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Integrei storytelling, mídia paga e análise de dados para otimizar performance e aumentar a eficiência das campanhas. Utilizei frameworks estratégicos (como AIDA) e ferramentas com IA para estruturar processos mais inteligentes e escaláveis. Z Omni Serve Marketing — Belgrado (2023–2025) Social Media Strategist | Brand & Content Strategy Responsável pela construção e execução de estratégias de conteúdo para marcas internacionais, com foco em posicionamento, consistência e crescimento de audiência. Planejei e gerenciei conteúdo multiplataforma, analisando métricas e comportamento do público para gerar engajamento qualificado e fortalecer a percepção de marca. Atuei na gestão de comunidade e narrativa, garantindo alinhamento entre comunicação e identidade das marcas. Webjump — Brasil (2023) Marketing & Communications Analyst | E-commerce & Growth Atuei na integração entre marketing e vendas, com foco na otimização de funis e aumento de conversão em projetos de e-commerce. Trabalhei com marcas como Broto (Banco do Brasil), Galderma e Mercado Pago, desenvolvendo estratégias de conteúdo e apoiando decisões orientadas por dados. Contribuí para a construção de jornadas mais eficientes e alinhadas aos objetivos de negócio. Agência Green Digital — Brasil (2021–2023) Marketing Lead | Estratégia 360° Liderei até 8 projetos simultâneos, coordenando estratégias de marketing para clientes no Brasil, Estados Unidos e Canadá. Desenvolvi campanhas 360°, integrando tráfego pago, automação, conteúdo e branding com foco em crescimento e geração de leads. Atuei em todo o ciclo do projeto — da estratégia à execução — garantindo consistência, performance e alinhamento com os objetivos dos clientes. PROJETOS COMO FREELANCER Atuação direta na construção de posicionamento e estratégias de crescimento para marcas e infoprodutores, com foco em geração de receita e autoridade. Principais entregas: Estruturação de posicionamento e branding Desenvolvimento de funis de vendas (lançamentos e evergreen) Estratégias de tráfego pago e conteúdo orientado à conversão Reestruturação de presença digital e comunicação estratégica Criação de páginas de venda, pitchs e storytelling para produtos digitais","rating":4.75,"ranking":110,"position":{"position":"silver","next":{"name":"Gold","next":"platinum","description":"Gold es el cuarto nivel de Workana. Estás a un paso de convertirte en un top freelancer y acceder a los mejores beneficios. Continúa el excepcional trabajo: ingresos, calificaciones y clientes satisfechos son la clave. Leer más","explain":"Un freelancer Gold ya ha trabajado con por lo menos 4 clientes diferentes y consiguió muy buenos resultados. Para estos profesionales, su reputación es muy importante. ¡No te pierdas la oportunidad de conocer su talento en tu próximo proyecto! Leer más"},"name":"Silver","description":"Silver es el tercer nivel de Workana. 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Antes de serlo, estuve cerca de 2 años trabajando para una sola empresa, y aunque me gustaba mucho mi trabajo como desarrollador, sentía que no estaba aplicando todos mis conocimientos ya que las necesidades que me correspondían en mi puesto de esa empresa ya estaban solucionadas, y solo me dedicaba a dar mantenimiento o en pocas ocasiones implementar algo nuevo. Fue ahí cuando, por disponibilidad de tiempo, un amigo me menciono que necesitaba un proyecto para su nuevo emprendimiento personal, cuando lo comenzamos a realizar me di cuenta que realmente no sabía tanto como yo creía, ya que sus problemas a los que había que darles solución para mi eran nuevos; Esa sensación de gratificación al, además de completar un proyecto, aprender cosas nuevas de las cuales antes solo tenía la teoría es lo que me encanto del ser Freelance, desde ahí, adopte