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El estudio crítico de la literatura y narrativa es mi fundamento directo para el Storytelling y la creación de diálogos auténticos, que complemento con: • Autora Publicada: Cuento con libros de mi autoría disponibles en Amazon y he participado en publicaciones colaborativas con la Editorial Orsai y con otras Editoriales. • Formación Especializada: Poseo títulos habilitantes en Narración, Edición y Maquetación de libros, lo que me permite gestionar el ciclo de vida completo de una publicación. • Bilingüe: Mi dominio del Portugués me permite adaptar y traducir contenidos con una perspectiva global. El Enfoque: Mi Valor como Creadora de Contenido Mi formación literaria y mi pasión por la palabra escrita son mi gran diferencial. Me permiten ir más allá de la redacción técnica para construir narrativas, posicionar marcas y, lo más importante, crear documentos que funcionen. Como experta en comunicación escrita, ofrezco los siguientes servicios: • Redacción Estratégica y SEO: Creación de contenido 100% original (artículos, B2B) optimizado para conectar con audiencias y motores de búsqueda. • Documentación Técnica y Corporativa: Diseño y redacción de manuales de procedimientos, protocolos de convivencia y protocolos de cultivos, asegurando claridad y precisión. • Edición y Soporte Editorial: Colaboro como lectora beta, editora colaborativa y redactora de prólogos y antologías, puliendo la voz del autor y garantizando la coherencia narrativa. • Ghostwriting (Escritura Fantasma): Doy vida a las ideas de mis clientes, escribiendo libros y artículos en su nombre, manteniendo su visión y estilo. • Soporte Académico y Formativo: Asisto a profesores y académicos en la elaboración de informes, la estructuración de presentaciones y el desarrollo de material para capacitaciones. Investigación y aplicación de las Normas Apa, Vancouver, Chicago, etc. • Traducción y Adaptación: Mi dominio del Portugués me permite adaptar contenidos con una perspectiva global. Mi compromiso es ser el puente entre la idea y la acción. Creo firmemente que la comunicación escrita eficaz es la base de una excelente comunicación verbal. Un manual claro evita errores operativos. Un informe bien estructurado permite tomar decisiones estratégicas. Un guion persuasivo genera una venta exitosa. Soy una profesional autónoma, adaptable y orientada a resultados. Mi objetivo es aportar valor a través de textos profesionales que ayuden a alcanzar el éxito. ¡Hagamos que tus palabras dejen huella!","rating":5,"ranking":403,"position":{"position":"platinum","next":{"name":"Hero","next":null,"description":"Hero es el máximo nivel de los freelancers de Workana. Nos enorgulleces. 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Negociaciones complejas con Retailers como Carrefour, Grupo Casino, Grupo Calleja, Makro, Exito, Carulla, Olimpica, Farmatodo, Oxxo, Discountes D1, Jeronimo Martins, Dollarama, Alkosto. ✅ Liderazgo y gestión: Cuento con amplia trayectoria dirigiendo equipos multidisciplinarios (hasta 200 personas) y manejando presupuestos anuales de +100 M€. Estas vivencias me han enseñado a alcanzar objetivos bajo presión y a coordinar esfuerzos para obtener resultados sobresalientes. ✅ Servicios que ofrezco: Desarrollo de planes comerciales a la medida, optimización de procesos de ventas & marketing, negociación con cuentas clave (KAM) y capacitación de equipos comerciales para todos los canales (Moderno, tradicional, discounters, e commerce) para maximizar su desempeño. Planeación, capacitación, desarrollo e implementación de un JBP (join business plan) con top Supermercados de Cadena/Retailers. ✅ Enfoque humano y compromiso: Mi filosofía de trabajo es colaborativa – me integro a tu proyecto como un aliado estratégico, comunicándome de forma clara y cumpliendo cada plazo. Tu meta es mi meta. Paquetes de servicios 1. Consultoría Express en Estrategia Comercial – “Audit Express” Ideal para Pymes o emprendimientos que necesitan identificar oportunidades de mejora rápidamente. Revisión exhaustiva de la estrategia comercial actual, con entrega de informe con hallazgos clave y recomendaciones accionables. 2. Plan Integral de Ventas y Marketing – “Roadmap de Crecimiento 360°” Desarrollo de un plan estratégico completo, con análisis de mercado, objetivos de ventas, estrategias por canal, planes de trade marketing, sell in, sell out, category management, excelencia en ejecución en punto de venta. Con soporte en videollamada. 3. Mentoría y Capacitación del Equipo Comercial – “Ventas Elite Coaching” Sesiones semanales de coaching para equipos de ventas con temas como negociación, KPIs, trade marketing y CRM, JBP, indicadores de venta, ejecuión en punto de venta. Con soporte por videollamada y seguimiento continuo. ¿Por qué elegirme? Porque combino la visión estratégica de un Director Comercial con la flexibilidad de un freelancer. Soy bilingüe (español – inglés) y entiendo tanto el mercado local como el internacional. 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Implementé planes comerciales integrales (JBP) y lideré la gestión de cuentas clave. Dirigí un equipo de más de 40 personas y manejé un presupuesto superior a 200 M€. Gerente de Ventas – Grupo Lactalis (Lácteos) Colombia | Mar. 2023 – Sep. 2024 Diseñé e implementé la estrategia comercial para el canal moderno. Logré un crecimiento de +10% en sell-in y +12% en sell-out. Lideré un equipo de +80 personas, incluyendo KAMs y gerentes regionales. Consultor Independiente – Haiko (Cuidado personal) / Gippro (Vapeadores) Colombia | 2020 – Actualidad (consultorías esporádicas) Asesoría estratégica a dos startups en crecimiento. Con Haiko, diseñé la estructura de ventas y formé su equipo comercial desde cero. Con Gippro, trabajé en la expansión a nuevos puntos de venta y la creación de un modelo comercial escalable. Consultor GLG – FMCG (Consultoría especializada) Colombia / Remoto | 2019 – Actualidad He realizado más de 20 sesiones de consultoría especializada a través de GLG en temas como canales de venta, distribución, pricing y trade marketing en bienes de consumo. Director Comercial – Puntored (Fintech) Colombia | Oct. 2019 – Sep. 2021 Lideré la estrategia comercial multicanal (retail, fintech, telecomunicaciones), con un incremento del 53% en sell-in y 47% de nuevos clientes. Gestión de equipo de 30+ líderes y presupuesto nacional.","rating":5,"ranking":760,"position":{"position":"silver","next":{"name":"Gold","next":"platinum","description":"Gold es el cuarto nivel de Workana. Estás a un paso de convertirte en un top freelancer y acceder a los mejores beneficios. Continúa el excepcional trabajo: ingresos, calificaciones y clientes satisfechos son la clave. Leer más","explain":"Un freelancer Gold ya ha trabajado con por lo menos 4 clientes diferentes y consiguió muy buenos resultados. 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