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Me especializo en estrategias de comunicaciones integradas, producción de contenidos offline y online, y organización de eventos empresariales, farma y ferias de negocios B2B.
Me apasiona la comunicación en todas sus formas. Estoy convencida que las palabras tienen el poder de crear e influir en las personas. Pero para comunicarnos efectivamente, primero hay que aprender a escuchar.
Ayudo a los clientes a encontrar la mejor forma de comunicar su mensaje y relacionarse con su audiencia. A través de estrategias de comunicación y contenido, identifico la forma más conveniente de comunicar su mensaje articulando diversos canales -tradicionales y digitales-para llegar a su audiencia de manera efectiva.
Me interesa gestionar proyectos y campañas de comunicación.
En busca de nuevos desafíos profesionales.
Cuento con amplia experiencia en:
•    Desarrollo e implementación de estrategias y acciones de comunicación y marketing.
•    Diseño de campañas de comunicación interna y externa. Identificación del público, definición del eje comunicacional y mensajes claves, selección de medios, calendarización, seguimiento y reportes.
•    Redacción, edición y adaptación de textos para diversos formatos y medios (web institucional, presentaciones estratégicas, blogs, revistas, redes sociales y otros)
•    Coordinación de acciones y actividades diversas tendientes a fortalecer la imagen institucional.
•    RSE. Programas de relacionamiento con la comunidad, proyectos solidarios y de acción social.
•    Acciones de prensa. Relaciones con periodistas, agencias de comunicación y medios.
•    Planificación, logística y producción de eventos empresariales.","rawText":"Soy María Cristina Sugimori, Lic. en Relaciones Públicas, consultora y comunicadora de profesión y por vocación, con más de 10 años de experiencia en Comunicación Corporativa y Organizacional. Me especializo en estrategias de comunicaciones integradas, producción de contenidos offline y online, y organización de eventos empresariales, farma y ferias de negocios B2B. Me apasiona la comunicación en todas sus formas. Estoy convencida que las palabras tienen el poder de crear e influir en las personas. Pero para comunicarnos efectivamente, primero hay que aprender a escuchar. Ayudo a los clientes a encontrar la mejor forma de comunicar su mensaje y relacionarse con su audiencia. A través de estrategias de comunicación y contenido, identifico la forma más conveniente de comunicar su mensaje articulando diversos canales -tradicionales y digitales-para llegar a su audiencia de manera efectiva. Me interesa gestionar proyectos y campañas de comunicación. En busca de nuevos desafíos profesionales. Cuento con amplia experiencia en: • Desarrollo e implementación de estrategias y acciones de comunicación y marketing. • Diseño de campañas de comunicación interna y externa. Identificación del público, definición del eje comunicacional y mensajes claves, selección de medios, calendarización, seguimiento y reportes. • Redacción, edición y adaptación de textos para diversos formatos y medios (web institucional, presentaciones estratégicas, blogs, revistas, redes sociales y otros) • Coordinación de acciones y actividades diversas tendientes a fortalecer la imagen institucional. • RSE. Programas de relacionamiento con la comunidad, proyectos solidarios y de acción social. • Acciones de prensa. Relaciones con periodistas, agencias de comunicación y medios. • Planificación, logística y producción de eventos empresariales.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/584fbf570755fd01a8c0a29b94970c65/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"STAND OUT! COMUNICACIÓN + BRANDING – 11/2008 - Presente
Consultora de Comunicación Corporativa

Como consultora y responsable de comunicación, he asesorado con éxito a clientes y empresas de diversos sectores en materia de comunicación institucional, imagen y marca, ayudándoles a gestionar estratégicamente sus comunicaciones, articular sus marcas, optimizar su imagen corporativa, resguardar su reputación y establecer relaciones de confianza con sus públicos de interés. Lideré proyectos y equipos de trabajo multidisciplinarios, así como la coordinación con otros actores como agencia de medios, prensa, publicidad, PR y digital.
Algunos de mis trabajos y clientes:
Sano & Bueno – Catering Industrial: Desarrollo e implementación del plan anual de comunicación.
