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Being a data analyst for more than five years allowed me to develop a high attention to detail while my education on business management helped me grasp the bigger picture. With strong analytical thinking and planning skills, I have a deep understanding of business operations, with inborn drive to improve every process that I come across.
I have vast experience on administrative tasks, data entry, documents preparation and processes coordination.
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Hobbies: Yoga, reading, and writing. As a personal project, I ́m working on www.almavalere.com, a wellness blog which mission is to help people get in touch with themselves as the key to improve their mindset, and their life.","rawText":"My behavior in a nutshell: Growth mindset. I consider myself an ever-learning person and a data driven strategist. Throughout my career, I have acquired knowledge of diverse operational business models across industries such as massive consumer goods and online entertainment websites in the gambling industry. Being a data analyst for more than five years allowed me to develop a high attention to detail while my education on business management helped me grasp the bigger picture. With strong analytical thinking and planning skills, I have a deep understanding of business operations, with inborn drive to improve every process that I come across. I have vast experience on administrative tasks, data entry, documents preparation and processes coordination. Beyond administrative assistance, data analysis and reporting, I ́m interested on developing my work on Marketing, Business Analysis, and User Experience areas. Hobbies: Yoga, reading, and writing. As a personal project, I ́m working on www.almavalere.com, a wellness blog which mission is to help people get in touch with themselves as the key to improve their mindset, and their life.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/30aea1015dd09fee3d1272d8cb063955/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"Company: ACTIVO UY (Dec 2016 – Jun 2019)
Role: Sr. Business Intelligence Analyst
Areas: Marketing, Lifecycle Management and eComm BI
Reporting to: Marketing Manager, Director and BI Manager

Main Expertise:
•    Report / Dashboard Development
-    Developed clear, decision driving dashboards and ad-hoc reports using Tableau, SQL, Excel, looking into the performance of the company digital brands. Performed QA for peers reporting.
•    Data Insights
-    Provided a comprehensive overview of all marketing efforts put on product performance including financial data, customer data and product quality by working with other departments and stakeholders across the business.
-    Built user behavior analysis and proposed a segmentation plan by identifying patterns and profit-increase opportunities according to the customer lifecycle that helped the company increase net profit by implementing cross selling strategies.

Other skills developed:
•    Business Analysis - Helped global BA Team gather functional requirements for product and database improvements.
•    User Lifecycle Management - Provided Web Analytics insights using Google Analytics, SiteCatalyst (Adobe Analytics), Webtrekk. Helped Lifecycle Management team develop a Loyalty Program leading to an improved user retention rate.
•    UX | User Experience - Analyzed user web & mobile experience using the tool Hotjar. Developed Ad hoc marketing reports for AB Testing using VWO.
•    Remote work capabilities - Since 2018, worked remotely with a ten people BI team which was in Canada. Traveled twice for training instances.
------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Company: GVC HOLDINGS (Dec 2013 –Dec 2016)
Role: Business Intelligence Analyst
Area: Finance
Reporting to: Finance Manager

•    Managed bonus development (SQL) and implementation. Coordinated Bonus assignment (four people team) on schedule using Trello. Monitored, authorized and revised amounts and bonus types granted.
•    Developed global KPIs dashboards and reports as needed. Analyzed and produced user segmentation datasets for marketing campaigns.
•    Documented processes specifications for BI and IT workflow related to reports, dashboards and trainings.
•    Provided technical support for existing reports, dashboards, and other company tools.
Tools used: Microsoft SQL server, Microsoft Excel, Oracle BI Discoverer, QlikView, Oracle Eloqua, Salesforce.
------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Company: BIC Uruguay (Jan 2010 - Dec 2013)
Roles: General Manager Assistant / Sales Analyst / Sales Executive
Area: Management / Logistics / Sales
Reporting to: General Manager / Logistics Manager / Sales Manager

Sales Executive - Stationery Division (Apr - Dec 2013)
•    Managed a portfolio of fifty-five customers, including wholesalers and stationery stores.
•    Achieved sales targets, developed analysis and proposals for marketing activities according to customer needs.
•    Supervised Channel Merchandisers at points of sale.
•    Received Quarterly performance award (July and October 2013)

Sales Administration Analyst (Sep 2011 - Mar 2013)
•    Managed billing process. Analyzed and improved administrative logistic and transversal processes, optimized the use of human and material resources through planning. In absence of Head of Department, was responsible for issues inherent to billing, production management and promotions, as well as inventory movements.
•    Received "Values in Action" Award (Teamwork).
•    Key User - ‘BIC E1 Project’ (Mar 2012 - Aug 2013):
Global project to implement the change of corporate software (JD Edwards AS400 to JD Edwards Enterprise One. Analyzed and documented company processes, tested the new system for Supply Chain, Logistics and Billing.

