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Además de lo anterior, también he aprendido a trabajar con una clara visión de equipo.
    Mi mayor fortaleza es que soy un estratega exitoso en los puestos que he desempeñado, prueba de ello, los excelentes números de ventas y rentabilidad que tiene la empresa en esta época de recesión económica a nivel mundial. Además, en lo laboral, poseo la ventaja competitiva de que conozco la estrategia de comercialización para productos de consumo masivo y productos especializados.
    En cuanto a lo académico, poseo una maestría en mercadeo global, de la Universidad Rafael Landivar, además soy Ingeniero Industrial, graduado de la Universidad de San Carlos; en la actualidad estudio un Doctorado en Proyectos, con énfasis en Gestión empresarial, en la Universidad Internacional Iberoamericana de México (Virtual).

Por lo anterior, me considero en la capacidad y estaría deseoso de aplicar mis conocimientos, para el crecimiento sostenido de su empresa.","rawText":"En los más de 16 años de carrera profesional en Productos Avon y en Corporación Lancasco, he logrado obtener conocimientos avanzados en el área de mercadeo, ventas y logística de productos de consumo masivo, en la región centroamericana y México, en puestos estratégicos del negocio, como Gerente de Categoría Senior de cuidado de la piel, cuidado personal y Fragancias, y en la actualidad como Gerente de Mercadeo de la división Scentia, logrando obtener resultados significativos en este último puesto. Además de lo anterior, también he aprendido a trabajar con una clara visión de equipo. Mi mayor fortaleza es que soy un estratega exitoso en los puestos que he desempeñado, prueba de ello, los excelentes números de ventas y rentabilidad que tiene la empresa en esta época de recesión económica a nivel mundial. Además, en lo laboral, poseo la ventaja competitiva de que conozco la estrategia de comercialización para productos de consumo masivo y productos especializados. En cuanto a lo académico, poseo una maestría en mercadeo global, de la Universidad Rafael Landivar, además soy Ingeniero Industrial, graduado de la Universidad de San Carlos; en la actualidad estudio un Doctorado en Proyectos, con énfasis en Gestión empresarial, en la Universidad Internacional Iberoamericana de México (Virtual). Por lo anterior, me considero en la capacidad y estaría deseoso de aplicar mis conocimientos, para el crecimiento sostenido de su empresa.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/73298c967e6223478c63cc442fb01df9/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"EXPERIENCIA LABORAL
Ene 2012 a la Fecha
Consultor Empresarial Representaciones El Naranjo
Mentor Comercial (área Mercadeo / Ventas), colaborando con empresas nacionales y multinacionales a introducirse en mercadeo nuevos, o mejorar sus indicadores de desempeño en estas áreas (Planificación Estratégica, Pricing, Margen de utilidad, Manejo de Costos y Gastos).
Entre las Empresas con las cuales he venido colaborado con la mejora de sus procesos comerciales están: Flushing Cosmetics, Stanhome Francia (Introducción en mercado salvadoreño).

Mayo 2007 a 15 Nov. 2011
Lancasco, S.A.
Corporación multinacional dedicada a la venta y comercialización de Medicamentos, Cosméticos, fragancias y productos de cuidado Personal.
Gerente de Mercadeo división Scentia: empresa de más rápido crecimiento en el mercado centroamericano de Venta directa en Centroamérica; encargado de introducción, desarrollo, lanzamiento de productos nuevos, presupuestos de venta, manejo de la agencia de publicidad, Gasto promocional, margen de utilidad, capacitación fuerza de ventas, brand building, de Guatemala, Honduras, El Salvador y Panamá. A cargo del departamento de mercadeo de toda la región.

Febrero 1996 a Jun 2006
Productos Avon S.A.
Multinacional norteamericana dedicada a la venta de cosméticos.
Coordinador de Fragancias (equivalente a gerente de Categoría Senior en el área de Mercadeo): Introducción de productos nuevos, precios, campañas de publicidad, presupuestos, capacitación a la fuerza de venta, promociones a clientes y a la fuerza de ventas, de toda C. A., incluyendo Panamá. A cargo de los planeadores de categoría. Conocimiento del mercado de consumo masivo mexicano.

Coordinador de Cuidado de la piel (equivalente a gerente de Categoría Senior en el área de Mercadeo): Introducción de productos nuevos, precios, campañas de publicidad, presupuestos, capacitación a la fuerza de venta, promociones a clientes y a la fuerza de ventas, de toda C. A., incluyendo Panamá. A cargo de los planeadores de categoría. Conocimiento del mercado de consumo masivo mexicano.

Coordinador de Cuidado personal (equivalente a gerente de Categoría Senior en el área de Mercadeo): Introducción de productos nuevos, precios, campañas de publicidad, presupuestos, capacitación a la fuerza de venta, promociones a clientes y a la fuerza de ventas, de toda C. A., incluyendo Panamá. A cargo de los planeadores de categoría.

Ingeniero de empaque (área de Logística): Desarrollo de nuevos productos, desarrollo de empaques (cajillas, botellas, etc.), especificaciones de productos nuevos para Q.A., relación con proveedores de componentes, ingredientes (locales e internacionales).

LOGROS PROFESIONALES

Enero/2010    Facturación de U$ 900 mil (en ese mes), en el 8avo mes de existencia en el mercado Hondureño; Utilidad operativa del 22% a partir del 5to mes.

Incremento del margen en 15%, lo que representa mensualmente U$ 250,000 de utilidad mensual, en Guatemala y Panamá.

