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Skills: English (fluent write and spoken) Aggressive selling Sales experience in IT, Consulting, Advertising, Financial Services, Real Estate markets Negotiation Skills Listening and analytical skills Contact initiative (open doors) Relationship /...","shareText":"Check out this freelance on @Workana","mailShareUrl":null,"mailtoSubject":"Freelancer%3A%20L.%20C.","mailtoBody":"Hi%21%20Check%20out%20this%20freelancer%3A%20https%3A%2F%2Fwww.workana.com%2Ffreelancer%2Fa02839c883d6cd62bab9b4e6f87e3f9a","mailShareLink":"mailto:?Subject=Freelancer%3A%20L.%20C.&body=Hi%21%20Check%20out%20this%20freelancer%3A%20https%3A%2F%2Fwww.workana.com%2Ffreelancer%2Fa02839c883d6cd62bab9b4e6f87e3f9a","boxTitle":"Share this profile","sendEmailDialogInitials":{"captcha":{"key":"6LdFdxIUAAAAABfeh3a1WEyUVi1hst_Afp6nIMQE","requiredMessage":"Please fill out the CAPTCHA and try again"},"i18n":{"genericError":"There was an unexpected error, please try again in a few minutes","modal":{"title":"Share"},"form":{"message":{"label":"Message:","placeholder":"Are you looking for a freelancer? 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• Client Relationship Management
• Team Building & Team Leadership
• Competitive Market Knowledge
• Product Development & Positioning
• Market Research & Competitive Analysis
• Sales Forecasting & Growth Planning
• International & Cross-Cultural Experience

Drives to Sale & Leadership / Specialties:

Planning and execution of commercial programs.
Analysis and production of information for strategic decision making.
Identifying opportunities and threats in the market.
Development of products and services.
Performing market research.
Creating efficient working methodologies in commercial function.
Analysis of different types of market research interpreting their results in order to optimize strategies for achieving goals.

Skills:

English (fluent write and spoken)
Aggressive selling
Sales experience in IT, Consulting, Advertising, Financial Services, Real Estate markets
Negotiation Skills
Listening and analytical skills
Contact initiative (open doors)
Relationship / Empathy
Organization
Communication & presentation skills
Persuasion / Closing skills
Capability to differentiate from competition
Team worker
Competitive spirit / Drive to win
Tenacity and resourceful
Ability to form excellent customer relationships","rawText":"Territory Management: • Client Relationship Management • Team Building & Team Leadership • Competitive Market Knowledge • Product Development & Positioning • Market Research & Competitive Analysis • Sales Forecasting & Growth Planning • International & Cross-Cultural Experience Drives to Sale & Leadership / Specialties: Planning and execution of commercial programs. Analysis and production of information for strategic decision making. Identifying opportunities and threats in the market. Development of products and services. Performing market research. Creating efficient working methodologies in commercial function. Analysis of different types of market research interpreting their results in order to optimize strategies for achieving goals. Skills: English (fluent write and spoken) Aggressive selling Sales experience in IT, Consulting, Advertising, Financial Services, Real Estate markets Negotiation Skills Listening and analytical skills Contact initiative (open doors) Relationship / Empathy Organization Communication & presentation skills Persuasion / Closing skills Capability to differentiate from competition Team worker Competitive spirit / Drive to win Tenacity and resourceful Ability to form excellent customer relationships","canEdit":false,"editUrl":"https://www.workana.com/freelancer/a02839c883d6cd62bab9b4e6f87e3f9a/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"VIP CONSULTING & SOLUTIONS (2009 al presente) www.vipconsulting.com.ar
Consultoría en Marketing & Ventas para PyMES y Corporaciones. Capacitación & Coaching Empresarial.
Position: Business & Sales Consultant & Training Manager LATAM
Estrategia: Nuevos Negocios + Optimizacion de Recursos + Gestión Comercial, Process Improvement
•    Consultoría en Marketing & Ventas
•    Change Management: Cadena de Valor Fase estrategia, operativa y tactica
•    Consultoría en Areas de Front Office y Back Office
•    Análisis y Optimización de los Procesos y sus Areas de Mejora (Area de Marketing y Comercial)
•     Diseño Estrategico
•     eMarketing / IT Marketing
•     Reingenieria de Procesos / Gerenciamiento de Proyectos
Consultoría en e-Marketing y CRM / Desarrollo
•    Desarrollo de Comercio electronico
•    Desarrollo del Plan de Marketing, Desarrollo del Plan de Ventas
•    Desarrollo integral de Estrategia de Marketing 1 a 1
•    Elaboracion de Acciones Comunicacionales
•    Eleccion de Canales y Decisiones Logísticas
•    Eleccion de Políticas de Precios / Evaluacion de Producto
•    Formulacion de la Estrategia de Marketing / Lanzamiento de Producto
•    Rediseño de Procesos de Contacto con el cliente
•    Selección, Reclutamiento y Gerenciamiento de la Fuerza de Ventas
Capacitaciones en Temas de Management / Gestion Comercial / Marketing
Liderazgo, Negociación, Comunicación, Técnicas de Venta, Presentaciones Efectivas, Oratoria, Manejo de Conflictos, Motivación, Integración, Trabajo en Equipo, Formador de Instructores, Gestión de las Personas, Procesos Comerciales,
Desarrollo Organizacional.

