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Mastery of tools such as Figma, Adobe XD, Adobe Creative Cloud, Autocad Fusion 360, Red Giant Trapcode Particular, Keyshot 360 and the agile SCRUM methodology for the development of digital products, applied to various industries such as energy, healthtech, telecommunications , personal banking, among others.
Knowledge of management tools for agile development such as Jira, Trello, Click-up and Monday, as well as design applications such as 2D graphics, 3D modeling, video production and editing, business development and research.
Assertive, good team worker with a gift for leadership and teaching focused on results that positively impact the evolution of digital products.eat projects in a limited time span, always aware and thoughtful of my client's preferences.","rawText":"Digital designer with extensive experience in UX/UI within the framework of user-centered design thinking for the recognition of user needs and the generation of value to the product from a holistic approach coalescing brand and digital product activity to strengthen the overall experience of communities on a global scale. Mastery of tools such as Figma, Adobe XD, Adobe Creative Cloud, Autocad Fusion 360, Red Giant Trapcode Particular, Keyshot 360 and the agile SCRUM methodology for the development of digital products, applied to various industries such as energy, healthtech, telecommunications , personal banking, among others. Knowledge of management tools for agile development such as Jira, Trello, Click-up and Monday, as well as design applications such as 2D graphics, 3D modeling, video production and editing, business development and research. Assertive, good team worker with a gift for leadership and teaching focused on results that positively impact the evolution of digital products.eat projects in a limited time span, always aware and thoughtful of my client's preferences.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/878798d65f13b416206c2980f6ed10e0/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"EXPERIENCE

Innovid - Remote
Design QA Manager    08.2020 – now
- Worked Youtube, Canvas, VPAID and CTV campaign flows using Adobe Photoshop and applying the client’s brand guidelines.
- Performed QA on VAST, VPAID, Dynamic Content, Locator and CTV units from a visual design perspective, ensuring the correct layout and format prior to its implementation.
- Developed business proposals for top-of-mind clients in various industries for automated programmatic marketing.
Accomplishments:
- Designed and implemented OTT campaigns for brands like Audi, BMW and Walgreens in the US.
- I audited campaigns of the design team for good practices on the application of clients’ brand guidelines, guaranteeing a correct publication in the proprietary software of the company.
- I actively participated in the refinement of the CTV campaign development methodology.

Hey Driver - Remote
Senior Visual Designer    04.2022 – 01.2023
- I extrapolated brand assets from the logo and articulated a design system that constantly evolved according to the website versions that were being worked on.
- I made visual explorations from 2D graphics to motion graphics to get a series of deliverables such as posts for social media, the institutional and investors video.
- I had communication with the main stakeholders of the project, leveling expectations and the scope of the product roadmap.
Achievements:
- Produced several tiered digital footprint proposals that tapped into HeyDriver's ethos of innovation.
- I achieved an increase in the conversion rate that went from 2.8% to 37% in the term of one calendar month.
- Contributed to the company being recognized by Forbes and The New York Times as a star company in the insurance industry.

Globant - Remote
Senior Visual Designer    12.2021 – 09.2022
Project Itu by Itau Chile
- Delivered constant benchmarks during the discovery stage to determine layout trends, color application and hierarchies; likewise, absorbed all documentation delivered by the client.
- I worked on a series of analyzes which derived to concepts within the scope and business vision provided by product owners and the client’s input to determine the best creative route based on the experience and application of the bank's visual guide.
- Worked with the UX team to create usability tests and component validation with target users of the product.
Achievements:
- Adapted Itu’s visual guidelines for digital applications by creating a design system that encompassed color, typography, components, responsiveness, layout, patterns, experience flow, exceptions.
- Created high-resolution user flows in Figma and detailed supporting documentation for the development team, seeking to minimize bugs during the QA stage, which also included my involvement.
- I carried out constant research around trends and good practices of user experience and visual design to generate a disruptive environment within the UX/UI team.

INMOV - Remote    08.2020 – 07.2021
Lead Product Designer - Celsia Project
- Led a team of UX and UI designers on the development of an energy project management platform for the company’s clients in Tolima and Valle, delivering a high resolution prototype of the entire user flow in Figma.
- I implemented SCRUM methodology in the framework of design-thinking for the product roadmap, resulting in little to none reprocesses or carryovers from the design team.
- Managed to capitalize on the team's strengths to optimize workflows and reduce friction points in communication, expectations and scope of work done.

