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Experiencia en el levantamiento de información con el objetivo de apoyar a la toma de decisiones y dar respuesta a la necesidad del mercado.
Acompañamiento en proyectos desde la base inicial de investigación, aporte a las estrategias, desarrollo y comunicación requerida para el logro del mismo.
Amplio conocimiento en las actividades relacionadas con estudios de viabilidad y de mercado para nuevos puntos de venta, desarrollo de nuevos formatos y nuevos productos, creación de cuestionarios, análisis de datos, investigación de tendencias y participación en proyectos para impulsar la venta y presencia de marca en el comercio electrónico.
Capacidad analítica en la solución de problemas, alto nivel de responsabilidad, trabajo en equipo, liderazgo, iniciativa, creatividad, apasionada por el logro de proyectos y facilidad en aprender.","rawText":"Profesional en Publicidad y Mercadeo Experiencia en el levantamiento de información con el objetivo de apoyar a la toma de decisiones y dar respuesta a la necesidad del mercado. Acompañamiento en proyectos desde la base inicial de investigación, aporte a las estrategias, desarrollo y comunicación requerida para el logro del mismo. Amplio conocimiento en las actividades relacionadas con estudios de viabilidad y de mercado para nuevos puntos de venta, desarrollo de nuevos formatos y nuevos productos, creación de cuestionarios, análisis de datos, investigación de tendencias y participación en proyectos para impulsar la venta y presencia de marca en el comercio electrónico. Capacidad analítica en la solución de problemas, alto nivel de responsabilidad, trabajo en equipo, liderazgo, iniciativa, creatividad, apasionada por el logro de proyectos y facilidad en aprender.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/a6487549d525874e4de742797cc70c21/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"Target Insight Diseño y generación de informes de investigación
Octubre 2016 - Enero 2019
Experiencia en el desarrollo, conceptualización y montaje no convencional de proyectos, respondiendo a las necesidades del cliente y a los requerimientos del mercado en áreas de retail, productos de gran consumo, educación, banca, salud y comunicaciones, en estudios como:
- Evaluación de satisfacción del servicio y recomendación - Desarrollo de nuevos productos - Evaluación de empaques - Evaluación campañas de publicidad
- Percepción de productos y servicios

Caja de compensación familiar Colsubsidio  Dpto. Mercadeo Social Auxiliar Investigación de mercados 2012 - Marzo 2016
Funciones:
- Creación y entrega de investigaciones de per lamiento - Estudios de percepción cliente interno & externo - Realización de estudios de viabilidad y apertura nuevos puntos - Informes de tendencia del mercado para las diferentes unidades de negocio de Supermercados y droguerías - Estudios de construcción de marca para la creación de nuevos productos - Construcción de informes de Análisis de tendencias en e-commerce - Creación y desarrollo de encuestas - Chequeo de precios interno y externo en los diferentes puntos de competencia directa e indirecta - Seguimiento pautas de la marca en diferentes publicaciones (prensa, redes sociales, P.O.P) - Realización de Calendario comercial y análisis de las diferentes dinámicas de la competencia

Caja de compensación familiar Colsubsidio Dpto. Mercadeo Social Analista de contenidos Abril - Octubre 2016
Funciones:
- Actualización de inventarios y precios (regulares, oferta) en los Seller de venta on-line - Acompañamiento y participación en nuevos proyectos de venta on-line - Benchmarking de proyectos de e-commerce para toma de decisiones - Revisión grá ca de fotografía, descrición, precio regular, precio oferta para publicación - Seguimiento de market seller aliados de Colsubsidio tales como Linio, Mercadoni, Merqueo, Que buena compra y Pidefarma en:
Publicación (Imagen, descripción, terminos y condiciones, vigencia de la dinámica, inventario publicado) Momento en que se acepta el pedido Momento de entrega
Duración de la dinámica Manejo de inventarios y precios para publicaciones Utilización de la herramienta SAP

L&M Publicidad Freelance 2016 -
Funciones:
- Reestructurar el informe de resultados de las actividades BTL realizadas por la agencia y resaltar los bene cios de la actividad para la marca
- Tabular y gra car resultados de encuestas realizadas en la actividad - Realizar informe enfocados en los resultados de la actividad - Identi car las caraterísticas del público objetivo y las necesidades del cliente para próximas actividades

