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Kelsea founded Ventana Strategies after nearly 15 years of working in the PR industry. She often noticed when meeting with clients and prospects that the blinders were on to problems and opportunities within the organization. Many also had a hard time articulating their growth or strategic plans, why their product or service was different or better, or who would benefit from this product or service. Kelsea saw an opportunity to help these clients on areas within the business that could be improved or maximized to achieve change and results beyond PR.

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Founder & Chief Strategist
•    Oversee a book of business that includes financial institutions and emerging entrepreneurs.
•    Develop comprehensive, measurable strategies that encompass a wide range of branding, PR, marketing and business development activities.
•    Conduct media and presentation training.
•    Advise clients on issues affecting public perception and business objectives.

MaplesFS
Vice President, Marketing/Public Relations
•    Developed brand strategy, including all marketing and public relations activities for MaplesFS and its two divisions, Maples Fund Services and Maples Fiduciary Services.
•    Created advertising plans and executed media buys in key publications.
•    Developed presentations, byline articles, messaging and Q&A documents for executives.

Prosek Partners
Account Supervisor
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•    Experience managing and minimizing negative press related to layoffs, senior departures, poor earnings, office closures, executive compensation, and weak fund performance.
•    Led global programs and managed partner agencies in Hong Kong and Australia.
•    Extensive experience creating news angles and effectively placing stories with top news outlets, including CNBC, Bloomberg TV, The Wall Street Journal, Financial Times, and The New York Times.

Cohn & Wolfe
Account Executive
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•    Managed media relations activities and executed social media programs.","rawText":"Ventana Strategies Founder & Chief Strategist • Oversee a book of business that includes financial institutions and emerging entrepreneurs. • Develop comprehensive, measurable strategies that encompass a wide range of branding, PR, marketing and business development activities. • Conduct media and presentation training. • Advise clients on issues affecting public perception and business objectives. MaplesFS Vice President, Marketing/Public Relations • Developed brand strategy, including all marketing and public relations activities for MaplesFS and its two divisions, Maples Fund Services and Maples Fiduciary Services. • Created advertising plans and executed media buys in key publications. • Developed presentations, byline articles, messaging and Q&A documents for executives. Prosek Partners Account Supervisor • Represented a range of financial clients, including: Bridgewater Associates, BTIG, GE Capital Real Estate, Jefferies & Co., OppenheimerFunds and the World Gold Council. • Experience managing and minimizing negative press related to layoffs, senior departures, poor earnings, office closures, executive compensation, and weak fund performance. • Led global programs and managed partner agencies in Hong Kong and Australia. • Extensive experience creating news angles and effectively placing stories with top news outlets, including CNBC, Bloomberg TV, The Wall Street Journal, Financial Times, and The New York Times. Cohn & Wolfe Account Executive • Developed pitch letters, press releases, and messaging documents for Fortune 100 clients, including Dell, Honeywell and Citigroup. • Managed media relations activities and executed social media programs.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/92ea3d7f7e7620d27c0b9eed4b0b818a/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. Choose the most relevant aspects for each position, what you learned and achieved, and anything else that will help in understanding your career path."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Add to list","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"K. M.","companyId":620747,"companyHash":"92ea3d7f7e7620d27c0b9eed4b0b818a","ratingData":{"rating":0,"hasRating":false,"width":"width: 0","noRatings":"No ratings yet","average":0,"ratingText":"No ratings yet"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Public Profile"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Agency Profile"}},"phone":{"text":"Phone number: ","canEditPhone":false,"hasPhone":false,"number":null},"countryData":{"country":"CR","name":"Costa Rica","class":"flag flag-cr","url":"https://www.workana.com/en/freelancers/costa-rica?ref=freelancer_view","blankGif":"https://wkncdn.com/newx/assets/build/img/blank.e5634ce39.gif"},"hourlyRate":{"text":"Hourly rate:","rate":"USD 0.00","isSet":false,"currency":"USD","amount":"0.00"},"mainSkill":{"isSet":true,"text":"Freelancer expert in Sales & Marketing"},"public":true,"clarificationText":"Allowed formats:
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