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Company: Arcor do Brasil - 01/2010 - 07/2014 Position: Senior Product Manager and Bubble Gum Brand Captain
Team: 1 Marketing Analyst and 1 Trainee  Main Responsibilities:
Managed portfolio of 5 brands including: Big Big, Poosh, Plutonita, Topline and Flics.
Management of all Marketing routine (full P&L responsibility, brand-category management, corporate citizenship responsibility, innovation/NPD, corporate strategy, communication/PR, CMI & MKT services, pricing, branding (brand architecture and positioning), ATL/BTL/digital initiatives and search).
Regional marketing manager of bubble gum segment for LATAM: brand strategy, positioning, innovation pipeline, research plan and communication, global partnerships, managing product portfolio and brand health indicators such as profitability, achievement of sales goals (volume and value).
International exposure: Active participation in the quarterly regional marketing management meetings held in the following countries: Uruguay, Peru, Chile, Argentina, Paraguay, Ecuador and Brazil

Company: Dori Alimentos - 05/2008 a 1/2010 Position: Product Manager Team: 2 Marketing Analyst and 1 trainee
Main Responsibilities:
Recommended and implemented new marketing organizational structure.
Defined company’s strategies and brands positioning in candies, lollipops and gum categories. - Managed portfolio of 10 brands including Yogurt100, Bolete and Frusty.
Managed portfolio: organization and rationalization
Management of all Marketing routine (full P&L responsibility, brand-category management, corporate citizenship responsibility, innovation/NPD, corporate strategy, communication/PR, CMI & MKT services, pricing, branding (brand architecture and positioning), ATL/BTL/digital initiatives and search).

Company: Ajinomoto Interamericana LTDA - 03/2004 a 05/2008 Position: Marketing Analyst Team: 1 Trainee
Main Responsibilities:
Tempero (seasoning) and Caldo (bouillon) lines.
Assist the Marketing Manager and support the teams within the Marketing Department
Help execute marketing actions advertising and promotion
Research innovative marketing trends and ideas
Assist in developing media strategies
Monitor newspapers, magazines, broadcasts and blogs to identify new opportunities for the brand internal partners (R&D, Purchase, Production, and Production Planning) and external partners (research institutes, retailers, agencies). Responsible for quality improvement and cost reduction projects.","rawText":"Experiência Company: Arcor do Brasil - 01/2010 - 07/2014 Position: Senior Product Manager and Bubble Gum Brand Captain Team: 1 Marketing Analyst and 1 Trainee  Main Responsibilities: Managed portfolio of 5 brands including: Big Big, Poosh, Plutonita, Topline and Flics. Management of all Marketing routine (full P&L responsibility, brand-category management, corporate citizenship responsibility, innovation/NPD, corporate strategy, communication/PR, CMI & MKT services, pricing, branding (brand architecture and positioning), ATL/BTL/digital initiatives and search). Regional marketing manager of bubble gum segment for LATAM: brand strategy, positioning, innovation pipeline, research plan and communication, global partnerships, managing product portfolio and brand health indicators such as profitability, achievement of sales goals (volume and value). International exposure: Active participation in the quarterly regional marketing management meetings held in the following countries: Uruguay, Peru, Chile, Argentina, Paraguay, Ecuador and Brazil Company: Dori Alimentos - 05/2008 a 1/2010 Position: Product Manager Team: 2 Marketing Analyst and 1 trainee Main Responsibilities: Recommended and implemented new marketing organizational structure. Defined company’s strategies and brands positioning in candies, lollipops and gum categories. - Managed portfolio of 10 brands including Yogurt100, Bolete and Frusty. Managed portfolio: organization and rationalization Management of all Marketing routine (full P&L responsibility, brand-category management, corporate citizenship responsibility, innovation/NPD, corporate strategy, communication/PR, CMI & MKT services, pricing, branding (brand architecture and positioning), ATL/BTL/digital initiatives and search). Company: Ajinomoto Interamericana LTDA - 03/2004 a 05/2008 Position: Marketing Analyst Team: 1 Trainee Main Responsibilities: Tempero (seasoning) and Caldo (bouillon) lines. Assist the Marketing Manager and support the teams within the Marketing Department Help execute marketing actions advertising and promotion Research innovative marketing trends and ideas Assist in developing media strategies Monitor newspapers, magazines, broadcasts and blogs to identify new opportunities for the brand internal partners (R&D, Purchase, Production, and Production Planning) and external partners (research institutes, retailers, agencies). Responsible for quality improvement and cost reduction projects.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/9e8506caa201a04321663110625be04c/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. Tell us how your work has brought value to the projects you have collaborated on in the past. Choose the most relevant aspects for each position, what you learned and achieved, and anything else that will help in understanding your career path."},"validation":{"required":true,"min":20,"max":50000}}},"profileCompleteness":{"show":false},"newProfileCard":{"canEditCompany":false,"canAddFavorite":false,"addFreelancersDropdownTitle":"Add to list","isHero":false,"isVerifiedAgency":false,"companyVisibleName":"A. F.","companyId":227077,"companyHash":"9e8506caa201a04321663110625be04c","ratingData":{"rating":0,"hasRating":false,"width":"width: 0","noRatings":"No ratings yet","average":0,"ratingText":"No ratings yet"},"profileVisibilityEditInitials":{"isChecked":true,"actionUrl":"https://www.workana.com/companies/profile/edit/visibility","g11n":{"toggleLabel":"Public Profile"}},"agencyEditInitials":{"isChecked":false,"actionUrl":"https://www.workana.com/companies/profile/edit/is_agency","g11n":{"toggleLabel":"Agency Profile"}},"phone":{"text":"Phone number: ","canEditPhone":false,"hasPhone":true,"number":null},"countryData":{"country":"BR","name":"Brazil","class":"flag flag-br","url":"https://www.workana.com/en/freelancers/brazil?ref=freelancer_view","blankGif":"https://wkncdn.com/newx/assets/build/img/blank.e5634ce39.gif"},"hourlyRate":{"text":"Hourly rate:","rate":"R$ 0.00","isSet":false,"currency":"BRL","amount":"0.00"},"mainSkill":{"isSet":true,"text":"Freelancer expert in Sales & Marketing"},"public":true,"clarificationText":"Allowed formats:
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