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Soy “Especialista Europeo en Marketing Relacional y Fidelización” con el IEDGE Business School de Madrid. Certificado por la Universidad de Berkeley, California en “Customer Loyalty Management”. Hice el “Stickystreet’s Loyalty Immersion” en Washington D.C. Asistí al seminario “Diseño e implementación de estrategias para la fidelización de clientes” en la Universidad Eafit, Medellín. Asistí al “Loyalty Marketing World Leadership Conference” en Roma, evento que convoca a líderes y emprendedores de la industria de Customer Loyalty Marketing & Engagement de todo el mundo. He participado en múltiples eventos académicos en marketing y participo activamente en la geeración de conocimiento de la industria.

Soy un apasionado por la industria de la Fidelización y el Customer Loyalty Marketing. Estoy en capacidad de desarrollar y potenciar iniciativas de lealtad desde la concepción estratégica alineada con la estrategia corporativa, hasta la creación y operación de los programas de lealtad en sus diferentes modalidades, como lo son los programas basados en acumulación de puntos, programas basados en beneficios, programas multi-sponsor, programas de coalición y balances monetarios a favor del consumidor entre otras modalidades.

Soy conferencista en temas relacionados a Fidelización y Gerencia estratégica de la lealtad. Soy fundador de Relacionales, una organización dedicada a entender, desarrollar y facilitar la experiencia de fidelizar clientes, y de este ejercicio se han desarrollado las iniciativas “loyalideaTM”, “loyalPassTM”, “loyalcenterTM”, "Loyal Network", “fidelizingTM” y “GamificoTM” entre otras.","rawText":"Soy Administrador de Empresas de la Universidad del Norte con concentración en Negocios Internacionales. “Magíster en Administración de Empresas” de la Escuela de Organización Industrial de Madrid. “Especialista en Mercadeo” y candidato a “Magister en Mercadeo” por la Universidad Autónoma del Caribe. Soy “Especialista Europeo en Marketing Relacional y Fidelización” con el IEDGE Business School de Madrid. Certificado por la Universidad de Berkeley, California en “Customer Loyalty Management”. Hice el “Stickystreet’s Loyalty Immersion” en Washington D.C. Asistí al seminario “Diseño e implementación de estrategias para la fidelización de clientes” en la Universidad Eafit, Medellín. Asistí al “Loyalty Marketing World Leadership Conference” en Roma, evento que convoca a líderes y emprendedores de la industria de Customer Loyalty Marketing & Engagement de todo el mundo. He participado en múltiples eventos académicos en marketing y participo activamente en la geeración de conocimiento de la industria. Soy un apasionado por la industria de la Fidelización y el Customer Loyalty Marketing. Estoy en capacidad de desarrollar y potenciar iniciativas de lealtad desde la concepción estratégica alineada con la estrategia corporativa, hasta la creación y operación de los programas de lealtad en sus diferentes modalidades, como lo son los programas basados en acumulación de puntos, programas basados en beneficios, programas multi-sponsor, programas de coalición y balances monetarios a favor del consumidor entre otras modalidades. Soy conferencista en temas relacionados a Fidelización y Gerencia estratégica de la lealtad. Soy fundador de Relacionales, una organización dedicada a entender, desarrollar y facilitar la experiencia de fidelizar clientes, y de este ejercicio se han desarrollado las iniciativas “loyalideaTM”, “loyalPassTM”, “loyalcenterTM”, "Loyal Network", “fidelizingTM” y “GamificoTM” entre otras.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/7f63dfe1b766b784a9e1892c1d15e97f/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"* Loyal Network (Marketing and Advertising): Head of marketing function, managing all the features of core offer, branding, products, client esperiences and customer loyalty.

* UNE E.P.M. Telecomunicaciones S.A. (Telecommunications) [desde 1/2012]: Responsable de la estrategia de retención de clientes empresariales de los segmentos SoHo y Pyme. Desarrollo de tácticos cross selling y up selling en todo el territorio nacional. Ejecución de minería de datos y análisis multivariado. Desarrollo de programas de lealtad basado en eventos, privilegios, y beneficios. Creación de campañas de networking apuntando a mercados B2B y B2C.

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