General Manager Assistant (Jan 2010 – Aug 2011)
•    Assisted General Manager overseeing daily office operations. Coordinated business events and travels.
•    Managed petty cash, deposits and internal purchases.
•    Received "Values in Action" Award (Ingenuity) and Quarterly performance award Oct ‘11.
------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Company: BANCA DE QUINIELAS DE MONTEVIDEO (Aug 2008 – Jan 2010)
Role: Receptionist
Area: Customer Service
Reporting to: Head of Customer Service

•    Managed front desk on a daily basis and provided assistance on administrative tasks related to Customer Service.

Company: Abolengo Real State (Apr 2007 – Jul 2008)
Role: Assistant
Area: Management
Reporting to: Director

•    Assisted Director on everyday business. Managed Building expenses reports. Conducted property visits when necessary.","rawText":"Company: ACTIVO UY (Dec 2016 – Jun 2019) Role: Sr. Business Intelligence Analyst Areas: Marketing, Lifecycle Management and eComm BI Reporting to: Marketing Manager, Director and BI Manager Main Expertise: • Report / Dashboard Development - Developed clear, decision driving dashboards and ad-hoc reports using Tableau, SQL, Excel, looking into the performance of the company digital brands. Performed QA for peers reporting. • Data Insights - Provided a comprehensive overview of all marketing efforts put on product performance including financial data, customer data and product quality by working with other departments and stakeholders across the business. - Built user behavior analysis and proposed a segmentation plan by identifying patterns and profit-increase opportunities according to the customer lifecycle that helped the company increase net profit by implementing cross selling strategies. Other skills developed: • Business Analysis - Helped global BA Team gather functional requirements for product and database improvements. • User Lifecycle Management - Provided Web Analytics insights using Google Analytics, SiteCatalyst (Adobe Analytics), Webtrekk. Helped Lifecycle Management team develop a Loyalty Program leading to an improved user retention rate. • UX | User Experience - Analyzed user web & mobile experience using the tool Hotjar. Developed Ad hoc marketing reports for AB Testing using VWO. • Remote work capabilities - Since 2018, worked remotely with a ten people BI team which was in Canada. Traveled twice for training instances. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ Company: GVC HOLDINGS (Dec 2013 –Dec 2016) Role: Business Intelligence Analyst Area: Finance Reporting to: Finance Manager • Managed bonus development (SQL) and implementation. Coordinated Bonus assignment (four people team) on schedule using Trello. Monitored, authorized and revised amounts and bonus types granted. • Developed global KPIs dashboards and reports as needed. Analyzed and produced user segmentation datasets for marketing campaigns. • Documented processes specifications for BI and IT workflow related to reports, dashboards and trainings. • Provided technical support for existing reports, dashboards, and other company tools. Tools used: Microsoft SQL server, Microsoft Excel, Oracle BI Discoverer, QlikView, Oracle Eloqua, Salesforce. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------ Company: BIC Uruguay (Jan 2010 - Dec 2013) Roles: General Manager Assistant / Sales Analyst / Sales Executive Area: Management / Logistics / Sales Reporting to: General Manager / Logistics Manager / Sales Manager Sales Executive - Stationery Division (Apr - Dec 2013) • Managed a portfolio of fifty-five customers, including wholesalers and stationery stores. • Achieved sales targets, developed analysis and proposals for marketing activities according to customer needs. • Supervised Channel Merchandisers at points of sale. • Received Quarterly performance award (July and October 2013) Sales Administration Analyst (Sep 2011 - Mar 2013) • Managed billing process. Analyzed and improved administrative logistic and transversal processes, optimized the use of human and material resources through planning. In absence of Head of Department, was responsible for issues inherent to billing, production management and promotions, as well as inventory movements. • Received "Values in Action" Award (Teamwork). • Key User - ‘BIC E1 Project’ (Mar 2012 - Aug 2013): Global project to implement the change of corporate software (JD Edwards AS400 to JD Edwards Enterprise One. Analyzed and documented company processes, tested the new system for Supply Chain, Logistics and Billing. General Manager Assistant (Jan 2010 – Aug 2011) • Assisted General Manager overseeing daily office operations. 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