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Construí uma evolução consistente do nível operacional à liderança executiva, com passagem por empresas de tecnologia e serviços e atuação atual como empreendedor e executivo em comunicação corporativa e employer branding. Tenho experiência em estruturar áreas, implantar processos e governança, liderar squads multidisciplinares e conduzir estratégias de go-to-market, sempre com foco em eficiência operacional, experiência do cliente e resultados sustentáveis. Atuo de forma próxima às lideranças executivas, contribuindo para definição de direcionamento estratégico, priorização de iniciativas e conexão entre visão de negócio e execução operacional. Neste momento da minha trajetória, escolhi direcionar minha atuação para projetos freelancer, buscando maior qualidade de vida, equilíbrio na gestão do tempo e flexibilidade para trabalhar de forma remota. Acredito que esse modelo me permite entregar ainda mais valor, ao selecionar projetos com os quais realmente me identifico em propósito e desafio, garantindo dedicação estratégica, alto nível de comprometimento e resultados consistentes para cada cliente. - Bacharel em Administração de Empresas - Bacharel em Publicidade e Propaganda - MBA em Comunicação Corporativa - Certificações em Gestão de Produtos, Inteligência Artificial, Liderança e Estratégia","logos":{"normal":{"url":"https://workana.s3.amazonaws.com/logos/ca9a9d67697f3a1d31ab1de993467e9f/ti/avatar_marcelo_160_160.png","width":160,"height":160},"thumb":{"url":"https://workana.s3.amazonaws.com/logos/ca9a9d67697f3a1d31ab1de993467e9f/tk/avatar_marcelo_30_30.png","width":30,"height":30},":original":{"url":"https://workana.s3.amazonaws.com/logos/ca9a9d67697f3a1d31ab1de993467e9f/ci/avatar_marcelo.png","width":1109,"height":1109},"profile":{"url":"https://workana.s3.amazonaws.com/logos/ca9a9d67697f3a1d31ab1de993467e9f/tt/avatar_marcelo_192_192.png","width":192,"height":192},"large":{"url":"https://workana.s3.amazonaws.com/logos/ca9a9d67697f3a1d31ab1de993467e9f/gb/avatar_marcelo_300_300.png","width":300,"height":300}},"country":"BR","lastActive":"2026-06-26 15:19:15","created":"2026-01-20 08:19:04","open":0,"active":0,"completed":"0","rating":"0.00","paid":0,"verifiedPaymentMethod":false,"worker":{"id":11684384,"slug":"marcelo-goncalves-83","canInvite":false,"skills":{"517":{"id":517},"518":{"id":518},"627":{"id":627},"503":{"id":503},"467":{"id":467},"622":{"id":622},"513":{"id":513},"759":{"id":759},"894":{"id":894},"452":{"id":452},"898":{"id":898},"516":{"id":516},"523":{"id":523},"537":{"id":537},"596":{"id":596},"668":{"id":668},"946":{"id":946},"897":{"id":897},"599":{"id":599},"605":{"id":605},"607":{"id":607},"615":{"id":615},"499":{"id":499},"592":{"id":592},"437":{"id":437},"67":{"id":67}},"history":"Atuei em posição estratégica e multifuncional, liderando o marketing B2B, o desenvolvimento de produtos e a inteligência comercial de empresas do segmento de tecnologia e meios de pagamento. 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Principais responsabilidades: • Planejamento e execução de campanhas, SEO, mídia paga e automação, alinhadas ao funil de vendas; • Criação de campanhas integradas com vendas e produto, com impacto direto em aquisição e retenção de clientes; • Produção de conteúdos estratégicos (blog, redes sociais, e-books) com foco em autoridade e conversão; • Validação de identidades visuais, linhas narrativas e assets com times internos e fornecedores; • Coordenação de cronogramas, aprovações e entregáveis em campanhas e conteúdos diversos; • Acompanhamento de produções audiovisuais e eventos (pré, durante e pós-produção); • Construção e reposicionamento de marcas do portfólio institucional (Nutricash, Yuo, MaxiFrota, VEIC); • Análise de métricas como CAC, LTV, ROI e conversão, orientando decisões com base em dados.","rating":5,"ranking":89,"position":{"position":"platinum","next":{"name":"Hero","next":null,"description":"Hero es el máximo nivel de los freelancers de Workana. Nos enorgulleces. 