En la propuesta, como parte de una estrategia integrada, se planteó el rediseño de la identidad corporativa, la reformulación de su filosofía corporativa, y la actualización de la web institucional para reflejar el momento de crecimiento y consolidación de la empresa, y el relanzamiento del House Organ, entre otras acciones.
La revista interna se había dejado de publicar hacía un tiempo desaprovechando una herramienta de comunicación interna muy valiosa. Con el objetivo de integrar a los colaboradores de la compañía dispersos en diferentes servicios y otras provincias, y reforzar el sentido de pertenencia, se relanzó la revista Sano & Bueno, bimestralmente (2017). Actualmente, la publicación es trimestral, orientada a presentar y reforzar los mensajes claves, fortalecer la cultura corporativa, mantener informado a todos los colaboradores sobre las actividades, logros de las diferentes áreas y objetivos de la compañía. Desde 2017, tengo a cargo la producción de la revista, redacción del editorial, notas, entrevistas, selección de imágenes /fotos y la coordinación del diseño y diagramación.

Aon. Desarrollo y producción de contenido institucional, estratégico, comercial y creativo para formatos digitales y gráficos, orientado a sus públicos internos y externos.
Responsable de la comunicación directa con el cliente, análisis del brief, conceptualización de la idea, identificación de mensajes claves, bajada y coordinación con el equipo creativo para la gestión del branding, diseño estético, gráfico y conceptual teniendo en cuenta los objetivos y el público; selección de imágenes, colores y armado de propuestas y presentaciones al cliente.
Realizamos con éxito el rediseño del Programa de Inducción para nuevos empleados y la creación del Manual del Empleado. Llevé a cabo la producción de contenido para las presentaciones estratégicas de los expertos, coordiné el diseño gráfico y multimedia de todo el sistema en línea con la estrategia propuesta y la marca institucional.
Desde el año 2013, he llevado adelante la coordinación del diseño y producción de campañas para la comunicación de los productos de Líneas Personales (Auto, Hogar, Accidentes Personales), y la producción de diversas piezas comunicacionales para diferentes área y otras unidades de negocio.

Iglesia Adventista del Séptimo Día. Mega evento al aire libre, “Esperanza para Buenos Aires”, en el marco de la campaña de donación de sangre y médula ósea, “Vida por vidas”. Objetivo: juntar 1000 donantes voluntarios de sangre en el plazo de 4 hs. y promover el proyecto Vida por Vidas en Buenos Aires –Argentina- y Sudamérica. Marzo 2013.
Responsable de la comunicación con el cliente, negociación con proveedores, comunicación con organismos gubernamentales y otros actores. Participé en la organización integral del evento, gestión de la campaña de concientización (pre evento) sobre la importancia de donar sangre y salvar vidas, definición de mensajes claves, coordinación de la comunicación y su difusión con la Juventud Adventista, planificación de acciones de marketing y comunicación, difusión por diversos canales -vía pública y digitales- utilizando las redes sociales, para incentivar a las personas a que participen como voluntarios en la donación de sangre. Desarrollo del branding del evento y diseño de las distintas piezas comunicacionales, cartelería, señalética, gigantografías, banners, flyers, videos, etc. El evento tuvo la participación de hospitales y bancos de sangre, asistentes de la iglesia de Argentina y Brasil, público general y donantes voluntarios, con la cobertura de los medios nacionales más importantes. El resultado fue récord, más de 1800 donantes voluntarios en 4 horas. Se formó la representación de la “gota de sangre humana” más grande del mundo con la participación de 3200 personas (donantes, colaboradores y organizadores).

GeoPark. Coordinación con el área de comunicación del cliente para llevar adelante el Programa de relacionamiento con la comunidad de Punta Arenas, Chile, y la creación y posicionamiento del Club GeoPark, bajo el lema de “Crear valor y retribuir”.
Entre el 2010 y 2014, se realizaron diferentes competencias en el marco del programa antes mencionado, con el objetivo de promover la participación de niños y jóvenes y el involucramiento de la comunidad de Punta Arenas. La primera, el “Contest Freestyle Biking”, una de las competencias de BMX más reconocidas mundialmente, con la participación de bikers internacionales de alto nivel, con gran repercusión mediática; siguió el Sudamericano Austral BMX Contest; Austral BMX Contest 2 y 3, y Patagonian Freezestyle, en las categorías Infantiles, Iniciantes, Expertos y Pro. Fui responsable de la gestión de la comunicación y branding de los eventos, desarrollo y coordinación del diseño de los sitios webs, producción integral de contenido, selección de imágenes, colores, música teniendo en cuenta los objetivos, el público, el país y la sede.