Experiencia en Comercialización de Publicidad: Identidad Visual + Social Media + Prensa & Eventos
Consultoría en Comunicación
Diagnosticamos cada caso y diseñamos un Plan Estratégico de Marketing para instalar la Empresa o Marca en el
mercado. Ejecutamos acciones para dar soluciones positivas a corto, mediano y largo plazo.
Desarrollamos un Plan de Trabajo Integral de Comunicaciones para transmitir de manera precisa y en el espacio
correcto el valor agregado de cada Organización. Vinculamos emocionalmente cada segmento con la propuesta de la
Marca.
Marketing 2.0 / Comunicación Institucional & Estratégica / Generación, Redacción y Edición de Contenido /
Desarrollo de Campañas Publicitarias / Gestión de Redes Sociales & Community Management.
Comunicación Visual
Desarrollamos la Identidad Visual de las Organizaciones como una herramienta más de Comunicación, Diferenciación e Identidad
de la Marca frente a su Segmento y Entorno.
Identidad Institucional y Corporativa / Diseño y Programación de Páginas Web / Diseño Editorial / Packaging / Fotografía
De Producto.
Relaciones Públicas y Prensa
Vinculamos a las Organizaciones con líderes de opinión. Generamos acciones que perduran en la memoria del segmento
seleccionado y las divulgamos en Medios de Comunicación relevantes para cada caso. Implementamos herramientas que
generan interacción y relación inmediata con el público objetivo.
Generación de Material Periodístico / Organización de Eventos Corporativos / Representación en Ferias B2B y B2C
Gestión de Agenda en Ferias / Generación de Kit de Prensa.

AXON Training               (2005-2014)                  www.axont.com.ar
Position: Capacitadora en Empresas dictando Cursos Presenciales e In Company / Por Capacitacion VIP
•    Negociacion / Manejo de Conflictos / Técnicas de Venta / Trabajo en Equipo / Liderazgo / Mandos Medios / Oratoria / Integración / Motivación / Comunicación/ Coaching.
Clientes: Movistar, Arcor, HP, Garbarino, Hilton, Falabella, Bosch, FORD, Molinos, Simmons, Toyota, etc.

DODECAEDRO S.A.            (2012-2013)          www.dodecaedro.com.ar
Position: Consultoría Externa en Marketing & Ventas Regional (Suc.en Brasil y España) Arquitectura Publicitaria.
A cargo del Equipo de Ventas (3 Ejec Ctas, 1 Telemarketer,1 externo en Marketing Digital) en el Desarrollo de negocios nacionales e internacionales (Ferias, Congresos y Eventos), Visita a Grandes Cuentas (Inprotur, Consejo Federal de Inversiones (CFI), Fundacion Exportar, Cancilleria, Ministerio de Turismo, Gobernaciones de las Pcias. de ARG., Promperu, Embajadas de Ecuador, Colombia, Chile, Uruguay, Perú, Brasil, Venezuela) Por Proyecto VIP
Viaje a Kuala Lumpur (World Gas Conference 2012 (Construccion y Armado de Stand, relacionamiento con 30 Constructores de Asia, Africa, Oceania, Europa, USA). Visita a Clientes y Constructores en Dubai, USA, LATAM.
Relevamiento de Ferias, Congresos de manera personalizada. Contacto directo con Cuentas (Decisores y Evaluadores de Compra de Stands, Showrooms, Ambientacion de Eventos, Organizacion de Eventos, Puntos de Venta, Imagen Corporativa, Remodelacion de Locales, Ambientacion de Oficinas).
Stands realizados en mi Etapa de Gestion: ver la website.
Fase Marketing Digital (Facebook, Twitter, Linkedin, Youtube, nStands, 3 websites ARGENTINA, BRASIL, ESPAÑA) actualizacion de contenidos, fotos, informacion. Video Institucional, desarrollo de catalogos, tarjetas personales, Carpetas de Presentacion, Presentaciones de Stands Premiados Nac. e Intl. (Diseño y Construccion), Reel de fotos, Actualizacion de Visitas a Ferias, Congresos y Eventos, Documentacion de Fotos, Personas de Contacto, Categorizacion de Ferias, Clientes, Stands, Planimetrias y Reglamentos. Actualizacion de las Bases de Datos de las ferias 2012/3. Participacion en Licitaciones, Compulsas de Precios, Cotizaciones, Relevamiento de Briefs y necesidades del cliente.

MICROSOFT de ARGENTINA      (2011-2012)              www.microsoft.com.ar
Position: Business Developer Manager MNA @ Distributors / Por Proyecto VIP
A cargo del piloto en Argentina para aumentar la venta de Equipo con Win preinstalado original versus Free DOS o con software no original para implementar en Argentina y resto de LATAM a través de Planes de Reconocimiento y apoyo con herramientas de Marketing y Ventas de los Distis, Capacitación de sus Salesforce para convertirse en un Asesor Referente y asi entender las necesidades de sus clientes, la forma de vender el software de licencia original Microsoft OEM.

