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As an expert in creating and implementing effective paid search and social strategies, I have been optimizing campaigns on Google Ads, Meta, and LinkedIn to generate significant results.

My ability to provide detailed analysis and reports has allowed me to measure success and make data-driven decisions to continually improve campaigns.

With a strong background in agency settings, I have collaborated with diverse teams to create successful marketing strategies and deliver outstanding results.

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LinkedIn Certified Marketing Insider
Issued Jul 2023
Credential ID h83y3p9aohz3

Google Ads Search Certification
Issued Mar 2023 · Expires Mar 2024
Credential ID 144479836

Work History

Paid Media Specialist | Performance
Nov 2022 - Present
Expertise in B2B SaaS marketing.
My skills include creating and implementing effective paid search and social strategies, optimizing campaigns on Google Ads, Meta and LinkedIn.
Providing detailed analysis and reports to measure success using Looker Studio.
Focus on driving lead generation and customer acquisition.
Improve tracking connecting the main platforms through Google Tag Manager.
Skills: Looker (Software) · SEMrush · LinkedIn Advertising · Facebook Ads · Software as a Service (SaaS) · B2B Marketing · Google Analytics · Google Ads · Google Tag Manager

Digital Marketing Manager
Dec 2020 - Nov 2022 · 2 yrs
Plan and execute digital marketing strategies for multiple clients, including social media campaigns and content creation;
manage social and search ads campaigns with budget responsibilities;
be connected with clients to gather requirements and provide regular updates on campaign performance.
Write and follow up content for newsletters, social media, and ad copy;
generate reports to track progress and identify opportunities for improvement.

Channels: Google Ads, Facebook, Linkedin, Twitter and TikTok Ads Campaign
Google Analytics and TagManager

Paid Media Specialist
Jun 2019 - Mar 2021
Create a strategy, manage, and optimize paid campaigns for multiple clients.
Mainly generating leads, subscribed and buyers
My expertise lies in conducting all strategies to run and improve campaign performance.
I conducted keyword research, created ad copy, set bids, monitored performance, and had budget responsibility.

Channels: Meta Ads, Google Ad Grant, Linkedin Ads, Youtube Ads, and TikTok Ads campaigns.

Planning & Creative Executive
BCW Global · Full-time
Apr 2018 - Jun 2019 · 1 yr 3 mos
Account executive (Colgate-Palmolive).
Responsible for communication planning, including analysis and defense of digital influencers.
Press Releases and guidelines.
Budget control and supplier management.
Organization of events, briefings and customized mailings.
Control of digital influencers' jobs and reports (quantitative and qualitative analyses).

Social Media Specialist
May 2017 - Apr 2018
Responsible for digital content planning and production for social media.
Direct client service for campaign briefing and new brand strategies.
Teamwork with all agency areas, like online media, offline media, B.I., designers, and video makers.
Clients: Caedu, Óticas Diniz, Sodiê e Sunny BrinquedosResponsible for digital content planning and production for social media. Direct client service for campaign briefing and new brand strategies. Teamwork with all agency areas, like online media, offline media, B.I., designers, and video makers. Clients: Caedu, Óticas Diniz, Sodiê e Sunny Brinquedos

Journalist and Social Media
Nov 2014 - May 2017
Plan and produce content for social media
Online media plan for Facebook and Instagram
Elaboration and writing beauty articles
Journalistic coverage of brand's events and workshops
Newsletter, email marketing and endomarketing content","rawText":"Certifications: LinkedIn Certified Marketing Insider Issued Jul 2023 Credential ID h83y3p9aohz3 Google Ads Search Certification Issued Mar 2023 · Expires Mar 2024 Credential ID 144479836 Work History Paid Media Specialist | Performance Nov 2022 - Present Expertise in B2B SaaS marketing. My skills include creating and implementing effective paid search and social strategies, optimizing campaigns on Google Ads, Meta and LinkedIn. Providing detailed analysis and reports to measure success using Looker Studio. Focus on driving lead generation and customer acquisition. Improve tracking connecting the main platforms through Google Tag Manager. Skills: Looker (Software) · SEMrush · LinkedIn Advertising · Facebook Ads · Software as a Service (SaaS) · B2B Marketing · Google Analytics · Google Ads · Google Tag Manager Digital Marketing Manager Dec 2020 - Nov 2022 · 2 yrs Plan and execute digital marketing strategies for multiple clients, including social media campaigns and content creation; manage social and search ads campaigns with budget responsibilities; be connected with clients to gather requirements and provide regular updates on campaign performance. Write and follow up content for newsletters, social media, and ad copy; generate reports to track progress and identify opportunities for improvement. Channels: Google Ads, Facebook, Linkedin, Twitter and TikTok Ads Campaign Google Analytics and TagManager Paid Media Specialist Jun 2019 - Mar 2021 Create a strategy, manage, and optimize paid campaigns for multiple clients. Mainly generating leads, subscribed and buyers My expertise lies in conducting all strategies to run and improve campaign performance. I conducted keyword research, created ad copy, set bids, monitored performance, and had budget responsibility. Channels: Meta Ads, Google Ad Grant, Linkedin Ads, Youtube Ads, and TikTok Ads campaigns. Planning & Creative Executive BCW Global · Full-time Apr 2018 - Jun 2019 · 1 yr 3 mos Account executive (Colgate-Palmolive). Responsible for communication planning, including analysis and defense of digital influencers. Press Releases and guidelines. Budget control and supplier management. Organization of events, briefings and customized mailings. Control of digital influencers' jobs and reports (quantitative and qualitative analyses). Social Media Specialist May 2017 - Apr 2018 Responsible for digital content planning and production for social media. Direct client service for campaign briefing and new brand strategies. Teamwork with all agency areas, like online media, offline media, B.I., designers, and video makers. Clients: Caedu, Óticas Diniz, Sodiê e Sunny BrinquedosResponsible for digital content planning and production for social media. Direct client service for campaign briefing and new brand strategies. Teamwork with all agency areas, like online media, offline media, B.I., designers, and video makers. Clients: Caedu, Óticas Diniz, Sodiê e Sunny Brinquedos Journalist and Social Media Nov 2014 - May 2017 Plan and produce content for social media Online media plan for Facebook and Instagram Elaboration and writing beauty articles Journalistic coverage of brand's events and workshops Newsletter, email marketing and endomarketing content","canEdit":false,"editUrl":"https://www.workana.com/freelancer/2a91bd2765f5d52bd74006e3549d73ee/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. 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