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November 2014 - PRESENT
● Understand a client’s business and services, the industry they operate within and identify their core personal
brand essence/proposition that serve as their unique selling point
● Develop client’s brand identity and educate client as to the value of their brand when presented consistently
and effectively
● Provide social media strategy assistance and guidance
● Build or edit website design as necessary
● Create, edit and enhance website and collateral content to align with client’s personal brand
● Write content & blog articles for client's within the company voice & style

Urban Spirit Pte. Ltd., Singapore — Marketing/Brand Manager
October 2016 - August 2017
● Develop and build brand strategy and personality. Maintain brand consistency across platforms and customer
touch-points
● Leading and advising online and offline business development strategy for creation of complementary revenue
streams for the company
● Liaise with visiting facilitators from overseas; create content and collaterals for upcoming workshops and
classes,effectively manage marketing materials across social media and other outreach platforms, write and
finalise engagement contracts
● Social media management; all Facebook and Instagram marketing to create engagement, boost event sales and
increase audience
● Monthly digital newsletter creation; responsible for building and growing mailing list, creating and curating
engaging content and marketing events through the newsletter. Tracking of customer engagement
● Oversee bookings and scheduling for all studio workshops and classes, management of local and visiting
facilitator schedules and requirements, building and maintaining ongoing relationships with facilitators
● Brainstorm and develop new class and workshop ideas with the Urban Spirit team
● CRM; developing, creating and maintaining good customer relationships through regular gathering of feedback
and interactions with clients visiting the studio
● Facilitator payroll management

Nirvana Mind Pte. Ltd., Singapore — Marketing/Brand Manager
November 2014 - July 2015
● Create, build, protect and maintain company brand reputation and strategy
● All PR functions; liaise with third-party media companies to ensure brand consistency
● Develop, design and disseminate all digital collaterals and relevant content across social media platforms
● Website content management and upkeep, inclusive of content curation, strategy and creation e.g. blog posts

Brandtative Pte. Ltd., Singapore — Associate Consultant
April 2014 - June 2016
● Gather and organise materials and conduct comprehensive audits of brands, businesses, marketing
communications etc.
● Identify and inform the engagement team of relevant business white papers, trend reports, books and articles
that would enrich client’s business performance and/or introduce new perspectives
● Track, summarise and disseminate all third-party commentary from prominent analysts, industry experts,
lobbyists etc.
● Contribute to the collection, analysis, synthesis and summary of qualitative and quantitative research, including
research design and execution through to final reporting. Formulate hypotheses to inform the brand research
process and develop implications and recommendations for clients based on findings
● Participate in and lead internal team meetings, client interviews, client input sessions, workshops and strategy
and creative presentations as needed
● Maintain client-agency relationships through frequent and prompt liaison
● Brand audit, competitive audit, market research, consumer insights, brand value proposition, creation of brand
personality, attributes, roadmap and architecture
● Product, company and service naming
● Tagline development
● Branded messaging; tone and style guide development
● Social Media management, content management, copywriting, copy editing, creative direction and briefing
● Branded service training, internal brand alignment training workshops and manual creation, internal branded
communications","rawText":"Freelance Copywriter & Web Editor, Singapore November 2014 - PRESENT ● Understand a client’s business and services, the industry they operate within and identify their core personal brand essence/proposition that serve as their unique selling point ● Develop client’s brand identity and educate client as to the value of their brand when presented consistently and effectively ● Provide social media strategy assistance and guidance ● Build or edit website design as necessary ● Create, edit and enhance website and collateral content to align with client’s personal brand ● Write content & blog articles for client's within the company voice & style Urban Spirit Pte. Ltd., Singapore — Marketing/Brand Manager October 2016 - August 2017 ● Develop and build brand strategy and personality. Maintain brand consistency across platforms and customer touch-points ● Leading and advising online and offline business development strategy for creation of complementary revenue streams for the company ● Liaise with visiting facilitators from overseas; create content and collaterals for upcoming workshops and classes,effectively manage marketing materials across social media and other outreach platforms, write and finalise engagement contracts ● Social media management; all Facebook and Instagram marketing to create engagement, boost event sales and increase audience ● Monthly digital newsletter creation; responsible for building and growing mailing list, creating and curating engaging content and marketing events through the newsletter. Tracking of customer engagement ● Oversee bookings and scheduling for all studio workshops and classes, management of local and visiting facilitator schedules and requirements, building and maintaining ongoing relationships with facilitators ● Brainstorm and develop new class and workshop ideas with the Urban Spirit team ● CRM; developing, creating and maintaining good customer relationships through regular gathering of feedback and interactions with clients visiting the studio ● Facilitator payroll management Nirvana Mind Pte. Ltd., Singapore — Marketing/Brand Manager November 2014 - July 2015 ● Create, build, protect and maintain company brand reputation and strategy ● All PR functions; liaise with third-party media companies to ensure brand consistency ● Develop, design and disseminate all digital collaterals and relevant content across social media platforms ● Website content management and upkeep, inclusive of content curation, strategy and creation e.g. blog posts Brandtative Pte. Ltd., Singapore — Associate Consultant April 2014 - June 2016 ● Gather and organise materials and conduct comprehensive audits of brands, businesses, marketing communications etc. ● Identify and inform the engagement team of relevant business white papers, trend reports, books and articles that would enrich client’s business performance and/or introduce new perspectives ● Track, summarise and disseminate all third-party commentary from prominent analysts, industry experts, lobbyists etc. ● Contribute to the collection, analysis, synthesis and summary of qualitative and quantitative research, including research design and execution through to final reporting. Formulate hypotheses to inform the brand research process and develop implications and recommendations for clients based on findings ● Participate in and lead internal team meetings, client interviews, client input sessions, workshops and strategy and creative presentations as needed ● Maintain client-agency relationships through frequent and prompt liaison ● Brand audit, competitive audit, market research, consumer insights, brand value proposition, creation of brand personality, attributes, roadmap and architecture ● Product, company and service naming ● Tagline development ● Branded messaging; tone and style guide development ● Social Media management, content management, copywriting, copy editing, creative direction and briefing ● Branded service training, internal brand alignment training workshops and manual creation, internal branded communications","canEdit":false,"editUrl":"https://www.workana.com/freelancer/5482beaf764bb82ff6eed892769d65cd/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. 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