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03-2002 / Actual. Concepto Digital Central Creativa S.A. de C.V., México

Director Creativo/Socio/Nuevos Negocios

Dirección del personal de MKT, arte, creativo, eventos, promociones y ventas para manejar servicios integrales de publicidad. Manejo de la contratación, y monitoreo de todos los medios contratados por nuestros clientes. Coordinación y supervisión de eventos corporativos, expos y promociones, así como sus logísticas e implementaciones. Estudio y manejo de presupuestos. Supervisión de producción ( impresos, promocionales, gran formato, etc. ).

Prospectación de nuevos clientes para la agencia. Negociación de condiciones de trabajo y cierre de ventas de proyectos a nivel corporativo. Seguimiento de las actividades acordadas en los contratos para aseguramiento de la calidad del servicio al cliente y la calidad de los materiales a producir.

He participado en programas de mercadotecnia y en todo lo relacionado con lanzamientos, estrategias y promoción de nuevos productos, así como el análisis de medios de comunicación y publicidad. He participado en investigación de mercado cualitativo y cuantitativo para determinar la eficacia del producto o campaña por medio de encuestas o via electrónica por medio de las redes sociales principales como Facebook y Twitter ya que asi se logra determinar su posible problemática y el posicionamiento de la marca.

Dentro del area commercial he dirigido y capacitado fuerza de ventas de servicios, productos e intangibles. Creación de estrategias de ventas y CRM para mantener la lealtad de los clientes a las marcas. Creación de programas de estímulos en programas de ventas para llegar a metas de objetivos de acuerdo al presupuesto esperado por la empresa o cliente. Búsqueda de integración y capacitación contínua del personal para técnicas de venta, manejo de objeciones, cierres exitosos siempre con el objetivo de tener un grupo integrado y entusiasta.

Conocimiento de Artes gráficas y de todas las técnicas de impresión.

De 2006 a 2008 Líder del equipo in-plant de diseño y creativo dentro del corporativo de Casa Pedro Domecq en la Cd. de México. Dentro del las funciones del equipo estaba la creación de nuevos materiales punto de venta para todas las marcas de Casa Domecq, Supervisión y recomendación de materiales para exhibidores e impresos de todo tipo, Creación y participación del comité interno de calidad en materiales POP para todas las marcas, coordinación con el depto. jurídico para los sometimientos de materiales a SSA, Diseño y creación de logotipos y estratégicas para nuevas áreas dentro de la Dirección de Trade Marketing y On Premise de Casa Domecq.

Creación del portad QDC de Casa Domecq para dar a conocer las activaciones en Centros de Consumo.

05-2001 / 03-2002. SUI GENERIS PUBLICIDAD, México

Gerente de Producción

Coordinación de todo lo referente a los materiales impresos para clientes de la agencia, por lo que tenía contacto principalmente con las imprentas en donde se producían.

Cotización de materiales de acuerdo a las cantidades y requerimientos de la marca a producir.

Diseñar materiales en apoyo al área creativa de la agencia para diversas campañas.

Dirección y producción de anuncios de radio para la cadena de autoservicios Auchan y mueblerías D’Europe.

Negociación y distribución de materiales de radio a las estaciones relacionadas donde hubiera acuerdos con la agencia.

10-2000 / 05-2001. Intersoftware S.A. de C.V., México

Jefe de Área de Diseño

Coordinación del área de diseño. Relaciones publicas con clientes para atender las necesidades de los proyectos. Organización de proyectos junto con los lideres de proyectos. Accesoria al depto. de marketing sobre promociones y planes de promoción para la empresa.

07-1998 / 10-2000. Concepto Digital, México

Director General / Socio

Dirección General. Relaciones publicas con diversos clientes para atender necesidades tanto creativas, publicitarias, multimedia o en Internet. Desarrollo de promociones y estrategias para diversos programas o productos. Prospectación y cierre de negociaciones con los clientes de la agencia. Detección de nuevos nichos de mercado para ofrecer a nuestros clientes de acuerdo a las estrategias establecidas. Creación del concepto "Central creativa virtual".