Otras cuentas: Axa, Editora CyC, Buena Vuelta Tours & Meetings, Experiencias Tours, Inter Barge, Industrias Bucciero, El Almacén de los Milagros, Servinger, entre otras.

GRUPO ELETROLAR / REVISTA INTEGRACIÓN EMPRESARIA – 05/2019 - 08/2020
Responsable de Comunicación y Relaciones Institucionales – Coordinadora Eventos B2B.

Como responsable del área, tuve a cargo la gestión integral de la comunicación corporativa, las relaciones institucionales de la compañía, y el posicionamiento de la marca en el país. Identificación de los grupos de interés y desarrollo de canales de comunicación para la generación de relaciones B2B con los diferentes stakeholders (cámaras empresariales del sector, fabricantes, comercio minorista del país y la región, agencias de comunicación y medios, y otros actores), para facilitar la vinculación de la compañía.
Creación de contenido offline y online, campañas de email-marketing, notas de prensa, videos, merchandising y flyers. Coordinación, briefing y supervisión del desempeño y producción de mensajes de las agencias creativas, medios y redes sociales.
Elaboración de presentaciones estratégicas, institucionales y comerciales. Informes, definición y seguimiento de métricas asociadas a la gestión de comunicación a fin de evaluar el impacto de las acciones desarrolladas.
Producción y adaptación de contenido para los diferentes públicos y canales. Redacción, edición y revisión de notas para revista y prensa, Newsletter, web institucional y medios digitales. Armado de gacetillas y media kit.
Traducción, localización y adaptación de contenidos para otros mercados.
Organización integral de ferias de negocios (B2B) y congresos. Desarrollo de agenda ferial, manejo de relaciones con speakers, expositores y proveedores. Negociación con proveedores y gestión de presupuestos. Reportes.

Logros:
En 2019, llevé a cabo exitosamente la planificación, logística y ejecución de la segunda edición de Electronics Home Argentina. La mayor feria internacional de negocios que reúne a los máximos exponentes de la industria y los principales canales de venta y mercado corporativo del sector de artículos para el hogar, productos electrónicos de consumo, electrodomésticos, teléfonos móviles e informática del país, durante 3 días. Y el congreso de expertos, Electronics Home Congress, enfocado en la transformación digital. Participé en el desarrollo de la App oficial del evento, la creación del contenido y su difusión.
Resultados en números:
+3000 visitantes calificados, provenientes de: Argentina (78%), Países de la región (15%), Asia (5%) y Europa (2%).
300 compradores clave patrocinados,
+1000 productos,
+300 marcas,
100 stands,
+100 gacetillas publicadas en los principales medios del país y la región.
Ahorro del 38% del presupuesto de producción de la feria. En la primera edición de Electronics Home (2018), la organización se tercerizó en una empresa internacional de organización de exposiciones, congresos y eventos, filial Sudamérica. Mientras que la segunda edición (2019), la organización fue interna a través de mi gestión como líder del proyecto, consecuente con el ahorro arriba mencionado.

AMERICAN MEETING PLANNERS LLC – 12/2005 – 11/2008
PR & Communications Manager

Como responsable del departamento de Comunicaciones, gestioné de manera integral la comunicación interna/externa e imagen institucional de la compañía, brindando asesoramiento estratégico en relación a la comunicación corporativa y toma de decisiones. Negocié presupuestos y contratos con proveedores internacionales, y desarrollé nuevos proyectos de negocios. Implementé políticas, procedimientos, análisis y controles internos para la mejora de la gestión de la comunicación. Realicé acciones de fidelización para el público interno y capacitación al personal fijo y contratado. Responsable de grandes cuentas nacionales e internacionales: Pfizer (Londres, Brasil, México), Wyeth (Collegeville, Chile, Argentina, Colombia) y Novartis entre otros. Desarrollé, coordiné e implementé estrategias y acciones de comunicación para cada proyecto a nivel local y regional, teniendo en cuenta el país sede, la diversidad de audiencias y culturas. Supervisé el team creativo para el desarrollo de la comunicación y branding de los diferentes proyectos, alineamiento de la marca, producción de contenidos en español, inglés y portugués. Responsable de las relaciones con agencias de publicidad, diseño y prensa.

