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Responsible of all digital marketing activities for all the company products (music applications), with focus on:
●    User acquisition: Planned, bought and executed campaigns on Facebook, Google and different Chinese Ad Networks.
●    Marketing Analytics: Deﬁned key marketing and business metrics.
●    App Stores optimization (Play Store and AppStore).

HEAD OF MARKETING – 365Scores - Israel – July 2013 – August 2015
Launched and built 365Scores’s marketing department. Led and managed overall marketing strategy, execution, and team. Responsibilities included (but not limited to):
●    Product Marketing and Product Launch Strategy – Led all positioning, messaging, content development, competitive intelligence, promotion plans, and external communication strategy.
●    Online and Web Marketing – Oversaw strategy for demand generation via user acquisition, funnel and landing page optimization, and website redesign.
●    Marketing Analytics – Defined key marketing and business metrics and oversees ongoing reporting and analysis; piloted lead scoring and ROI tracking processes.
●    User Retention Marketing - Conducting ongoing analysis of collected data in order to provide actionable recommendations for improving retention.

PROJECT MANAGER – J. Walter Thompson (JWT) - Argentina - June 2009 – February 2013
In charged of the digital communication planning and strategy for several brands as: Trident, Halls, Royal, Budweiser, Nokia, Kraft and Nestle. Responsibilities included (but not limited to):
●    Developed Social Media engagement strategies on Facebook, Pinterest, Twitter and Youtube.
●    Developed mobile applications, WAP portals and QR codes.
●    Developed digital media planning.
●    Analyzed, report, monitor, and enforce digital advertising campaigns.
●    Coordinated vendor’s workflow.
MARKETING INTERN – Unilever - Argentina – December 2008 – June 2009
●    Developed and managed strategic digital communication actions and contents for Sedal (Sunsilk).
●    Coordinated Sedal´s website. Supervised content and design work for six different agencies.
●    Coordinated the workflow and established the order of priority.
●    Created, proposed and developed proactive actions oriented to the optimization of the business.
Vendor management.

DIGITAL ACCOUNT EXECUTIVE – Euro RSCG - Argentina – January 2008 – December 2008
Account management for clients as Claro and BBVA Group. Responsibilities included (but not limited to):
●    Digital media planning.
●    Websites analysis.
●    Developed traffic growth strategies.
●    Developed user loyalty and retention strategies.
●    SEO and SEM campaigns.
●    Vendor management. Coordinated the workflow and established the order of priority.","rawText":"MARKETING MANAGER – Shellanoo Group - Israel - August 2015 – December 2015 Responsible of all digital marketing activities for all the company products (music applications), with focus on: ● User acquisition: Planned, bought and executed campaigns on Facebook, Google and different Chinese Ad Networks. ● Marketing Analytics: Deﬁned key marketing and business metrics. ● App Stores optimization (Play Store and AppStore). HEAD OF MARKETING – 365Scores - Israel – July 2013 – August 2015 Launched and built 365Scores’s marketing department. Led and managed overall marketing strategy, execution, and team. Responsibilities included (but not limited to): ● Product Marketing and Product Launch Strategy – Led all positioning, messaging, content development, competitive intelligence, promotion plans, and external communication strategy. ● Online and Web Marketing – Oversaw strategy for demand generation via user acquisition, funnel and landing page optimization, and website redesign. ● Marketing Analytics – Defined key marketing and business metrics and oversees ongoing reporting and analysis; piloted lead scoring and ROI tracking processes. ● User Retention Marketing - Conducting ongoing analysis of collected data in order to provide actionable recommendations for improving retention. PROJECT MANAGER – J. Walter Thompson (JWT) - Argentina - June 2009 – February 2013 In charged of the digital communication planning and strategy for several brands as: Trident, Halls, Royal, Budweiser, Nokia, Kraft and Nestle. Responsibilities included (but not limited to): ● Developed Social Media engagement strategies on Facebook, Pinterest, Twitter and Youtube. ● Developed mobile applications, WAP portals and QR codes. ● Developed digital media planning. ● Analyzed, report, monitor, and enforce digital advertising campaigns. ● Coordinated vendor’s workflow. MARKETING INTERN – Unilever - Argentina – December 2008 – June 2009 ● Developed and managed strategic digital communication actions and contents for Sedal (Sunsilk). ● Coordinated Sedal´s website. Supervised content and design work for six different agencies. ● Coordinated the workflow and established the order of priority. ● Created, proposed and developed proactive actions oriented to the optimization of the business. Vendor management. DIGITAL ACCOUNT EXECUTIVE – Euro RSCG - Argentina – January 2008 – December 2008 Account management for clients as Claro and BBVA Group. Responsibilities included (but not limited to): ● Digital media planning. ● Websites analysis. ● Developed traffic growth strategies. ● Developed user loyalty and retention strategies. ● SEO and SEM campaigns. ● Vendor management. Coordinated the workflow and established the order of priority.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/4f704400aab9c4027af22a8e1c526907/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. Choose the most relevant aspects for each position, what you learned and achieved, and anything else that will help in understanding your career path."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Add to list","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"N. R.","companyId":569,"companyHash":"4f704400aab9c4027af22a8e1c526907","ratingData":{"rating":0,"hasRating":false,"width":"width: 0","noRatings":"No ratings yet","average":0,"ratingText":"No ratings yet"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Public Profile"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Agency Profile"}},"phone":{"text":"Phone number: ","canEditPhone":false,"hasPhone":false,"number":null},"countryData":{"country":"AR","name":"Argentina","class":"flag flag-ar","url":"https://www.workana.com/en/freelancers/argentina?ref=freelancer_view","blankGif":"https://wkncdn.com/newx/assets/build/img/blank.e5634ce39.gif"},"hourlyRate":{"text":"Hourly rate:","rate":"USD 0.00","isSet":false,"currency":"USD","amount":"0.00"},"mainSkill":{"isSet":true,"text":"Freelancer expert in Sales & Marketing"},"public":true,"clarificationText":"Allowed formats:
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