SILBERBERG & Asociados (2011)       www.ssilberberg.com.ar
Consultora Especializada en Estrategia y Operaciones, Mejora de Procesos en Business Value.
Posición: Consultoría externa en Desarrollo de Negocios IT / Por Proyecto VIP
Servicio Value Express: integración y articulación de Sistemas, Procesos, Cultura y Gente. Segmento de Mercado: Corp. y Medianas empresas con diversidad de Sistemas y Tecnologias no integradas aun entre si con las demás Areas. Focalizar a las Mentes en hacer su Tarea / Mejorar el Negocio, la Marca, la Rentabilidad, el Crecimiento en Ventas / Grado de Satisfacción de sus Clientes y el Time to Market (Competitividad)

PROAXION Marketing (2010-2012)           www.proaxion.com.ar
Consultora Especializada en Marketing de Servicios, Call & Contact Center, CRM, Capacitacion. Partner ICMI
Position: Consultoría Externa SR en Marketing y Ventas / Por Proyecto FORD
•    Change Management en FORD Motors Company.
•    Consultoría en Call Center
•    Calidad e Investigacion, RRHH, Capacitacion y Outsourcing para Call Centers
•    Consultoría en e-Marketing y CRM
•    Diseño Estrategico / eMarketing /IT Marketing / Reingenieria de Procesos
•    Gerenciamiento de Proyectos / Gestion del Cambio / Desarrollo de Comercio electrónico
•    Desarrollo de un Modelo de Negocios / Desarrollo del Plan de Marketing / Desarrollo del Plan de Ventas
•    Desarrollo integral de Estrategia de Marketing 1 a 1 / Diagnostico de Marketing
•    Elaboracion de Acciones Comunicacionales/ Eleccion de canales y decisiones logísticas
•    Eleccion de políticas de Precios / Evaluacion de Producto / Formulacion de la Estrategia de Marketing
•    Lanzamiento de Producto / Rediseño de Procesos de Contacto con el cliente
•    Selección, Reclutamiento y Gerenciamiento de la Fuerza de Ventas
•    Investigación de Mercados (con Camara Gesell, Encuestadores, Call Center CATI, software PWR)

MGI Accusys Tech Group (2009-2010) www.accusys.com.ar
Consultora Especializada en Seguridad Informatica (ARGENTINA, PANAMA, MIAMI-US, VENEZUELA)
Position: Consultoria Externa SR en Marketing y Ventas / Proyecto VIP
Disciplinas del puesto: Desarrollo de Negocios, Marketing (Investigacion de Mercado, Desarrollo y Puesta en marcha de Estrategias Comunicacionales, Plan de Trabajo, Visitas a Clientes, Partnering, etc), Branding.
Compañía especializada en Seguridad de la Información, se manejan con normas y procedimientos estandares probados como ISO 17799, ISO 27001, SOX, PCI, etc. a través de un grupo de profesionales certificados en CISSP, CISSA, CISSM, etc. asi como en Busqueda, Selección y Tercerizacion de RRHH Tecnologicos en Seguridad Informatica. Su casa matriz esta en Washington DC, oficinas en Mexico DF y reciente apertura de oficinas en Buenos Aires. Servicios y soluciones que se brindan:
•    Plan Maestro de Seguridad de la Información
•    Análisis de Riesgo y Vulnerabilidades,
•    Análisis Gap Normativo y Cumplimiento Regulatorio
•    Montaje de Centro de Operaciones de Seguridad
•    Prevención de Intrusos, Cursos de Hacking Ético
•    Gestión de Ciclo de Vida de Identidades
•    Protección de Activos, Planeamiento de Contramedidas
•    Gestión de Proyectos, Desarrollo de Políticas, Investigación de Incidentes
•    Estudios Forenses, Entrenamiento y Certificación
Marcas con las que se trabajan y ofrecen soluciones detalladas: Oracle, Novell, SAP, Microsoft.
Alianzas Estrategicas en materia de SOC (Chile y ARG), Control y Correlacion de Logs, Auditoria de Base de Datos (productos Arcsight y Guardium a traves de Neosecure) y GAP ANALYSIS BCRA (Etek Reycom)