Colaboré en la logística y organización de los siguientes eventos:
•    A6631011 - Investigator Meeting y Capacitación de CRSM - Pfizer Londres.
Santiago de Chile. 2 al 6 de Junio de 2008
•    II Cumbre Latinoamericana de Pediatría – Avanzando en el Liderazgo de la Ciencia Pediátrica – Wyeth Collegeville y Wyeth Colombia. Cartagena de Indias, Colombia. Abril de 2008
•    Primera Cumbre Latinoamericana de Asociaciones de Pacientes “Hacia un Nuevo Horizonte para los Pacientes con Artritis Reumatoidea y Psoriasis” – Wyeth. Buenos Aires – Argentina. 27 y 28 de Septiembre de 2007
•    I Cumbre Latinoamericana de Pediatría – Redefiniendo las Posibilidades en Pediatría – Wyeth. Buenos Aires, Argentina. 21 y 22 de Mayo de 2007
•    A5571010 – Investigator’s Meeting
Panamá. 30 de Noviembre al 1º de Diciembre de 2006
•    LA Oncology Cooperative Group
Montevideo – Uruguay. 29 de noviembre al 1º de diciembre de 2006
•    Aspectos Clínicos y Nuevas Estrategias en Inmunosupresión
Punta del Este – Uruguay. 7 al 9 de noviembre de 2006
•    XXX Congreso Panamericano de Gastroenterología
Cancún – Méjico. 11 al 16 de noviembre de 2006
•    SUTENT
Rosario, Santa Fe – Argentina. 20 al 21 de octubre de 2006
•    SUTENT
Córdoba – Argentina. 13 de octubre de 2006
•    EADV – Dermatología y Venereología
Rhodas – Grecia. 4 al 7 de octubre de 2006
•    Investigator’s Meeting
San Carlos de Bariloche, Río Negro – Argentina. 24 al 29 de septiembre de 2006
•    POA – Pfizer
Buenos Aires y Córdoba – Argentina. 18 al 22 de septiembre de 2006
•    Thomson
San Carlos de Bariloche, Rïo Negro – Argentina. 10 al 16 de septiembre de 2006
•    PANLAR – Gastroenterología – Wyeth
Lima y Cusco – Perú. 10 al 13 de agosto de 2006
•    FEPAEN - Simposio Panamericano de Neuroendocrinología – Novartis
Lima – Perú. 10 al 13 de agosto de 2006
•    APM
Foz de Iguazú – Brasil. 3 al 7 de abril de 2006
•    Reunión “Aspectos Clínicos y de Calidad de Vida en Oncología”
Villa La Angostura, Neuquén, Argentina. 10 al 12 de marzo de 2006.
