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He diseñado e implementado estrategias de publicidad online con un doble enfoque: - Captación de leads de calidad para sectores como formación, salud y servicios profesionales. - Generación de ventas directas en eCommerce, optimizando la inversión publicitaria y asegurando resultados medibles. Algunos logros destacados: - Mejora significativa en la captación de leads, aumentando tanto la cantidad como la calidad de las oportunidades generadas. - Incremento notable en las ventas online, con campañas optimizadas para maximizar el retorno de la inversión. - Optimización del funnel completo, desde la primera interacción hasta la conversión y fidelización del cliente. - Gestión de presupuestos publicitarios de gran volumen, garantizando eficiencia y escalabilidad de las campañas. Conozco los principales retos de quienes invierten en publicidad digital: - Leads que no se convierten en clientes. - Campañas de eCommerce que generan tráfico pero no ventas. - Dificultad para escalar sin aumentar los costes de forma desproporcionada. - Informes poco claros que no permiten decisiones estratégicas. Mi enfoque resuelve estos problemas con: ✔ Estrategias adaptadas a la captación de leads y ventas, según las necesidades del negocio. ✔ Segmentación y personalización de anuncios, aumentando la relevancia y la conversión. ✔ Optimización continua del rendimiento y del ROI, asegurando resultados sostenibles. ✔ Informes claros y accionables, centrados en métricas que realmente importan: clientes y ventas. 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