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I started at a small advertising firm before moving up to be the head of web development at a medium sized firm, where I created a content management system we sold to schools (over 300 sold in two years) to great success. On relocating to London, I spent eight years at The American School in London, doing everything from Wordpress, custom e-newsletters, online messaging boards, to building dynamic database-driven iCal feeds and event registrations. I've made several content management systems, in short I've been able to do a lot of interesting, creative work. And I look forward to doing a lot more. Job Title: Freelance Front-End & Middleware Designer Company: webcraft.co Description: Freelance work as a Front-End & Middleware Developer. 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Key features included: 1) All pages text should be editable 2) All images should be replaceable by simply uploading a new one; any images upload should resize automatically 3) A series of different page types, from event listings, rare books, their lecture series, downloads, essays etc., all editable and with the ability to easily add new records for each. 4) An e-newsletter system that pulled all upcoming events into a pre-formatted email, which was then editable, and finally sends out to subscribers. 5) An iCal feed that is created dynamically from the events and lecture entries. The entire design and layout was created too, from scratch. All coding, database structuring, design, image work etc was done by myself. From:07/May/2012 To:18/May/2012 Job Title: Freelance web developer Company: BSK Associates Description: Martin hired me to make a vibrant webpage for his company (7 pages). I designed the site using Photoshop, sliced it up and coded it all to work. The page functionality was: 1) Home, text, photos, and a sidebar pulling in information on his products and upcoming events. 2) About, just text with some graphics. 3) Tweet blog, I hand-coded a system to grab his tweets from twitter to use those as posts too for people to reply too via his site. If someone replied to him on twitter it also grabbed that for his site. 4) Products, lists of products with photos and details on them. Updated via a simple custom made CMS I made. 5) Events, as above basically. PLUS all his events were automatically included in a dynamic iCal feed. 6) Contact, a contact form that both emailed him and somewhat cleverly tweeted him too. 7) Fun, a page for him to paste links with images of things he finds online and likes. This also picks up his tweets if he includes a special hashtag at the end of them (like Linkedin does) The code was SEO and he's now in the top three listings on Google in all his chosen keywords. 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Integrei storytelling, mídia paga e análise de dados para otimizar performance e aumentar a eficiência das campanhas. Utilizei frameworks estratégicos (como AIDA) e ferramentas com IA para estruturar processos mais inteligentes e escaláveis. Z Omni Serve Marketing — Belgrado (2023–2025) Social Media Strategist | Brand & Content Strategy Responsável pela construção e execução de estratégias de conteúdo para marcas internacionais, com foco em posicionamento, consistência e crescimento de audiência. Planejei e gerenciei conteúdo multiplataforma, analisando métricas e comportamento do público para gerar engajamento qualificado e fortalecer a percepção de marca. Atuei na gestão de comunidade e narrativa, garantindo alinhamento entre comunicação e identidade das marcas. Webjump — Brasil (2023) Marketing & Communications Analyst | E-commerce & Growth Atuei na integração entre marketing e vendas, com foco na otimização de funis e aumento de conversão em projetos de e-commerce. 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