Revista Polemikos Universidad Los Libertadores Semillero de investigación Octubre 2015 - Marzo 2016
Objetivo: Dar a conocer la revista cientifica de la facultad de comunicación a los estudiantes
Funciones:
- Se creo fan page de la revista con el fin de generar un acercamiento con las tematicas de la revista
y los intereses de los estudiantes. - Realización de evento para el re- lanzamiento de la revista; diseño de invitaciones, publicación
y divulgación de evento, buscar conferencistas que resaltarán temas de creatividad, diseño, comunicación y publicidad - Creación de base de datos de evaluadores de artículos - Publicación de artículos enfocado en neuromarketing, arte y cine","rawText":"Target Insight Diseño y generación de informes de investigación Octubre 2016 - Enero 2019 Experiencia en el desarrollo, conceptualización y montaje no convencional de proyectos, respondiendo a las necesidades del cliente y a los requerimientos del mercado en áreas de retail, productos de gran consumo, educación, banca, salud y comunicaciones, en estudios como: - Evaluación de satisfacción del servicio y recomendación - Desarrollo de nuevos productos - Evaluación de empaques - Evaluación campañas de publicidad - Percepción de productos y servicios Caja de compensación familiar Colsubsidio  Dpto. Mercadeo Social Auxiliar Investigación de mercados 2012 - Marzo 2016 Funciones: - Creación y entrega de investigaciones de per lamiento - Estudios de percepción cliente interno & externo - Realización de estudios de viabilidad y apertura nuevos puntos - Informes de tendencia del mercado para las diferentes unidades de negocio de Supermercados y droguerías - Estudios de construcción de marca para la creación de nuevos productos - Construcción de informes de Análisis de tendencias en e-commerce - Creación y desarrollo de encuestas - Chequeo de precios interno y externo en los diferentes puntos de competencia directa e indirecta - Seguimiento pautas de la marca en diferentes publicaciones (prensa, redes sociales, P.O.P) - Realización de Calendario comercial y análisis de las diferentes dinámicas de la competencia Caja de compensación familiar Colsubsidio Dpto. Mercadeo Social Analista de contenidos Abril - Octubre 2016 Funciones: - Actualización de inventarios y precios (regulares, oferta) en los Seller de venta on-line - Acompañamiento y participación en nuevos proyectos de venta on-line - Benchmarking de proyectos de e-commerce para toma de decisiones - Revisión grá ca de fotografía, descrición, precio regular, precio oferta para publicación - Seguimiento de market seller aliados de Colsubsidio tales como Linio, Mercadoni, Merqueo, Que buena compra y Pidefarma en: Publicación (Imagen, descripción, terminos y condiciones, vigencia de la dinámica, inventario publicado) Momento en que se acepta el pedido Momento de entrega Duración de la dinámica Manejo de inventarios y precios para publicaciones Utilización de la herramienta SAP L&M Publicidad Freelance 2016 - Funciones: - Reestructurar el informe de resultados de las actividades BTL realizadas por la agencia y resaltar los bene cios de la actividad para la marca - Tabular y gra car resultados de encuestas realizadas en la actividad - Realizar informe enfocados en los resultados de la actividad - Identi car las caraterísticas del público objetivo y las necesidades del cliente para próximas actividades Revista Polemikos Universidad Los Libertadores Semillero de investigación Octubre 2015 - Marzo 2016 Objetivo: Dar a conocer la revista cientifica de la facultad de comunicación a los estudiantes Funciones: - Se creo fan page de la revista con el fin de generar un acercamiento con las tematicas de la revista y los intereses de los estudiantes. - Realización de evento para el re- lanzamiento de la revista; diseño de invitaciones, publicación y divulgación de evento, buscar conferencistas que resaltarán temas de creatividad, diseño, comunicación y publicidad - Creación de base de datos de evaluadores de artículos - Publicación de artículos enfocado en neuromarketing, arte y cine","canEdit":false,"editUrl":"https://www.workana.com/freelancer/a6487549d525874e4de742797cc70c21/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"Describe your work on previous projects, your role, and your contributions for each milestone of your professional career. 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