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T.","tagline":null,"companyDescription":"Trópikoz | Soluções Criativas ✨ Mais que uma agência, somos seu próximo parceiro de crescimento. Olá! Nós somos a Trópikoz. E antes de falarmos sobre marketing, tráfego ou branding, queremos falar sobre pessoas. Acreditamos que todo grande negócio começa com uma ideia, um sonho e a coragem de alguém que decidiu fazer acontecer. E é exatamente aí que a nossa história se conecta com a sua. Nós não somos uma agência tradicional. Somos um coletivo de especialistas que se cansou da formalidade e da burocracia para focar no que realmente importa: entender o seu desafio e construir uma solução criativa que gere resultados de verdade. Nossa jornada começou no campo da educação, onde aprendemos a arte de ensinar, simplificar o complexo e, acima de tudo, a ouvir. Levamos essa bagagem para o universo digital e a unimos com uma obsessão por performance. O resultado? Uma abordagem de marketing que é ao mesmo tempo humana e implacavelmente focada em dados. - O TIPO DE RESULTADO QUE AMAMOS CONSTRUIR: Para um e-commerce de moda local, não apenas criamos anúncios. Nós mergulhamos na cultura da marca, entendemos o público e construímos uma estratégia que os levou do zero a R$ 30.000/mês em vendas em 90 dias. Foi uma parceria intensa e gratificante. Para um infoprodutor, não apenas diagramamos um eBook. Nós criamos um funil de vendas completo, com uma isca de valor real e uma copy que gerou mais de 1.200 leads apaixonados pelo tema em apenas duas semanas. Para uma clínica de estética, não apenas gerenciamos as redes sociais. Nós construímos uma comunidade baseada em confiança, com conteúdo educativo e campanhas que aumentaram o agendamento de consultas em 40%. Isso é o que nos move. Ver o seu negócio crescer é a nossa maior recompensa. - NOSSA CAIXA DE FERRAMENTAS ESTÁ SEMPRE PRONTA: ESTRATÉGIA E GESTÃO DE TRÁFEGO PAGO: Somos especialistas em Google Ads e Meta Ads (Facebook/Instagram). Mas não somos "apertadores de botão". Nós criamos funis inteligentes, otimizamos orçamentos como se fossem nossos e buscamos o ROI de forma incansável. BRANDING E IDENTIDADE VISUAL: Ajudamos sua marca a encontrar sua voz, sua cara e seu lugar no mundo. Criamos logos, paletas de cores e um manual de marca que guiará toda a sua comunicação. CRIAÇÃO DE CONTEÚDO QUE CONECTA: De roteiros para vídeos no YouTube a posts estratégicos no Instagram e artigos de blog com SEO, produzimos conteúdo que atrai, educa e converte. DESENVOLVIMENTO DE SITES E LANDING PAGES: Criamos plataformas digitais que não são apenas bonitas, mas que funcionam como máquinas de conversão, focadas na experiência do usuário. 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Nossa Solução: - Branding & Identidade Visual: Criamos do zero a identidade visual completa (logo, cores, tipografia) para transmitir confiança e profissionalismo. - Estratégia de Conteúdo: Desenvolvemos um calendário editorial para Instagram, Blog e YouTube, com conteúdo educativo, motivacional e focado em resolver as dores dos concurseiros. - Tráfego Pago (Google & Meta Ads): Estruturamos campanhas de alta segmentação para captação de leads (com iscas digitais como eBooks e simulados) e campanhas de remarketing para conversão em cursos. - Desenvolvimento Web: Criamos o site institucional e landing pages otimizadas para conversão, com foco em SEO para ranqueamento orgânico. Cases de Sucesso: Crescimento de 40% nas matrículas pagas mês a mês após a implementação das campanhas de Google Ads. Geração de mais de 5.000 leads qualificados no primeiro semestre através de funis com iscas digitais. A marca se tornou uma referência reconhecida em seu nicho, com alto engajamento e uma comunidade fiel. 2. Estruturação de Marketing Digital | Analisys Clinic Período: Janeiro 2022 - Fevereiro 2023 O Desafio: Uma clínica de saúde precisava construir sua presença digital do zero, atrair pacientes para a unidade física e se posicionar como uma autoridade em sua área, transmitindo confiança e cuidado. Nossa Solução: - Branding Sensível: Desenvolvemos uma identidade visual que refletia profissionalismo, tecnologia e acolhimento. - Gestão de Redes Sociais: Criamos uma linha editorial focada em conteúdo informativo e educativo, quebrando objeções e construindo uma comunidade de seguidores engajados. - Tráfego Local (Local Ads): Implementamos campanhas de Meta Ads e Google Ads com segmentação geográfica precisa (geotargeting) para atrair pacientes na região da clínica. - Automação de Atendimento: Configuramos fluxos de comunicação via WhatsApp para agilizar o agendamento de consultas e o relacionamento com os pacientes. Cases de Sucesso: Aumento de 60% no número de agendamentos provenientes dos canais digitais em 6 meses. Redução de 35% no Custo por Lead (CPL) para agendamentos através da otimização contínua das campanhas. A clínica se tornou a mais bem avaliada no Google Business Profile em sua localidade. 3. 