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Me chamo Diego Borges e sou profissional da área de Tecnologia da Informação, com ampla experiência em desenvolvimento web, aplicativos, plataformas, automação, integração de sistemas, produção de conteúdo digital e marketing. Sou certificado pela EBAC – Escola Britânica de Artes Criativas e Tecnologia, uma das instituições mais reconhecidas do setor como Desenvolvedor Full Stack Python. Sou formado em Gestão da Tecnologia da Informação e possuo formação em Segurança da Informação com foco em Cibersegurança pela Faculdade Impacta de Tecnologia. Minhas Especialidades Técnicas: Desenvolvimento Web e Mobile: Front-End, Back-End, Full Stack, React Native Linguagens: JavaScript, TypeScript, Python, PHP, Kotlin Marcação e Estilo: HTML5, CSS3, SASS (SCSS) Frameworks e Ferramentas: React, React Native, Next, Node, Flask, Django, Bootstrap, Gulp, Parcel, Docker Cloud e Infraestrutura: AWS, DigitalOcean, VPS, Spaces Banco de Dados (SQL, NoSQL e BaaS): PostgreSQL, MySQL, SQL Server, SQLite, Redis, Firebase (Firestore e Realtime Database), Supabase Integrações, Automação e IA: Tecnologias de Integração: API REST, Webhooks, integrações entre sistemas, consumo e criação de APIs, integrações com CRMs, ERPs, plataformas de pagamento e sistemas internos. Automação de Processos: Automações avançadas com Playwright, RPA, Make, n8n, Zapier, Automation Anywhere, Notion, Brevo, Google Sheets, Airtable e fluxos personalizados. Automação com Navegador e Testes: Playwright para automações robustas, testes end-to-end, scraping autorizado, geração de relatórios, simulação de fluxos reais de usuário e validação automatizada de sistemas. IA, Machine Learning e Automações: Integração com modelos de IA, agentes inteligentes, automações com IA, classificação automática de dados, análise de documentos, visão computacional, processamento de linguagem natural, geração de textos, transcrição de áudio, síntese de voz, workflows com tomada de decisão e aplicações de Machine Learning para análise, previsão e detecção de padrões. Especialista em Ecossistema E-commerce: Integração completa com Bling (ERP), Mercado Pago (Gateway de Pagamento) e Frenet (Cálculo de Frete). Capacidades: Desenvolvimento de aplicativos e plataformas web completas, criação de painéis administrativos, construção de fluxos personalizados, integração entre múltiplos sistemas, automação de processos, manipulação e sincronização de dados em tempo real e desenvolvimento de soluções escaláveis, seguras e orientadas a alta performance. Cloud & DevOps: AWS, Microsoft Azure, DigitalOcean VPS, Render, Vercel, Railway Docker, containerização e ambientes de produção CI/CD para deploys automatizados e seguros Infraestrutura escalável para aplicações web, APIs, painéis administrativos e sistemas Full Stack Versionamento, colaboração e controle de código com Git, GitHub e GitLab Dados, Dashboards e Marketing Digital: Power BI (dashboards interativos e automatizados) Notion Excel Tráfego pago: Google Ads, Meta Ads CRM e Marketing Digital: Twilio, Brevo, automações, segmentações, campanhas automatizadas e lead scoring UX/UI Design & Prototipagem: Criação de interfaces responsivas e intuitivas com foco em usabilidade e conversão Prototipagem de fluxos e experiências otimizadas para web e mobile Foco em experiência do usuário com protótipos navegáveis e design responsivo Ferramentas: Figma, Canva, Photoshop Metodologias Ágeis: SCRUM e entrega contínua com foco em resultado O que você pode esperar do meu trabalho: Transparência total no processo e na comunicação Dedicação integral e foco em resultado Alinhamento estratégico com os objetivos do projeto Diálogo constante para garantir que sua ideia seja executada da melhor forma possível Minha missão: Trazer vida, estratégia e criatividade aos seus projetos, com total comprometimento com qualidade, prazo e originalidade. Cada cliente é único — e trato cada projeto como se fosse meu. Valores que me guiam: Excelência Originalidade Compromisso com prazos Respeito às regras e diretrizes da Workana Toda negociação, dúvida e planejamento são tratados exclusivamente pela plataforma, garantindo segurança para ambas as partes. 