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January 14-Currently
Main accomplishments:
-Creation and alignment of the Marketing according to ISO27000 and ISO20000 standards
-Demand generation and consumer loyalty on digital channels and PR, with profits above last year
-Design and execution of strategies with IT developers for: demand, accelerating accounts closure and branding.
-Design, implementation and growth of social media mix and digital channels as a sales platform
-Strategic content creation (Content Marketing) for digital use (Inbound Marketing)
-Alignment with sales forecast, pipelines and support in closure of organic accounts and processes (with government or corporate)
-Design and realization of marketing research and Brand Equity strategies into multidisciplinary teams
-Area Budget management: delivery of monthly and semestral reports; increase of 230% on contacts and demand through digital channels.

Regional contents administrator and Marketing            ZenoRadio– New York, Telecom and Radio
February 12-November 12
Main accomplishments:
-Design, implementation, growth and training of the social media mix (Community Management)
-Interest generation and demand generation in Latin market in USA. 72% in 2 Quartiles
-Executive negotiation with radio broadcasters. Commercial exchanges. Closure of 23 accounts
-Strategic audio-visual content creation (Content Marketing) and special events
-Receive and process reports from 4 people in charge
Market Research and Translation-Freelance    Market Research Agencies Mexican Association (AMAI)
January 09-Currently
Main accomplishments:
-Moderation, analysis, report and presentation of market studies, qualitative and quantitative
-Revision, translation and creation of selection filters, NSE levels, index and error margin sample
-1on1 interviews, digital, focus groups, Eyetracking and Neuromarketing tools use
-Findings report: Thorgensson model, insights, stages, channel assessment, RTB and briefings

Marketing Consultant                                 BTL Communication – Paris, Agency
January 07-May 08
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-BTL, ATL and 2.0 Marketing for accounts in the Pharmaceutical and Retail sector
-Localization campaigns, Guerrilla Marketing, Mistery Shopper coordination, presentation and testing labs of products
-Consultancy for accounts in branding, packaging, corporate identity and colour theory
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