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"You get what you want" is my work ethic.","rawText":"Performance Driven, Transparent and Deliver above expectation. "You get what you want" is my work ethic.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/7a085f983d482f60e2c62774e657f162/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"ORGANIC AQUA PTY LTD • 2003 to 2008, 2012 to 2013 and 2016 to 2018 (South Africa, United Kingdom, Ireland, Pakistan)
COO | INTERNATIONAL BUSINESS DEVELOPER | TECHNICAL WRITER
Core leader in the initial start-up phase for this forward-thinking biotechnology entity. Defined and established international business development strategies spanning across 6 countries. Researched, recommended, and initiated new product opportunities to contribute to organisational growth and success. Planned and organised trade show attendance to drive business development. Continuously sought out, identified, and acted upon proactive measures to drive product success and continuous process improvement. Managed full life cycle technical writing projects.
•    Began tenure with an entrepreneurial focus, mastered all different departments including Production Management,
Quality Assurance, General Management, to eventually achieve a directorial position with the entity.
•    Delivered a 1.5M ZAR annual growth by developing and implementing an innovative NPD strategy.
•    Leveraged business acumen to grow this company from supplying to just 10 stores to 150 International stores with 6
International wholesalers spanning across 6 countries.
•    Successfully identified and remediated a market gap with a targeted brand design that complemented this disruptive
technology and set it apart to eventually become recognised as a leading brand in the industry.
•    Developed 25 unique products and single-handedly led the design, research, and production teams.

LIVING WATERS GLOBAL July 2017 - January 2018 (Tuggerah, New Zealand )
FREELANCE TECHNICAL WRITER
Achievement:
Technical writing; website content & various case study brochures. It was a 6-month part time contract. I worked closely together with the SMES’s & marketing strategist. Our work secured an International investment of 1 000 000 NZ Dollars within less than 1 year.
Duties:
Read through different research materials and converted complexed biotechnology terminologies into easy grasping content whilst keeping the message in synced with the SME’s original one. Compiled website content with SEO. Technical writing of upmarket brochures for investment purposes.
Work can be viewed at: www.livingwatersglobal.com.au (and the case study brochures under “About Us” on the website)
LOCUM LIFESTYLE MAGAZINE • 2014 to Present (South Africa)
FREELANCE LIFESTYLE WRITER (2016 TO PRESENT) | PRODUCT DEVELOPER & LIFESTYLE CONTENT WRITER (2014 TO 2016)
Orchestrated cross-functional efforts in daily operations. Developed and executed strategies to optimise ROI, drive new business development, and increase productivity on behalf of this magazine, generating R300K per month in revenue. Wrote and maintained engaging, brand-appropriate content. Proofread and copyedited content and ensured utmost quality to finished products. Created and launched holistic traditional / digital sales and marketing strategies. Conducted thorough forecasting and analysis to influence overall strategy development efforts.
•    Championed the growth of this magazine from a simple, 20-page sample idea into a well-established, upmarket lifestyle
magazine with 16+ published issues; amounted to 10K print copies and distributed to 45K digital readers.
•    Wrote and established organisational Standard Operating Procedures (SOPs).

ORGANIC HOME (OWS) • 2009 to 2011 (South Africa)
B2B SALES | PRODUCT MANAGER | TECHNICAL WRITER
Initially hired in an office management / bookkeeping role to rapidly advance through multiple specialised leadership roles. Held full accountability for multiple concurrent departments. Monitored and maintained inventory with a focus on controlling costs. Strategically negotiated B2B contracts; achieved win-win terms.
•    Successfully established a new organic household and personal care product line to meet an emergent market need.","rawText":"ORGANIC AQUA PTY LTD • 2003 to 2008, 2012 to 2013 and 2016 to 2018 (South Africa, United Kingdom, Ireland, Pakistan) COO | INTERNATIONAL BUSINESS DEVELOPER | TECHNICAL WRITER Core leader in the initial start-up phase for this forward-thinking biotechnology entity. Defined and established international business development strategies spanning across 6 countries. Researched, recommended, and initiated new product opportunities to contribute to organisational growth and success. Planned and organised trade show attendance to drive business development. Continuously sought out, identified, and acted upon proactive measures to drive product success and continuous process improvement. Managed full life cycle technical writing projects. • Began tenure with an entrepreneurial focus, mastered all different departments including Production Management, Quality Assurance, General Management, to eventually achieve a directorial position with the entity. • Delivered a 1.5M ZAR annual growth by developing and implementing an innovative NPD strategy. • Leveraged business acumen to grow this company from supplying to just 10 stores to 150 International stores with 6 International wholesalers spanning across 6 countries. • Successfully identified and remediated a market gap with a targeted brand design that complemented this disruptive technology and set it apart to eventually become recognised as a leading brand in the industry. • Developed 25 unique products and single-handedly led the design, research, and production teams. LIVING WATERS GLOBAL July 2017 - January 2018 (Tuggerah, New Zealand ) FREELANCE TECHNICAL WRITER Achievement: Technical writing; website content & various case study brochures. It was a 6-month part time contract. I worked closely together with the SMES’s & marketing strategist. Our work secured an International investment of 1 000 000 NZ Dollars within less than 1 year. Duties: Read through different research materials and converted complexed biotechnology terminologies into easy grasping content whilst keeping the message in synced with the SME’s original one. Compiled website content with SEO. Technical writing of upmarket brochures for investment purposes. Work can be viewed at: www.livingwatersglobal.com.au (and the case study brochures under “About Us” on the website) LOCUM LIFESTYLE MAGAZINE • 2014 to Present (South Africa) FREELANCE LIFESTYLE WRITER (2016 TO PRESENT) | PRODUCT DEVELOPER & LIFESTYLE CONTENT WRITER (2014 TO 2016) Orchestrated cross-functional efforts in daily operations. Developed and executed strategies to optimise ROI, drive new business development, and increase productivity on behalf of this magazine, generating R300K per month in revenue. Wrote and maintained engaging, brand-appropriate content. Proofread and copyedited content and ensured utmost quality to finished products. Created and launched holistic traditional / digital sales and marketing strategies. Conducted thorough forecasting and analysis to influence overall strategy development efforts. • Championed the growth of this magazine from a simple, 20-page sample idea into a well-established, upmarket lifestyle magazine with 16+ published issues; amounted to 10K print copies and distributed to 45K digital readers. • Wrote and established organisational Standard Operating Procedures (SOPs). ORGANIC HOME (OWS) • 2009 to 2011 (South Africa) B2B SALES | PRODUCT MANAGER | TECHNICAL WRITER Initially hired in an office management / bookkeeping role to rapidly advance through multiple specialised leadership roles. Held full accountability for multiple concurrent departments. Monitored and maintained inventory with a focus on controlling costs. Strategically negotiated B2B contracts; achieved win-win terms. • Successfully established a new organic household and personal care product line to meet an emergent market need.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/7a085f983d482f60e2c62774e657f162/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. 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