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Soy Amaia, una valenciana de nacimiento residente en el mundo y como yo me denomino a mi misma una creadora de conceptos, curioseo, busco, analizo y combino para encontrar cosas nuevas u otra perspectiva de las antiguas.

Estudié Publicidad y RR.PP. en Valencia y a partir de ese momento y sabiendo que mi pasión eran la estrategia y la creatividad, empecé a probar las diferentes áreas desde las que una agencia trabaja la comunicación, ya que nunca he creído en los departamentos estanco, sino más bien en la interrelación y que para saber como funciona un todo tienes que conocer cada una de sus partes.

Así en 2007 hice mi primera excursión a Madrid, a través de la presentación de una idea creativa para un evento conseguí un hueco En Remo D6 en el departamento de eventos, allí descubrí la complicada tarea de la planificación a largo plazo y la aún si cabe más complicada corto plazo, con marcas como Glenn Grant, easyjet, las patatas del abuelo o el inspirational station para el IAB.

Durante ese año volví Valencia y decidí probar lo que era trabajar en un estudio de creatividad y diseño llamado Mas Publicidad, donde comprendí que ninguna marca ni ningún cliente es pequeño ni esta exento de creatividad en su comunicación.

En el verano de 2008 y tras ganar un concurso para Nintendo en la universidad, Barcelona fue el nuevo destino, estuve como ejecutiva de cuentas en Delfin Group Catalunya donde coordinamos durante todo el verano el marketing promocional para marcas como Coca-Cola, Xbox o MoviStar, allí entendí la exigencia del cliente y la importancia del branding en cada acción llevada a cabo.

Durante 2009 estuve trabajando duro en dos concursos universitarios, uno de Google y otro de la CAM, al final los esfuerzos dieron sus frutos consiguiendo quedar primera en el de Google y segunda y con el premio popular en el de la CAM, todo esto me llevó a probar otro área desconocida para mí, la planificación de medios en MPG Levante, aquí es donde definitivamente me dí cuenta que todo es parte de un todo y que la creatividad no es que sea aplicable si no que debe ser aplicada en cada una de sus partes.

Durante ese mismo año fui seleccionada en el Versus 09 por el club de creativos a través de la elaboración de un video, así que volví a Madrid a realizar el tour del club de creativos en 6 grandes agencias: Leo Burnett, Wunderman, Remo, Contrapunto, McCan Erikson y Shackleton, tras obtener la primera plaza, fue en esta última donde decidí probar suerte como copy creativa, trabajando para marcas como los cuarenta principales, Caja Madrid, Calle 13 o Caser Seguros.

En 2010 tras un intento fallido en Sr.Lobo por causas ajenas a mí, en Octubre empecé a trabajar en Efecto Global, la agencia de publicidad de Grupo Secuoya, donde todo lo aprendido ha servido de mucho, ya que he planificado estratégicamente campañas, he desarrollado y ejecutado la estrategia y creatividad de las mismas, hemos desarrollado eventos, hemos creado marcas desde 0, hemos sido responsables de la comunicación interna y externa del grupo empresarial, hemos presentado y ejecutado concursos públicos y hemos desarrollado comunicación y comunidades 2.0 para muchos clientes.