Intcomex Corporation Inc. Suc. Argentina     (2007-2009)      www.intcomex.com
Distribuidor Mayorista de Productos Informaticos (Hardware y Software)
Position: Gerente de Producto Microsoft Licenciamiento OLP y TOSHIBA Notebooks
Disciplinas del puesto: Comercial (Desarrollo de Negocios), Marketing, Branding.
Fase Comercial: Start up de la Gerencia de Productos Microsoft Licenciamiento OLP, desarrollo de los procesos metodológicos del Area hacia clientes internos (Account Managers) y los clientes externos (Partners)
Responsabilidades como PM: compra y venta de productos, mantenimiento de productos en el sistema, Reportes de Ventas, Inventario, Compras, Forecast de Compras y Ventas, Actualizacion de Base de Datos, Pipeline de Negocios. Desarrollo de comunicaciones a la FFVV de Promos, Bundles, Combos, 2 x 1, Spiff de Ventas, Instant Rebates, armado de Claims de proteccion de precios, rebates, contacto con todas las Gerencias de la empresa, RMA, etc.
Objetivo: incrementar facturación, rentabilidad, captar market share (sumar Partners a la cartera actual), llevarlos por el camino del compromiso con la marca y la adquisición de competencias, posicionar a Intcomex Arg. como uno de los distribuidores fuertes de Microsoft en OLP y OEM. Generar un modelo innovador y exitoso de comercializacion de la marca que se pueda replicar a las demas sucursales de Intcomex en Latinoamérica.
Desarrollo de negocios junto a todos los Partners registrados, certificados y gold certified en el ámbito nacional, actividades de Comercialización de soluciones, presupuestación de licencias, desarrollo de negocios junto a los Partners respetando la Metodología Solution Selling (Estadíos del negocio), generación de proyectos y propuestas, visibilidad comercial de los Proyectos dentro de los clientes, estrategias de Cross Selling, contacto con los Especialistas de los productos Microsoft quienes acompañan a los Partners a presentar las soluciones de productividad. Cumplimiento de los procesos de negocios desde la etapa del negocio calificado hasta el cierre del mismo. Manejo de la herramienta “declaración de Oportunidades”, Análisis de Negocios. Plan de Rebates (Distribuidor hacia Partners). Interrelacion directa con los recursos dentro de Microsoft Corp. Arg.
Fase de Marketing: Desarrollo de procesos comerciales, comunicacionales, prensa, publicidad, posicionamiento. Desarrollo del Plan de Marketing de la Marca Microsoft en licencias OLP. Incentivo y muestra de la cadena de valor a los socios de negocios de la importancia de tener en sus empresas un Area de Marketing que les permitiera trabajar su posicionamiento como comercializadores de licenciamiento y soluciones a través de consultoria de negocios: implementacion, planificación, soporte, migración, tunning. Definición y puesta en marcha de los procesos de las Areas a cargo. Impulso hacia los Socios que trabajen sus Planes de Marketing con los productos Microsoft de manera tal que reflejen el retorno de inversión a través de las acciones estratégicas a seguir a nivel anual. Posicionamiento e Imagen de mi posición como referente de la corporación y nexo entre la misma y los socios de negocios. Planificación de organización de eventos en Microsoft a través de la gente de TPM Marketing para Socios de Negocios.
TOSHIBA Notebooks: Desarrollo de canal y estrategias de venta. Comercializacion de equipos en el ambito nacional, asesoramiento, viaita a clientes, acuerdos comerciales, Plan de Accion de Ventas y Marketing. Coordinacion de Compras y Ventas con Intcomex Miami y las Direcciones de Compras y Ventas de ARG.

Atento Argentina – Telefónica: Outsourcing Midmarkets (2006-2007) www.atento.com.ar
Position: Responsable de Territorio de Socios de Negocios (Partner Account Manager)
Disciplinas del puesto: Marketing, Comercial, RRPP
Fase comercial: desarrollo de negocios junto a 55 partners registrados, certificados y gold certified en el ámbito nacional, relacionamiento fuertemente Comercial, planeamiento de cuentas, actividades de Comercialización de soluciones, presentaciones institucionales, identificación y desarrollo de oportunidades de negocios, generación de proyectos y propuestas, visibilidad comercial con los partners a través de la metodología internacional de Microsoft Corp. llamada Solution Selling. Cumplimiento de los procesos de negocios desde la etapa del negocio calificado hasta el cierre del mismo. Manejo de la herramienta “declaración de Oportunidades”, Análisis de Negocios. Reuniones de SEF de ventas donde se visibilizaban los números a cerrar mes a mes. Cumplimiento de métricas para llegar a los objetivos. Interrelación directa con los distribuidores mayoristas de la marca.
Negociación: esta herramienta es la base de esta posición, en temas de desarrollo y cierre de negocios tanto con
los partners como los con distribuidores mayoristas.
Desarrollo del Area Marketing: incentivo y muestra de la cadena de valor a los socios de negocios de la importancia de tener en sus empresas un Area de Marketing que les permitiera trabajar su posicionamiento como comercializadores de licenciamiento y soluciones a través de consultoria de negocios: implementacion, planificación, soporte, migración, tunning. Definición y puesta en marcha de los procesos de las Areas a cargo. Impulso hacia los Socios que trabajen sus Planes de Marketing con los productos Microsoft de manera tal que reflejen el retorno de inversión a través de las acciones estratégicas a seguir a nivel anual. Posicionamiento e Imagen de mi posición como referente de la corporación y nexo entre la misma y los socios de negocios. Planificación de organización de eventos en Microsoft a través de la gente de TPM Marketing para Socios de Negocios.
Estrategias funcionales: Programas de acción, Proyecciones de Ventas, Control, uso de los recursos online para socios de negocios, Partner Program:Incentivo a la certificación de competencias para ejercer diferenciación respecto de los competidores y ganar beneficios.

