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Mi perfil es comercial desde lo creativo hasta lo técnico, pasando por todas las herramientas de Marketing. Soy un profesional proactivo, docente, multidisciplinario donde la creatividad y el nuevo enfoquen me caracterizan.
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- Identificar la estrategia de marketing que mejor se adapta a la compañía
- Identificar el mercado objetivo en el Mercado Local e Internacional.
- Realizar investigación de mercado para desarrollar perfiles (demográfico, sicográfico y comportamental) del conjunto de tus clientes.
- Comprender a tus competidores y sus productos.
- Desarrollar nuevos productos para revestimientos en Cerámica y Porcellanato.
- Establecer mecanismos de control del entorno para detectar amenazas y oportunidades.
- Comprender las fortalezas y debilidades de tu compañía.
- Auditar la experiencia de los clientes acerca del conjunto de la marca.
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- Crear una ventaja competitiva duradera.
- Comprender dónde deben estar en el futuro las marcas de la compañía y redactar planes de marketing de forma regular para ayudar a conseguirlo.
- Establecer sistemas de retroalimentación (sistemas de información para la dirección).
- Creador y diseñador de todas las piezas de comunicación.
- Capacitación Técnico-comercial al canal de Distribución, Profesionales y Estudios de Arquitectura.
- Desarrollar y mantener más de 300 puntos de venta.

* Evro S.A. (Construction) [desde 2003]

* Ceramica Zanon (Construction) [desde 1/2002]: Desarrollo de nuevos clientes.
Dirección y capacitación del área de Promoción con un plantel de 32 promotoras en punto de venta.
Eventos Nacionales e Internacionales. Diseño, dirección y materialización de stand premiados en Batimat. Confección del plan de Marketing anual. Manejo de presupuesto.
Coordinación de acciones diversas para toda la cadena de Distribución. Publicidad y promoción. Fidelización de clientes. Marketing digital (multimedia Mkt).
Atención a grandes compradores y empresas de la construcción.
Capacitación de Vendedores y ejecutivos de cuenta.

* El Pehuenche (Construction) [desde 1996]: Promoción a grandes obras. Dirección de obra con productos Aldrillo y proyectables Alpress.
Confección de catálogos y documentación técnica.
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