•    Latin American Oncology Forum – Pfizer
Buenos Aires – Argentina. 31 de marzo al 1º de abril de 2006
•    Investigator’s Meeting
Santiago de Chile – Chile. 7 al 9 de marzo de 2006
•    SUTENT – Pfizer
Córdoba – Argentina. 13 al 20 de febrero de 2006
•    POA – Pfizer
Buenos Aires & Córdoba – Argentina. 2 al 7 de febrero de 2006
•    COPD Study A5641009 - Investigator’s Meeting
San Carlos de Bariloche, Río Negro – Argentina. Diciembre de 2005
•    COX
Foz de Iguazú – Brasil. Diciembre de 2005
•    DOXOPE
Punta del Este – Uruguay. Noviembre de 2005","rawText":"STAND OUT! COMUNICACIÓN + BRANDING – 11/2008 - Presente Consultora de Comunicación Corporativa Como consultora y responsable de comunicación, he asesorado con éxito a clientes y empresas de diversos sectores en materia de comunicación institucional, imagen y marca, ayudándoles a gestionar estratégicamente sus comunicaciones, articular sus marcas, optimizar su imagen corporativa, resguardar su reputación y establecer relaciones de confianza con sus públicos de interés. Lideré proyectos y equipos de trabajo multidisciplinarios, así como la coordinación con otros actores como agencia de medios, prensa, publicidad, PR y digital. Algunos de mis trabajos y clientes: Sano & Bueno – Catering Industrial: Desarrollo e implementación del plan anual de comunicación. En la propuesta, como parte de una estrategia integrada, se planteó el rediseño de la identidad corporativa, la reformulación de su filosofía corporativa, y la actualización de la web institucional para reflejar el momento de crecimiento y consolidación de la empresa, y el relanzamiento del House Organ, entre otras acciones. La revista interna se había dejado de publicar hacía un tiempo desaprovechando una herramienta de comunicación interna muy valiosa. Con el objetivo de integrar a los colaboradores de la compañía dispersos en diferentes servicios y otras provincias, y reforzar el sentido de pertenencia, se relanzó la revista Sano & Bueno, bimestralmente (2017). Actualmente, la publicación es trimestral, orientada a presentar y reforzar los mensajes claves, fortalecer la cultura corporativa, mantener informado a todos los colaboradores sobre las actividades, logros de las diferentes áreas y objetivos de la compañía. Desde 2017, tengo a cargo la producción de la revista, redacción del editorial, notas, entrevistas, selección de imágenes /fotos y la coordinación del diseño y diagramación. Aon. Desarrollo y producción de contenido institucional, estratégico, comercial y creativo para formatos digitales y gráficos, orientado a sus públicos internos y externos. Responsable de la comunicación directa con el cliente, análisis del brief, conceptualización de la idea, identificación de mensajes claves, bajada y coordinación con el equipo creativo para la gestión del branding, diseño estético, gráfico y conceptual teniendo en cuenta los objetivos y el público; selección de imágenes, colores y armado de propuestas y presentaciones al cliente. Realizamos con éxito el rediseño del Programa de Inducción para nuevos empleados y la creación del Manual del Empleado. Llevé a cabo la producción de contenido para las presentaciones estratégicas de los expertos, coordiné el diseño gráfico y multimedia de todo el sistema en línea con la estrategia propuesta y la marca institucional. Desde el año 2013, he llevado adelante la coordinación del diseño y producción de campañas para la comunicación de los productos de Líneas Personales (Auto, Hogar, Accidentes Personales), y la producción de diversas piezas comunicacionales para diferentes área y otras unidades de negocio. Iglesia Adventista del Séptimo Día. Mega evento al aire libre, “Esperanza para Buenos Aires”, en el marco de la campaña de donación de sangre y médula ósea, “Vida por vidas”. Objetivo: juntar 1000 donantes voluntarios de sangre en el plazo de 4 hs. y promover el proyecto Vida por Vidas en Buenos Aires –Argentina- y Sudamérica. Marzo 2013. Responsable de la comunicación con el cliente, negociación con proveedores, comunicación con organismos gubernamentales y otros actores. Participé en la organización integral del evento, gestión de la campaña de concientización (pre evento) sobre la importancia de donar sangre y salvar vidas, definición de mensajes claves, coordinación de la comunicación y su difusión con la Juventud Adventista, planificación de acciones de marketing y comunicación, difusión por diversos canales -vía pública y