LIVEWARE S.A. Ingeniería de Software     (2003-2006)               www.liveware.com.ar
Ingeniería de Software, outsourcing de prácticas de Ingeniería de Software y Desarrollo de software
Position: Gerente de Marketing & Ventas + Educación Continua
• Planeamiento estratégico, táctico y operativo de marketing.
• Gestión de la comunicación corporativa. Redacción y confección de piezas de comunicación interna y externa en ambos idiomas (inglés y español).
• Investigación y análisis de mercados y competencia a nivel global para proyecto de internacionalización.
• Posicionamiento de marca, Marketing Viral y Marketing en redes sociales.
• Planeamiento y Desarrollo de Imagen Corporativa.
• Desarrollo de alianzas estratégicas & partnerships.
• Gestión de Prospecting & CRM Management
• Coordinación de acciones con clientes y proveedores corporativos nacionales e internacionales.
• Organización de eventos, seminarios, conferencias, workshops y cursos de capacitación abiertos e in-company.
• Desarrollo de Merchandising.
• Manejo de medios, agencia de prensa y de diseño & publicidad.
• Actualización de la intranet y contenidos del Sitio Web.
• Participación activa con Cámaras y Asociaciones de Software, IT & de Negocios: (Polo IT Buenos Aires, CESSI, SADIO, Cámara Argentino-Alemana, IDEA).
• Soporte para las acciones del área de Educación Continua: logística, venta y difusión de cursos de capacitación.
• Conocimiento de modelos de calidad ISO & CMMI y de las prácticas de Métodos Agiles, Scrum, P-CMM, ITIL, Administración de la Configuración, entre otros.
• Industrias/rubros investigados: consumo masivo, agroindustria, petróleo & energía, telecomunicaciones, tecnología, retail, finanzas, laboratorios.

RECURSOS ACTION S.A. Consultora en Sistemas y RRHH en IT (1999-2002) www.action.com.ar
Position: Corporate Sales Representative & MKT Consultant
Atención Personalizada, Telefónica y Asesoramiento sobre Comercializacion de Productos
MiMiX, Software para alta disponibilidad en entorno AS400
OmniReplicator: Software para Replicación, Transformación y Movimiento de Datos entre Bases de Datos heterogéneas corriendo sobre Win NT, Unix, OS390 y OS400 creados por Lakeview Technology.
Recovery Pac: Software para el armado de Plan de Recuperación ante Contingencias, Risk Pac: Software para el Analisis de Impacto Economico previo al desarrollo de DRP. ambos creados por CSCI Harris Recovery Group USA.
LANSA: Software de Integración entre AS400 y PC’s creado por Lansa Corp.
Comercializacion de Servicios: Tercerizacion, Búsqueda, Selección y Provisión de RRHH Informáticos.
Area Ejecutiva: Visita a clientes, Presupuestos, Licitaciones, Seguimiento de Negocios Desarrollo de los mismos y Cierre, Trial de productos. Plan Comercial: Producto, Precio, Distribucion, Promocion-Comunicación, los estados de la demanda, Segmentacion del mercado, Comportamiento del Consumidor, Investigacion Comercial, Organización de la Estrategia de MKT. Cuento con cartera de Clientes propia (mas de 300 corporaciones, todos los rubros)

STYLUS S.A. Distribuidora Mayorista de Hardware & Software (1998-1999)    www.stylus.com.ar
Position: Corporate Sales Representative
Atención Personalizada y Telemarketing de Venta de Productos Hardware, Software, Insumos, Citrix Winframe, Metaframe, MS Terminal Server. Visita a Clientes, Cartera Propia de 500 Clientes Activos, Grandes Cuentas, Contactos de Gcias. de Compra y Sistemas. Realización de Presupuestos, Seguimiento de los mismos y del preparado y salida de los pedidos, Cartas de Presentación, Chequeo de Mercadería en Stock, Gestión de Negocios. Entrenamiento de Productos.

DATA MEMORY S.A.: Proveedora de Hard & Soft Partner HP (1995-1998) www.datamemory.com.ar
Venta de Hardware, Software e Insumos de Computación
Position: Marketing &Sales Coordinator (5 Account Managers a cargo)

