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Email Marketing & Funnels Diseño funnels automatizados de alto rendimiento con herramientas como Brevo, Mautic y HubSpot. En B2 Visas, creé una secuencia AIDA post-descarga que transformó leads fríos en clientes activos. Automatización & CRM Configuro sistemas inteligentes para captar, nutrir y fidelizar leads. En ServiNIT, desarrollé un embudo automatizado con landing pages y nurturing dentro de Brevo, mejorando la tasa de conversión. Analítica & Métricas Implemento dashboards personalizados en Google Analytics, Tag Manager y Search Console, junto con herramientas SEO como Ahrefs y SEMrush, para medir y optimizar en tiempo real. Contenido Visual & Branding Produzco materiales visuales coherentes con la estrategia, desde videos y motion graphics hasta brandbooks digitales. Herramientas que domino SEO & Analítica: Ahrefs, SEMrush, Rank Math, Google Analytics, Tag Manager. Desarrollo Web: WordPress, Elementor, JetEngine, HTML, CSS, JavaScript. 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Optimización de email marketing: Implementé mejoras en el delivery y las métricas, aumentando el engagement con los suscriptores. Crecimiento del engagement en LinkedIn: Utilicé formatos en tendencia para aumentar la interacción con la audiencia objetivo. Tareas: Planificación estratégica de contenido: Diseño y gestión de calendarios editoriales, identificación de temas relevantes y oportunidades de contenido. Creación y edición de contenido: Redacción de copys y textos creativos para publicaciones en sitio web, redes sociales y landing pages. Optimización SEO: Implementación de estrategias SEO para mejorar la visibilidad en los motores de búsqueda. Distribución estratégica: Programación de publicaciones en diversos canales, incluyendo redes sociales, página web y correo electrónico. Análisis y mejora continua: Evaluación de la efectividad del contenido mediante métricas y generación de reportes de rendimiento. Investigación y desarrollo: Actualización constante sobre las últimas tendencias y tecnologías en marketing digital. Gestión y seguimiento: Coordinación con proveedores externos y departamentos relacionados con la creación de contenido. Calidad y coherencia de marca: Cumplimiento de las directrices de la marca en todo el contenido. Gestión de activos digitales: Organización y mantenimiento de la biblioteca de contenido digital. Coordinador Digital CIRSA Panamá ene 2022- dic 2023- Logros: Implementar Campaña de SEM y Display, orientada a búsquedas locales, con enlazando más de 30 locales de manera efectiva, optimizando Keywords, para SEM y piezas de contenido. Implementación de estrategias de contenido que han impulsado un crecimiento de más del 40% en seguidores en redes sociales en el último año, estableciendo una base sólida de seguidores comprometidos y aumentando nuestra visibilidad en línea. Dirigí una exitosa campaña de generación de leads en línea, lo que resultó en un aumento considerable en la captación de leads, fortaleciendo nuestra base de posibles clientes y ampliando nuestras oportunidades de conversión. Lideré la configuración precisa de Google Analytics G4, asegurando una medición precisa y efectiva de las métricas clave para comprender el rendimiento de nuestras plataformas digitales. Además, establecí seguimientos de conversiones online con precisión, permitiendo una evaluación detallada de nuestro éxito en línea. Dentro de mis responsabilidades clave, destaco la adaptación de contenido para las tres marcas en la página web, realizando una optimización SEO exhaustiva y llevando a cabo auditorías en Google Analytics, Tag Manager y Search Console. Además, superviso de cerca el rendimiento a través de SEMrush, monitoreando tanto la competencia orgánica como el panorama en redes sociales. 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Mi nombre es Cari López y soy una profesional con muchos años de experiencia. Mi base se cimienta en la Filología Hispánica y Literatura, lo que me permite fusionar el rigor lingüístico con la creatividad. Soy experta en transformar ideas en contenido vibrante y efectivo. Si buscas que tu mensaje que se lea, que impacte y conecte, has llegado al lugar correcto. ✅ Redacción y Creación de Contenido: • Redacción de artículos de blog • Textos 100% originales optimizados con palabras clave SEO • Guiones para YouTube • Contenido para redes sociales y campañas de Email • Redacción Académica: Normas Apa, Vancouver, Chicago, Iso 690, Harvard. • Textos para diferentes géneros (ficción, autoayuda, informativos, teológicos, economía, educación) ✅ Edición y Curaduría de Texto de Anti-Plagio y de Anti-IA: ✍️ • Corrección de estilo, gramática y coherencia. • Curaduría de Originalidad con la Reescritura para eliminar la detección de IA y los bypass. • Garantizar la autenticidad total del texto. • Edición y formato para e-books o libros. • Revisión de libros, e-book, informes, tesis, monografías. ✅ Coaching de Redacción: • Enseño y guío a través de mentorías personalizadas para potenciar tu técnica y estilo. ✅ Traducción Profesional: • Traducción de textos de Portugués - Español. ➡️ Mi compromiso contigo: • 100% de Originalidad: Todos mis textos son creados desde cero. • Confidencialidad: Tu proyecto está seguro conmigo. • Entrega Puntual: ⏰ Cumplo con los plazos acordados. • Revisiones: Trabajo contigo hasta que estés completamente satisfecho. Mis clientes satisfechos y recurrentes avalan mi trabajo. 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Mi trayectoria fusiona el rigor analítico del mundo corporativo con la creatividad y precisión del marketing de contenidos y la edición. La Base: El Rigor Corporativo y Técnico Mi carrera se forjó en la estructura. Mis primeros 20 años en sectores de alta complejidad (agrícola, transporte, vitivinícola) y los siguientes 10 en la industria (producción y calidad) me enseñaron a dominar la COMUNICACCIÓN OPERATIVA. Mi función siempre fue ser el filtro de calidad: estructurar información compleja, gestionar equipos y documentar procesos. Fue aquí donde consolidé mi experticia en la creación de manuales de procedimientos, protocolos de seguridad y guías de calidad. Mis Credenciales: De la Idea al Rigor Literario Mi base profesional se cimienta en cuatro años de estudios rigurosos en Facultad de Filosofía y Letras. Esta disciplina me proporcionó un Rigor Analítico profundo. El estudio crítico de la literatura y narrativa es mi fundamento directo para el Storytelling y la creación de diálogos auténticos, que complemento con: • Autora Publicada: Cuento con libros de mi autoría disponibles en Amazon y he participado en publicaciones colaborativas con la Editorial Orsai y con otras Editoriales. • Formación Especializada: Poseo títulos habilitantes en Narración, Edición y Maquetación de libros, lo que me permite gestionar el ciclo de vida completo de una publicación. • Bilingüe: Mi dominio del Portugués me permite adaptar y traducir contenidos con una perspectiva global. El Enfoque: Mi Valor como Creadora de Contenido Mi formación literaria y mi pasión por la palabra escrita son mi gran diferencial. Me permiten ir más allá de la redacción técnica para construir narrativas, posicionar marcas y, lo más importante, crear documentos que funcionen. Como experta en comunicación escrita, ofrezco los siguientes servicios: • Redacción Estratégica y SEO: Creación de contenido 100% original (artículos, B2B) optimizado para conectar con audiencias y motores de búsqueda. • Documentación Técnica y Corporativa: Diseño y redacción de manuales de procedimientos, protocolos de convivencia y protocolos de cultivos, asegurando claridad y precisión. • Edición y Soporte Editorial: Colaboro como lectora beta, editora colaborativa y redactora de prólogos y antologías, puliendo la voz del autor y garantizando la coherencia narrativa. • Ghostwriting (Escritura Fantasma): Doy vida a las ideas de mis clientes, escribiendo libros y artículos en su nombre, manteniendo su visión y estilo. • Soporte Académico y Formativo: Asisto a profesores y académicos en la elaboración de informes, la estructuración de presentaciones y el desarrollo de material para capacitaciones. Investigación y aplicación de las Normas Apa, Vancouver, Chicago, etc. • Traducción y Adaptación: Mi dominio del Portugués me permite adaptar contenidos con una perspectiva global. Mi compromiso es ser el puente entre la idea y la acción. Creo firmemente que la comunicación escrita eficaz es la base de una excelente comunicación verbal. Un manual claro evita errores operativos. Un informe bien estructurado permite tomar decisiones estratégicas. Un guion persuasivo genera una venta exitosa. Soy una profesional autónoma, adaptable y orientada a resultados. Mi objetivo es aportar valor a través de textos profesionales que ayuden a alcanzar el éxito. ¡Hagamos que tus palabras dejen huella!","rating":5,"ranking":403,"position":{"position":"platinum","next":{"name":"Hero","next":null,"description":"Hero es el máximo nivel de los freelancers de Workana. Nos enorgulleces. 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