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Construí uma evolução consistente do nível operacional à liderança executiva, com passagem por empresas de tecnologia e serviços e atuação atual como empreendedor e executivo em comunicação corporativa e employer branding. Tenho experiência em estruturar áreas, implantar processos e governança, liderar squads multidisciplinares e conduzir estratégias de go-to-market, sempre com foco em eficiência operacional, experiência do cliente e resultados sustentáveis. Atuo de forma próxima às lideranças executivas, contribuindo para definição de direcionamento estratégico, priorização de iniciativas e conexão entre visão de negócio e execução operacional. Neste momento da minha trajetória, escolhi direcionar minha atuação para projetos freelancer, buscando maior qualidade de vida, equilíbrio na gestão do tempo e flexibilidade para trabalhar de forma remota. Acredito que esse modelo me permite entregar ainda mais valor, ao selecionar projetos com os quais realmente me identifico em propósito e desafio, garantindo dedicação estratégica, alto nível de comprometimento e resultados consistentes para cada cliente. - Bacharel em Administração de Empresas - Bacharel em Publicidade e Propaganda - MBA em Comunicação Corporativa - Certificações em Gestão de Produtos, Inteligência Artificial, Liderança e Estratégia","logos":{"normal":{"url":"https://workana.s3.amazonaws.com/logos/ca9a9d67697f3a1d31ab1de993467e9f/ti/avatar_marcelo_160_160.png","width":160,"height":160},"thumb":{"url":"https://workana.s3.amazonaws.com/logos/ca9a9d67697f3a1d31ab1de993467e9f/tk/avatar_marcelo_30_30.png","width":30,"height":30},":original":{"url":"https://workana.s3.amazonaws.com/logos/ca9a9d67697f3a1d31ab1de993467e9f/ci/avatar_marcelo.png","width":1109,"height":1109},"profile":{"url":"https://workana.s3.amazonaws.com/logos/ca9a9d67697f3a1d31ab1de993467e9f/tt/avatar_marcelo_192_192.png","width":192,"height":192},"large":{"url":"https://workana.s3.amazonaws.com/logos/ca9a9d67697f3a1d31ab1de993467e9f/gb/avatar_marcelo_300_300.png","width":300,"height":300}},"country":"BR","lastActive":"2026-07-23 16:26:43","created":"2026-01-20 08:19:04","open":1,"active":0,"completed":"0","rating":"0.00","paid":0,"verifiedPaymentMethod":false,"worker":{"id":11684384,"slug":"marcelo-goncalves-83","canInvite":false,"skills":{"517":{"id":517},"518":{"id":518},"627":{"id":627},"503":{"id":503},"467":{"id":467},"622":{"id":622},"513":{"id":513},"759":{"id":759},"894":{"id":894},"452":{"id":452},"898":{"id":898},"516":{"id":516},"523":{"id":523},"537":{"id":537},"596":{"id":596},"668":{"id":668},"946":{"id":946},"897":{"id":897},"599":{"id":599},"605":{"id":605},"607":{"id":607},"615":{"id":615},"499":{"id":499},"592":{"id":592},"437":{"id":437},"67":{"id":67}},"history":"Atuei em posição estratégica e multifuncional, liderando o marketing B2B, o desenvolvimento de produtos e a inteligência comercial de empresas do segmento de tecnologia e meios de pagamento. 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Me chamo Diego Borges e sou profissional da área de Tecnologia da Informação, com ampla experiência em desenvolvimento web, aplicativos, plataformas, automação, integração de sistemas, produção de conteúdo digital e marketing. Sou certificado pela EBAC – Escola Britânica de Artes Criativas e Tecnologia, uma das instituições mais reconhecidas do setor como Desenvolvedor Full Stack Python. Sou formado em Gestão da Tecnologia da Informação e possuo formação em Segurança da Informação com foco em Cibersegurança pela Faculdade Impacta de Tecnologia. 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Automação com Navegador e Testes: Playwright para automações robustas, testes end-to-end, scraping autorizado, geração de relatórios, simulação de fluxos reais de usuário e validação automatizada de sistemas. IA, Machine Learning e Automações: Integração com modelos de IA, agentes inteligentes, automações com IA, classificação automática de dados, análise de documentos, visão computacional, processamento de linguagem natural, geração de textos, transcrição de áudio, síntese de voz, workflows com tomada de decisão e aplicações de Machine Learning para análise, previsão e detecção de padrões. Especialista em Ecossistema E-commerce: Integração completa com Bling (ERP), Mercado Pago (Gateway de Pagamento) e Frenet (Cálculo de Frete). Capacidades: Desenvolvimento de aplicativos e plataformas web completas, criação de painéis administrativos, construção de fluxos personalizados, integração entre múltiplos sistemas, automação de processos, manipulação e sincronização de dados em tempo real e desenvolvimento de soluções escaláveis, seguras