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Especializações: FacebookAds, Google Adwords, YoutubeAds, Rede Search, Rede de Parceiros, Remarketing, Analytics para análise de SEM, comportamento do usuário e do retorno sobre o investimento em mídia/vendas e-commerce.
Ótima experiência com campanhas em redes sociais.

Experiência com clientes e setor de atuação:

• Imobiliário e Construção Civil: Brookfield, UpOneDi, Cipasa, Sotreq-Caterpillar;
• Automotivo: Peugeout, Grand Brasil;
• Decoração e Presentes: Imaginarium, Moldura Minuto;
• Academias: Smart Fit, Academia Fórmula;
• Agronegócio e Farmácia: Bayer, AproSoja, TimeAgro, Canal do Produtor
• Hipermercado: Makro Atacadista;
• Vestuários: Loja do tênis;
• Alimentos e Bebidas: Cachaça 51;
• Educação: Wall Street English, Sebrae SC, Uni NovaFapi, Sociesc / FGV;

Ferramentas:
Google Analytics, Ezlike, Adtz, Business Manager, AdsManeger, Power Editor, SemRush, Crazyegg, WebSimilar, GraphcMonitor e Adwords.","rawText":"Com experiência em análises e ações de marketing, investimento em campanhas de performance por leads e e-commerce, estratégia e planejamento para campanhas de marketing direto e branding, analiso sites mapeando de oportunidades e propondo melhorias, defino estratégias em mídia online como canais de search, display, remarketing, redes sociais, custom audience, retargeting, Adserver e DMP. Especializações: FacebookAds, Google Adwords, YoutubeAds, Rede Search, Rede de Parceiros, Remarketing, Analytics para análise de SEM, comportamento do usuário e do retorno sobre o investimento em mídia/vendas e-commerce. Ótima experiência com campanhas em redes sociais. Experiência com clientes e setor de atuação: • Imobiliário e Construção Civil: Brookfield, UpOneDi, Cipasa, Sotreq-Caterpillar; • Automotivo: Peugeout, Grand Brasil; • Decoração e Presentes: Imaginarium, Moldura Minuto; • Academias: Smart Fit, Academia Fórmula; • Agronegócio e Farmácia: Bayer, AproSoja, TimeAgro, Canal do Produtor • Hipermercado: Makro Atacadista; • Vestuários: Loja do tênis; • Alimentos e Bebidas: Cachaça 51; • Educação: Wall Street English, Sebrae SC, Uni NovaFapi, Sociesc / FGV; Ferramentas: Google Analytics, Ezlike, Adtz, Business Manager, AdsManeger, Power Editor, SemRush, Crazyegg, WebSimilar, GraphcMonitor e Adwords.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/7c6f80f7591c3e0c1ea3b0cb30dbe040/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"Com experiência em análises e ações de marketing, investimentos em campanhas de performance por leads e e-commerce, estratégia e planejamento para campanhas de marketing direto e branding, analiso sites mapeando de oportunidades e propondo melhorias, defino estratégias em mídia online como canais de search, display, remarketing, redes sociais, custom audience, retargeting, Adserver e DMP.

Especializações: FacebookAds, Google Adwords, YoutubeAds, Rede Search, Rede de Parceiros, Remarketing, Analytics para análise de SEM, comportamento do usuário e do retorno sobre o investimento em mídia/vendas e-commerce.
Ótima experiência com campanhas em redes sociais.

• Implementação e start das campanhas (desde elaboração de TAGS, testes de implementação,
• Testes A/B, multivariáveis, etc.), aptidão analítica para avaliação e mensuração de campanhas.
• Gerenciamento e mensuração de resultados em campanhas de mídia (dashboard/painel de resultados);
• SEO e Métricas

Resumo de Minhas experiência profissional:

Movida Rent a Car / Coordenador de Performance Online.
• Gestão de métricas e performance de campanhas de mídia online.
• Busca de novos negócios, retorno x investido em mídia.
• Atuação estratégica em mídias digitais - performance e marca
• Atento aos objetivos aos movimentos da concorrência, gerar rápidos resultados, melhor entrega X investimento assertivo, atuação real time.
• Reuniões estratégicas com veículos e fornecedores.
• Desenvolvimento de relatórios gerenciais.
• Estratégias de mídia e cronogramas, planejamento de mídia e controle de budget.
• Estrutura de planejamento com técnicas de mídia e pesquisa de mercado com os sistemas.
• Negociações e contratações de compras de mídia – Todos os meios DMPs, ADnetworks, ferramentas de Performance e direta.
• Reuniões de estratégias

* Analista de Marketing Digital na Talk Estratégias Digitais.
Atividades:
▪ Google Adwords, Facebook Ads, LinkedInAds e Google Analytics.
Estratégias de SEM.
▪ Criar, configurar e gerenciar campanhas de links patrocinados
▪ Otimizar campanhas para garantir ROI e conversões exigidos pelo cliente
▪ Monitorar e analisar performance de campanhas
▪ Acompanhar e gerenciar os orçamentos de publicidade
▪ Desenvolvimento de relatórios e análises para os clientes
• Estratégias de investimento e gestão das campanhas.
• Acompanhamento de resultados e geração de relatórios.
• Clientes, Imaginarium, Intelbras, FGV, Sebrae, entre outros.

