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Planning and organization of conference COMUNICON 2014: “What is consumption?”
Coordination of research group about Communication, Consumption and Biopolitics (2015).
Submitted and presented research papers in international conferences: COMUNICON 2014 (Brazil); IBERCOM 2015 (Brazil); 8th CICR (Spain); IAMCR 2015 (Canada); ALED 2015 (Argentina); COMUNICON 2015 (Brazil).

SHISEIDO. E-Commerce & Content Manager, bareMinerals. (Jul 2012 – Oct 2013)
E-commerce lead in Brazil of bareMinerals brand, reporting to US team; responsible for online platforms (planning, content, promotions, sampling, SEO). Product and content training. Content production for online partners (Sephora/Beleza na Web) and owned channels.

EXPEDIA. Marketing Manager, Hoteles.com Mexico. (May – Sep 2011)
Marketing & communication strategy for Hotels.com brand in Mexico (online, offline, PR, research); coordinated SEM and SEO campaigns; responsible for award winning campaign “Destinos” (Prize: EFFIE Bronze).

TELEFONICA. Marketing Consultant – Branding, Vivo. (Jan 2010 – May 2011)
Brand strategy and research (brand tracking, customer satisfaction index, proof of concept); brand guideline training; advertising campaigns (concept, media, production, budget and research).

BEIERSDORF AG. E-commerce Jr. Manager, NIVEA. (Jun 2006 – Mar 2009)
E-commerce lead (content, promotions, customer service); branding and online media (planning, concept, production); responsible for award winning project: “Valentine’s Day” (Prize: ABANET – New Interactive Platforms).
Product and content training.

BrTI – BRASIL TELECOM INTERNET. Marketing Analyst, Market Research and CRM. (Jun 2005 – May 2006)
Marketing and product research (quantitative and qualitative) for Communication, Product and Sales teams.

FROST & SULLIVAN. Market Research Analyst. (Jul 2004 – Apr 2005)
Primary and secondary research, analysis and white papers about healthcare and IT markets in Latin America.

VARIG. International Marketing Analyst. (Aug 1999 – Jun 2002)
International marketing projects and campaigns; brand guidelines for international communications.","rawText":"ESPM. Master Fellow. (Feb 2014 – Mar 2016) Planning and organization of conference COMUNICON 2014: “What is consumption?” Coordination of research group about Communication, Consumption and Biopolitics (2015). Submitted and presented research papers in international conferences: COMUNICON 2014 (Brazil); IBERCOM 2015 (Brazil); 8th CICR (Spain); IAMCR 2015 (Canada); ALED 2015 (Argentina); COMUNICON 2015 (Brazil). SHISEIDO. E-Commerce & Content Manager, bareMinerals. (Jul 2012 – Oct 2013) E-commerce lead in Brazil of bareMinerals brand, reporting to US team; responsible for online platforms (planning, content, promotions, sampling, SEO). Product and content training. Content production for online partners (Sephora/Beleza na Web) and owned channels. EXPEDIA. Marketing Manager, Hoteles.com Mexico. (May – Sep 2011) Marketing & communication strategy for Hotels.com brand in Mexico (online, offline, PR, research); coordinated SEM and SEO campaigns; responsible for award winning campaign “Destinos” (Prize: EFFIE Bronze). TELEFONICA. Marketing Consultant – Branding, Vivo. (Jan 2010 – May 2011) Brand strategy and research (brand tracking, customer satisfaction index, proof of concept); brand guideline training; advertising campaigns (concept, media, production, budget and research). BEIERSDORF AG. E-commerce Jr. Manager, NIVEA. (Jun 2006 – Mar 2009) E-commerce lead (content, promotions, customer service); branding and online media (planning, concept, production); responsible for award winning project: “Valentine’s Day” (Prize: ABANET – New Interactive Platforms). Product and content training. BrTI – BRASIL TELECOM INTERNET. Marketing Analyst, Market Research and CRM. (Jun 2005 – May 2006) Marketing and product research (quantitative and qualitative) for Communication, Product and Sales teams. FROST & SULLIVAN. Market Research Analyst. (Jul 2004 – Apr 2005) Primary and secondary research, analysis and white papers about healthcare and IT markets in Latin America. VARIG. International Marketing Analyst. (Aug 1999 – Jun 2002) International marketing projects and campaigns; brand guidelines for international communications.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/6e1f758933503aefc32813b418aafcee/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. Choose the most relevant aspects for each position, what you learned and achieved, and anything else that will help in understanding your career path."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Add to list","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"R. P. H.","companyId":420123,"companyHash":"6e1f758933503aefc32813b418aafcee","ratingData":{"rating":0,"hasRating":false,"width":"width: 0","noRatings":"No ratings yet","average":0,"ratingText":"No ratings yet"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Public Profile"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Agency Profile"}},"phone":{"text":"Phone number: ","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"BR","name":"Brazil","class":"flag flag-br","url":"https://www.workana.com/en/freelancers/brazil?ref=freelancer_view","blankGif":"https://wkncdn.com/newx/assets/build/img/blank.e5634ce39.gif"},"hourlyRate":{"text":"Hourly rate:","rate":"R$ 0.00","isSet":false,"currency":"BRL","amount":"0.00"},"mainSkill":{"isSet":true,"text":"Freelancer expert in Sales & Marketing"},"public":true,"clarificationText":"Allowed formats:
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