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In my role as Conversion Marketing Manager at HubSpot, I successfully led lead generation campaigns, resulting in an average of 40K new leads through strategic touchpoints such as email marketing, content offers, organic traffic, and paid social media. I also collaborated with SEO and content teams to develop effective lead magnets and implemented optimization strategies to improve conversion rates on the company's blog.

During my time as an Account Manager Jr. at Remezcla, I excelled in leading marketing campaign proposals for clients, particularly in the LatinX marketing space. I worked closely with the creative and media planning teams to propose impactful digital marketing strategies tailored to LatinX audiences. Additionally, my role as a Digital Marketing Specialist at Nestlé involved spearheading digital communication strategies for multiple brands, resulting in significant impressions and a high click-through rate (CTR). I led website projects, including search engine optimization (SEO) and search engine marketing (SEM) initiatives, and achieved impressive sales growth through e-retailers.

As a freelancer, I would bring a strong work ethic, excellent project management skills, and a deep understanding of digital marketing techniques. I am skilled in driving brand promotions, managing launch events, and coordinating sampling activities. With my expertise in lead generation, content strategy, and digital communication, I can provide valuable insights and results-driven solutions for clients. My experience across different industries and brands has given me a broad perspective and the ability to adapt to various business needs.

Furthermore, I am a self-motivated professional with a strong entrepreneurial mindset. As a freelancer, I thrive in a dynamic and flexible work environment, allowing me to leverage my skills and knowledge effectively. I am dedicated to delivering high-quality work, meeting deadlines, and exceeding client expectations. With my diverse skill set and track record of success, I am confident that I would be a valuable asset as a freelancer in the field of marketing and project management.","rawText":"As a freelancer, I bring a diverse range of experience and expertise in digital marketing, project management, and brand promotions. In my role as Conversion Marketing Manager at HubSpot, I successfully led lead generation campaigns, resulting in an average of 40K new leads through strategic touchpoints such as email marketing, content offers, organic traffic, and paid social media. I also collaborated with SEO and content teams to develop effective lead magnets and implemented optimization strategies to improve conversion rates on the company's blog. During my time as an Account Manager Jr. at Remezcla, I excelled in leading marketing campaign proposals for clients, particularly in the LatinX marketing space. I worked closely with the creative and media planning teams to propose impactful digital marketing strategies tailored to LatinX audiences. Additionally, my role as a Digital Marketing Specialist at Nestlé involved spearheading digital communication strategies for multiple brands, resulting in significant impressions and a high click-through rate (CTR). I led website projects, including search engine optimization (SEO) and search engine marketing (SEM) initiatives, and achieved impressive sales growth through e-retailers. As a freelancer, I would bring a strong work ethic, excellent project management skills, and a deep understanding of digital marketing techniques. I am skilled in driving brand promotions, managing launch events, and coordinating sampling activities. With my expertise in lead generation, content strategy, and digital communication, I can provide valuable insights and results-driven solutions for clients. My experience across different industries and brands has given me a broad perspective and the ability to adapt to various business needs. Furthermore, I am a self-motivated professional with a strong entrepreneurial mindset. As a freelancer, I thrive in a dynamic and flexible work environment, allowing me to leverage my skills and knowledge effectively. I am dedicated to delivering high-quality work, meeting deadlines, and exceeding client expectations. With my diverse skill set and track record of success, I am confident that I would be a valuable asset as a freelancer in the field of marketing and project management.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/5a4a3399c22625448bf36c5e13995167/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"ALEJANDRO LENIS
THIS IS WHAT I’VE DONE.
Company Name: HubSpot
Role: Conversion Marketing Manager LatAm & Iberia .
Bogotá, Colombia | May 2021 – Current

Lead Generation Campaigns: Lead and create the strategy for awareness and acquisition of new leads by creating different campaigns. Averaged 40K new leads to the company combining different touchpoints (Email marketing, Content offers, Organic traffic, Paid social media)
Ebooks and Content offers strategists: Align with SEO and content team to develop the best posible conversión lead magnets
Conversion Rate Optimization: Implement different updates and optimization on our blog to improve our conversion rate and generate more leads. Increased from a 0.31% to a 0.38% con the blog conversión rate Co-marketing Campaigns: Lead key partnerships and strategies with different companies to establish ground areas and create common lead generation campaigns to capitalize audiences and give the audience a bigger added value of our content.
Social media manager: Plan the organic and paid content for HubSpot LatAm & Iberia markets. Establishing different content objectives to generate awareness, engagement and also leads.

Company Name: Remezcla
Role: Account Manager Jr.

Bogotá, Colombia | February. 2021 – May 2021
Project manager for branded content at Remezcla
Led marketing campaign proposals for clients: Worked with the creative team for branded proposals to brands that looked for LatinX marketing campaigns.
Media Planning: Worked with the media planning team in order to propose relevant and high impact formats for the different digital marketing strategies with LatinX content to brands.

