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and developing effective long-term strategies. I identify myself as a
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Employment History
Head of Marketing at Natural Intelligence, Tel Aviv
July 2019 — Present
Director of Marketing at Vayyar Imaging , Yehud
February 2017 — July 2019
Head of Performance Marketing at Yellowhead
March 2015 — February 2017
Team Leader at Anyoption, Tel Aviv
January 2013 — January 2015
Education
Master in Digital marketing and business innovation, IDC Hertzliya,
Hertzliya
July 2018 — December 2019
BA in international Relationships, IDC Herzliya, Herzliya
September 2007 — December 2010

#mymethod: (for B2C)
Knowing and anticipate my user. Building a persona, what triggers him? How I can modify myself and his funnel, so the user will eventually convert and fulfill my goal: revenue. I understand the buyer's journey and the purpose of each component.
I am an ambitious and result-driven person. I understand that many times I depend on other departments such as developers, creative, etc.. I believe in transparency to increase cooperation and quality so each contributor will execute his project optimized to achieve the end goal. I use feedback, learn my limitations, and provide alternative solutions that won't compromise my goal.
I worked and still keeping up with all advertising platforms and learned that there isn't a better platform than then other. The idea is to understand the buyer's journey into the platform. Adjust the strategy of the upper-mid funnel according to the platform. Because the might be the same, but the situation we"meet" him is different, and his intent changes accordingly.
I love working with new business and new products and provide a strategy to reach KPI'S.

Experience mainly for B2C :
Ecommerce (Magneto, Shopify)
Fintech
Applications: Utilities, gaming, Dating - including implementation of event tracking.
Health Industry and tech- mainly for the seniors community.
Beauty products
Gadgets

Get A to Z Marketing services
Opportunities and competition Research.
Creative creation- Videos, banners.
Landing page mockup to drive sales
Advertising account setup and ongoing campaign management.
Copywriting and content creation guideline ( I don't write the content but I provide references and messages to the writer)
Analysis and funnel tracking for insights and optimization.
Email Marketing
Cross sales","rawText":"I work in the marketing industry for over 10 years; I built my way up to manage and to be 'hands-on' campaigns of over $4M a month in advertising. Employment History Head of Marketing at Natural Intelligence, Tel Aviv July 2019 — Present Director of Marketing at Vayyar Imaging , Yehud February 2017 — July 2019 Head of Performance Marketing at Yellowhead March 2015 — February 2017 Team Leader at Anyoption, Tel Aviv January 2013 — January 2015 Education Master in Digital marketing and business innovation, IDC Hertzliya, Hertzliya July 2018 — December 2019 BA in international Relationships, IDC Herzliya, Herzliya September 2007 — December 2010 #mymethod: (for B2C) Knowing and anticipate my user. Building a persona, what triggers him? How I can modify myself and his funnel, so the user will eventually convert and fulfill my goal: revenue. I understand the buyer's journey and the purpose of each component. I am an ambitious and result-driven person. I understand that many times I depend on other departments such as developers, creative, etc.. I believe in transparency to increase cooperation and quality so each contributor will execute his project optimized to achieve the end goal. I use feedback, learn my limitations, and provide alternative solutions that won't compromise my goal. I worked and still keeping up with all advertising platforms and learned that there isn't a better platform than then other. The idea is to understand the buyer's journey into the platform. Adjust the strategy of the upper-mid funnel according to the platform. Because the might be the same, but the situation we"meet" him is different, and his intent changes accordingly. I love working with new business and new products and provide a strategy to reach KPI'S. Experience mainly for B2C : Ecommerce (Magneto, Shopify) Fintech Applications: Utilities, gaming, Dating - including implementation of event tracking. Health Industry and tech- mainly for the seniors community. Beauty products Gadgets Get A to Z Marketing services Opportunities and competition Research. Creative creation- Videos, banners. Landing page mockup to drive sales Advertising account setup and ongoing campaign management. Copywriting and content creation guideline ( I don't write the content but I provide references and messages to the writer) Analysis and funnel tracking for insights and optimization. Email Marketing Cross sales","canEdit":false,"editUrl":"https://www.workana.com/freelancer/a93dd1752f0624c7905cf1d35dd05a8a/profile/history","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","infoImg":"

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