TECNO SUDAMERICANA S.A Equipamientos Línea Italiana (1992-1995)      www.tecnosudamericana.com.ar
Position: International Marketing & Sales Coordinator. Comercial Nacional e Internacional Division Pisos Técnicos, Alfombras Modulares y Cielorrasos Acústicos.
OCASA: Organización de Clearing Argentino S.A.      (1989-1992)           www.oca.com.ar
Position: International Marketing and Sales Coordinator / Area: Courier","rawText":"VIP CONSULTING & SOLUTIONS (2009 al presente) www.vipconsulting.com.ar Consultoría en Marketing & Ventas para PyMES y Corporaciones. Capacitación & Coaching Empresarial. Position: Business & Sales Consultant & Training Manager LATAM Estrategia: Nuevos Negocios + Optimizacion de Recursos + Gestión Comercial, Process Improvement • Consultoría en Marketing & Ventas • Change Management: Cadena de Valor Fase estrategia, operativa y tactica • Consultoría en Areas de Front Office y Back Office • Análisis y Optimización de los Procesos y sus Areas de Mejora (Area de Marketing y Comercial) • Diseño Estrategico • eMarketing / IT Marketing • Reingenieria de Procesos / Gerenciamiento de Proyectos Consultoría en e-Marketing y CRM / Desarrollo • Desarrollo de Comercio electronico • Desarrollo del Plan de Marketing, Desarrollo del Plan de Ventas • Desarrollo integral de Estrategia de Marketing 1 a 1 • Elaboracion de Acciones Comunicacionales • Eleccion de Canales y Decisiones Logísticas • Eleccion de Políticas de Precios / Evaluacion de Producto • Formulacion de la Estrategia de Marketing / Lanzamiento de Producto • Rediseño de Procesos de Contacto con el cliente • Selección, Reclutamiento y Gerenciamiento de la Fuerza de Ventas Capacitaciones en Temas de Management / Gestion Comercial / Marketing Liderazgo, Negociación, Comunicación, Técnicas de Venta, Presentaciones Efectivas, Oratoria, Manejo de Conflictos, Motivación, Integración, Trabajo en Equipo, Formador de Instructores, Gestión de las Personas, Procesos Comerciales, Desarrollo Organizacional. Experiencia en Comercialización de Publicidad: Identidad Visual + Social Media + Prensa & Eventos Consultoría en Comunicación Diagnosticamos cada caso y diseñamos un Plan Estratégico de Marketing para instalar la Empresa o Marca en el mercado. Ejecutamos acciones para dar soluciones positivas a corto, mediano y largo plazo. Desarrollamos un Plan de Trabajo Integral de Comunicaciones para transmitir de manera precisa y en el espacio correcto el valor agregado de cada Organización. Vinculamos emocionalmente cada segmento con la propuesta de la Marca. Marketing 2.0 / Comunicación Institucional & Estratégica / Generación, Redacción y Edición de Contenido / Desarrollo de Campañas Publicitarias / Gestión de Redes Sociales & Community Management. Comunicación Visual Desarrollamos la Identidad Visual de las Organizaciones como una herramienta más de Comunicación, Diferenciación e Identidad de la Marca frente a su Segmento y Entorno. Identidad Institucional y Corporativa / Diseño y Programación de Páginas Web / Diseño Editorial / Packaging / Fotografía De Producto. Relaciones Públicas y Prensa Vinculamos a las Organizaciones con líderes de opinión. Generamos acciones que perduran en la memoria del segmento seleccionado y las divulgamos en Medios de Comunicación relevantes para cada caso. Implementamos herramientas que generan interacción y relación inmediata con el público objetivo. Generación de Material Periodístico / Organización de Eventos Corporativos / Representación en Ferias B2B y B2C Gestión de Agenda en Ferias / Generación de Kit de Prensa. AXON Training (2005-2014) www.axont.com.ar Position: Capacitadora en Empresas dictando Cursos Presenciales e In Company / Por Capacitacion VIP • Negociacion / Manejo de Conflictos / Técnicas de Venta / Trabajo en Equipo / Liderazgo / Mandos Medios / Oratoria / Integración / Motivación / Comunicación/ Coaching. Clientes: Movistar, Arcor, HP, Garbarino, Hilton, Falabella, Bosch, FORD, Molinos, Simmons, Toyota, etc. DODECAEDRO S.A. (2012-2013) www.dodecaedro.com.ar Position: Consultoría Externa en Marketing & Ventas Regional (Suc.en Brasil y España) Arquitectura Publicitaria. A cargo del Equipo de Ventas (3 Ejec Ctas, 1 Telemarketer,1 externo en Marketing Digital) en el Desarrollo de negocios nacionales e internacionales (Ferias, Congresos y Eventos), Visita a Grandes Cuentas (Inprotur, Consejo Federal de Inversiones (CFI), Fundacion Exportar, Cancilleria, Ministerio de Turismo, Gobernaciones de las Pcias. de ARG., Promperu, Embajadas de Ecuador, Colombia, Chile, Uruguay, Perú, Brasil, Venezuela) Por Proyecto VIP Viaje a Kuala Lumpur (World Gas Conference 2012 (Construccion y Armado de Stand, relacionamiento con 30 Constructores de Asia, Africa, Oceania, Europa, USA). Visita a Clientes y Constructores en Dubai, USA, LATAM. Relevamiento de Ferias, Congresos de manera personalizada. Contacto directo con Cuentas (Decisores y Evaluadores de Compra de Stands, Showrooms, Ambientacion de Eventos, Organizacion de Eventos, Puntos de Venta, Imagen Corporativa, Remodelacion de Locales, Ambientacion de Oficinas). Stands realizados en mi Etapa de Gestion: ver la website. Fase Marketing Digital (Facebook, Twitter, Linkedin, Youtube, nStands, 3 websites ARGENTINA, BRASIL, ESPAÑA) actualizacion de contenidos, fotos, informacion. Video Institucional, desarrollo de catalogos, tarjetas personales, Carpetas de Presentacion, Presentaciones de Stands Premiados Nac. e