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CORE COMPETENCES
..........................................

TARGETING & ENGAGEMENT
It’s better to know more about your customer. I have experience in blending demographics with Digital Body Language, and providing valuable information aligned with your buyers’ journeys. The first rule of being interesting is first to be interested in your audience. I can effectively do this by using the concepts of personalized content to match ‘offers’ to ‘interests.’

ANALYTICS
Measurement always has been a core component of determining marketing effectiveness. I am always equipped with reports on key attributes about the buyer/user, channel, and offer to understand what works and what does not. It is important to have real-time ‘what if’ analytics to anticipate change, as well as real-time benchmarking solutions.

STRATEGIC THINKING
I am used to analyze an organization's competitive position by considering market and industry trends, existing and potential customers (internal and external), and strengths and weaknesses as compared to competitors. At the end I use all these information to make an specific and objective oriented strategy.

TECHNOLOGY KNOWLEDGE
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I can effectively do this by using the concepts of personalized content to match ‘offers’ to ‘interests.’ ANALYTICS Measurement always has been a core component of determining marketing effectiveness. I am always equipped with reports on key attributes about the buyer/user, channel, and offer to understand what works and what does not. It is important to have real-time ‘what if’ analytics to anticipate change, as well as real-time benchmarking solutions. STRATEGIC THINKING I am used to analyze an organization's competitive position by considering market and industry trends, existing and potential customers (internal and external), and strengths and weaknesses as compared to competitors. At the end I use all these information to make an specific and objective oriented strategy. TECHNOLOGY KNOWLEDGE Advanced knowledge in: Web Development, Wordpress CMS, Linux Servers, PHP, HTML5, CSS3, JavaScript, Python, SEO, SEM, Analytics, Adwords, Social Media, MySQL Databases. 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