la ideología de que cada proyecto es un nuevo reto del cual aprendes cosas que te servirán para un futuro. Actualmente tengo más de 4 años como freelance, completando más de 500 proyectos para más de 300 clientes en más de 20 países del mundo, ¡y aún así creo que me queda bastante por aprender! ¿Estas listo para impulsar tu marca?","logos":{"normal":{"url":"https://workana.s3.amazonaws.com/logos/387c805bc847cea6ecbeb18a21fb66e4/ky/danielmdp_160_160.jpg","width":160,"height":160},"thumb":{"url":"https://workana.s3.amazonaws.com/logos/387c805bc847cea6ecbeb18a21fb66e4/tp/danielmdp_30_30.jpg","width":30,"height":30},":original":{"url":"https://workana.s3.amazonaws.com/logos/387c805bc847cea6ecbeb18a21fb66e4/fh/danielmdp.jpg","width":800,"height":800},"profile":{"url":"https://workana.s3.amazonaws.com/logos/387c805bc847cea6ecbeb18a21fb66e4/oa/danielmdp_192_192.jpg","width":192,"height":192},"large":{"url":"https://workana.s3.amazonaws.com/logos/387c805bc847cea6ecbeb18a21fb66e4/yu/danielmdp_300_300.jpg","width":300,"height":300}},"country":"MX","lastActive":"2026-07-18 17:00:10","created":"2021-09-14 06:12:41","open":0,"active":0,"completed":"0","rating":"0.00","paid":0,"verifiedPaymentMethod":true,"worker":{"id":3986883,"slug":"daniel-mdp","canInvite":false,"skills":{"467":{"id":467},"513":{"id":513},"666":{"id":666},"485":{"id":485},"362":{"id":362},"905":{"id":905},"469":{"id":469},"954":{"id":954},"508":{"id":508},"503":{"id":503},"154":{"id":154},"909":{"id":909},"452":{"id":452},"523":{"id":523},"517":{"id":517},"487":{"id":487},"173":{"id":173},"274":{"id":274},"798":{"id":798},"437":{"id":437},"67":{"id":67},"499":{"id":499}},"history":"Más de 6 años de experiencia en las áreas de Diseño, Marketing digital y Desarrollo. 2015 a 2017: Encargado de sistemas en La Casa de las Luces. 2017-Actualidad: Freelancer de tiempo completo. 2020-Actualidad: Consultor para empresas en soluciones digitales. Sobre mi carrera Freelance: -He trabajado para más de 300 empresas en más de 20 Países del mundo, siendo los más frecuentes en Latinoamérica, Centroamérica y Europa. -Desde pequeñas y medianas empresas hasta grandes marcas posicionadas en el mercado e instituciones gubernamentales. Destacan marcas como: -Capatec (Gobierno de Panamá) -Urb16 (Barcelona) -BrabiBeauty (México) -MOPT (Gobierno de Costa Rica) -WhiteGlove (Panamá) -LensBest (México) -Entre otras más Experiencia en diversas Industrias y Sectores: -Real State -Alimentos -Aplicaciones y software -Robótica y Tecnología -Educación -Comercio -Hotelería y Turismo -Arquitectura y Construcción -Contabilidad y Finanzas -Salud y Bienestar -Moda y Belleza -Música y Entretenimiento -Arte y Diseño Ya conoces mi experiencia, ahora dime ¿estas listo para impulsar tu marca?","rating":4.79,"ranking":119,"position":{"position":"hero","next":null,"name":"Hero","description":"Hero es el máximo nivel de los freelancers de Workana. Nos enorgulleces. Tu experiencia, responsabilidad y profesionalismo hacen que te destaques, por eso tienes los mejores beneficios. ¡Sigue brillando! Leer más","explain":"El freelancer HERO ha llegado al nivel máximo en Workana. Si necesitas a un experto, no busques más. Un freelancer Hero ha demostrado que su talento, servicio y compromiso son excelentes. Trabajar con ellos es un placer. Leer más"},"completed":108,"hourlyRate":{"rate":250,"currency":"MXN"},"badges":[{"type":"membership_premium","profile":"worker","active":true}],"shouldShowHireMeDialog":false},"profileUrl":"https://www.workana.com/freelancer/d1e145f63f14d883fd22d072da76026e","logoUrl":"https://cf.workana.com/logos/387c805bc847cea6ecbeb18a21fb66e4/ky/danielmdp_160_160.jpg","truncatedCompanyDescription":"Hola, mi nombre es Daniel Mendoza: Ingeniero en Comunicación Multimedia, una carrera multidisciplinaria que engloba 5 diferentes áreas profesionales