Intl. (Diseño y Construccion), Reel de fotos, Actualizacion de Visitas a Ferias, Congresos y Eventos, Documentacion de Fotos, Personas de Contacto, Categorizacion de Ferias, Clientes, Stands, Planimetrias y Reglamentos. Actualizacion de las Bases de Datos de las ferias 2012/3. Participacion en Licitaciones, Compulsas de Precios, Cotizaciones, Relevamiento de Briefs y necesidades del cliente. MICROSOFT de ARGENTINA (2011-2012) www.microsoft.com.ar Position: Business Developer Manager MNA @ Distributors / Por Proyecto VIP A cargo del piloto en Argentina para aumentar la venta de Equipo con Win preinstalado original versus Free DOS o con software no original para implementar en Argentina y resto de LATAM a través de Planes de Reconocimiento y apoyo con herramientas de Marketing y Ventas de los Distis, Capacitación de sus Salesforce para convertirse en un Asesor Referente y asi entender las necesidades de sus clientes, la forma de vender el software de licencia original Microsoft OEM. SILBERBERG & Asociados (2011) www.ssilberberg.com.ar Consultora Especializada en Estrategia y Operaciones, Mejora de Procesos en Business Value. Posición: Consultoría externa en Desarrollo de Negocios IT / Por Proyecto VIP Servicio Value Express: integración y articulación de Sistemas, Procesos, Cultura y Gente. Segmento de Mercado: Corp. y Medianas empresas con diversidad de Sistemas y Tecnologias no integradas aun entre si con las demás Areas. Focalizar a las Mentes en hacer su Tarea / Mejorar el Negocio, la Marca, la Rentabilidad, el Crecimiento en Ventas / Grado de Satisfacción de sus Clientes y el Time to Market (Competitividad) PROAXION Marketing (2010-2012) www.proaxion.com.ar Consultora Especializada en Marketing de Servicios, Call & Contact Center, CRM, Capacitacion. Partner ICMI Position: Consultoría Externa SR en Marketing y Ventas / Por Proyecto FORD • Change Management en FORD Motors Company. • Consultoría en Call Center • Calidad e Investigacion, RRHH, Capacitacion y Outsourcing para Call Centers • Consultoría en e-Marketing y CRM • Diseño Estrategico / eMarketing /IT Marketing / Reingenieria de Procesos • Gerenciamiento de Proyectos / Gestion del Cambio / Desarrollo de Comercio electrónico • Desarrollo de un Modelo de Negocios / Desarrollo del Plan de Marketing / Desarrollo del Plan de Ventas • Desarrollo integral de Estrategia de Marketing 1 a 1 / Diagnostico de Marketing • Elaboracion de Acciones Comunicacionales/ Eleccion de canales y decisiones logísticas • Eleccion de políticas de Precios / Evaluacion de Producto / Formulacion de la Estrategia de Marketing • Lanzamiento de Producto / Rediseño de Procesos de Contacto con el cliente • Selección, Reclutamiento y Gerenciamiento de la Fuerza de Ventas • Investigación de Mercados (con Camara Gesell, Encuestadores, Call Center CATI, software PWR) MGI Accusys Tech Group (2009-2010) www.accusys.com.ar Consultora Especializada en Seguridad Informatica (ARGENTINA, PANAMA, MIAMI-US, VENEZUELA) Position: Consultoria Externa SR en Marketing y Ventas / Proyecto VIP Disciplinas del puesto: Desarrollo de Negocios, Marketing (Investigacion de Mercado, Desarrollo y Puesta en marcha de Estrategias Comunicacionales, Plan de Trabajo, Visitas a Clientes, Partnering, etc), Branding. Compañía especializada en Seguridad de la Información, se manejan con normas y procedimientos estandares probados como ISO 17799, ISO 27001, SOX, PCI, etc. a través de un grupo de profesionales certificados en CISSP, CISSA, CISSM, etc. asi como en Busqueda, Selección y Tercerizacion de RRHH Tecnologicos en Seguridad Informatica. Su casa matriz esta en Washington DC, oficinas en Mexico DF y reciente apertura de oficinas en Buenos Aires. Servicios y soluciones que se brindan: • Plan Maestro de Seguridad de la Información • Análisis de Riesgo y Vulnerabilidades, • Análisis Gap Normativo y Cumplimiento Regulatorio • Montaje de Centro de Operaciones de Seguridad • Prevención de Intrusos, Cursos de Hacking Ético • Gestión de Ciclo de Vida de Identidades • Protección de Activos, Planeamiento de Contramedidas • Gestión de Proyectos, Desarrollo de Políticas, Investigación de Incidentes • Estudios Forenses, Entrenamiento y Certificación Marcas con las que se trabajan y ofrecen soluciones detalladas: Oracle, Novell, SAP, Microsoft. Alianzas Estrategicas en materia de SOC (Chile y ARG), Control y Correlacion de Logs, Auditoria de Base de Datos (productos Arcsight y Guardium a traves de Neosecure) y GAP ANALYSIS BCRA (Etek Reycom) Intcomex Corporation Inc. Suc. Argentina (2007-2009) www.intcomex.com Distribuidor Mayorista de Productos Informaticos (Hardware y Software) Position: Gerente de Producto Microsoft Licenciamiento OLP y TOSHIBA Notebooks Disciplinas del puesto: Comercial (Desarrollo de Negocios), Marketing, Branding. Fase Comercial: Start up de la Gerencia de Productos Microsoft Licenciamiento OLP, desarrollo de los procesos metodológicos del Area hacia clientes internos (Account Managers) y los clientes externos (Partners) Responsabilidades como PM: compra y venta de productos, mantenimiento de productos en el sistema, Reportes de Ventas, Inventario, Compras, Forecast de Compras y Ventas, Actualizacion de Base de Datos, Pipeline de Negocios. Desarrollo de comunicaciones a la FFVV de Promos, Bundles, Combos, 2 x 1, Spiff de Ventas, Instant Rebates, armado de Claims de proteccion de precios, rebates, contacto con todas las Gerencias de la