Abril/2006    Lanzamiento de la fragancia Haiku Awakenings, la cual vendió 220,000 unidades (1.8 millones de dólares, en la introducción en toda C. A., en un período de 1 mes).

Marzo/2003    Primer lanzamiento de 1 millón de dólares en la categoría de Cuidado de la Piel, con el lanzamiento de la Crema Anew Ultimate(Campaña 6/2003).

EDUCACIÓN
2013-2017
UNIVERSIDAD INTERNACIONAL IBEROAMERICANA
Doctorado en Proyectos, con énfasis en Gestión Empresarial (Virtual). México

2006-2008
UNIVERSIDAD RAFAEL LANDIVAR
Master en Mercadeo Global Graduado. Guatemala

1994-2006    UNIVERSIDAD DE SAN CARLOS DE GUATEMALA
Ingeniero Industrial Graduado.    Guatemala

1990    COLEGIO LICEO GUATEMALA
Bachiller en Ciencias y letras.    Guatemala

REFERENCIAS LABORALES
•    Licenciada Wanda de Sigüenza
Gerente Senior de Mercadeo. Productos Avon. Tel. 2436 – 9400 Ext. 2306
•    Ingeniera Maria Esther Quintana
Coordinadora de Cuidado de la Piel. Productos Avon. Tel. 2436-9400 Ext. 1307
•    Lic. Nery Díaz
Coordinador de RRHH. Productos Avon. Tel. 2436-9400","rawText":"EXPERIENCIA LABORAL Ene 2012 a la Fecha Consultor Empresarial Representaciones El Naranjo Mentor Comercial (área Mercadeo / Ventas), colaborando con empresas nacionales y multinacionales a introducirse en mercadeo nuevos, o mejorar sus indicadores de desempeño en estas áreas (Planificación Estratégica, Pricing, Margen de utilidad, Manejo de Costos y Gastos). Entre las Empresas con las cuales he venido colaborado con la mejora de sus procesos comerciales están: Flushing Cosmetics, Stanhome Francia (Introducción en mercado salvadoreño). Mayo 2007 a 15 Nov. 2011 Lancasco, S.A. Corporación multinacional dedicada a la venta y comercialización de Medicamentos, Cosméticos, fragancias y productos de cuidado Personal. Gerente de Mercadeo división Scentia: empresa de más rápido crecimiento en el mercado centroamericano de Venta directa en Centroamérica; encargado de introducción, desarrollo, lanzamiento de productos nuevos, presupuestos de venta, manejo de la agencia de publicidad, Gasto promocional, margen de utilidad, capacitación fuerza de ventas, brand building, de Guatemala, Honduras, El Salvador y Panamá. A cargo del departamento de mercadeo de toda la región. Febrero 1996 a Jun 2006 Productos Avon S.A. Multinacional norteamericana dedicada a la venta de cosméticos. Coordinador de Fragancias (equivalente a gerente de Categoría Senior en el área de Mercadeo): Introducción de productos nuevos, precios, campañas de publicidad, presupuestos, capacitación a la fuerza de venta, promociones a clientes y a la fuerza de ventas, de toda C. A., incluyendo Panamá. A cargo de los planeadores de categoría. Conocimiento del mercado de consumo masivo mexicano. Coordinador de Cuidado de la piel (equivalente a gerente de Categoría Senior en el área de Mercadeo): Introducción de productos nuevos, precios, campañas de publicidad, presupuestos, capacitación a la fuerza de venta, promociones a clientes y a la fuerza de ventas, de toda C. A., incluyendo Panamá. A cargo de los planeadores de categoría. Conocimiento del mercado de consumo masivo mexicano. Coordinador de Cuidado personal (equivalente a gerente de Categoría Senior en el área de Mercadeo): Introducción de productos nuevos, precios, campañas de publicidad, presupuestos, capacitación a la fuerza de venta, promociones a clientes y a la fuerza de ventas, de toda C. A., incluyendo Panamá. A cargo de los planeadores de categoría. Ingeniero de empaque (área de Logística): Desarrollo de nuevos productos, desarrollo de empaques (cajillas, botellas, etc.), especificaciones de productos nuevos para Q.A., relación con proveedores de componentes, ingredientes (locales e internacionales). LOGROS PROFESIONALES Enero/2010 Facturación de U$ 900 mil (en ese mes), en el 8avo mes de existencia en el mercado Hondureño; Utilidad operativa del 22% a partir del 5to mes. Incremento del margen en 15%, lo que representa mensualmente U$ 250,000 de utilidad mensual, en Guatemala y Panamá. Abril/2006 Lanzamiento de la fragancia Haiku Awakenings, la cual vendió 220,000 unidades (1.8 millones de dólares, en la introducción en toda C. A., en un período de 1 mes). Marzo/2003 Primer lanzamiento de 1 millón de dólares en la categoría de Cuidado de la Piel, con el lanzamiento de la Crema Anew Ultimate(Campaña 6/2003). EDUCACIÓN 2013-2017 UNIVERSIDAD INTERNACIONAL IBEROAMERICANA Doctorado en Proyectos, con énfasis en Gestión Empresarial (Virtual). México 2006-2008 UNIVERSIDAD RAFAEL LANDIVAR Master en Mercadeo Global Graduado. Guatemala 1994-2006 UNIVERSIDAD DE SAN CARLOS DE GUATEMALA Ingeniero Industrial Graduado. Guatemala 1990 COLEGIO LICEO GUATEMALA Bachiller en Ciencias y letras. 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