digitales- utilizando las redes sociales, para incentivar a las personas a que participen como voluntarios en la donación de sangre. Desarrollo del branding del evento y diseño de las distintas piezas comunicacionales, cartelería, señalética, gigantografías, banners, flyers, videos, etc. El evento tuvo la participación de hospitales y bancos de sangre, asistentes de la iglesia de Argentina y Brasil, público general y donantes voluntarios, con la cobertura de los medios nacionales más importantes. El resultado fue récord, más de 1800 donantes voluntarios en 4 horas. Se formó la representación de la “gota de sangre humana” más grande del mundo con la participación de 3200 personas (donantes, colaboradores y organizadores). GeoPark. Coordinación con el área de comunicación del cliente para llevar adelante el Programa de relacionamiento con la comunidad de Punta Arenas, Chile, y la creación y posicionamiento del Club GeoPark, bajo el lema de “Crear valor y retribuir”. Entre el 2010 y 2014, se realizaron diferentes competencias en el marco del programa antes mencionado, con el objetivo de promover la participación de niños y jóvenes y el involucramiento de la comunidad de Punta Arenas. La primera, el “Contest Freestyle Biking”, una de las competencias de BMX más reconocidas mundialmente, con la participación de bikers internacionales de alto nivel, con gran repercusión mediática; siguió el Sudamericano Austral BMX Contest; Austral BMX Contest 2 y 3, y Patagonian Freezestyle, en las categorías Infantiles, Iniciantes, Expertos y Pro. Fui responsable de la gestión de la comunicación y branding de los eventos, desarrollo y coordinación del diseño de los sitios webs, producción integral de contenido, selección de imágenes, colores, música teniendo en cuenta los objetivos, el público, el país y la sede. Otras cuentas: Axa, Editora CyC, Buena Vuelta Tours & Meetings, Experiencias Tours, Inter Barge, Industrias Bucciero, El Almacén de los Milagros, Servinger, entre otras. GRUPO ELETROLAR / REVISTA INTEGRACIÓN EMPRESARIA – 05/2019 - 08/2020 Responsable de Comunicación y Relaciones Institucionales – Coordinadora Eventos B2B. Como responsable del área, tuve a cargo la gestión integral de la comunicación corporativa, las relaciones institucionales de la compañía, y el posicionamiento de la marca en el país. Identificación de los grupos de interés y desarrollo de canales de comunicación para la generación de relaciones B2B con los diferentes stakeholders (cámaras empresariales del sector, fabricantes, comercio minorista del país y la región, agencias de comunicación y medios, y otros actores), para facilitar la vinculación de la compañía. Creación de contenido offline y online, campañas de email-marketing, notas de prensa, videos, merchandising y flyers. Coordinación, briefing y supervisión del desempeño y producción de mensajes de las agencias creativas, medios y redes sociales. Elaboración de presentaciones estratégicas, institucionales y comerciales. Informes, definición y seguimiento de métricas asociadas a la gestión de comunicación a fin de evaluar el impacto de las acciones desarrolladas. Producción y adaptación de contenido para los diferentes públicos y canales. Redacción, edición y revisión de notas para revista y prensa, Newsletter, web institucional y medios digitales. Armado de gacetillas y media kit. Traducción, localización y adaptación de contenidos para otros mercados. Organización integral de ferias de negocios (B2B) y congresos. Desarrollo de agenda ferial, manejo de relaciones con speakers, expositores y proveedores. Negociación con proveedores y gestión de presupuestos. Reportes. Logros: En 2019, llevé a cabo exitosamente la planificación, logística y ejecución de la segunda edición de Electronics Home Argentina. La mayor feria internacional de negocios que reúne a los máximos exponentes de la industria y los principales canales de venta y mercado corporativo del sector de artículos para el hogar, productos electrónicos de consumo, electrodomésticos, teléfonos móviles e informática del país, durante 3 días. Y el congreso de expertos, Electronics Home Congress, enfocado en la transformación digital. Participé en el desarrollo de la App oficial del evento, la creación del contenido y su difusión. Resultados en números: +3000 visitantes calificados, provenientes de: Argentina (78%), Países de la región (15%), Asia (5%) y Europa (2%). 