Actualmente trabajo como colaboradora freelance para la UNED, el Observatorio para la Cibersociedad y Grupo Santander, desarrollando proyectos como [www.agora-santander.com](http://www.agora-santander.com) y [www.finanzasparamortales.com](http://www.finanzasparamortales.com) realizando tareas de redactora, editora y social media, donde aplico toda mi capacidad creativa y estratégica en el desarrollo del proyecto y su difusión y expansión a través de las diferentes redes.","rawText":"Hola! Soy Amaia, una valenciana de nacimiento residente en el mundo y como yo me denomino a mi misma una creadora de conceptos, curioseo, busco, analizo y combino para encontrar cosas nuevas u otra perspectiva de las antiguas. Estudié Publicidad y RR.PP. en Valencia y a partir de ese momento y sabiendo que mi pasión eran la estrategia y la creatividad, empecé a probar las diferentes áreas desde las que una agencia trabaja la comunicación, ya que nunca he creído en los departamentos estanco, sino más bien en la interrelación y que para saber como funciona un todo tienes que conocer cada una de sus partes. Así en 2007 hice mi primera excursión a Madrid, a través de la presentación de una idea creativa para un evento conseguí un hueco En Remo D6 en el departamento de eventos, allí descubrí la complicada tarea de la planificación a largo plazo y la aún si cabe más complicada corto plazo, con marcas como Glenn Grant, easyjet, las patatas del abuelo o el inspirational station para el IAB. Durante ese año volví Valencia y decidí probar lo que era trabajar en un estudio de creatividad y diseño llamado Mas Publicidad, donde comprendí que ninguna marca ni ningún cliente es pequeño ni esta exento de creatividad en su comunicación. En el verano de 2008 y tras ganar un concurso para Nintendo en la universidad, Barcelona fue el nuevo destino, estuve como ejecutiva de cuentas en Delfin Group Catalunya donde coordinamos durante todo el verano el marketing promocional para marcas como Coca-Cola, Xbox o MoviStar, allí entendí la exigencia del cliente y la importancia del branding en cada acción llevada a cabo. Durante 2009 estuve trabajando duro en dos concursos universitarios, uno de Google y otro de la CAM, al final los esfuerzos dieron sus frutos consiguiendo quedar primera en el de Google y segunda y con el premio popular en el de la CAM, todo esto me llevó a probar otro área desconocida para mí, la planificación de medios en MPG Levante, aquí es donde definitivamente me dí cuenta que todo es parte de un todo y que la creatividad no es que sea aplicable si no que debe ser aplicada en cada una de sus partes. Durante ese mismo año fui seleccionada en el Versus 09 por el club de creativos a través de la elaboración de un video, así que volví a Madrid a realizar el tour del club de creativos en 6 grandes agencias: Leo Burnett, Wunderman, Remo, Contrapunto, McCan Erikson y Shackleton, tras obtener la primera plaza, fue en esta última donde decidí probar suerte como copy creativa, trabajando para marcas como los cuarenta principales, Caja Madrid, Calle 13 o Caser Seguros. En 2010 tras un intento fallido en Sr.Lobo por causas ajenas a mí, en Octubre empecé a trabajar en Efecto Global, la agencia de publicidad de Grupo Secuoya, donde todo lo aprendido ha servido de mucho, ya que he planificado estratégicamente campañas, he desarrollado y ejecutado la estrategia y creatividad de las mismas, hemos desarrollado eventos, hemos creado marcas desde 0, hemos sido responsables de la comunicación interna y externa del grupo empresarial, hemos presentado y ejecutado concursos públicos y hemos desarrollado comunicación y comunidades 2.0 para muchos clientes. Actualmente trabajo como colaboradora freelance para la UNED, el Observatorio para la Cibersociedad y Grupo Santander, desarrollando proyectos como [www.agora-santander.com](http://www.agora-santander.com) y [www.finanzasparamortales.com](http://www.finanzasparamortales.com) realizando tareas de redactora, editora y social media, donde aplico toda mi capacidad creativa y estratégica en el desarrollo del proyecto y su difusión y expansión a través de las diferentes redes.","canEdit":false,"editUrl":"https://www.workana.com/freelancer/b071dae4bd72611d8fc4d248d143a7e9/profile/description","g11n":{"edit":"Edit","save":"Save","cancel":"Cancel","warning":"Warning: Don't share contact information or you may be blocked.","expandText":"View more","collapseText":"View less","placeholder":"In a few words, sum up what best defines you as a professional. Show the world what you have to offer and give direction to your freelance career. Ex: Image and sound designer specializing in institutional videos and photo retouching."},"validation":{"required":true,"min":20}},"history":{"section":"history","title":"Work history","dangerouslyWillBeRenderAsHtml_text":"Banco Santander (Banking) ////
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Efecto global (Marketing and Advertising) // - desde 7/2011//
creatividad, estrategia y marketing

Shackleton (Marketing and Advertising) // - desde 4/2010//

media planning levante (Marketing and Advertising) // - desde 9/2009//

delfin group catalunya (Marketing and Advertising) // - desde 9/2008//

mas publicidad (Marketing and Advertising) // - desde 6/2008//

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