e orientadas a alta performance. Cloud & DevOps: AWS, Microsoft Azure, DigitalOcean VPS, Render, Vercel, Railway Docker, containerização e ambientes de produção CI/CD para deploys automatizados e seguros Infraestrutura escalável para aplicações web, APIs, painéis administrativos e sistemas Full Stack Versionamento, colaboração e controle de código com Git, GitHub e GitLab Dados, Dashboards e Marketing Digital: Power BI (dashboards interativos e automatizados) Notion Excel Tráfego pago: Google Ads, Meta Ads CRM e Marketing Digital: Twilio, Brevo, automações, segmentações, campanhas automatizadas e lead scoring UX/UI Design & Prototipagem: Criação de interfaces responsivas e intuitivas com foco em usabilidade e conversão Prototipagem de fluxos e experiências otimizadas para web e mobile Foco em experiência do usuário com protótipos navegáveis e design responsivo Ferramentas: Figma, Canva, Photoshop Metodologias Ágeis: SCRUM e entrega contínua com foco em resultado O que você pode esperar do meu trabalho: Transparência total no processo e na comunicação Dedicação integral e foco em resultado Alinhamento estratégico com os objetivos do projeto Diálogo constante para garantir que sua ideia seja executada da melhor forma possível Minha missão: Trazer vida, estratégia e criatividade aos seus projetos, com total comprometimento com qualidade, prazo e originalidade. Cada cliente é único — e trato cada projeto como se fosse meu. Valores que me guiam: Excelência Originalidade Compromisso com prazos Respeito às regras e diretrizes da Workana Toda negociação, dúvida e planejamento são tratados exclusivamente pela plataforma, garantindo segurança para ambas as partes. Se você está em busca de um freelancer apaixonado, proativo e confiável, estou pronto para transformar suas ideias em soluções digitais profissionais, escaláveis e seguras.","logos":{"normal":{"url":"https://workana.s3.amazonaws.com/logos/d845dce1b4124ad57fe79fe48ab7bfe5/ki/perfillinkedin12_160_160.png","width":160,"height":160},"thumb":{"url":"https://workana.s3.amazonaws.com/logos/d845dce1b4124ad57fe79fe48ab7bfe5/qm/perfillinkedin12_30_30.png","width":30,"height":30},":original":{"url":"https://workana.s3.amazonaws.com/logos/d845dce1b4124ad57fe79fe48ab7bfe5/qj/perfillinkedin12.png","width":800,"height":800},"profile":{"url":"https://workana.s3.amazonaws.com/logos/d845dce1b4124ad57fe79fe48ab7bfe5/kn/perfillinkedin12_192_192.png","width":192,"height":192},"large":{"url":"https://workana.s3.amazonaws.com/logos/d845dce1b4124ad57fe79fe48ab7bfe5/vu/perfillinkedin12_300_300.png","width":300,"height":300}},"country":"BR","lastActive":"2026-07-25 09:42:43","created":"2018-11-28 22:36:57","open":2,"active":0,"completed":"5","rating":"5.00","paid":5,"verifiedPaymentMethod":true,"worker":{"id":6686473,"slug":"diego-borges-33","canInvite":false,"skills":{"491":{"id":491},"380":{"id":380},"379":{"id":379},"467":{"id":467},"440":{"id":440},"468":{"id":468},"386":{"id":386},"174":{"id":174},"287":{"id":287},"123":{"id":123},"274":{"id":274},"188":{"id":188},"234":{"id":234},"362":{"id":362},"173":{"id":173},"154":{"id":154},"748":{"id":748},"387":{"id":387},"517":{"id":517},"999":{"id":999},"246":{"id":246},"853":{"id":853},"991":{"id":991},"1004":{"id":1004},"928":{"id":928},"1012":{"id":1012},"768":{"id":768},"934":{"id":934},"1024":{"id":1024},"78":{"id":78},"81":{"id":81},"280":{"id":280},"935":{"id":935},"67":{"id":67},"437":{"id":437}},"history":"Atuo há 9 anos como freelancer nas áreas de tecnologia, desenvolvimento web e mobile, automações, CRM, e-commerce e marketing digital, colaborando com empresas de diversos setores como, construção civil, indústria farmacêutica, importação, moda, engenharia, educação, saúde, comércio em geral, contabilidade, escritórios de advocacia e tecnologia. Nessa jornada, participei de projetos estratégicos e técnicos, liderando entregas que envolveram: Criação de Sistemas, Aplicações Web e Mobile: Desenvolvemos soluções digitais sob medida para empresas, incluindo sites institucionais, sistemas web, aplicativos mobile, plataformas educacionais, dashboards, áreas administrativas e integrações com APIs. Trabalhamos com stacks modernas como React, Next, Vue, React Native e FlutterFlow no frontend e mobile, além de backends escaláveis com Node, NestJS e Django, priorizando performance, usabilidade, segurança e crescimento sustentável do projeto. Desenvolvimento de E-commerces: Criação de lojas virtuais profissionais em plataformas como Nuvemshop, WooCommerce e Shopify, além do desenvolvimento de soluções de e-commerce totalmente personalizadas em React. Integrações de Sistemas e APIs: Conexão entre sistemas, plataformas e bancos de dados por meio