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- Advanced knowledge and experience in develop marketing strategies, budget planning, targeted media placement and promotional campaign planning
- YouTube & AdWords certified

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• Proven results within a month
- conversion rate +46%
- cost per conversion -90%
- revenue per transaction +88%
- revenue +262%
• Run website audit and oversee website redesign
• Perform keyword research and competitor keyword analysis
• Carry out Google Ads account audit
• Provide suggestions for landing page optimisation
• Manage and optimise Google Ads campaigns

2. Head of Marketing at Setel
• Develop strategic approach and annual plan to direct marketing activities that align across all channels
• Manage the production and dissemination of all marketing and communication materials
• Responsible for planning and budgetary control

3. Digital Development Manager at Dutch Lady Milk Industries
• Initiate and drive digital transformation programme
• Initiate and lead commercial innovation together with brand and third party agencies
• Local lead on consumer experience (web & mobile), precision commerce, digital strategy, digital media, CRM, e-commerce, programmatic and analytics

4. Digital Marketing Manager at AIA
• Strategise, plan and implement initiatives to drive online lead acquisition through paid media
• Improve the usability, design, content and conversion of corporate website
• Provide actionable insights and recommendations on how to improve performance with the media agency, continuously optimizing to improve cost per acquisition and drive conversion.
• Responsible for planning & budgetary control of all digital marketing initiatives

5. Assistant Marketing Manager at Reebonz Pte Ltd
• Develop marketing strategies which includes digital media & social marketing for global markets i.e. US, Canada, UK, Japan, Middle East to increase traffic, sales and new customers
• Establish and implement effective strategic partnerships & collaborations
• Provide ongoing analysis, key insights and recommendations to optimise the performance of existing digital media properties
• Conduct CRM analysis, develop reports & deploy tactical marketing campaigns to increase members retention

6. Product Marketing at Fuji Xerox
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•    Manage new product launches and product life cycle
•    Develop and strategise business partners with third party solution

7. Media Planner at Maxus
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