03-1997 / 07-1998. Digital Media Studio, México

Coordinador Área de desarrollo

Coordinación del área de desarrollo de Internet. Relaciones publicas y liderazgo de proyectos con diversos clientes. Investigación de nuevos software dentro de la industria de multimedia e Internet. Accesoria de servicios para los sitios de los clientes. Relación directa con los directores de la área de Internet de la presidencia de la república para el desarrollo de los sitios ejecutivos de la presidencia así como el sitio de Explora México como apoyo a la SEP en dar a conocer diversos aspectos de nuestro país.","rawText":"Experiencia Laboral 03-2002 / Actual. Concepto Digital Central Creativa S.A. de C.V., México Director Creativo/Socio/Nuevos Negocios Dirección del personal de MKT, arte, creativo, eventos, promociones y ventas para manejar servicios integrales de publicidad. Manejo de la contratación, y monitoreo de todos los medios contratados por nuestros clientes. Coordinación y supervisión de eventos corporativos, expos y promociones, así como sus logísticas e implementaciones. Estudio y manejo de presupuestos. Supervisión de producción ( impresos, promocionales, gran formato, etc. ). Prospectación de nuevos clientes para la agencia. Negociación de condiciones de trabajo y cierre de ventas de proyectos a nivel corporativo. Seguimiento de las actividades acordadas en los contratos para aseguramiento de la calidad del servicio al cliente y la calidad de los materiales a producir. He participado en programas de mercadotecnia y en todo lo relacionado con lanzamientos, estrategias y promoción de nuevos productos, así como el análisis de medios de comunicación y publicidad. He participado en investigación de mercado cualitativo y cuantitativo para determinar la eficacia del producto o campaña por medio de encuestas o via electrónica por medio de las redes sociales principales como Facebook y Twitter ya que asi se logra determinar su posible problemática y el posicionamiento de la marca. Dentro del area commercial he dirigido y capacitado fuerza de ventas de servicios, productos e intangibles. Creación de estrategias de ventas y CRM para mantener la lealtad de los clientes a las marcas. Creación de programas de estímulos en programas de ventas para llegar a metas de objetivos de acuerdo al presupuesto esperado por la empresa o cliente. Búsqueda de integración y capacitación contínua del personal para técnicas de venta, manejo de objeciones, cierres exitosos siempre con el objetivo de tener un grupo integrado y entusiasta. Conocimiento de Artes gráficas y de todas las técnicas de impresión. De 2006 a 2008 Líder del equipo in-plant de diseño y creativo dentro del corporativo de Casa Pedro Domecq en la Cd. de México. Dentro del las funciones del equipo estaba la creación de nuevos materiales punto de venta para todas las marcas de Casa Domecq, Supervisión y recomendación de materiales para exhibidores e impresos de todo tipo, Creación y participación del comité interno de calidad en materiales POP para todas las marcas, coordinación con el depto. jurídico para los sometimientos de materiales a SSA, Diseño y creación de logotipos y estratégicas para nuevas áreas dentro de la Dirección de Trade Marketing y On Premise de Casa Domecq. Creación del portad QDC de Casa Domecq para dar a conocer las activaciones en Centros de Consumo. 05-2001 / 03-2002. SUI GENERIS PUBLICIDAD, México Gerente de Producción Coordinación de todo lo referente a los materiales impresos para clientes de la agencia, por lo que tenía contacto principalmente con las imprentas en donde se producían. Cotización de materiales de acuerdo a las cantidades y requerimientos de la marca a producir. Diseñar materiales en apoyo al área creativa de la agencia para diversas campañas. Dirección y producción de anuncios de radio para la cadena de autoservicios Auchan y mueblerías D’Europe. Negociación y distribución de materiales de radio a las estaciones relacionadas donde hubiera acuerdos con la agencia. 10-2000 / 05-2001. Intersoftware S.A. de C.V., México Jefe de Área de Diseño Coordinación del área de diseño. Relaciones publicas con clientes para atender las necesidades de los proyectos. Organización de proyectos junto con los lideres de proyectos. Accesoria al depto. de marketing sobre promociones y planes de promoción para la empresa. 07-1998 / 10-2000. Concepto Digital, México Director General / Socio Dirección General. Relaciones publicas con diversos clientes para atender necesidades tanto creativas, publicitarias, multimedia o en Internet. Desarrollo de promociones y estrategias para diversos programas o productos. Prospectación y cierre de negociaciones con los clientes de la agencia. Detección de nuevos nichos de mercado para ofrecer a nuestros clientes de acuerdo a las estrategias establecidas. Creación del concepto "Central creativa virtual". 03-1997 / 07-1998. Digital Media Studio, México Coordinador Área de desarrollo Coordinación del área de desarrollo de Internet. Relaciones publicas y liderazgo de proyectos con diversos clientes. Investigación de nuevos software dentro de la industria de multimedia e Internet. Accesoria de servicios para los sitios de los clientes. Relación directa con los directores de la área de Internet de la presidencia de la república para el desarrollo de los sitios ejecutivos de la presidencia así como el sitio de Explora México como apoyo a la SEP en dar a conocer diversos aspectos de nuestro país.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/7bb8f17000fb83bf2920730b5b650d2c/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. 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