empresa, RMA, etc. Objetivo: incrementar facturación, rentabilidad, captar market share (sumar Partners a la cartera actual), llevarlos por el camino del compromiso con la marca y la adquisición de competencias, posicionar a Intcomex Arg. como uno de los distribuidores fuertes de Microsoft en OLP y OEM. Generar un modelo innovador y exitoso de comercializacion de la marca que se pueda replicar a las demas sucursales de Intcomex en Latinoamérica. Desarrollo de negocios junto a todos los Partners registrados, certificados y gold certified en el ámbito nacional, actividades de Comercialización de soluciones, presupuestación de licencias, desarrollo de negocios junto a los Partners respetando la Metodología Solution Selling (Estadíos del negocio), generación de proyectos y propuestas, visibilidad comercial de los Proyectos dentro de los clientes, estrategias de Cross Selling, contacto con los Especialistas de los productos Microsoft quienes acompañan a los Partners a presentar las soluciones de productividad. Cumplimiento de los procesos de negocios desde la etapa del negocio calificado hasta el cierre del mismo. Manejo de la herramienta “declaración de Oportunidades”, Análisis de Negocios. Plan de Rebates (Distribuidor hacia Partners). Interrelacion directa con los recursos dentro de Microsoft Corp. Arg. Fase de Marketing: Desarrollo de procesos comerciales, comunicacionales, prensa, publicidad, posicionamiento. Desarrollo del Plan de Marketing de la Marca Microsoft en licencias OLP. Incentivo y muestra de la cadena de valor a los socios de negocios de la importancia de tener en sus empresas un Area de Marketing que les permitiera trabajar su posicionamiento como comercializadores de licenciamiento y soluciones a través de consultoria de negocios: implementacion, planificación, soporte, migración, tunning. Definición y puesta en marcha de los procesos de las Areas a cargo. Impulso hacia los Socios que trabajen sus Planes de Marketing con los productos Microsoft de manera tal que reflejen el retorno de inversión a través de las acciones estratégicas a seguir a nivel anual. Posicionamiento e Imagen de mi posición como referente de la corporación y nexo entre la misma y los socios de negocios. Planificación de organización de eventos en Microsoft a través de la gente de TPM Marketing para Socios de Negocios. TOSHIBA Notebooks: Desarrollo de canal y estrategias de venta. Comercializacion de equipos en el ambito nacional, asesoramiento, viaita a clientes, acuerdos comerciales, Plan de Accion de Ventas y Marketing. Coordinacion de Compras y Ventas con Intcomex Miami y las Direcciones de Compras y Ventas de ARG. Atento Argentina – Telefónica: Outsourcing Midmarkets (2006-2007) www.atento.com.ar Position: Responsable de Territorio de Socios de Negocios (Partner Account Manager) Disciplinas del puesto: Marketing, Comercial, RRPP Fase comercial: desarrollo de negocios junto a 55 partners registrados, certificados y gold certified en el ámbito nacional, relacionamiento fuertemente Comercial, planeamiento de cuentas, actividades de Comercialización de soluciones, presentaciones institucionales, identificación y desarrollo de oportunidades de negocios, generación de proyectos y propuestas, visibilidad comercial con los partners a través de la metodología internacional de Microsoft Corp. llamada Solution Selling. Cumplimiento de los procesos de negocios desde la etapa del negocio calificado hasta el cierre del mismo. Manejo de la herramienta “declaración de Oportunidades”, Análisis de Negocios. Reuniones de SEF de ventas donde se visibilizaban los números a cerrar mes a mes. Cumplimiento de métricas para llegar a los objetivos. Interrelación directa con los distribuidores mayoristas de la marca. Negociación: esta herramienta es la base de esta posición, en temas de desarrollo y cierre de negocios tanto con los partners como los con distribuidores mayoristas. Desarrollo del Area Marketing: incentivo y muestra de la cadena de valor a los socios de negocios de la importancia de tener en sus empresas un Area de Marketing que les permitiera trabajar su posicionamiento como comercializadores de licenciamiento y soluciones a través de consultoria de negocios: implementacion, planificación, soporte, migración, tunning. Definición y puesta en marcha de los procesos de las Areas a cargo. Impulso hacia los Socios que trabajen sus Planes de Marketing con los productos Microsoft de manera tal que reflejen el retorno de inversión a través de las acciones estratégicas a seguir a nivel anual. Posicionamiento e Imagen de mi posición como referente de la corporación y nexo entre la misma y los socios de negocios. Planificación de organización de eventos en Microsoft a través de la gente de TPM Marketing para Socios de Negocios. Estrategias funcionales: Programas de acción, Proyecciones de Ventas, Control, uso de los recursos online para socios de negocios, Partner Program:Incentivo a la certificación de competencias para ejercer diferenciación respecto de los competidores y ganar beneficios. LIVEWARE S.A. Ingeniería de Software (2003-2006) www.liveware.com.ar Ingeniería de Software, outsourcing de prácticas de Ingeniería de Software y Desarrollo de software Position: Gerente de Marketing & Ventas + Educación Continua • Planeamiento estratégico, táctico y operativo de marketing. • Gestión de la comunicación corporativa. 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