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Allí tuve las siguientes funciones: - Elaboración de boletines y comunicados internos y externos. - Apoyo en la elaboración de diseño, producción y difusión de campañas y piezas comunicacionales en el marco de los proyectos que se desarrollen en la Fundación. - Diseño y ejecución de la estrategia general de comunicación interna y externa que fortalezca el programa en materia de comunicaciones y visibilidad. - Creación de la parrilla de contenidos mensual de las redes sociales. - Desarrollo de informes periodísticos, entrevistas, notas y reportajes relacionados con las actividades de Prosantander. - Apoyo en la pre-producción, producción y pos-producción del contenido fotográfico y de video, con propósitos de comunicación institucional. - Manejo de redes sociales de la Fundación. - Generación de contenidos y actualización de la página web institucional. - Coordinación y ejecución de eventos de la Fundación. En mi segunda experiencia hice parte del Área de Comunicaciones en un Programa de veeduría pública de la ciudad de Bucaramanga. Allí cumplí las siguientes funciones: - Creación y ejecución de un plan de marketing para la página web. - Consolidación de bases de datos de los actores clave del programa. - Manejo de las redes sociales del programa. - Diseño, diagramación y estructuración de la nueva página web. - Diseño y envío de campañas de email marketing. - Diseño y programación de piezas para redes sociales. - Diseño de presentación PPT. En estos dos escenarios laborales adquirí el 50% de las habilidades que tengo hoy en día, aprendí a trabajar en equipo e individualmente, a tener responsabilidades 100% a mi cargo, lo cual fue una experiencia muy fructífera para mi, tanto laboralmente como persona. Adicionalmente, he trabajado como freelancer más de 1 año en diferentes plataformas, en las cuales, he podido ampliar mi conocimiento en el área de comunicaciones y publicidad.","rating":5,"ranking":132,"position":{"position":"gold","next":{"name":"Platinum","next":"hero","description":"Platinum es el quinto nivel de Workana. ¡Estás llegando a la cima! Ahora más que nunca recuerda chequear tu actividad en la plataforma: ingresos, calificaciones y clientes satisfechos. ¡Sigue siendo un éxito! Leer más ","explain":"Un freelancer Platinum es realmente un profesional TOP. El talento Platinum conoce a sus clientes, sabe trabajar de manera remota y brinda un excelente servicio. Su carrera no para de crecer, y solamente le falta conocerte a ti. ¿Qué esperas para contratarlo? Leer más"},"name":"Gold","description":"Gold es el cuarto nivel de Workana. Estás a un paso de convertirte en un top freelancer y acceder a los mejores beneficios. Continúa el excepcional trabajo: ingresos, calificaciones y clientes satisfechos son la clave. Leer más","explain":"Un freelancer Gold ya ha trabajado con por lo menos 4 clientes diferentes y consiguió muy buenos resultados. Para estos profesionales, su reputación es muy importante. ¡No te pierdas la oportunidad de conocer su talento en tu próximo proyecto! Leer más"},"completed":7,"hourlyRate":{"rate":13,"currency":"EUR"},"badges":[],"shouldShowHireMeDialog":false},"profileUrl":"https://www.workana.com/freelancer/957dfa2e105e80f38b6b569e6845a6f9","logoUrl":"https://cf.workana.com/logos/29c06067e8c9ff78a36924313a7aff3a/xf/PaulaValentinaQuinteroSerrano_160_160.jpeg","truncatedCompanyDescription":"¡Hola a todos!, soy Comunicadora Social de la Universidad Autónoma de Bucaramanga con énfasis en comunicación organizacional y periodismo. Ganadora del Premio Los Guilles, finalista del Premio Nacional de Periodismo D...","ratingData":{"label":"5 de 5.00","stars":5},"countryData":{"country":"ES","name":"España","class":"flag flag-es","url":"https://www.workana.com/freelancers/spain?ref=freelancer_view","blankGif":"https://wkncdn.com/newx/assets/build/img/blank.e5634ce39.gif"},"skillTags":[{"anchorText":"Email marketing","anchorLink":"https://www.workana.com/hire/e-mail-marketing-1","isCertified":false,"title":"Email marketing - Freelancers"},{"anchorText":"Community Management","anchorLink":"https://www.workana.com/hire/community-management-1","isCertified":false,"title":"Community Management - Freelancers"},{"anchorText":"Diseño Gráfico","anchorLink":"https://www.workana.com/hire/graphic-design","isCertified":false,"title":"Diseño Gráfico - Freelancers"},{"anchorText":"Adobe Illustrator","anchorLink":"https://www.workana.com/hire/adobe-illustrator","isCertified":false,"title":"Adobe Illustrator - Freelancers"},{"anchorText":"Escritura de artículos","anchorLink":"https://www.workana.com/hire/article-writing","isCertified":false,"title":"Escritura de artículos - Freelancers"},{"anchorText":"Publicaciones para redes sociales","anchorLink":"https://www.workana.com/hire/content-for-social-networks-1","isCertified":false,"title":"Publicaciones para redes sociales - Freelancers"},{"anchorText":"WordPress","anchorLink":"https://www.workana.com/hire/wordpress","isCertified":false,"title":"WordPress - Freelancers"},{"anchorText":"AdWords de Google","anchorLink":"https://www.workana.com/hire/google-adwords","isCertified":false,"title":"AdWords de Google - Freelancers"},{"anchorText":"Facebook","anchorLink":"https://www.workana.com/hire/facebook","isCertified":false,"title":"Facebook - Freelancers"},{"anchorText":"Producción de Video","anchorLink":"https://www.workana.com/hire/video-production","isCertified":false,"title":"Producción de Video - Freelancers"},{"anchorText":"Marketing Digital y Ventas","anchorLink":"https://www.workana.com/hire/sales-marketing","isCertified":false,"title":"Marketing Digital y Ventas - Freelancers"},{"anchorText":"Diseño y Multimedia","anchorLink":"https://www.workana.com/hire/design-multimedia","isCertified":false,"title":"Diseño y Multimedia - Freelancers"}]}],"viewAllUrl":"https://www.workana.com/freelancers?ref=freelancer_view","g11n":{"title":"Otros freelancers destacados en Workana:","viewAll":"Ver todos los perfiles","hire":"Contratar","viewDetails":"Ver más detalles","completedProjects":"Proyectos completados:"}},"backgrounds":{"show":false},"actions":{"directPaymentUrl":"https://www.workana.com/checkout/direct/ea9449e434aaac3d7d4df3c767d02481","directPaymentText":"Enviar pago directo"},"bannerAccelerator":null}