300 compradores clave patrocinados, +1000 productos, +300 marcas, 100 stands, +100 gacetillas publicadas en los principales medios del país y la región. Ahorro del 38% del presupuesto de producción de la feria. En la primera edición de Electronics Home (2018), la organización se tercerizó en una empresa internacional de organización de exposiciones, congresos y eventos, filial Sudamérica. Mientras que la segunda edición (2019), la organización fue interna a través de mi gestión como líder del proyecto, consecuente con el ahorro arriba mencionado. AMERICAN MEETING PLANNERS LLC – 12/2005 – 11/2008 PR & Communications Manager Como responsable del departamento de Comunicaciones, gestioné de manera integral la comunicación interna/externa e imagen institucional de la compañía, brindando asesoramiento estratégico en relación a la comunicación corporativa y toma de decisiones. Negocié presupuestos y contratos con proveedores internacionales, y desarrollé nuevos proyectos de negocios. Implementé políticas, procedimientos, análisis y controles internos para la mejora de la gestión de la comunicación. Realicé acciones de fidelización para el público interno y capacitación al personal fijo y contratado. Responsable de grandes cuentas nacionales e internacionales: Pfizer (Londres, Brasil, México), Wyeth (Collegeville, Chile, Argentina, Colombia) y Novartis entre otros. Desarrollé, coordiné e implementé estrategias y acciones de comunicación para cada proyecto a nivel local y regional, teniendo en cuenta el país sede, la diversidad de audiencias y culturas. Supervisé el team creativo para el desarrollo de la comunicación y branding de los diferentes proyectos, alineamiento de la marca, producción de contenidos en español, inglés y portugués. Responsable de las relaciones con agencias de publicidad, diseño y prensa. Colaboré en la logística y organización de los siguientes eventos: • A6631011 - Investigator Meeting y Capacitación de CRSM - Pfizer Londres. Santiago de Chile. 2 al 6 de Junio de 2008 • II Cumbre Latinoamericana de Pediatría – Avanzando en el Liderazgo de la Ciencia Pediátrica – Wyeth Collegeville y Wyeth Colombia. Cartagena de Indias, Colombia. Abril de 2008 • Primera Cumbre Latinoamericana de Asociaciones de Pacientes “Hacia un Nuevo Horizonte para los Pacientes con Artritis Reumatoidea y Psoriasis” – Wyeth. Buenos Aires – Argentina. 27 y 28 de Septiembre de 2007 • I Cumbre Latinoamericana de Pediatría – Redefiniendo las Posibilidades en Pediatría – Wyeth. Buenos Aires, Argentina. 21 y 22 de Mayo de 2007 • A5571010 – Investigator’s Meeting Panamá. 30 de Noviembre al 1º de Diciembre de 2006 • LA Oncology Cooperative Group Montevideo – Uruguay. 29 de noviembre al 1º de diciembre de 2006 • Aspectos Clínicos y Nuevas Estrategias en Inmunosupresión Punta del Este – Uruguay. 7 al 9 de noviembre de 2006 • XXX Congreso Panamericano de Gastroenterología Cancún – Méjico. 11 al 16 de noviembre de 2006 • SUTENT Rosario, Santa Fe – Argentina. 20 al 21 de octubre de 2006 • SUTENT Córdoba – Argentina. 13 de octubre de 2006 • EADV – Dermatología y Venereología Rhodas – Grecia. 4 al 7 de octubre de 2006 • Investigator’s Meeting San Carlos de Bariloche, Río Negro – Argentina. 24 al 29 de septiembre de 2006 • POA – Pfizer Buenos Aires y Córdoba – Argentina. 18 al 22 de septiembre de 2006 • Thomson San Carlos de Bariloche, Rïo Negro – Argentina. 10 al 16 de septiembre de 2006 • PANLAR – Gastroenterología – Wyeth Lima y Cusco – Perú. 10 al 13 de agosto de 2006 • FEPAEN - Simposio Panamericano de Neuroendocrinología – Novartis Lima – Perú. 10 al 13 de agosto de 2006 • APM Foz de Iguazú – Brasil. 3 al 7 de abril de 2006 • Reunión “Aspectos Clínicos y de Calidad de Vida en Oncología” Villa La Angostura, Neuquén, Argentina. 10 al 12 de marzo de 2006. • Latin American Oncology Forum – Pfizer Buenos Aires – Argentina. 31 de marzo al 1º de abril de 2006 • Investigator’s Meeting Santiago de Chile – Chile. 7 al 9 de marzo de 2006 • SUTENT – Pfizer Córdoba – Argentina. 13 al 20 de febrero de 2006 • POA – Pfizer Buenos Aires & Córdoba – Argentina. 2 al 7 de febrero de 2006 • COPD Study A5641009 - Investigator’s Meeting San Carlos de Bariloche, Río Negro – Argentina. Diciembre de 2005 • COX Foz de Iguazú – Brasil. Diciembre de 2005 • DOXOPE Punta del Este – Uruguay. Noviembre de 2005","canEdit":false,"editUrl":"https://www.workana.com/freelancer/584fbf570755fd01a8c0a29b94970c65/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. 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