Company Name: Nestlé
Role: Digital Marketing Specialist
Bogotá, Colombia | January. 2020 – January 2021
Digital Communication Leader, Lead communication strategy on digital assets of each brand with consumer centric and holistic content in a paid and organic (Social media + Youtube), on web pages, and any digital communication medium. Causing more than +10m impressions and a CTR +1,8%. Also developed strategies through email marketing to generate brand recognition, creation of records and communication of promotions.
Project Manager: Led 3 new website projects (KLIM, El Rodeo & La Lechera), responsible to lead and coordinate with creative teams and holistic content structure. Developed search strategies with SEO & SEM structures. Included a lead generation strategy for every webpage and an e-commerce platform.
E-commerce Manager: Responsible for building the categories sales through e-retailers. Increased the sales of powder milk by (+150%) and Dairy Culinary solutions (+360%) developed a holistic content strategy on social networks, through guidelines leading to website purchases and e-retailers & delivery apps. Also created a DCO strategy with georeferenced guidelines strategy to promote specific skus and promotions on different cities and regions.
Digital Leader Recetas Nestlé platform. Establish Search Positioning (SEO & SEM) with key KW search to position ourselves with the most searched recipes. That generated a traffic of +10k per month. Also coordinated a lead generation strategy that obtained +60k leads in 2020. leaded agencies to create recipes and food content
generation. Develop a digital strategy for Instagram hat obtained on 4 months +30k followers

Company Name: Nestlé
Role: Marketing Analyst
Bogotá, Colombia | September. 2019 – December 2019
Project manager of Brand promotions. in charge of the process of Brand promotions,, led the team with different stakeholders in order to create different promotions based on the marketing year plan. Led over 6 projects that obtained more than 50 million COP.
Led the brand release of KLIM® RTD product and launch event, helped in artwork, supply materials and purchases process. Also worked in hand with BTL agencies in order to create a +5,000 person events for the product launch Coordinate sampling activities with brand products developed the strategy and implementation of sampling for KLIM, La Lechera, KLIM Orgánica and KLIM RTD with a budget of 100m COP.","rawText":"ALEJANDRO LENIS THIS IS WHAT I’VE DONE. Company Name: HubSpot Role: Conversion Marketing Manager LatAm & Iberia . Bogotá, Colombia | May 2021 – Current Lead Generation Campaigns: Lead and create the strategy for awareness and acquisition of new leads by creating different campaigns. Averaged 40K new leads to the company combining different touchpoints (Email marketing, Content offers, Organic traffic, Paid social media) Ebooks and Content offers strategists: Align with SEO and content team to develop the best posible conversión lead magnets Conversion Rate Optimization: Implement different updates and optimization on our blog to improve our conversion rate and generate more leads. Increased from a 0.31% to a 0.38% con the blog conversión rate Co-marketing Campaigns: Lead key partnerships and strategies with different companies to establish ground areas and create common lead generation campaigns to capitalize audiences and give the audience a bigger added value of our content. Social media manager: Plan the organic and paid content for HubSpot LatAm & Iberia markets. Establishing different content objectives to generate awareness, engagement and also leads. Company Name: Remezcla Role: Account Manager Jr. Bogotá, Colombia | February. 2021 – May 2021 Project manager for branded content at Remezcla Led marketing campaign proposals for clients: Worked with the creative team for branded proposals to brands that looked for LatinX marketing campaigns. Media Planning: Worked with the media planning team in order to propose relevant and high impact formats for the different digital marketing strategies with LatinX content to brands. Company Name: Nestlé Role: Digital Marketing Specialist Bogotá, Colombia | January. 2020 – January 2021 Digital Communication Leader, Lead communication strategy on digital assets of each brand with consumer centric and holistic content in a paid and organic (Social media + Youtube), on web pages, and any digital communication medium. Causing more than +10m impressions and a CTR +1,8%. Also developed strategies through email marketing to generate brand recognition, creation of records and communication of promotions. Project Manager: Led 3 new website projects (KLIM, El Rodeo & La Lechera), responsible to lead and coordinate with creative teams and holistic content structure. Developed search strategies with SEO & SEM structures. Included a lead generation strategy for every webpage and an e-commerce platform. E-commerce Manager: Responsible for building the categories sales through e-retailers. Increased the sales of powder milk by (+150%) and Dairy Culinary solutions (+360%) developed a holistic content strategy on social networks, through guidelines leading to website purchases and e-retailers & delivery apps. Also created a DCO strategy with georeferenced guidelines strategy to promote specific skus and promotions on different cities and regions. Digital Leader Recetas Nestlé platform. Establish Search Positioning (SEO & SEM) with key KW search to position ourselves with the most searched recipes. That generated a traffic of +10k per month. Also coordinated a lead generation strategy that obtained +60k leads in 2020. leaded agencies to create recipes and food content generation. Develop a digital strategy for Instagram hat obtained on 4 months +30k followers Company Name: Nestlé Role: Marketing Analyst Bogotá, Colombia | September. 2019 – December 2019 Project manager of Brand promotions. in charge of the process of Brand promotions,, led the team with different stakeholders in order to create different promotions based on the marketing year plan. Led over 6 projects that obtained more than 50 million COP. Led the brand release of KLIM® RTD product and launch event, helped in artwork, supply materials and purchases process. 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