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Nessa jornada, participei de projetos estratégicos e técnicos, liderando entregas que envolveram: Criação de Sistemas, Aplicações Web e Mobile: Desenvolvemos soluções digitais sob medida para empresas, incluindo sites institucionais, sistemas web, aplicativos mobile, plataformas educacionais, dashboards, áreas administrativas e integrações com APIs. Trabalhamos com stacks modernas como React, Next, Vue, React Native e FlutterFlow no frontend e mobile, além de backends escaláveis com Node, NestJS e Django, priorizando performance, usabilidade, segurança e crescimento sustentável do projeto. Desenvolvimento de E-commerces: Criação de lojas virtuais profissionais em plataformas como Nuvemshop, WooCommerce e Shopify, além do desenvolvimento de soluções de e-commerce totalmente personalizadas em React. Integrações de Sistemas e APIs: Conexão entre sistemas, plataformas e bancos de dados por meio de APIs REST, Webhooks e integrações personalizadas com Node. Experiência na integração do ecossistema de e-commerce brasileiro, incluindo Bling ERP, gateways de pagamento, checkouts, Frenet, sistemas logísticos, CRMs e plataformas internas, garantindo automação, consistência de dados e maior eficiência operacional. Automações Inteligentes, IA e Machine Learning: Desenvolvimento de automações robustas utilizando Inteligência Artificial, IA Generativa, Machine Learning, RPA e ferramentas no-code/low-code, criando fluxos capazes de otimizar processos, reduzir tarefas manuais e aumentar a produtividade. Implementação de soluções com Make, OpenAI, automações com agentes inteligentes, análise de dados, classificação automática, geração de conteúdo, atendimento automatizado e integração com CRMs como Kommo, Brevo e outras plataformas comerciais. 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Consultoría, Gestión Industrial y Estrategia • Optimización de procesos y mejora operativa • Elaboración de manuales, procedimientos e informes ejecutivos • Análisis organizacional y estructuración de procesos • Acompañamiento estratégico para empresas y profesionales Gestión Administrativa y Soporte Empresarial • Desarrollo de documentos corporativos y presentaciones profesionales • Organización de información, reportes y propuestas • Coordinación de actividades y seguimiento operativo Branding, Diseño Corporativo y Comunicación Visual • Desarrollo de identidad visual y branding • Diseño de materiales digitales y corporativos • Creación de contenido visual para redes sociales • Enfoque en coherencia estética y claridad del mensaje Contenido, Educación y Narrativa • Creación de contenido educativo y materiales formativos • Desarrollo de capacitaciones con presentaciones optimizadas • Redacción de contenido técnico, académico y narrativo • Optimización de perfiles profesionales (CV y LinkedIn) Fortalezas • Pensamiento estratégico y analítico • Redacción clara, estructurada y versátil • Enfoque multidisciplinario • Creatividad aplicada a objetivos reales • Organización y gestión eficiente de proyectos • Adaptabilidad a distintos sectores y necesidades • Atención al detalle y coherencia en cada entrega Resumen Soy una profesional que integra ingeniería, estrategia, diseño y contenido para desarrollar soluciones completas, funcionales y bien estructuradas. 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