* W21 Mercurion (Marketing and Advertising) [desde 10/2012]: • Gestão campanhas de links patrocinados de de grandes contas do varejo.
• Google Adwords, Facebook Ads e Google Analytics.
• Campanhas em Redes Sociais e SEM.
• Acompanhamento de resultados e geração de relatórios de clientes como Makro Atacadista, Metal frio entre outros.

* Internet Innovation (Marketing and Advertising) [desde 2012]: Ao conhecer mais Google Analytics, posso agora me aprofundar na análise de comportamento dos visitantes de PPC.

* Buscar Casa Internet (Marketing and Advertising) [desde 9/2011]: Gestão e ajustes de campanhas, responsável pelas métricas, conhecimento em mídia on-line, Links Patrocinados, Rede Display, vídeo e Facebook Ads. Corresponsável na confecção de relatórios de análise de campanha e resultados. Foco em performance para otimização de resultados dos clientes. Corresponsável pela coordenação de produção de peças, entrega de materiais e validação veiculações. Interface com veículos.

* Maoga Design e Web (Marketing and Advertising) [desde 7/2010]: Desenvolver soluções criativas e atuando no desenvolvimento de campanhas e layouts para anúncios, materiais on-line e impressos (folhetos, catálogos e banners), fechamento de arquivos, criação de websites e na realização de eventos. Projetos formulando peças de comunicação que atendam a necessidade do cliente interno e externo, entre outras funções inerentes ao cargo.","rawText":"Com experiência em análises e ações de marketing, investimentos em campanhas de performance por leads e e-commerce, estratégia e planejamento para campanhas de marketing direto e branding, analiso sites mapeando de oportunidades e propondo melhorias, defino estratégias em mídia online como canais de search, display, remarketing, redes sociais, custom audience, retargeting, Adserver e DMP. Especializações: FacebookAds, Google Adwords, YoutubeAds, Rede Search, Rede de Parceiros, Remarketing, Analytics para análise de SEM, comportamento do usuário e do retorno sobre o investimento em mídia/vendas e-commerce. Ótima experiência com campanhas em redes sociais. • Implementação e start das campanhas (desde elaboração de TAGS, testes de implementação, • Testes A/B, multivariáveis, etc.), aptidão analítica para avaliação e mensuração de campanhas. • Gerenciamento e mensuração de resultados em campanhas de mídia (dashboard/painel de resultados); • SEO e Métricas Resumo de Minhas experiência profissional: Movida Rent a Car / Coordenador de Performance Online. • Gestão de métricas e performance de campanhas de mídia online. • Busca de novos negócios, retorno x investido em mídia. • Atuação estratégica em mídias digitais - performance e marca • Atento aos objetivos aos movimentos da concorrência, gerar rápidos resultados, melhor entrega X investimento assertivo, atuação real time. • Reuniões estratégicas com veículos e fornecedores. • Desenvolvimento de relatórios gerenciais. • Estratégias de mídia e cronogramas, planejamento de mídia e controle de budget. • Estrutura de planejamento com técnicas de mídia e pesquisa de mercado com os sistemas. • Negociações e contratações de compras de mídia – Todos os meios DMPs, ADnetworks, ferramentas de Performance e direta. • Reuniões de estratégias * Analista de Marketing Digital na Talk Estratégias Digitais. Atividades: ▪ Google Adwords, Facebook Ads, LinkedInAds e Google Analytics. Estratégias de SEM. ▪ Criar, configurar e gerenciar campanhas de links patrocinados ▪ Otimizar campanhas para garantir ROI e conversões exigidos pelo cliente ▪ Monitorar e analisar performance de campanhas ▪ Acompanhar e gerenciar os orçamentos de publicidade ▪ Desenvolvimento de relatórios e análises para os clientes • Estratégias de investimento e gestão das campanhas. • Acompanhamento de resultados e geração de relatórios. • Clientes, Imaginarium, Intelbras, FGV, Sebrae, entre outros. * W21 Mercurion (Marketing and Advertising) [desde 10/2012]: • Gestão campanhas de links patrocinados de de grandes contas do varejo. • Google Adwords, Facebook Ads e Google Analytics. • Campanhas em Redes Sociais e SEM. • Acompanhamento de resultados e geração de relatórios de clientes como Makro Atacadista, Metal frio entre outros. * Internet Innovation (Marketing and Advertising) [desde 2012]: Ao conhecer mais Google Analytics, posso agora me aprofundar na análise de comportamento dos visitantes de PPC. * Buscar Casa Internet (Marketing and Advertising) [desde 9/2011]: Gestão e ajustes de campanhas, responsável pelas métricas, conhecimento em mídia on-line, Links Patrocinados, Rede Display, vídeo e Facebook Ads. 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