGUICEL LTDA Directora de Comunicaciones y Bienestar Agosto 2014 – Noviembre 2015 Tareas: • Creación del área de Comunicaciones y Bienestar de la compañía. • Durante un tiempo, liderazgo y ejecución en programas de capacitación, salud ocupacional, bienestar, evaluación de desempeño, inducción corporativa, integración y recreación, desarrollo organizacional y mejoramiento continuo. • Manejo de las comunicaciones internas de la compañía. • Liderazgo y ejecución del Plan de Comunicación Estratégica 2015 – 2016. Esta labor incluye actividades como la renovación y administración de contenidos de la página web, el establecimiento de alianzas estratégicas con clientes como Sodexo, elaboración y envío de boletines a través de Mailchimp, redacción de un brochure y otras piezas de comunicación de cara al cliente externo y manejo de las redes sociales de la compañía. AVIANCA Analista de Contenido Digital – Departamento de E-business Marzo 2014 – Agosto 2014 Tareas: • Gestión y administración de contenidos para www.avianca.com a través del CMS Share Point. • Análisis de contenidos digitales que generen interés e impacto en los usuarios. • Creación de acciones y estrategias de comunicación digital que incentiven la venta, en especial en Perú y Reino Unido. • Redacción de contenidos optimizados y coherentes para el usuario de los canales digitales de la organización. TRABAJOS FREELANCE Periodista Independiente Septiembre 17/2011 – Actualmente Tareas: • Investigar y redactar artículos para las siguientes publicaciones: Revista Marketing News; Revistas Abc del Bebé, Vivamos, Colegios y Nutrición, así como publirreportajes y artículos comerciales para Casa Editorial EL TIEMPO; portales Web de las revistas Semana, Fucsia, Diners (también edición de texto y fotografía) y Capital Humano (de Colsubsidio y editado por Grupo Semana); Revista sobre centros comerciales FENALCO, Revista Catorce 6, Revista Coomeva Medicina Prepagada, Revista de salud MedPlus y Revista sobre mercadeo de Terpel. Comunicador Social Independiente Tareas: • 2013: Proyecto de Comunicación Interna con Estrategias Asociadas en conjunto con My People para la Unidad de Restitución de Tierras (URT): Elaborar un Plan de Comunicación Interna con todas sus etapas (diagnóstico, formulación de estrategias, aplicación y seguimiento). • 2012: Consultor en Comunicación Externa para McAfee y la Escuela Colombiana de Ingeniería Julio Garavito: Elaborar comunicados de prensa, difundirlos en medios de comunicación locales y nacionales y coordinar entrevistas con voceros. • 2015: Asistente de Prensa en el torneo de golf Colombia Championship presentado por Claro. CASA EDITORIAL EL TIEMPO Noviembre 20/2007 – Julio 29/2011 Redactora Tareas: • Redacción de artículos sobre educación, salud, moda y belleza; producción fotográfica para guías de compra y cubrimiento de las ferias Colombiamoda y Colombiatex en Medellín para la sección Redacción Comercial. • Redacción y actualización de todos los contenidos periodísticos de la sección Abc del Bebé: Revista, página web, espacio semanal en el periódico El Tiempo y en el canal ET. • Redacción y coordinación de todos los productos periodísticos de la sección Revistas Especiales, especialmente los relacionados con la marca Club de Beneficios Vivamos EL TIEMPO. FORMACIÓN ACADÉMICA • Diplomado en Gestión Estratégica de la Comunicación y el Marketing. Universidad de La Sabana, Bogotá – Colombia (sede de la calle 80). Julio a septiembre 2015. • Especialista en Gerencia de Comunicación Organizacional. Universidad de La Sabana, Chía – Colombia. 2013 – 2015. (grado en diciembre). • Comunicador Social y Periodista. Universidad de La Sabana. 2002 – 2007. • Semestre Universitario. Universidad de Murcia, Murcia - España. 2005 • Bachiller Colegio Lisa Meitner, Bogotá - Colombia. 2001.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/27f93c2f793a943cab6b2f1e1cd07146/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. 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