Lead UX/UI Designer
- I was able to produce visually coherent proposals that met the sales team’s expectations, success cases: UOVO in the storage industry and CINTAS in the US logistics industry.
- Evolved the INMOV USA website by detecting and improving specific pains in the overall experience, increasing impressions by 40% and conversion rate by 7%.

IMEXHS - Remote
Lead Visual Designer    09.2016 – 03.2020
- I led the design thinking process for the company’s brand evolution; I also actively participated in IDEO dynamics for the discovery stage.
- I carried out analysis and extrapolation of insights that allowed to present graphic design proposals to the stakeholders.
Achievements:
- I standardized the brand’s visual identity with its respective adaptations including accessibility guides according to WCAG 2.1., web page with its respective breakpoints to guarantee cross-device universality and corporate videos.
- Impacted its brand awareness through the evolution of its digital footprint, working closely with a multidisciplinary team of programmers, UX designers and leading a team of UI designers.
- Contributed to the incursion of new international markets and securing capital investment of USD$50MM.

Fundación SantaFe de Bogotá - Bogotá
Senior Visual Designer    03.2015 – 12.2015
- Articulated the Foundation’s visual identity to a design system that allowed me to create a hi-fi UX/VD proposal in Figma.
- Worked collaboratively with developers regarding all documentation from the design system to diminish reprocesses during QA.
Achievements:
- Managed to increase the conversion rate of the Foundation's consulting area by re-engineering the experience and user interface. Conversions increased by 37% semi-annually.

PromoNovelty - Bogotá
Visual Designer Sr.    01.2011 – 02.2015
Junior Graphic Designer
- Developed posts, banners and various compositions for the company’s internal and external communications.
- Created graphical concepts for the company’s digital footprint in tandem with the sales team and upper management.
- Had communication with the Dev team for the MVP version of the PromoNovelty website.
Achievements:
- Increased the conversion rate of email marketing campaigns by 28% per month.
- Standardized the graphic line of the company through a visual identity manual and a design system. This achievement impacted brand recognition in its digital footprint and print applications.
- Achieved the successful implementation of the brand's e-commerce portal for wholesale and retail.

