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I have been involved in creative processes for the medical industry, cyber security, artificial intelligence, and now in the hospitality sector.

My expertise in design has allowed me to approach each project with a unique perspective, carefully considering the needs of the client and their target audience. I have always been a firm believer that design is more than just aesthetics, it is a tool for problem-solving and communication.

In my experience, I have learned that the creative process is not linear and often requires a lot of trial and error. However, I have also discovered that some of the best ideas come from collaboration and taking risks. I have always encouraged my team to be open-minded and think outside the box when it comes to design solutions.

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My current focus in the hospitality industry has allowed me to bring my passion for design to a new level. I have enjoyed exploring the unique challenges of this industry, such as creating memorable experiences for guests while balancing business objectives. I look forward to continuing to push the boundaries of design and bring new and exciting ideas to the table.","rawText":"As a creative design lead with over 25 years of experience, I have had the opportunity to work for a variety of companies around the world and with major brands in diverse industries. I have been involved in creative processes for the medical industry, cyber security, artificial intelligence, and now in the hospitality sector. My expertise in design has allowed me to approach each project with a unique perspective, carefully considering the needs of the client and their target audience. I have always been a firm believer that design is more than just aesthetics, it is a tool for problem-solving and communication. In my experience, I have learned that the creative process is not linear and often requires a lot of trial and error. However, I have also discovered that some of the best ideas come from collaboration and taking risks. I have always encouraged my team to be open-minded and think outside the box when it comes to design solutions. Throughout my career, I have been fortunate to work on projects that have had a real impact on people's lives. From designing medical devices that improve patient outcomes to creating interfaces for AI technology that simplify complex data, I have always sought to create meaningful designs that make a difference. My current focus in the hospitality industry has allowed me to bring my passion for design to a new level. I have enjoyed exploring the unique challenges of this industry, such as creating memorable experiences for guests while balancing business objectives. I look forward to continuing to push the boundaries of design and bring new and exciting ideas to the table.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/6d23ce54bd2aa0ef087a2eca130a48e1/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"UI / UX Lead an Art & Creative Director for ONLOCATION Experiences

As the UI/UX Lead for the Hospitality Division of the Olympic Games, I am responsible for overseeing the design and user experience of all digital platforms and applications related to the hospitality division. I work closely with stakeholders to understand their needs and requirements, and then lead a team of designers and developers to create user-friendly, accessible, and visually appealing interfaces that meet the needs of diverse audiences, including athletes, officials, and spectators. My role is crucial in ensuring that the hospitality division is able to deliver exceptional service and memorable experiences that leave a lasting impression on visitors.

As the Creative and Art Director for the Hospitality Division of the Olympic Games, I lead the visual and artistic director of the division, ensuring that all branding and creative materials align with the Olympic Games brand guidelines while being engaging and innovative. I work with stakeholders to develop creative concepts and designs that effectively communicate the values and messaging of the Olympic Games, while also being visually appealing and memorable. My role is critical in ensuring that the brand experience of the hospitality division is consistent and impactful, leaving visitors with a positive and lasting impression.

Freelance in creative production

As a successful Creative Designer and producer freelancer, I have worked with many international and local brands, providing them with top-quality creative design solutions. I have a broad range of expertise in various advertising areas, including UI/UX design, TV and radio production, and WordPress development.

My primary responsibility is to help my clients develop their brand identities and online presence through the creation of engaging visual designs and other advertising materials. I have a deep understanding of user behavior and psychology, which allows me to create intuitive and user-friendly interfaces and experiences that meet the needs of my clients' audiences.

I have a keen eye for detail and a strong sense of aesthetics, which enables me to create visually appealing designs that resonate with my client's brand values and messaging. I work closely with clients to understand their business goals and objectives, and then create design solutions that help them achieve these goals.

In addition to my design skills, I also have experience in producing TV and radio ads, as well as developing websites on the WordPress platform. I have a strong understanding of marketing and advertising concepts, which allows me to create effective campaigns that resonate with audiences and achieve business objectives.

Through my expertise and dedication to delivering high-quality results, I have developed a strong reputation as a trusted and reliable creative freelancer. My clients consistently report increased engagement, brand awareness, and revenue due to my design and advertising solutions.","rawText":"UI / UX Lead an Art & Creative Director for ONLOCATION Experiences As the UI/UX Lead for the Hospitality Division of the Olympic Games, I am responsible for overseeing the design and user experience of all digital platforms and applications related to the hospitality division. I work closely with stakeholders to understand their needs and requirements, and then lead a team of designers and developers to create user-friendly, accessible, and visually appealing interfaces that meet the needs of diverse audiences, including athletes, officials, and spectators. My role is crucial in ensuring that the hospitality division is able to deliver exceptional service and memorable experiences that leave a lasting impression on visitors. As the Creative and Art Director for the Hospitality Division of the Olympic Games, I lead the visual and artistic director of the division, ensuring that all branding and creative materials align with the Olympic Games brand guidelines while being engaging and innovative. I work with stakeholders to develop creative concepts and designs that effectively communicate the values and messaging of the Olympic Games, while also being visually appealing and memorable. My role is critical in ensuring that the brand experience of the hospitality division is consistent and impactful, leaving visitors with a positive and lasting impression. Freelance in creative production As a successful Creative Designer and producer freelancer, I have worked with many international and local brands, providing them with top-quality creative design solutions. I have a broad range of expertise in various advertising areas, including UI/UX design, TV and radio production, and WordPress development. My primary responsibility is to help my clients develop their brand identities and online presence through the creation of engaging visual designs and other advertising materials. I have a deep understanding of user behavior and psychology, which allows me to create intuitive and user-friendly interfaces and experiences that meet the needs of my clients' audiences. I have a keen eye for detail and a strong sense of aesthetics, which enables me to create visually appealing designs that resonate with my client's brand values and messaging. I work closely with clients to understand their business goals and objectives, and then create design solutions that help them achieve these goals. In addition to my design skills, I also have experience in producing TV and radio ads, as well as developing websites on the WordPress platform. I have a strong understanding of marketing and advertising concepts, which allows me to create effective campaigns that resonate with audiences and achieve business objectives. Through my expertise and dedication to delivering high-quality results, I have developed a strong reputation as a trusted and reliable creative freelancer. 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