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No meu trabalho, eu integro duas frentes: 1. Operacional com excelência Executo todas as obrigações acessórias e rotinas fiscais, contábeis e trabalhistas, incluindo: • Escrituração fiscal completa • Apuração de impostos (Simples, Presumido e Real) • Folha de pagamento e encargos • ECF, ECD, DEFIS, DCTF, DASN-SIMEI • Regularização no e-CAC • Retificações, parcelamentos, CNDs • Abertura, alteração e baixa de empresas Ou seja: toda a parte contábil que a empresa precisa para funcionar sem riscos. 2. Estratégia e inteligência tributária Além das rotinas, entrego também análise profunda e planejamento: • Redução legal de impostos • Diagnóstico tributário • Revisão de enquadramento • Estudo Simples x Presumido x Real • Reestruturação societária • Adequação à Reforma Tributária • Consultorias pontuais e relatórios técnicos Meu foco é trazer segurança jurídica, economia e clareza, seja no operacional do dia a dia ou no nível estratégico que define o futuro do negócio. 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Mi objetivo en cada proyecto es ser un verdadero apoyo para quien me contrata, asegurando orden, claridad y resultados concretos. Si estás buscando a alguien confiable, discreta, ágil y con criterio profesional, estoy lista para ayudarte.","logos":{"normal":{"url":"https://workana.s3.amazonaws.com/logos/e1dd78bf7854c8495b108764221edf57/rd/foto_160_160.jpeg","width":160,"height":160},"thumb":{"url":"https://workana.s3.amazonaws.com/logos/e1dd78bf7854c8495b108764221edf57/aa/foto_30_30.jpeg","width":30,"height":30},":original":{"url":"https://workana.s3.amazonaws.com/logos/e1dd78bf7854c8495b108764221edf57/fo/foto.jpeg","width":800,"height":800},"profile":{"url":"https://workana.s3.amazonaws.com/logos/e1dd78bf7854c8495b108764221edf57/td/foto_192_192.jpeg","width":192,"height":192},"large":{"url":"https://workana.s3.amazonaws.com/logos/e1dd78bf7854c8495b108764221edf57/tz/foto_300_300.jpeg","width":300,"height":300}},"country":"PY","lastActive":"2025-12-29 08:17:20","created":"2023-05-29 22:11:30","open":0,"active":0,"completed":"0","rating":"0.00","paid":0,"verifiedPaymentMethod":true,"worker":{"id":6590282,"slug":"delia-ibarra","canInvite":false,"skills":{"593":{"id":593},"605":{"id":605},"529":{"id":529},"526":{"id":526},"830":{"id":830},"535":{"id":535},"308":{"id":308},"151":{"id":151},"537":{"id":537},"901":{"id":901},"690":{"id":690},"530":{"id":530},"598":{"id":598},"611":{"id":611},"595":{"id":595},"594":{"id":594},"597":{"id":597},"893":{"id":893},"288":{"id":288},"703":{"id":703},"603":{"id":603},"899":{"id":899},"607":{"id":607},"757":{"id":757},"516":{"id":516},"525":{"id":525},"592":{"id":592}},"history":"Inicié mi trayectoria profesional en el sector bancario, donde desarrollé una sólida base en contabilidad, riesgos financieros, control presupuestario, auditorías internas y cumplimiento normativo. Posteriormente, asumí responsabilidades de dirección administrativa y financiera en empresas del sector comercial, de servicios y financiero, liderando equipos, optimizando procesos internos, gestionando recursos humanos, implementando software y colaborando en el diseño de estrategias de crecimiento y ventas. Más adelante, me desempeñé como asesora contable-financiera para empresas del área de ingeniería y construcción, enfocándome en el análisis de costos, control de presupuestos, flujo de caja y gestión de inventarios. Luego, trabajé como asistente financiera en un grupo de empresas familiares, con foco en la administración de cuentas, conciliaciones bancarias y proyecciones financieras. Ultimamente , colaboraba con empresas del ámbito digital y sostenible, donde gestionaba integralmente la contabilidad, finanzas, atención al cliente y operaciones e-commerce, utilizando herramientas tecnológicas avanzadas para integrar plataformas de venta, controlar inventarios y mantener relaciones fluidas con entidades bancarias y proveedores internacionales. A lo largo de toda mi trayectoria, he desarrollado una marcada especialización en tareas de data entry, garantizando precisión y eficiencia en la carga, organización y validación de datos, fundamentales para la elaboración de informes contables, financieros y de gestión.","rating":5,"ranking":162,"position":{"position":"silver","next":{"name":"Gold","next":"platinum","description":"Gold es el cuarto nivel de Workana. Estás a un paso de convertirte en un top freelancer y acceder a los mejores beneficios. Continúa el excepcional trabajo: ingresos, calificaciones y clientes satisfechos son la clave. 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Leer más"},"completed":4,"hourlyRate":{"rate":8,"currency":"USD"},"badges":[{"type":"membership_premium","profile":"worker","active":true},{"type":"course_completed","profile":"worker","active":true}],"shouldShowHireMeDialog":false},"profileUrl":"https://www.workana.com/freelancer/cf64fe77bd4e8b16948610edeac619bb","logoUrl":"https://cf.workana.com/logos/e1dd78bf7854c8495b108764221edf57/rd/foto_160_160.jpeg","truncatedCompanyDescription":"Soy una persona organizada, responsable y con gran capacidad de adaptación. 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