Creative Director
Actively participated in the strategic planning and supervised through dailies, refinements and delivery sessions.
Created product roadmaps and marketing grids with the sales team and internal stakeholders.
Maintained fluid communication with the entire supply chain, specifically producers in Asia-Pacific.
I led and trained a multidisciplinary team of designers and programmers having implemented an agile methodology such as SCRUM. A standardization of processes was achieved within the framework of bi-weekly sprints.
Achievements:
Strengthened the custom promotional product development process after transforming the supply chain from the moment a client makes an order to the relay of the design to suppliers in Asia for production and import.
Contributed to the annual increase in sales by 23%.","rawText":"EXPERIENCE Innovid - Remote Design QA Manager 08.2020 – now - Worked Youtube, Canvas, VPAID and CTV campaign flows using Adobe Photoshop and applying the client’s brand guidelines. - Performed QA on VAST, VPAID, Dynamic Content, Locator and CTV units from a visual design perspective, ensuring the correct layout and format prior to its implementation. - Developed business proposals for top-of-mind clients in various industries for automated programmatic marketing. Accomplishments: - Designed and implemented OTT campaigns for brands like Audi, BMW and Walgreens in the US. - I audited campaigns of the design team for good practices on the application of clients’ brand guidelines, guaranteeing a correct publication in the proprietary software of the company. - I actively participated in the refinement of the CTV campaign development methodology. Hey Driver - Remote Senior Visual Designer 04.2022 – 01.2023 - I extrapolated brand assets from the logo and articulated a design system that constantly evolved according to the website versions that were being worked on. - I made visual explorations from 2D graphics to motion graphics to get a series of deliverables such as posts for social media, the institutional and investors video. - I had communication with the main stakeholders of the project, leveling expectations and the scope of the product roadmap. Achievements: - Produced several tiered digital footprint proposals that tapped into HeyDriver's ethos of innovation. - I achieved an increase in the conversion rate that went from 2.8% to 37% in the term of one calendar month. - Contributed to the company being recognized by Forbes and The New York Times as a star company in the insurance industry. Globant - Remote Senior Visual Designer 12.2021 – 09.2022 Project Itu by Itau Chile - Delivered constant benchmarks during the discovery stage to determine layout trends, color application and hierarchies; likewise, absorbed all documentation delivered by the client. - I worked on a series of analyzes which derived to concepts within the scope and business vision provided by product owners and the client’s input to determine the best creative route based on the experience and application of the bank's visual guide. - Worked with the UX team to create usability tests and component validation with target users of the product. Achievements: - Adapted Itu’s visual guidelines for digital applications by creating a design system that encompassed color, typography, components, responsiveness, layout, patterns, experience flow, exceptions. - Created high-resolution user flows in Figma and detailed supporting documentation for the development team, seeking to minimize bugs during the QA stage, which also included my involvement. - I carried out constant research around trends and good practices of user experience and visual design to generate a disruptive environment within the UX/UI team. INMOV - Remote 08.2020 – 07.2021 Lead Product Designer - Celsia Project - Led a team of UX and UI designers on the development of an energy project management platform for the company’s clients in Tolima and Valle, delivering a high resolution prototype of the entire user flow in Figma. - I implemented SCRUM methodology in the framework of design-thinking for the product roadmap, resulting in little to none reprocesses or carryovers from the design team. - Managed to capitalize on the team's strengths to optimize workflows and reduce friction points in communication, expectations and scope of work done. Lead UX/UI Designer - I was able to produce visually coherent proposals that met the sales team’s expectations, success cases: UOVO in the storage industry and CINTAS in the US logistics industry. - Evolved the INMOV USA website by detecting and improving specific pains in the overall experience, increasing impressions by 40% and conversion rate by 7%. IMEXHS - Remote Lead Visual Designer 09.2016 – 03.2020 - I led the design thinking process for the company’s brand evolution; I also actively participated in IDEO dynamics for the discovery stage. - I carried out analysis and extrapolation of insights that allowed to present graphic design proposals to the stakeholders. Achievements: - I standardized the brand’s visual identity with its respective adaptations including accessibility guides according to WCAG 2.1., web page with its respective breakpoints to guarantee cross-device universality and corporate videos. - Impacted its brand awareness through the evolution of its digital footprint, working closely with a multidisciplinary team of programmers, UX designers and leading a team of UI designers. - Contributed to the incursion of new international markets and securing capital investment of USD$50MM. Fundación SantaFe de Bogotá - Bogotá Senior Visual Designer 03.2015 – 12.2015 - Articulated the Foundation’s visual identity to a design system that allowed me to create a hi-fi UX/VD proposal in Figma. - Worked collaboratively with developers regarding all documentation from the design system to diminish reprocesses during QA. Achievements: - Managed to increase the conversion rate of the Foundation's consulting area by re-engineering the experience and user interface. Conversions increased by 37% semi-annually. PromoNovelty - Bogotá Visual Designer Sr. 01.2011 – 02.2015 Junior Graphic Designer - Developed posts, banners and various compositions for the company’s internal and external communications. - Created graphical concepts for the company’s digital footprint in tandem with the sales team and upper management. - Had communication with the Dev team for the MVP version of the PromoNovelty website. Achievements: - Increased the conversion rate of email marketing campaigns by 28% per month. - Standardized the graphic line of the company through a visual identity manual and a design system. This achievement impacted brand recognition in its digital footprint and print applications. - Achieved the successful implementation of the brand's e-commerce portal for wholesale and retail. Creative Director Actively participated in the strategic planning and supervised through dailies, refinements and delivery sessions. Created product roadmaps and marketing grids with the sales team and internal stakeholders. Maintained fluid communication with the entire supply chain, specifically producers in Asia-Pacific. I led and trained a multidisciplinary team of designers and programmers having implemented an agile methodology such as SCRUM. A standardization of processes was achieved within the framework of bi-weekly sprints. Achievements: Strengthened the custom promotional product development process after transforming the supply chain from the moment a client makes an order to the relay of the design to suppliers in Asia for production and import. Contributed to the annual increase in sales by 23%.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/878798d65f13b416206c2980f6ed10e0/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. 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