de APIs REST, Webhooks e integrações personalizadas com Node. Experiência na integração do ecossistema de e-commerce brasileiro, incluindo Bling ERP, gateways de pagamento, checkouts, Frenet, sistemas logísticos, CRMs e plataformas internas, garantindo automação, consistência de dados e maior eficiência operacional. Automações Inteligentes, IA e Machine Learning: Desenvolvimento de automações robustas utilizando Inteligência Artificial, IA Generativa, Machine Learning, RPA e ferramentas no-code/low-code, criando fluxos capazes de otimizar processos, reduzir tarefas manuais e aumentar a produtividade. Implementação de soluções com Make, OpenAI, automações com agentes inteligentes, análise de dados, classificação automática, geração de conteúdo, atendimento automatizado e integração com CRMs como Kommo, Brevo e outras plataformas comerciais. Automações Inteligentes (RPA): Implementação de automações com Make, conectando CRMs, Google Sheets, Notion, formulários, e-mails, sistemas internos, plataformas de vendas e ferramentas operacionais, permitindo que empresas automatizem rotinas, organizem informações e eliminem processos repetitivos. Automação de Comunicação: Desenvolvimento de fluxos automatizados de comunicação com aplicativos de mensagens, WATI, CRMs, formulários, funis comerciais e sistemas internos, possibilitando envio de mensagens automáticas, follow-ups, notificações, qualificação de leads, recuperação de contatos e atendimento mais ágil e estruturado. Infraestrutura e DevOps: Hospedagem, publicação e manutenção de aplicações em servidores privados e plataformas de nuvem, como DigitalOcean, Render, Vercel e Railway, utilizando Docker, PM2, Nginx, pipelines de CI/CD, monitoramento e deploy automatizado para garantir estabilidade, performance e escalabilidade em aplicações web, APIs e páginas dinâmicas. Análise de Dados e Business Intelligence: Criação de dashboards interativos e relatórios estratégicos com Power BI, Google Sheets, APIs e bancos de dados, transformando informações operacionais em indicadores visuais para apoiar a tomada de decisão, acompanhamento de performance e identificação de oportunidades de crescimento. Estratégias Digitais: Criação de conteúdo estratégico para mídias sociais, vídeos institucionais, campanhas comerciais e gestão de tráfego pago em Meta Ads e Google Ads, conectando tecnologia, automação e comunicação para gerar presença digital, captação de leads e crescimento comercial. Hoje, levo comigo uma combinação de disciplina, criatividade e comprometimento, sempre com o objetivo de superar expectativas e gerar impacto real nos negócios em que atuo como desenvolvedor.","rating":4.9699999999999998,"ranking":1,"position":{"position":"hero","next":null,"name":"Hero","description":"Hero es el máximo nivel de los freelancers de Workana. Nos enorgulleces. Tu experiencia, responsabilidad y profesionalismo hacen que te destaques, por eso tienes los mejores beneficios. ¡Sigue brillando! Leer más","explain":"El freelancer HERO ha llegado al nivel máximo en Workana. Si necesitas a un experto, no busques más. Un freelancer Hero ha demostrado que su talento, servicio y compromiso son excelentes. Trabajar con ellos es un placer. Leer más"},"completed":61,"hourlyRate":{"rate":300,"currency":"BRL"},"badges":[{"type":"membership_premium","profile":"worker","active":true}],"shouldShowHireMeDialog":false},"profileUrl":"https://www.workana.com/freelancer/57303ccbb731b68a73c0ed154e7e81ad","logoUrl":"https://cf.workana.com/logos/d845dce1b4124ad57fe79fe48ab7bfe5/ki/perfillinkedin12_160_160.png","truncatedCompanyDescription":"Desenvolvedor Full Stack | Especialista em TI e Soluções Digitais Olá! Me chamo Diego Borges e sou profissional da área de Tecnologia da Informação, com ampla experiência em desenvolvimento web, aplicativos, plataform...","ratingData":{"label":"4.97 of 5.00","stars":4.9699999999999998},"countryData":{"country":"BR","name":"Brazil","class":"flag flag-br","url":"https://www.workana.com/en/freelancers/brazil","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"skillTags":[{"anchorText":"Video Editing","anchorLink":"https://www.workana.com/en/hire/video-editing","isCertified":false,"title":"Video Editing - Freelancers"},{"anchorText":"Blogs","anchorLink":"https://www.workana.com/en/hire/blogs","isCertified":false,"title":"Blogs - Freelancers"},{"anchorText":"Article Writing","anchorLink":"https://www.workana.com/en/hire/article-writing","isCertified":false,"title":"Article Writing - Freelancers"},{"anchorText":"Graphic Design","anchorLink":"https://www.workana.com/en/hire/graphic-design","isCertified":false,"title":"Graphic Design - 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