las cuales son: -Diseño Gráfico -Programación y Desarrollo -Mercadot...","ratingData":{"label":"4.79 of 5.00","stars":4.79},"countryData":{"country":"MX","name":"Mexico","class":"flag flag-mx","url":"https://www.workana.com/en/freelancers/mexico","blankGif":"https://cf.wkncdn.com/static/assets/build/img/blank.4f4e80a62.gif"},"skillTags":[{"anchorText":"Graphic Design","anchorLink":"https://www.workana.com/en/hire/graphic-design","isCertified":false,"title":"Graphic Design - Freelancers"},{"anchorText":"Internet Marketing","anchorLink":"https://www.workana.com/en/hire/internet-marketing","isCertified":false,"title":"Internet Marketing - Freelancers"},{"anchorText":"Web Development","anchorLink":"https://www.workana.com/en/hire/web-development-1","isCertified":false,"title":"Web Development - Freelancers"},{"anchorText":"Adobe Photoshop","anchorLink":"https://www.workana.com/en/hire/adobe-photoshop","isCertified":false,"title":"Adobe Photoshop - Freelancers"},{"anchorText":"WordPress","anchorLink":"https://www.workana.com/en/hire/wordpress","isCertified":false,"title":"WordPress - Freelancers"},{"anchorText":"Logo design","anchorLink":"https://www.workana.com/en/hire/logo-design-1","isCertified":false,"title":"Logo design - Freelancers"},{"anchorText":"Adobe Illustrator","anchorLink":"https://www.workana.com/en/hire/adobe-illustrator","isCertified":false,"title":"Adobe Illustrator - Freelancers"},{"anchorText":"Facebook Ads","anchorLink":"https://www.workana.com/en/hire/facebook-ads","isCertified":false,"title":"Facebook Ads - Freelancers"},{"anchorText":"Google AdSense","anchorLink":"https://www.workana.com/en/hire/google-adsense","isCertified":false,"title":"Google AdSense - Freelancers"},{"anchorText":"Branding","anchorLink":"https://www.workana.com/en/hire/branding","isCertified":false,"title":"Branding - Freelancers"},{"anchorText":"Facebook","anchorLink":"https://www.workana.com/en/hire/facebook","isCertified":false,"title":"Facebook - Freelancers"},{"anchorText":"Web design","anchorLink":"https://www.workana.com/en/hire/web-design-2","isCertified":false,"title":"Web design - Freelancers"},{"anchorText":"Corporate Brand Identity","anchorLink":"https://www.workana.com/en/hire/corporate-brand-identity","isCertified":false,"title":"Corporate Brand Identity - Freelancers"},{"anchorText":"Social Media Marketing","anchorLink":"https://www.workana.com/en/hire/social-media-marketing","isCertified":false,"title":"Social Media Marketing - Freelancers"},{"anchorText":"Marketing","anchorLink":"https://www.workana.com/en/hire/marketing","isCertified":false,"title":"Marketing - Freelancers"},{"anchorText":"Presentation Design","anchorLink":"https://www.workana.com/en/hire/presentation-design","isCertified":false,"title":"Presentation Design - Freelancers"},{"anchorText":"HTML","anchorLink":"https://www.workana.com/en/hire/html","isCertified":false,"title":"HTML - Freelancers"},{"anchorText":"PHP","anchorLink":"https://www.workana.com/en/hire/php","isCertified":false,"title":"PHP - Freelancers"},{"anchorText":"Photo Editing","anchorLink":"https://www.workana.com/en/hire/photo-editing","isCertified":false,"title":"Photo Editing - Freelancers"},{"anchorText":"Design & Multimedia","anchorLink":"https://www.workana.com/en/hire/design-multimedia","isCertified":false,"title":"Design & Multimedia - Freelancers"},{"anchorText":"IT & Programming","anchorLink":"https://www.workana.com/en/hire/it-programming","isCertified":false,"title":"IT & Programming - Freelancers"},{"anchorText":"Sales & Marketing","anchorLink":"https://www.workana.com/en/hire/sales-marketing","isCertified":false,"title":"Sales & Marketing - Freelancers"}]},{"seoURL":"https://www.workana.com/freelancer/61240f67148863adda02647a1e737854","companyVisibleName":"Jose P. 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